INFORMATION FOR JOURNALISTS AND PARTNERS bookingkit is the smart solution for leisure businesses, which helps them to sell, merchandise and administrate their services. Since bookingkit is fully web-based, business owners can immediately implement and start using bookingkit on their own website. More sales, less efforts – due to its central user interface including real-time availability check: platform-neutral across many channels. bookingkit’s mission statement: to digitalize the leisure business! Furthermore, the software works as a middleware between provider and booking systems in order to match availabilities across various channels and to optimize sales. THE MARKET. Digitalization has taken over many industries in the leisure sector – flights as well as accommodations are already booked online by the majority of travelers. Now, many customers want this convenient booking solution for many other leisure activities such as cooking lessons, city tours, Segway tours or yoga lessons. The market boasts tremendous potential: In the upcoming years the market will grow, enormous market volume in terms of online and mobile booking is expected, since already 84% of all travelers frequently use the internet for information research. The market volume in Germany is expected to reach 8.4 billion EUR (for leisure activities) in 2014, the EU-wide market size is even bigger. THE ISSUE. The processes of leisure businesses are hardly prepared for the digitalization shift, since they often user paper and pencil to manage their businesses. As a result, in 2014 less than 40% of all activities can be booked online. Despite being individually structured, the processes and models guiding all leisure businesses are relatively homogenous. However, there are only a few solutions for small and medium businesses, since most of them do not sufficiently address all the specific demands of this sector. THE SOLUTION. bookingkit digitalizes the whole industry as software provider. As a completely web-based solution, bookingkit can immediately be used directly on the website and other connected merchandising channels. Additionally it provides the middleware and an easy and legal way to get payed online – thereby helping them to be prepared for the digital future. bookingkit is easy-to-use and closely connected to the needs of the customers – contrary to the complex “administration software” of competitors. Some highlights: All bookings are centrally controlled in bookingkit, all activities can directly be sold and paid online via the own website, also the merchandising via connected leisure portals is directly incorporated platform-neutral in bookingkit. That means: More sales, less efforts for leisure & activity businesses – due to its central user interface including automatic check of availability. THE BUSINESS MODEL. bookingkit has a quite simple and transparent monetization approach: for each person booked there is a fixed amount of 0.50 € and an additional transaction fee per online booking of 5% - for all payment methods and only due if the customers makes a sale. The first 30 days are for free, after that period there applies a fixed software fee per month – no strings attached, always transparent, monthly terminable. THE START-UP. bookingkit GmbH with locations in Berlin and Münster was founded in early 2014 by Christoph Kruse and Lukas C. C. Hempel. It is also supported by free-commerce Holding GmbH for technical development (Martin Richardsen & Victor Radu). The two founders Lukas CC Hempel (25) and Christoph Kruse (32) have several years of management and leadership experience in the digital business. CONTACT DETAILS Christoph Kruse [email protected] +49 30 6098 503-36 www.bookingkit.de Three key success factors of bookingkit Selling Administration Merchandising Accept bookings and inquiries directly via the own website. One central calendar interface including all activities, bookings and inquiries. Updating the activities on all major merchandising portals. bookingkit digitalizes the entire portfolio of leisure & activity businesses: All activities can directly be booked and sold online via the website – including automatic receipt generation and check of availability. No matter whether at home or on the road – users can log in easily via internet into their personal bookingkit account. Here they will find an overview of all relevant bookings. bookingkit publishes and pushes the event portfolio onto partner portals. Completely vendor-neutral compared to other providers. CONTACT DETAILS Christoph Kruse [email protected] +49 30 6098 503-36 www.bookingkit.de