2014
HEAD OFFICE:
3-R, MM ALAM ROAD, GULBEG II, LAHORE - PAKISTAN.
TEL: +92 42 35716401-9 E-MAIL: [email protected]
WEB: WWW.BUKSHGROUP.COM
CORPORATE PROFILE
2014
CORPORATE PROFILE
MESSAGE FROM THE CHAIRMAN
Aiming to achieve Growth
through Creativity, Sustainability and Innovation
The Main goal was to bring luxury and lifestyle products and concepts into Pakistan, one felt
that demand existed as it did in all other countries in the world...achievement is an ongoing
process..What you see is just the tip of the iceberg...
We are anticipating new challenges and opportunities that are emerging, specifically those
around the future of sustainable energy and development but I am certain that with the help of
our team and our partners we will be able to innovate, maintain momentum and build capacity
for the future.
I am especially proud that we have become pioneers in not only clean energy loans but have
introduced 'Lighting a Million Lives' project which aims to broaden the scale and reach of
financial services in Pakistan with an emphasis on access to women, growth in rural markets
and technological innovation.
We expect 2014 to be another strong year for restoring our community and addressing critical
issues of Pakistan. We look forward to new partnerships, new projects and make a difference in
global environment.
With Regards,
ASIM BUKSH
CHAIRMAN BUKSH GROUP / BUKSH FOUNDATION
CEO BUKSH ENERGY
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MESSAGE FROM THE CEO / DIRECTOR
I am proud to have a team that shares the
vision & the fervor of the management- creating
excellence in commitment & competence
It has been quite an exciting journey and a very emotionally fulfilling experience for the entire
team of Buksh Foundation & Buksh Energy to see the organizations grow within the very short
span of time- that too while not only developing new business models for impact investment
but rather creating new market spaces for business models that were unheard of within the
very impactful domains of the Development, Energy and the Renewable sector. From the Solar
ATM product, to the Lighting a Million Lives Project, to the Solar Agri Finance Scheme, to the
SMART Grids and the Captive Power technology - Each and Every model that we create and
work with our clients on- creates immense positive equity and triple bottom line benefits for all
stakeholders involved throughout the value chain- a perfect "Win Win" situation......which has
become a key driving force for the success of our projects and the partnerships we foster locally
& internationally.
Our goal is to constantly evolve, to transform the development sector and the routes to
creating sustainable impact, to create an eco-system for the Energy and Renewable Sector
where by customized, self-reliant energy solutions are readily available to customers at the
micro, meso and macro level- providing them with an invariable platform towards sustained
economic growth, to lead by example and to expand into new geographically territories and
untapped market opportunities with the innovative zeal and the passion to provide solutions.
I am proud to have a team that shares the vision & the fervor of the management- creating
excellence in commitment & competence, we believe in investing in our resources, in building
professional "champions" and empowering every individual of the Buksh team to lead the
innovative mindset and convert the business aspirations into actions- There is a long way to go
and 2014 promises to be a year of excellent business growth, successful penetration into new
markets, immense profitability for all stakeholders and measurable and long-term sustainable
impact within the markets we serve...I look forward to a delightfully successful year ahead!!!
With Regards,
FIZA FARHAN
CEO Buksh Foundation,
Director Buksh Energy Pvt. Ltd.
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COMPANY PHILOSOPHY
THE BUKSH ENERGY WORKS EQUATION
We Look at what
the world needs
X
A belief in a
better way
+
A relentless drive
to promote sustain
ability that matters
=
A world
that works
better
VISION
The Buksh Group aims to be premium in all its endeavors; delivering
quality, efficiency and convenience
MISSION
To be focused on providing advanced turnkey energy management
solutions to meet the clean energy demands of the future and to create
value for our clients by successfully harnessing the expertise of our highly
skilled multi disciplinary engineering team in the design, delivery and
operation of sustainable energy solutions nationwide.
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HISTORIC MILESTONES
CORE VALUES
We deliver
the ‘ Finest ‘
We provide the most superior,
efficient and highest quality
equipment & solutions
Making a
Better World
We care about and actively
contribute to the community
in which we live
Wowing our
Consumers & Customers
We win the hearts and minds
of our consumers and customers
by delivering services of the
highest quality standards
The value
of ‘Time’
Ensure at all cost, timely delivery
of projects and value of time
Living an
Enterprise Culture
We believe in trust, truth and
outstanding teamwork. We value
a creative & fun environment.
Demonstrating a
Passion for Winning
We deliver what we promise
and create mutual gains
Bringing out the
Best in All of Us
We are empowered leaders,
who are inspired by new
challenges and have a passion
for action
Impeccable
Integrity
We are honest, transparent
and ethical in our dealings
at all times
Trade with Kirpa
Ram Seeta Ram with
Indian business and
Stores with the historic
HKB Building
1932
HKB Tailoring Shop in
Calcutta & Tailoring
shop in Darjeeling
2002
Became exclusive
distributors of
Swatch
1947
Launched
Bang & Olufsen
2004
1966
Set up a fabric
weaving plant.
Value Added.
Tapestry and
drapery fabrics
2007
Became Jaguar
Land Rover Importer
and Distributer
Arco Ltd bought
from an Italian
Company
1975
Buksh Foundation
1982
Opening a second
store in Lahore, HKBL
2011
Buksh Energy
2009
1995
2012
First Solar Off
Grid Installation
2012
2014
Developed Ecosystem in
Pakistan to be replicated
globally
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Launched
Men’s Store
Approved LOI
10 MW PV
Established turnkey solutions
towards becoming a one-stop
shop for valued customers
2013
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BUKSH GROUP IN BRIEF
BUKSH GROUP ORGANOGRAM
Turning Perfection, Quality and unmatched Technical expertise into
commercial successes has been the cornerstone of Buksh Group’s business
since 1932. Buksh Group focuses on pioneering technologies and
harnessing talent to continue to operate safely and successfully with our
efforts and activities geared towards increasing shareholder’s wealth,
hence creating a win-win situation for every stakeholder involved.
Buksh Group is one of the largest retail groups The common vision of the all the business of
of Pakistan that has grown into well diversified Buksh Group is to cater for the untapped
business portfolio
market with its varying industry and
business focus and a baseline common
Luxury Retail
philoposy of excellence
Luxury Automotive
BUKSH GROUP BOARD OF DIRECTORS
Microfinance
Buksh Group’s business is governed by its
Renewable Energy (Solar) Management
board of directors which consists of:
Solutions
Asim Buksh ( Chairman Buksh Group )
Home Automation and
Bang & Olufsen
Fiza Farhan ( CEO Buksh Foundation / Dir Buksh Energy )
Buksh Group has grown over the years with a
business history of retail expanding vastly BUKSH GROUP EXECUTIVE TEAM
geographically to Karachi, Lahore and
Asim Buksh ( Chairman Buksh Group )
Islamabad with projects present in 15 districts
nationwide.
Fiza Farhan ( CEO Buksh Foundation / Dir Buksh Energy )
The group aims to provide demand driven
customer solutions for multiple lifestyle
categories.
Our employees are our greatest asset. It is the
force behind Buksh Group's distinctive edge
and the ability to provide an excellent
customer service. We maintain a dedicated,
highly skilled and a competent team of
professionals with deep industry experience
and technical expertise to manage a multitude
of tasks ranging in complexity and size.
Limited
Ahmed Bilal ( Lead Organizational Trainer )
Maham Shah ( Legal Advisor )
Hamid Bilal
( Psychological Evaluation Expert )
Moeed Khalid ( Buksh Energy Unit Head )
Muhammad Omer
( Manager Business Development )
Danyal Hussain ( Buksh Foundation O&F Unit Head )
Rabia Lattif ( Buksh Group Finance Unit Head )
Rafaqat Ali
( Home Automation Unit Head )
BUKSH GROUP EXECUTIVE MANAGEMENT TEAM
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BUKSH GROUP TEAM
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268.35 Tones / Year Reduced Co2 Emission
10MW Solar PV Plant
In 2013, buksh energy played a vital role in preserving the
environment by making it more green, healthy and lending
a hand in development of a clean eco system.. A single
Automatic Teller Machine helped reduce 1.789 tomes/year
of CO2 emission. With the installation of 150 Solar ATMs in 2013,
we were able to reduce 288.35 Tones/Yr of CO2 emission
The joint vision of Govt. of the Punjab and Buksh Energy Pvt. Limited for the
contribution of energy towards the current shortfall suggests the
establishment of a renewable energy project. Buksh Energy expanded its
business portfolio by investing in a USD$ 30 M, 10MW Solar PV Plant
project to be setup in Cholistan in year 2014. The 10 years target of BUKSH
Energy Pvt. Limited reflects this shared interest and already comprises a
number of specific actions and instruments that will expand the use of
renewable energy. The project is in its final stages of commissioning.
Saved Customers PKR 16.2 Million / $USD 160,000
Catering to the finance industry of Pakistan turned out to be a great
success for Buksh energy in 2013. We achieved our goal to save PKR 16.2M /
$USD 160,000 for the 150 Banks located nationwide in Pakistan. With our
exceptional customer centered service mechanism, BE continues to add
more banks in its list of Solar Powered ATMs for the year 2014
95 villages, 24,000 people,20 Districts
Buksh Foundation, under its project Lightening A Million Lives, pioneered
in providing solar energy to a total of 95 underprivileged and unelectirified villages in Pakistan in year 2013, impacting lives of 24,000
individuals. The project plans to reach out to 4,000 villages with a total of 1
million lives lightened by 2017. The target is to provide sustainable energy
to far flung rural off grid areas of Pakistan which account for 57% of the
population.
95 “Roshna Bibi” / Light Lady/200Technicians
In 2013, Buksh Foundation took the women economic empowerment
initiative by converting 95 women into female entrepreneurs for solar
charging stations. A total of 200 technicians were also trained for the
project. It helped in increasing their disposable incomes to 7.5% which is in
turn leading to better and enhanced living standards of the beneficiaries.
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Think Global, Act Local
Buksh energy aims at providing the finest local technical expertise to its
partner organizations. The credit goes to our refined and strong network
links with the government bodies and all the related stakeholders in the
energy sector. In the year 2013, Buksh Energy successfully entered into
joint venture with two very prudent German companies, 8p2 and
Suntrace. With our international best practices rightly put into place, BE
expects to diversify its operations and expand its global presence in the Yr.
2014.
Nurtured Diversity and Inclusion
The policy of our company is directed towards continuous improvement of
professional base, therefore we continue to foster a diverse and inclusive
culture in the year 2014.
We hold pride in adding the most seasoned and competent managers in
the team of our business development, commercial and technical experts.
We strongly believe in team work and provision of good working
environment and conditions for all staff members to achieve the best
performance.
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CLIENT SERVICE STANDARDS
We have a rigorous set of client service
standards. These standards are followed
throughout the firm to ensure quality service
to all our clients.
Determine, on each engagement, who
our clients are and directly ascertain their
expectations for our performance.
Analyze client’s needs and professional
service requirements.
Develop client service objectives that
will enable us to fulfill our professional
responsibilities, satisfy our client’s needs,
and exceed their expectations. Prepare
an appropriate client service plan to
achieve these client service objectives.
Execute the client service plan in a
manner, which ensures commitments
are met, potential problems anticipated
and surprises avoided.
Establish effective communications,
both internal and external, to enhance
client perceptions of the value and
quality of our service.
Provide management with insights on
the current condition of their business
and meaningful suggestions for
improvement.
Continually broaden and strengthen our
relationships with key management
personnel to facilitate effec tive
communication.
Ensure that any professional, technical,
or client-service problem is resolved
promptly with timely consultation in an
environment of mutual respect.
Obtain from the client, formally and
informally, a regular assessment of our
performance.
Receive fees that reflect the value of
services provided and responsibilities
assumed and are considered fair and
reasonable by our clients.
FINANCIAL HIGHLIGHTS
SAEED BUKSH (PRIVATE) LIMITED ( Income Statement Yr. 09 to 13)
Year
Anticipated Sales
Cost of Sales
Contribution Margin
Fixed Operating Expense
EBIT
Interest on short term debt
EBT
Tax
EAT
2009
€ 9,832,043
€ 5,899,226
€ 3,932,817
€ 576,000
€ 3,356,817
€ 336,000
€ 3,020,817
€ 1,057,286
€ 1,963,531
2010
€ 11,567,110
€ 6,940,266
€4,626,844
€ 662,400
€ 3,964,444
€ 335,920
€ 3,628,524
€ 1,269,983
€ 2,358,541
2011
2012
€13,608,365 € 16,009,841
€ 8,165,019 €9,605,904
€ 5,443,346 € 6,403,936
€ 761,760
€ 876,024
€ 4,681,586 € 5,527,912
€ 335,120
€ 323,120
€ 4,346,466 € 5,204,792
€ 1,521,263 € 1,821,677
€ 2,825,203 € 3,383,115
2013
€ 18,411,317
€ 11,046,790
€ 7,364,527
€ 1,007,428
€ 6,357,099
€ 323,120
€ 6,033,979
€ 2,111,893
€ 3,922,086
SAEED BUKSH (PRIVATE) LIMITED ( Balance Sheet Yr. 09 to 13)
Year
Net Fixed Assets
Current Assets
Cash or marketable securities
Total Assets
2009
2010
2011
2012
2013
€ 36,019,127
€ 39,621,040
€ 43,583,144
€ 47,941,458
€52,735,604
€ 2,402,569
€ 2,762,954
€ 3,177,397
€ 3,654,007
€ 4,202,108
€ 879,029
€ 905,400
€ 932,562
€ 960,539
€ 989,355
€ 47,693,103 € 52,556,004
€ 57,927,067
€ 39,300,725 € 43,289,394
Financed By:
Debt
Net Worth
Current Liabilities
Total Liabilites
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€ 2,800,000
€ 2,800,000
€ 2,800,000
€ 2,800,000
€ 2,800,000
€ 36,500,725
€ 40,489,394
€ 44,893,103
€ 49,756,004
€ 55,127,067
€ 1,201,284
€ 1,381,477
€ 1,588,699
€ 1,827,003
€ 2,101,054
€ 39,300,725
€ 43,289,394
€ 47,693,103
€ 52,556,004
€ 57,927,067
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THE PHILOSOPHY
Buksh Energy makes it easy for customers to switch to cleaner energy. We take
a comprehensive look at our customers' energy usage and identify
opportunities for improvements. We perform the entire process, from auditing
to installation to providing on going monitoring and repair services.
We also provide performance guarantees of our solar energy systems to our
customers. We are the only company that offers integrated sales, financing,
design, installation, monitoring and efficiency services without involving the
services of multiple third-parties.
Buksh Energy is a national leader in provision of energy management
solutions. We make clean renewable energy available to financial institutions,
SMEs and residential at a lower cost than they pay for energy generated by any
alternative source.
We have assembled one of the most experienced clean energy project design
and installation teams. Our project management and performance
monitoring systems scale to support millions of users, and provide our
customers a real-time view of their net energy consumption and carbon
footprint.
All projects of the company are geared towards one common goal; every initiative
undertaken by Buksh Energy is for reachibng our target of meeting five percent of
the country’s energy needs with renewable energy by the year 2020
CEO Asim Buksh
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BUKSH ENERGY SERVICE PORTFOLIO
BUKSH ENERGY CLIENTELE
Solar Energy Conservative Solutions
Financial Institutions
Industrial
SMEs
Residential
Solar Solutions for Agriculture segment
Solar Tube wells
Solar Water Filtration Plants
Power Plants
10 MW Solar PV Plant
Customized Captive Power Solutions
Smart Grid System
Energy Efficient Transformers
Maximum reduction in Transmission & Distribution Losses
Smart Metering
Monitoring & Control
Electricity Theft Reduction
Building Management System
Energy Management System
Buksh Energy Engineering Services
INTERNATIONAL VENDORS / SUPPLIERS
Solar LED Lighting Solutions
Indoor Lights
Outdoor Lights
Solar Service Stations Solutions
Solar Street Lights / Highway Lights Solutions
Solar Billboards
Rural Solar Electrification of Off-Grid Villages
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THE PHILOSOPHY
A Dynamic microfinance organization setup with the vision of
scaling financial services in Pakistan and reaching out to the ‘unbanked’ and under privileged, bringing a particular focus on
access to women, growth in rural markets and technological
innovations
Through our LaML (Lightening a Million Lives) project, Buksh Foundation
aims to become an impact investor by offring turnkey model whereby, provide
sustainable alternate energy solutions along with training and community
upheaval and eradicate poverty amongst impoverished un-electrified
communities
TARGET PLAN FOR THE YEAR
2014 - 2017
5,000
villages
1.5M
Lives
Salient Features of LaML Project
Branchless banking and provision of IT led financial services to under privileged
communities
Solar rural electrification off - grid villages (LaML Projects)
Solar mobile charging stations / Solar water filtration plants
Bringing innovations in the microfinance industry through asset financing,
clean energy lending, and innovative partnerships with the corporate sector
Expanding outreach to neglected and marginalized segments in microfinance
like rural markets and farmers
Systematically measuring the change in client income, asset base, self esteem,
decision making and empowerment through our loan application form
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DONORS / PARTNERS
Local and International Awards
Citibank Micro Entrepreneurship
Award – 2010
C5 – International Micro-Finance Award,
for the Best Social Performance – 2011
Best Social Performance – 2011, at an
international level
Shamrock Conferences International
Award – Panelist in the 7th Pakistan
Micro Finance Country Forum
Hanson Wade Award , for commitment
to Social Transparency in MicroFinance Institution (MFI) – 2011, at the
Asian level
If we can equip the underprivileged masses
with the self-assurance, whilst providing them with
the financial leverage, than we can certainly
eradicate poverty and promote economic empowerment
Fiza Farhan, CEO, Buksh Foundation
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LUXURY RETAIL
Launched in January 1995, Mens Store, a Luxury retail store has the most
successfully sorted out International luxury fashion brands in the country.
From the initiation with luxury fashion brands to expanding in the beauty and
home brands, Mens Store has become a landmark for the elite of Pakistan.
considering a huge potential in the target market of 100K High Net Worth
Individuals (HNWIs) with an average salary of $USD1M, Mens Store plans to
diversify its brand depth in the Yr.2014.
Per the expansion plans, State of the Art Shopping Mall covering an area of
approximately 150,000 square feet will be launched by the 1st quarter of 2015
We don't sell clothes
We sell dreams
OUR CUSTOMER’S PROFILE
The Connoisseur:
Connoisseurs are drawn to
brands with history & heritage
and a refined luxury that will
endure.
The Status Seeker:
Status Seekers are driven by
conspicuous consumption, and
they like to keep up with the
latest trends.
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The Creative:
These people consume luxury
as a means of self-expression
and personal discovery.
The Splurger:
These consumers only consume
luxury on occasional basis as a
gift for special occasions or a
little indulgence.
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We provide a magnificent diversity of products
From across the globe, all under one roof
BEAUTY SEGMENT
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THE PHILOSOPHY
Bang & Olufsen (B&O) – The world leading audio-video Danish luxury brand with a key
focus on entertainment.
Bang & Olufsen was launched in 2005 with an exclusive dealership under the Buksh
Group umbrella.
The Home Automation business doesn?t only comprise of Bang & Olufsen but also
other related brands. Our top of the line brands include Crestron, DaLite, iLite, Stilla
Blinds, Harmon Karden, JBL and more.
Buksh Group offers tailor-made solutions to the hospitality & luxury property
developments that put a premium on quality, innovation and design in everything they do
harman / kardon
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harman / kardon
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THE PHILOSOPHY
Acquired the dealership of Jaguar, Land Rover and Ranger Rover in 2007, while
being the exclusive dealers of Jaguar
Became the 3rd largest luxury cars distributor in Pakistan, while contributed 3% of
Jaguar?s total sales of 1,400 units in the MENA region in 2008.
Sales Facility:
Launched in November 2008 at Avari Hotel
250 sqm facility: 3 cars display
After-sales facility:
Fully equipped after-sales facility
Located at a prime location
Customer Relationship Management
An international database management software solution, e-good manners,
purchased for managing the customer information.
Vigorous customer information and database management
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To replicate our best practices and turnkey energy Efficient
models and follow the ‘International Diversification
Strategy’ by taking them to the Global Arena
UAE
Myanmar
Dubai
Afghanistan
Kuwait
Nigeria
Bahrain
Tanzania
Nigeria
Ugenda
Tanzania
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QUALITY POLICY
At Buksh Group,
Why choose Buksh Group...?
Customer Satisfaction
is everyone's number one priority
We are committed to bringing
a differentiated and superior
experience to our customers
Providing outstanding energy management
solutions, products and services.
True bankability
Addressing customer issues professionally.
Ensuring a consistent experience nationwide.
Complying with the requirements.
Higher return on investment
Giving precedence to customer satisfaction
over any priority.
Giving precedence to customer satisfaction
over any priority.
We develop an exemplary
customer-centric culture
Great emphasis placed on communication
with customers to build a reliable and strong
long-term relationship.
Designed for reliability & Superior Quality
Flexible - Customized solutions
Delivering on our commitments
Communicating proactively and transparently
Our managers lead by example
Superior after sale services
Our people enjoy autonomy and develop
accountability
We empower and train our
people to make no
compromise on quality
Our people enjoy autonomy and develop
accountability
We plan, control and relentlessly improve
with our business process excellence tools
and methodologies
The Finest Technical Expertise
People centric approach
We recognize and share best practices and attitudes
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