1. technology and computing

Future of payments
YOUR AWARD-WINNING SUPPLEMENT
2015 campaign
DISTRIBU TED WITH
YOUR AWARD-WINNING SUPPLEMENT
The campaign
We are producing a fully integrated campaign with a special focus on Future of payments in 2015.
What’s it about?
2014 saw a raft of content outlining the innovations that are driving the world of payments into the future.
In 2015, we will witness a continuation in this evolution of how payments are made and received, but will it be the year we see adoption and
implementation levels start to rise?
Mobile wallets, contactless platforms and loyalty schemes now appeal to higher numbers than ever before. However, questions remain over
what technologies and platforms will be the favoured ones to implement, with security and “frictionless” ease-of-use at the top of the agenda.
As demand swells it becomes harder for solution providers to differentiate their offerings. As competition intensifies, merchants are left ever
more confused about what will work best for their business.
The retail industry is undoubtedly a driving force in what new payment platforms will flourish, but who is really driving the adoption of these
new payment platforms?
Will the merchants implement the infrastructure required for their customers to make payments in the most widely accepted manner? Or, will
it be the customers putting pressure on the merchants to react?
Will the payment platforms themselves provide such a compelling case to merchants that they steer the industry?
No matter what, change is afoot, and with global powerhouse brands like Apple now entering the fray, you can be sure that 2015 will be a year
of change in the payments community.
Throughout the year Lyonsdown has a comprehensive campaign planned to serve the payments industry, providing a platform for this
community to learn more about the business case behind new payment platform technologies and innovations across a variety of channels –
from print, to digital, to roundtable events and more.
Our reports target a senior decision making C-suite audience, reaching these people through distribution in The Sunday Telegraph, City AM and
also through our partnerships with the leading industry event Cartes, and with others expected to be announced as the year progresses.
What follows is an outline of activities we have planned throughout the year for you to be a key voice throughout this campaign, educating the
industry on the insights and expertise you have which is driving the world of payments into the future.
CONTACT
Justin Payne
campaign director
Direct: +44 (0)20 8439 6488
[email protected]
Lyonsdown Ltd, Shakespeare House, 7 Shakespeare Road, London N3 1XE
www.business-reporter.co.uk | +44 (0)20 8349 4363
YOUR AWARD-WINNING SUPPLEMENT
Why it’s tim
e to move
From Mas
terCard to
RBS: Exclusiv
e interview
Future of
with Marion
payments
King |
2014’s front pages
The calendar
DISTRIBU
TED WITHIN
THE DAILY
Expert vie
w
TELEGRAPH,
PRODUCED
AND PUBLISH
ED BY LYONSDO
WN WHICH
Shane Rich
mond gets
into his time
to check on
mac
the future
of cash | Page hine
2
Future of
The power
payments
behind decis
ions
TAKES SOLE
RESPONS
IBILITY FOR
The power
beyond ca
sh
Pages 8-9
OCTOBER
2014
THE CONTENT
S
Just the tic
ket…
Joanne Frea
rson on the
next stop
for Oyster
cards | Page
s 8-9
business-tech
nology.co.uk
MAY 2014
May 2015
Special
on the report
future
of paym
ents
Future of Payments report, distributed in The Sunday Telegraph and through the Cartes database
We have
lift-off!
DISTRIBU
TED WITHIN
June 2015
Single sponsor breakfast meeting
• 10-15 handpicked delegates in a five star London restaurant
behind decis
ions
Plotting the
best route
through the
crowded pay
ments spa
ce
THE SUNDAY
TELEGRAPH,
PRODUCED
AND PUBLISH
ED BY LYONSDO
WN WHICH
TAKES SOLE
RESPONSIBILITY
FOR
THE CONTEN
TS
The Body B
an
hands mea k
ns
When shak
ing
the deal re
ally is done
September 2015
Single sponsor breakfast meeting
• 10-15 handpicked delegates in a five star London restaurant
October 2015
Information
Future of Payments report, distributed in The Sunday Telegraph and through the Cartes database
December 2015
Single sponsor breakfast meeting: Summary of what 2015 has seen and forecast for what needs to happen in 2016
• 10-15 handpicked delegates in a five star London restaurant
Ad hoc options
City AM
Be the sole sponsor for a special 8 page report within City AM, distributing to 400,000 professional readers within London and also receiving
2,000 glossy copies of the report re-printed for your own corporate activities
Video studio debate
Visit The Telegraph studios and debate a key issue affecting the Future of Payments anchored by a journalist. We will then edit the footage to
between 3-8 minutes and your video is hosted on Telegraph.co.uk
Lyonsdown Ltd, Shakespeare House, 7 Shakespeare Road, London N3 1XE
• Readership
1.45 million
• Circulation
405,000
Expo date
November 17-19,
2015
• Circulation
1,000 copies at event
• Digital report
Report hosted on Cartes website
• Newsletter
Email distribution of the report directly
to their 80,000 strong payments
specific database
www.business-reporter.co.uk | +44 (0)20 8349 4363
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Business Technology · October 2014
B
ig data has become a big talking
point these days, but there are
many different interpretations,
contrasting views and conflicting
arguments surrounding it. Dan Ariely
of Duke University provides what
is in my opinion, a great analogy:
“Big data is like teenage sex:
everyone talks about it, nobody
really knows how to do it, everyone
thinks everyone else is doing it, so
everyone claims they are doing it.”
At Boston we have been providing
HPC (High Performance Computing)
solutions for more than 20 years.
HPC has always involved big data for
things like large-scale analysis and
huge storage requirements. Boston has
provided systems to a range of users
from various scientific backgrounds,
all of whom needed to generate, store
and analyse immense volumes of data.
One such customer was CERN, which
was generating 15 petabytes of data on
a daily basis (roughly 250 million MP3
songs). Producing data at this scale
can create numerous technological
challenges and requires some highly
innovative HPC solutions that push the
boundaries of science and technology.
The SKA Project (Square Kilometer
Array) is another venture Boston is
currently engaged with. This project
aims to analyse approximately one
exabyte of data a day (an exabyte is 1,000
petabytes – you can do the math on the
number of MP3s this equates to!). These
are just two examples of the current
scientific challenges with regards to
generating and analysing data – but
still not necessarily what people mean
when they speak about Big Data.
Technology is becoming more and
more ubiquitous in our society. This has
been the main driving factor in
the evolution of big data.
Our standard means of
communication has been
digital for some time
(email, text messages)
– however, thanks to
mobile technology and
an increasing number
of smart devices (TVs,
watches, games consoles,
cars, some domestic
appliances), more
of our daily
Business Reporter
AN INDEPENDENT
AN INDEPENDENT
12 · Business
INSIDE
TRACK
Reporter · October
REPORT FROM
LYONSDOWN,
• Print distribution at the show will increase
your brand awareness and target your
global audience
Lyonsdown Ltd, Shakespeare House, 7 Shakespeare Road, London N3 1XE
DISTRIBUTED
WITH THE SUNDAY
Phil
Grannum
MD,
hosting, UC
and cloud,
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evolution
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send
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companies now
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to backups
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Online access
revolution.
restore
cloud is more
and more frequent
companies,
less downtime
revolution.
points mean
evolution than
and
– and less
and data loss
Consider backup
(BDR).
impact on customers,
disaster recovery
employees
the Aberdeen
partners and
According to
strikes.
costs the
– when disaster
Group, downtime
planning,
£100,000
In terms of DR
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even budgetremaining
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REPORT FROM
TELEGRAPH
2014
M
• Targeted digital distribution to Cartes’
database - over 80,000 executives
David Power (inset bottom left) is head
of HPC at Boston
www.boston.co.uk/hpc
[email protected]
Other
advert sizes
Distribution benefits
• Exchange your information with key
decision makers
lives are being carried out online.
This sort of information may seem
worthless on an individual scale, but if
you start to look at it from a holistic point
of view or as an aggregated data set,
there is huge opportunity for extracting
information that can have a global
impact. Using Google flu trends as an
example, something as simple as an
individual searching for a flu remedy
online when combined with geolocation
and time stamp information regarding
similar search terms across multiple states
and countries, can suddenly become
hugely impactful. This sort of big data
analysis could potentially alert us to, and
help stop the spread of, more powerful
epidemics and pandemics besides the flu.
I sat in on a talk recently which was
conducted by the University of Warwick,
who used big data techniques to identify
correlations between internet search
terms and fluctuations in financial
markets by taking the same approach
as Google flu trends, but mapping
search sentiment to movements in the
stock market. The long and short of
their findings is that they were able to
outperform the basic “buy and hold”
approach (where people buy stocks
and hold onto them over a period of
time) by almost 20-fold over a number
of years with simple strategies such
as selling when the search term “debt”
appeared as a top search term. I’ve
hugely oversimplified their sophisticated
algorithm, but the point is they used
big data techniques to take everyday
data that was freely available and
create value from this information.
If we look into the future, the Internet
of Things is going to have a further
impact on big data. Not only will we
have mobile phones generating data,
but personal sensors, smart watches, cars,
homes, fridges – in fact, anything that
you have in the house could potentially
be a smart device in the near future.
One can only begin to imagine a world
where your fridge texts you about the low
stock of alcohol available having reviewed
your calendar and noticed a big sporting
event coming up. The sporting event in
question could have athletes wearing
sensors and GPS tracking devices,
which will be automatically collecting
measurements and statistics to feed back
to coaching and medical teams. The team
that wins in the future may be the team
with the best analytical capabilities rather
achievements captured via Google
Glass, and everything in between. One
thing is for certain: big data is a truly
exciting space to be in and is going to
become increasingly applicable and
desirable to companies in the future,
regardless of their size or budget.
Business leaders are rapidly facing
up to the implications of this growing
phenomenon. If they have not already
done so, they are upgrading their data
management approaches and processes
in order to meet the challenges. They
are changing the way they work and
they are retasking people within their
organisations to take advantage of the
insight and business intelligence that can
be generated by these critical numbers.
If your business is starting to look at big
data solutions or is planning to in the
future, Boston and Intel have the tools,
optimised server solutions, software
platforms and the in-house expertise to
ensure your big data project is a success.
LYONSDOWN,
DISTRIBUTED
WITH THE SUNDAY
TELEGRAPH
My view Why
be the
hybrid may
by discrediting
cloud begins
are
MY VIEW on
myths. Enterprises
one of its biggest
are a cheaper
types of cloud
led to think all
data on-premises.
hosting their
alternative to
there are many
often the case,
While this is
a dedicated environment
Certainly,
instances when
lowest cost solution. from
provides the
cheaply
cloud storage
but
you can buy
the pun) of providers,print.
a host (pardon
small
to check the
businesses need
often
and public cloud
A mix of private
enabling
ideal solution,
a
provides the
agility from
optimise their
enterprises to
cost perspective.
security and
performance,
and cloud services
Businesses evolve,
an organisation
and move with
should
should be fluid
needs. They
to meet its ever-changingtype of cloud for their
the right
cost savings,
be able to select
or needs, balancing
They
applications
compliance.
security and
performance,
· October 2014
best option
data is stored
to choose where
should be able
And they should
is supported.
and where it
engineers,
from qualified
people who
receive a service
service, but real
their
not an automated
and understand
speak their language we call this hybrid by
Easynet
cloud.
business. At
ultimate in pick’n’mix
design – the
0808 278 8480
t.com/cloud
www.easyne
· 13
IndustryVIEW
Telegraph readers are networked business
people with successful careers. They know
people across an array of social, cultural,
professional and economic circles. They
also have an instinctive and natural gift
for making social connections. They are
key opinion formers, spreading knowledge
far and wide as they debate new ideas
and concepts. What they read in their
newspaper has an impact far beyond the
general readership.
In November 19,000+ attendees from the
financial, retail, government, identity and
access, telecommunications and transportation sectors – coming from 175 countries
– will converge in Paris to explore how our
digital society is evolving.
IndustryVIEW
Inspire, connect and share
CARTES SECURE CONNEXIONS is the only
industry-defining event bringing together
the world’s most comprehensive offer of
solutions for payment, identification and
mobility.
than just the best team on paper. This has
already been proven in the baseball arena
with Oakland Athletics, who employed
statistical methods to put together the
optimal team, on about 30 per cent of
the budget that the top teams had (check
out the book or film Moneyball for all
the details). Devices being able to query,
analyse and make intelligent decisions
will be a big part of the future – these
will all be powered by big data solutions.
I have a one-year-old daughter – she
already has a larger online presence than
I do thanks to my wife posting pictures
of her either in a new outfit or using
her dinner as face paint! She’ll have all
this information logged and recorded
and available at a moment’s notice. I’ve
no idea what I did on this date 10 years
ago. In 10 years’ time, however, she will.
At this stage, I’m not entirely sure as
to whether this eventuality should fill
me with intrigue or fear… or both. This
lifelong digital presence will become the
norm for our children and our children’s
children. They’ll have the ability to
access all their data, anytime, anywhere
– from pictures posted by parents when
they were young to videos of their life
t:
The dream ticke
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| Follow us on Twitter: @biztechreport
Three top tips to
future-proof the cloud
and the network
Inspector
Dogberry
materials in heat conduction.
could be used to develop faster
and reliability equals
In 2004, a breakthrough in
transistors and more compact
performance graphene research opened the hard drives.
The default to access cloud
door to new innovations using
Yulin Chen, a University of
applications and services
is
Newshounds like Dogberry are
the material.
Oxford physicist who led the
Remote
Locations
the public internet. While
this
all about discoveries, whether
The two University of
study, said the new material
may be adequate for Manchester
consumer researchers behind could “provide a significant
this means breaking news or
applications, enterprises
digging up gossip. But in the
this work were even awarded
improvement in efficiency in
should not
rely on a bestworld of electronics,
a different
the Nobel Prize for Physics in
many applications because of
effort network
Consumer Cloud
kind of discovery
could to
besupport
2010. their
Now other researchers
its 3D volume”.
Public
Applications
Internet
mission-critical
business
of huge importance
to the
have discovered what serves
Electronics is already an
industry. operations. The internet
as a 3D version of the material,
industry goingEtherCloud
through great
variable performance
Graphene,has
a two-dimensional
bringing a range of potential
changes. This could speed some
Data
characteristics,
lacksnew
an endmaterial, consists
of a single
advances in electronics.
of those up.
Center
Headquarters
Mission-Critical
Enterprise
Applications
®
to-end service-level agreement
and can beIsdetrimental
there anywheretoconsumers
the end-user
of
canexperience
feel safe from hackers?
applications from anywhere,
anytime, from any device.
These cloud services are
generally hosted in the major
data centres of the world.
January 2014 Business Technology
To maximise their cloud
investment, enterprises should
seek network partners with
global reach and connectivity
to these same major data centres.
The combination of
high-performance network
connectivity and close proximity
solution is only as good as
to cloud-based applications
the network supporting it.
makes an enterprise’s cloud
As today’s enterprises do
investment even more valuable.
business around the globe,
While maintaining control over
they need a ubiquitous network
their network configurations,
able to reach any location
it will have direct access to the
worldwide, whether offices are
By Matt Smith, web editor
best-of-breed applications,
around the corner or across the
u Editor’s
effectively making them part
globe. Private,
securepick
access to
of the corporate network, thus
corporate Gizmodo
resources is a must.
gizmodo.com
offering a better user experience.
CIOs should also consider
Cloud computing success
whether a private network has
From gaming to gadgets and
requires the right network
the flexibility to scale bandwidth
cameras to tablets, Gizmodo
partner. GTT provides
whenever necessary. An onis perfect for keeping up with
enterprises with a complete
demand, burstable bandwidth
technology gossip. The Gawker
cloud architecture solution
model gives enterprises the
Media blog covers a wide
built on its ubiquitous global
confidence of having the
spectrum, with articles ranging
network infrastructure. GTT
necessary bandwidth at all times,
from tongue-in-cheek news
operates more than 200 PoPs
without the financial burden
stories to insightful opinion pieces
in 54 of the world’s major
of paying for idle capacity.
about new technologies and their
metropolitan centres, providing
effects on the world.
direct connectivity to any
Easy access to
location on the planet and any
cloud IT applications
Digital Dialogue
Gear
Live
application in the cloud.
and services
www.ce.org/blog
www.gearlive.com
The advent of cloud services
Future of electronics | 11
Andy Johnson is MD, EMEA/
and capabilities means
Smartwatches, curved screens,
As the official blog of the
APAC, GTT
enterprises can get bestprivacy scares… There’s a lot
Consumer Electronics
www.gtt.net
of-breed services and
to keep up with in the world
Association, Digital Dialogue
Vac to the future
Not, it seems, in the kitchen.
James Dyson, a man set on
and several years on the
of technology and electronics.
provides news and insights on
Security concerns about
reinventing the vacuum cleaner, is
technology, which it hopes will
Luckily, Gear Live helps you to
all things technological, including
the Internet of Things, the
at it again.
save hassle and attract customers.
do just that. It’s also a great
coverage of the recent Consumer
concept of a network of
His company recently
Punters may be less than thrilled
place to find industry news,
Electronics Show 2014 in Las
smart, connected devices
announced a new device that
by the idea of a new vacuum. But
including acquisitions,
Vegas. Check this blog for events,
from cars to toasters, are
ditches filters, which users
this could make cleaning the living
innovations, and new
industry developments, and
already rife, with experts
must in theory clean to keep up
room a tad simpler.
product announcements.
public policy news.
warning the devices could
performance.
be prone to cyber attacks.
The new Dyson vacuum cleaner
Raspberry
Pi
These worries were highlighted recently, when
uses cones with flexible tips inside
www.raspberrypi.org
a web attack used more than 100,000 devices to
the cylinder. The airflow inside the
metrics:
revenue
employee
infrastructure help drive that? IT
e are rapidly moving to a
conduct a spam email campaign.
cleaner
causes generation,
these tips to move
Need inspiration for your next
productivity,
business
agility, customer
needs to remove the friction.
situation
where almost
The devices, which fell
victim to malware
attacks, all of
back and
forth, preventing
Raspberry Pi project, or just
satisfaction and
cost
The effectiveness of this step can
the most
signifi
cant customer
ranged from laptops to smart
TVs and
kitchen
dust
fromsavings.
sticking to
not
sure
where
to start? The
be seen in top-line revenue growth,
wesending
conduct
are digital. The
appliances.interactions
Even a fridge was
out spam
the inside of the
Raspberry Control
Tech News Tube
official blog offers a mix of
with tighter integration of the
innovation
unleashed
by that
the App Store
Consolidate to
bring cost
emails. David
Knight of Poorpoint,
the firm
device.
(Free – Android)
(FREE – iOS)
posts about the ideas behind
business and the infrastructure
hasmany
revolutionised
many
saving and reduce
complexity
spotted themodel
attack, said
of these devices
are aspects
Dyson
has
the project, details of updates
potentially
driving
new
of both
The first thing to identify
is that many Manage
“poorly protected
at our
best”.daily and business lives.
Keep up with the latest tech
and monitor
the status
allegedly
and developments, and plenty
to
stakeholders
organisations crave the
flexibility
What next?Business
A toaster on
the loose? within
news from sites including Ars
of yourrevenue
Raspberrystreams
Pi projects
spent
of suggestions and how-tos
theAndroid
business.
your organisation will want to take
the cloud can offer, but
live in a world with your
Technica, The Next Web, and
phone using
£7.5million
describing the amazing things
Twitter: @dogberryTweets
When
revenue
advantage of this trend, and will look
constrained by previous generations
The Verge with this free app.
this free
app from
LukaszisSkalski.
Raspberry Pi users get up to.
impacted positively
to the CIO and IT organisation to help
of infrastructure and applications.
redefine those digital relationships.
Increasing the amount of virtualisation and employees are
more productive,
It is now generally accepted that cloud
is the first step in building out cloudthe business is more agile and
computing (or the “third platform”, a term
capable infrastructures, and converged
delivers greater customer satisfaction.
coined by market research firm IDC) can
infrastructure provides an optimum
deliver agility, flexibility and cost savings
platform for creating these environments.
and free organisations to focus on areas of
Legacy applications can be reInnovate to drive massive
IT that add greater business value. But how platformed, workloads that previously
agility and change
process and driven new tools and
growing very fast
such
as smart
to the network
finally, to
do you build a cloud infrastructure that
ran on disparate infrastructure
canand
be many other
The fisectors
nal piece
of the
puzzle is to the system level,
applications
for the level
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to employ
building
for residential and
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This
we are
creating
one common
continues to deliver this value? Converged centralised, licensing
and(both
enterprise
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previous
steps,
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that
innovation.
There
are three critical
andcan
smart
retail are also picking
upthat
momentum.
architectural framework
from
which
many
and
infrastructure offers a transformational
licence agreements
be re-evaluated
areas
affect the way an innovative
we maximise
the
potential
ofservices
it all.
is solving this issue byenterprise
looking beyond
the manyand delivers
products, across several
up and
coming
markets, can be
approach, and is widely recognised as
and overall costs canCSR
be reduced.
communicates
Customers
of VCE
are already
varied vertical markets and building
very
scalable
and
easily
created, demonstrating
developed, managed
provisioned.
INDUSTRY
VIEW
one
of the simplest
solutions, and its
customer
service
to its
customers
– both
how itand
positively
architecture solutions
from
the
chip
level,
toects
see connectivity
brought
to devices,
implementation has benefits that extend
inside
and
out
of the
organisation.CSR is keenaff
the measurable
metrics:
a more
Integrate forhorizontal
productivity
and
our
approach
is
centred
on
helping
customers
he
Internet
is
moving
beyond
smartphones
and
beyond the pre-integrated hardware
agile business, with more productive
The most important step here is linking
differentiate their
productsathrough
a unique
tablets
andthat
is now
helping to power billions
of process to intelligent, cloud
and software
stack
it represents.
employees,
reimagined
customer
• Social integration
business
combination of
silicon, software
and services;
integrated
everyday
from
parking meters
and home How can customers’
In order
to fully devices,
understand
the
experience
and top-line
revenue
growth
• Big Data & analytics
infrastructure.
that reduce
the complexity
thermostats
toconverged
heart rate monitors
and glasses.
Technoladvantages
that
infrastructure
being delivered
from new
sources.
• Transforming experiences cost-effective platforms
everyday
business processes be made
of designing impressive products that are built to last.
ogy
is moving
from just connecting
can
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market-leading
firm VCE people through
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ective? What can be done to
By extending CSR‘s
core technology services and
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to connecting
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represents
advocates
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plan
www.vce.com/about/company/
simplify
the methodologies customers
Having built a baseline of technology
building on our
strong heritage in Bluetooth and Wi-Fi
massive
for the electronics
industry
inhow
not can a cloud-based
which
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be measured against
five
our-customers
use and
that is tightly coupled with the business
connectivity, voice and music, location and imaging
just hardware, but also in software, devices and services.
technologies, we are able to create a set of common
The core problem though is that there are so many
tools, middleware platforms and APIs to make entering
solutions and industries that exist within the sphere
the age of the IoT a much more plausible reality.
of ‘IoT’. This could prove disastrous if not managed
properly or made scalable. The market is extremely
Hamid Ahmadi is chief innovation officer at CSR
fragmented and it is difficult to predict which sector
01223 692 000
is going to explode next. The domain of wearable and
www.csr.com
personal devices which we call ‘Internet of My Things’ is
ale rt!
con tain s
spam!
Unlocking the potential of cloud:
consolidate, integrateThird
and innovate
page
W
Making the Internet of Things a reality
Impressive products that
are built to last
T
Front
page
banner
Eighth
page
Sixth
page
Business
Zone &
Inside
Track
14 · Business
Reporter · October
2014
The future
Marc Benioff
“
If someone
asks me
what cloud
computing
is
I tell them that,
simply put,
a better wayit’s
to run your
business
Business Zon
e
My data is bigger than your data
How to tap into powerful predictive
capabilities from public information
INDUSTRY VIEW
chairmen, CEOs, MDs and directors than
any other quality daily newspaper. This
includes 66,000 readers who are C-class
executives of companies with more than
250 employees. That’s 11,000 more than
The Times and 45,000 more than the FT.
These powerful decision-makers trust the
contents of their newspaper. This is your
chance to influence those people.
Follow us on Twitter: @biztechreport
C
ExpertInsight
ExpertInsight
Find us online: business-technology.co.uk
Find us online: business-technology.co.uk | Join us on LinkedIn: Business Technology UK
loud adoption has moved
beyond the tipping
point, and enterprises
are driving the trend. By 2017,
will
spend £142billion
an independententerprises
report from
lyonsdown,
distributed with the sunday telegraph
globally on infrastructure
and
cloud-related services,
Like us:
facebook.com/biztech
Find us online: business-technology.co.uk
predicts market research
firm IHS. According to a Frost
and Sullivan survey of CIOs,
a cloud-ready network is the
biggest infrastructure element
ethernet and/or MPLS based
cloud-based services. It is
needed for further deployment
IP-VPNs and backed by strong
not engineered to meet the
of cloud-based services.
SLAs, delivers carrier-grade
imperatives for business
A fundamental requirement
performance in support of
applications – guaranteed
for realising the benefits of cloud
mission-critical enterprise
data delivery, quality of service
computing is high performance
applications and services.
or service prioritisation.
network connectivity. CIOs
Enterprises should consider a
should consider three key
private-network approach, one
elements when evaluating
Global reach and
layer of carbon atoms and has
The group of researchers at
specifically designed to deliver
potential network-connectivity
capacity
great advantages in conducting
the US Department of Energy’s
cost-effective reliability, security
solutions and partners.
Just as all enterprises are not
electricity as efficiently as
Lawrence Berkeley National
and performance. A privatealike, neither are all networks
copper and outperforming other
Laboratory claim the material
network solution comprised of
the same, meaning a cloud
Privacy, security,
AN INDEPENDENT
or years, businesses
trying to anticipate have been
customer needs
and identify
buying habits
to get and stay
in order
ahead of the
competition;
not an easy task.
But what if you
read the minds
could
of your customers,
or better still,
knew what they
were
thinking before
they even thought
Well, cloud-based
it?
business intelligence
(BI) software
makes that a
possibility,
and it’s exactly
why sales-i was
created.
Driven by the
demand for
more
efficient and
successful ways
of selling,
sales-i helps
businesses of
all shapes and
sizes make sense
of the huge amounts
customer data,
of
which, prior
to sales-i, they
were storing,
but not using
productively,
if at all. With
the right tools
to make
of it, however,
this data becomes sense
absolute goldmine
an
of new opportunities.
Simply put, a
BI system proactively
analyses customers’
alerting salespeople buying behaviour,
to upcoming
opportunities.
selling
It will
when a customer’s tell the salesperson
monthly spend
down, or notify
is
them
buying something if a customer is not
that they should
so they know
be,
when
phone and, more to pick up the
importantly,
exactly
how to direct
the conversation.
The beauty of
sales-i is that,
thanks
to the flexibility
of the cloud,
businesses
can access their
data anywhere,
anytime, and
at
even store and
to access timely
backup
information
documents
within the system,
remotely,
from smartphones,
accessible to
tablets and laptops.
anyone with
Leading UK
a username,
automotive
password and
tool supplier,
internet connection.
Sykes-Pickava
nt has been
Most salespeople
using sales-i
since 2008 to
aren’t chained
reinforce its
desks; they are
to their
outstanding
reputation for
out in the field
quality
meeting
and greeting
customers and
Managing director and service.
prospects.
So a cloud-based
Paul Archer
“sales-i keeps
says:
system was
us fully abreast
the
viable option
of our
for sales-i, enabling only
customer buying
patterns, any
users
changes
in their buying
behaviour and
any areas
LYONSDOWN,
DISTRIBUTED
WITH THE SUNDAY
TELEGRAPH
AN INDEPENDENT
Meeting
the
demands
of the
modern
workforce
The portfolio
career has
arrived. Globally,
skilled
workers are
choosing to
work for multiple
companies
at once – the
notion of a
career for life
has long gone.
These kinds
of shifts are
creating opportunities
for
progressive
organisations
to redesign HR
to cope with
the realities
of the modern
workforce, and
they are
turning to the
cloud.
According to
recent
PwC research*,
many HR
professionals
don’t believe
they’re prepared
for meeting
the needs of
a workforce
that
demands more
freedom and
flexibility, a view
shared by
many CEOs.
Often, part of
the underlying
problem is
that their people
management
systems are
simply not up
to
the job of supporting
change.
Many HR systems
are
pre-cloud, on-premises,
and only automate
parts of
the workflows
necessary
to manage modern
styles. Consequentlywork
where improvement
, HR
teams are overwhelmed
s can be made.
“This can all
by
low value, boring,
be done from
the
comfort of the
manual
tasks, using
customer’s office,
email and
workshop or
showroom floor,
attachments
to
patch
without
any disruption
up
processes, and
to their business
spreadsheets
to the cloud-based
thanks
to aggregate
nature of sales-i.”
information
in
an attempt to
produce the
Paul Black is
CEO of sales-i
information
necessary for
0800 0124 669
management.
HR leaders
www.sales-i.
com
are frequently
trapped
overseeing this
work,
than using real-time rather
workforce
information
to participate
in
strategic decision
making.
Now, however,
there
is a new breed
of cloudbased software
that can help
transform the
workforce
enables data
experience,
to move freely
from acquiring
from on-premise
and onboarding,
data centres
to engaging,
to public cloud
managing, developing
and back.
and
at some point,
Businesses large
off-boarding
and
small have been
people. This
end-to-end
at times both
seduced and
set of global
confused by
services is
the
grand promise
accessible from
of the cloud.
any
But when they
and implemented device,
talk about
in a matter
“hybrid cloud,”
of weeks (not
they are really
months).
just seeking
Delivering an
the flexibility
ROI almost
to
use it as an extension
immediately,
HR leaders now
of their
own data centre.
have the means
The
to focus on
performance
to extend on-premisesability
more strategic,
and reliability.
21st-century
data
centres into
workforce matters
the cloud for
that drive
Cloud Fabric
disaster recovery
growth, scale
At Zerto we
business and
and data
recommend
migration takes
gain a seat in
leveraging a
data centre
the C-suite.
cloud fabric
flexibility to
strategy to easily
new levels of
migrate in and
efficiency and
*PwC 17th Annual
out of clouds.
cost savings.
Global CEO Survey
The optimal
foundation for
today’s data
+44 (0)118 949
0118 321 5430
centre, cloud
7212
fabric www.zerto.co
www.fairsail
m
.com
In focus: Wh
y you should
care about bus
iness cloud
W
REPORT FROM
Mind readin
g made easy:
tapping into
the gold min
e
F
hat is a hybrid
cloud? The concept,
touted by many
vendors and
service providers
as the next big
thing, enables
IT to use both
on-premises
and
cloud-based
infrastructure
seamlessly for
significant cost
reduction, IT
load balancing
during peak
times, disaster
recovery and
other use cases.
But does your
company
need or want
it? Here are two
cases for hybrid
cloud that
can help create
experienced
efficiencies
up to 10 hours
in
your company’s
of unplanned
datacenter:
downtime
over the past
12 months.
Disaster Recovery
With disaster
recovery
as
a Service IDC
the cloud, companies in
research
can
indicates that
replace costly
more
investments
cent of companies than 70 per
in a secondary
data centre
surveyed
while ensuring
higher
IndustryVIEW
an independent report from lyonsdown, distributed with the sunday telegraph
8 | Big data
AN INDEPENDENT REPORT FROM LYONSDOWN, DISTRIBUTED WITH THE SUNDAY TELEGRAPH
Cloud computing
IndustryVIEW
10
Business Technology March 2014
Industry leaders and decision makers The global event for payment,
The Telegraph’s readership includes more
identification and mobility
Half
page
REPORT FROM
LYONSDOWN,
DISTRIBUTED
WITH THE SUNDAY
TELEGRAPH
The debate
How can the
cloud benefit
your busines
s?
Business Reporter
Andy Johnson
Managing director
GTT
Simon Hansford
Skyscape
CTO
· October 2014
· 15
Nigel Moulton
Cloud Services
Cloud is a hot
EMEA CTO
Pravin Kothari
topic today,
for several
good reasons.
VCE
Founder and
For businesses
Buying services
Anthony Foy
CEO
across the board
as
utilities offers
– whether in
CipherCloud
enormous benefits
Cloud computing
the public or
CEO
enterprises in
to
private
can be a
sector – the
terms of productivity
significant benefit
Workshare
many benefits
In the past five
and operating
of the
to your business
cloud are significant,
years, the cloud
efficiency. Cloudas it has the
has
transformed
potential to lower
enabling rapid
based applications
The cloud is
and flexible
into the preferred
your overall
dramatically
and services
deployment
delivery model
IT costs while,
more cost efficient,
are
of solutions,
impacting the
little or no upfront
of how enterprises
at the
same time, delivering
way people work,
investment
and consumers
and deploy faster scale more easily
allowing them
in
infrastructure
increased
access and share
than
agility, customer
to be more productive
, and lower costs
information.
product or in-house traditional
satisfaction
anywhere, on
where the consumer
This shift produced
and
new revenue
solutions.
any device. With
many innovations
only pays for
opportunities.
It’s easy to adopt
technology
what they need
that have made
analysts such
Sound too good
when they need
businesses more
gradually. Individualthe cloud
as Gartner
predicting that,
The benefits
it.
competitive
read on. Deploying to be true? Well
applications
can be realised
by the end of
and
people more
or entire work-streams
2017,
without
nearly half of
your
the consumer
connected. The
business
applications
large enterprises
can be
needing to be
cloud
has also expanded
outsourced
in the cloud
will have cloud
tied
lengthy and
to the cloud
the attack surface
you spend considerably means
deployments,
inflexible contracts. into
piece by
by connecting
piece, to see
for businesses
millions more
which ones
This level of
focused on traditional less time
that want to
perform
flexibility means
devices and
best and gain
stay
competitive
platforms to
that business
IT tasks such
a good understanding
as maintaining
in a mobile workplace,
the vast
consumers can
stores of data
of performance
infrastructure
moving to the
respond rapidly
now available
characteristics
,
upgrades and
cloud is
online.
to the needs
.
Certainly, the
so on. This provides
Infrastructure
of
their customers,
Cloud collaborationa necessity.
record-breakin
resources are
an opportunity
and to changes
breaches and
g
applications
available 24/7.
to focus valuable
for the enterprise
in their markets.
surveillance
Managed cloud
resources on
leaks of the
make working
In the UK we
past year highlight
providers assume
important tasks
with multiple
therefore expect
the security
hardware and
which directly
parties
cloud to underpin
and
privacy risks
software responsibilitie
benefit your
seeing businesses easy. We’re
the growth in
to sensitive data.
relationships
the UK’s digital
s for the
turn towards
But just applications
as the cloud
service, so valuable
with your customers.
has fostered
economy, where
that offer more
enterprise
innovations
This can lead
the UK has
for productivity,
IT employees
than
to new revenue
the usual file
aspirations to
entertainment
have more time
streams, increased
synchronisati
be a world leader.
cyber-crime,
and
to
focus on other
on
and
sharing
levels
it has also inspired
Security and
of
capabilities,
business
customer satisfaction
data privacy
to those that
new ways to
Cloud applications priorities.
offer valuable
are
understandab
and the
protect information.
ability to more
productivity
ly a top priority
accessible anywhere, are
Security innovations
features.
proactively engage
These include
for
businesses today,
in changing
being
such as
any time and
and reputable
extending data-level
from any device,
market dynamics
multiple document able to compare
cloud suppliers
which means
protection and
that can have
will
versions from
visibility into
employees can
a significant,
a mobile device
against rigorous be assessed
cloud applications
be productive
positive effect
to instantly see
accreditation
complement
inside and outside
on your business.
what’s changed,
frameworks,
network and
the office.
providing customers
or being able
device
security tools.
More and more
to
strip sensitive
with confidence
Extending this
businesses
information
that a move
approach to
now recognise
from
a document
to
the cloud can
the cloud protects
that adopting
before it’s shared.
be achieved
information
cloud solutions
without
compromising
By allowing
from hacks,
is not
secure access
breaches
on data security.
and accidental
– it’s a competitive an option
to
content at any
exposure. Just
necessity.
time, businesses
as
importantly,
benefit from
cloud information
an empowered
protection also
+44 (0) 20 7489
workforce that
enables organisations
7200
is no longer
to comply with
Andy.johnso
confined to
01252 303300
data privacy
[email protected]
the walls of the
and residency
office.
www.skyscap
regulations.
ecloud.com
I
n the case of
the public sector
– where
squeezed budgets
and the use
technology
of legacy
are common
challenges
– the cloud
presents an
unmissable
opportunity
to deliver streamlined
services far
more efficiently
and costeffectively online,
ultimately benefiting
each and every
UK citizen and
tax payer.
A key example
of this in action
GOV.UK, which
is
was launched
central place
to provide one
for citizens
to find government
services and
information
simply, clearly
and quickly,
while drastically
reducing costs
for the Government
Digital Service
Another example
(GDS).
of the cost savings
that can be
achieved by
moving
is the DVLA’s
new “View driving to digital
platform, which
record”
provides secure
access to driving
online
records for up
drivers and
to 40 million
the insurance
industry.
By hosting the
platform using
computing,
DVLA has managed cloud
per cent against
to save 66
its original cost
estimate.
The public sector’s
has been supported digital transformatio
n
policies including by government
“Cloud First”
and by
www.vce.com
+44 (0)1628
421775
sales_emea@
ciphercloud.c
om
Spotlight: How
cloud is ena the
digital transforbling
mation
+44 (0)20 7426
0000
www.worksh
are.com
procurement
frameworks
such as G-Cloud.
The G-Cloud
programme
was launched
two years ago
in order to facilitate
needed change
a muchin the use and
of IT services
procurement
in the public
sector.
Since then,
the framework
has gone from
strength to
strength,
greater transparency,succeeding in creating
opening the
to SMEs, and
boosting competitionmarket
was previously
in what
a stagnant marketplace,
dominated
by large incumbent
suppliers.
Thanks to the
tremendous
success
of initiatives
such as G-Cloud,
public sector
the
is fast becoming
vibrant, varied
a
marketplace
that
is delivering
true innovation.
The momentum
of this digital
revolution will
continue regardless
outcome of
of the
next year’s general
citizens continue
election, as
to expect a better
experience
online
and as buyers
respond to this
by demanding
higher quality
and more
cost-effective
services from
suppliers.
01252 303300
www.skysca
pecloud.com
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