2015 MEDIA KIT
WE ARE BONNIER MOTORCYCLE GROUP
Delivering a variety of ways to reach a unique audience made up of the people who are
most likely to buy your products.
We’re a lot alike. You invest in your product to make sure you offer consumers
something they cannot find with your competitors. You know your unique selling points
(quality, price, customer service, shipping policies, etc.), and you fiercely promote
and protect them because it’s the heart, soul, and revenue behind your business.
We at Bonnier Motorcycle Group do the same. We invest in creating and distributing
premium editorial and custom content that filters for an audience of enthusiasts
and shoppers that cannot be reached anywhere other than across our channels.
ONLINE
SOCIAL MEDIA
Online, BMG is home to 70% of motorcycle fans, enthusiasts
and shoppers who go to the web for information about
motorcycles. Why? Because our premium content drives the
conversation and steers the movement. Using our private
first-party data, our multiple geo and content targeting
options, and our relationships with top-tier, third-party
data sources, we find the specific part of the powersports
audience that aligns with your marketing goals and drives
results. Nobody else has access to our audience and can
give you the opportunity to be involved with the conversation
your shoppers are having at the precise time they are being
inspired by motorcycle, ATV, and UTV content.
Socially speaking, Bonnier Motorcycle Group has organically
amassed a Facebook fan base that is more than 7 million
fans strong. And you can’t exclusively reach those fans—or
our email subscribers and recent website visitors —through
a direct buy with Facebook. Only Bonnier Motorcycle Group
can. We’re able to deliver your messaging via our brand
voice to these enthusiast audiences.
7.3 Million
Fan Footprint
15.5 Million
Page Views per Month
LIVE EVENTS
Bonnier Motorcycle Group now delivers the opportunity to
enjoy motorcycling live and in person. Our signature events
include The GEICO Motorcycle Hot Bike Tour, custom
built to fit the desires of v-twin and touring enthusiasts
and The GEICO Motorcycle Adventure Rally Series for
adventure and dual sport enthusiasts. Each event provides
a crafted experience developed specifically for client-driven
marketing strategies. No other group delivers live events
with a deep media reach and full social media integration,
built around genuine experiences that deliver motorcycle
audiences from core to curious.
PRINT
In print, BMG delivers 85% of all US consumers who access
information about motorcycles in the pages of magazines.
And you won’t find them flipping through the pages of our
competition. 23% of BMG readers say they do not subscribe
to any other motorcycle magazine.
Need something turnkey or out of the box? Ask us about our marketing
services capabilities! We produce custom content, experiential programs,
event activation, consumer events, demo rides and more.
Source: Omniture September 2014, AAM 12/13 and SOO 10/13, Social as of 10/2014
8.3 Million
Monthly Footprint
What started in 1969 as a way to showcase the newest trend
of custom motorcycles, Street Chopper magazine has grown to
be the number-one source for long, low, lean, and loud chromecoated two-wheeled freedom machines. We show nothing but the
cream of the crop in choppers from all corners of the globe as
well as the men who built them, giving our readers an exclusivity
second to none. We also regularly dip into our archives and
consistently dig out treasures that haven’t seen the light of day
in decades.
BRAND OVERVIEW
421,708
Avg. Monthly Page Views
70,279
Avg. Monthly Uniques
700
Sponsored Email Subscribers
2x/year
1,400
Print Frequency
Spring and Summer 2015
Editorial E-newsletter Subscribers
Year Established
SOCIAL MEDIA
Street Chopper
560,586
@street_chopper
6,104
1969
@streetchopper
9,081
Source: Omniture 2014, social as of 9/2014
DEMOGRAPHICS
The traditional Street Chopper reader is younger and it
is very likely that this was the custom bike magazine
that got him hooked on motorcycles. He appreciates the
idea of taking cues from the past to create something
modern and cool. He is the next generation of American
V-twin consumers.
ACCESSIBLE
STREET WISE
RANGE
DIGITAL ADVERTISING
Streetchopperweb.com: From standard ad units to full-page
digitorials, The Bonnier Motorcycle Group digital network offers
high-impact, targeted digital-advertising opportunities. Deliver your
message to key motorcycle influencers, shoppers and enthusiasts
creating maximum market impact for your brand.
The Bonnier Motorcycle Group is the largest motorcycle network in
the world featuring 11 premium online motorcycle brands with a
total digital reach of 14 million page views. The Bonnier Motorcycle
Group controls 75% of all digital motorcycle impressions in the
US, more than 3 million unique visitors a month, and a massive
social media footprint.
RATES
DIGITAL AD SPECS & RATES
CPM
1600x900 Skin
$35
728x90 Leaderboard
$20
300x250 Medium Rectangle
$20
300x600 Half Page
$25
970x250 Billboard
$30
970x90 / 415 Push Down
$35
640x480 :15 Second Pre-Roll
$45
640x480 Interstitial
$40
225x90 Fixed Site Sponsor
flat rate*
125x125 Site Partner
flat rate*
200x150 Homepage Product Showcase
flat rate*
MOBILE
CPM
320x50 Mobile Leaderboard
$20
728x90 Tablet Leaderboard
$20
TARGET AUDIENCES
• Geographic
• Category
• Behavioral
• Year/Make/Model
iPAD SPECIFICATIONS & FEATURES FOR
STREET CHOPPER ADOBE DPS PLATFORM
FOR CLIENT-SUPPLIED ADS DESIGNED FOR TABLET
ACCEPTED FORMATS AND SPECS
InDesign: Create document at 768 px x 1024 px. Use InDesign’s
Package Feature for gathering and supplying fonts and images.
If adding interactive elements such as video, audio and HTML5,
please be sure to test in Adobe Content Viewer before submitting and
notify your production contact. These assets must also be submitted
with ad materials. For specs on interactivity or additional screens, see
enhancement details below.
PDF: 10.667” x 14.222” 300 dpi
JPEG: or any rasterized file – 1536 px x 2048 px 264 dpi RGB
Layout Guidelines: Keep any live material away 130 px from top and
200px from bottom of screen
FOR ENHANCEMENTS TO YOUR STRAIGHT
FROM PRINT AD OR CUSTOMIZED AD BUILDS
AVAILABLE FEATURES AND SPECS
External Web Links
• Your iPad-friendly web page can open up from a link on your ad without the user having to leave the app
• Webpage should not have Flash elements
• Avoid pages with long load times
Interactive Gallery
• Supply 300 dpi images at 536 px x 2048 px, 8 images max
• Button or touchable photo thumbnails bring up larger versions or scroll through multiple images in one frame
Additional Screens
• Four total screens max
• Two or three more screens can be stacked below your initial
ad, offering more of your messaging and reader engagement
Video Player
• Maximum length for embedded videos is 30 seconds.
• Specs: 720p .mp4 file using .h264 compression
• Full Screen: 1280 x 720 (16:9 aspect ratio)
• In-Content: Specs are TBD depending upon scope
Advanced Interactivity / HTML 5
Will generally require greater pre-planning and lead time, and a creative call should take place well in advance of the ad close date. Adobe Flash elements or links to Flash-based websites are not compatible withthe iOS platform.
MATERIALS SUBMISSION
Upload a .zip file of your ad materials and all assets to the (title) iPad
Editon on our ad portal at: adportal.bonniercorp.com
PRODUCTION CONTACT:
Carin Hall
Phone: 760-707-1064 • Email: [email protected]
PRINT ADVERTISING
SPECIFICATIONS
Supplied materials that do not comply with the following specifications
will be corrected and the advertiser billed for the required production.
All ads supplied must be CMYK. For ads requiring a spot color, please
contact your production manager for specifications.
AD SIZES: Follow ad size specifications and guidelines provided in
this document. Ads that do not meet exact size specifications listed
on the rate card will incur charges for resizing.
REQUIRED FORMAT: PDF/X-1a format files required for submission.
Files should conform to SWOP guidelines, and total ink density should
not exceed 300%. View specifications online at www.swop.org.
PROOFS: Bonnier Corporation utilizes Virtual Proofing technology.
Hard copy guidance is no longer required. If you opt to send a
proof for internal color approval, please send a Web Coated SWOP
2006 certified proof.
TRIM SIZE 8.875" x 10.875"
Binding: Perfect Bound, Jog to Foot
AD SIZE
REVISED
BLEED AD
SIZES
Non-bleed
Bleed*
Two Page Spread
17.25 x 10.375
17.75 x 10.875
Full Page
8.375 x 10.375
8.875 x 10.875
Junior Spread
17.25 x 4.375
17.75 x 4.875
1/2 Page Horizontal
7.375 x 4.375
7.875 x 4.875
2 x 10.375
2.5 x 10.875
1/3 Page Vertical
INSERTS: Consult your advertising representative. Production, design,
and prepress services are available; rates upon request. If we do not
receive instructions regarding your materials, the most recent ad of
the same size scheduled will be picked up. Ad materials received
after the deadline may incur late fees, unless an ad extension is
arranged with ad services prior to the deadline.
PRODUCTION GUIDELINES
For all bleed ads: Build file to document size and add .125 in. bleed
on all 4 sides. Ensure that crop marks are offset .125 in. from trim.
Allow .125 in. safety area within trim on all 4 sides (no live matter)
Spread ads: Supply in a single document
MATERIALS REQUIREMENTS FOR IN-HOUSE DESIGN SERVICES
*Size specified is for DOCUMENT trim size. For all bleed
ads build file to document size and add .125 in. bleed
on all 4 sides.
PHOTOS: Supplied images should be high res (300 dpi) in CMYK.
B/W images must be high res (300 dpi) grayscale. Images supplied
in RGB will be converted to CMYK.
Allow .25 in. safety area within TRIM on all 4 sides (no
live matter). Ensure that crop marks are offset .125 in.
from trim.
LOGOS: Vector .eps or .ai files are preferred. Type must be converted
to outlines unless the fonts are provided. Jpgs should be 300 dpi.
Native files supplied for corrections/adjustments, must be
accompanied by the fonts and links used in those files
(Recommended: use the packaging function in InDesign to gather
fonts and links.) Black type on light background should be defined
as 100% black only. Files should conform to SWOP guidelines, and
total ink density should not exceed 300%.
AD MATERIAL SUBMISSIONS
Ad files should be submitted via our Ad Portal at
adportal.bonniercorp.com.
For ads supplied electronically, advertiser must supply an
additional content proofing jpg. We do not accept ads via
e-mail. Electronic files are stored for one year only, unless
otherwise requested in writing.
Send all other materials to:
Street Chopper, Attn: Carin Hall
15255 Alton Parkway, Suite 300, Irvine, CA 92618
[email protected] • 760-707-1064
IMPORTANT DATES AND
CONTACT INFORMATION
ISSUE
SPACE
CLOSE
MATERIALS
DUE
ON
SALE
iPAD
AD CLOSE
MATERIALS
DUE
ON
TABLETS
LIVE IN
iTUNES
March 2015
2/5/15
2/12/15
3/31/15
2/5/15
2/12/15
3/31/15
3/31/15
July 2015
6/4/15
6/11/15
7/28/15
6/4/15
6/11/15
7/28/15
7/28/15
ADVERTISING INFORMATION:
PRODUCTION CONTACT:
Libby Vevers
Associate Publisher
[email protected]
760-707-1063
Carin Hall
Production Manager
[email protected]
760-707-1064