About Dinosaur Train Dinosaur Train, is set in a prehistoric world of jungles, swamps, active volcanoes and oceans. Each day, discover new types of dinosaur species, compare and contrast dinosaurs to today's creatures. Based on input from palaeontologists, science educators and early childhood education experts, Dinosaur Train promotes critical thinking skills for preschoolers based on an engaging and creative curriculum. Target Audience: 3-6 years (60/40 boy/girl split) Episodes: 132 x 11’ TV: Airs on Nick Jr. & Nick Jr2., every day at 9.30am and 4.30pm Awards: • Toy Industry Toy of the Year 2011, Gold winner for Best Animated Series • Nominated for two daytime Emmy awards including ‘Best Animated Series’. • Nominated for ‘Best Licensed Toy or Game range’ at The Licensing Awards 2013 Meet the Dinosaurs Buddy, a curious, funny, and intelligent T-Rex – he is the star of the show. He is cautious, but always ready to jump into action and start asking questions. Tiny, who loves to make rhymes, is quite clever and very brave. Tiny approaches every dinosaur she meets with the confidence of a news reporter trying to get the full scoop. Ted Morris Tank Conductor Troodon Unique Play Pattern Vs Competition • • Dinosaur Train offers a unique play pattern and is very differentiated from the current competition – dinosaurs + collectability. Almost every other new preschool toy offering is vehicle driven. Dinosaur Play & Collectability Vehicle Play Chuggington Thomas & Friends Cars Roarsome success in the UK • Top 10 new toy property after only 6 months in the marketplace¹ • Since launch 5.4 million viewers have tuned in to watch Dinosaur Train across the Nick Jr. channels – 3.6 million viewers tuned in in 2013!² • Dinosaur Train saw its audience grow each quarter from Q1 – Q4 in 2013 (Q4 was up +202% for kids compared to Q2) across all plays on the Nick Jr. channels³ • During the recent premiere episodes, Dinosaur Train delivered its highest performance ever, with an average of 64,700 kids (83,700 inds) (Thu 7th Nov, 4.30pm)⁴ • Dinosaur Train show page has obtained over 2m views in 2013– the colouring sheets are particularly popular with the Buddy colouring sheet achieving over 562,980 page views!⁵ • 87% of mums think it is full of adventures!⁶ ¹Source: NPD Epos July ² Source : BARB, All homes, Nick Jr. Channels, K4-15, Indi.4+, 12th Mar ‘12 – 22nd Sept‘13, All hours, Mon-Sun. ³ Source : BARB, All homes, Nick Jr. Channels, K4-15, Ind. 4+, Q1(Jan-Mar), Q2 (Apr-June), Q3 (July-Sep) 0550-2150, Mon-Sun. ⁴ Source: BARB, C&S Homes, Nick Jr. Stagger, K4-15, Inds 4+, Prems 4/11/13-15/11/13, Mon-Fri 4.30pm.⁵ Source : Omniture, 1st Jan-29th Sept, http://www.nickjr.co.uk/create/dinosaur-train/buddy1-colouring-sheet ⁶ Source : Nickelodeon Global Brand Tracker 2013 (Aug ‘13), All UK parents (182) TV Rollout 2013 X10 new episodes Q1 Summer of Adventure stunt Rail Events Q2 Q3 Season 2 launch X10 new episodes Q4 2014 TV & Consumer Products Plans New eps supported on-air with dedicated promos Rail Events return ATL brand campaign Q1 10 New episodes in January Q2 • New Tomy Toy range launch • - Collectables Interacting and moving figures • • • • DVD release Apparel • • Dinosaur Train Easter stunt Greeting cards & part launch DVD release Magazine extension Accessories Expand current ranges Q3 • • • • • 6 New episodes in August DVD release Food HBA Footwear Home Q4 Stunts and Season 3 Buddy is set loose… Costume character By Rainbow Productions available now! Expanding visits in 2014 Rail Events First railroad on the Jurassic Coast of Devon in 2013! More coming in 2014. NICK JR. BRAND CAMPAIGN 2014 Key Partners..Vamonos! • Brand message is ‘Every day’s an adventure’ • Dinosaur Train features in the Multi-million pound Nick Jr. brand campaign to repeat in 2014. • Spikes of promotion throughout the year. •Opportunity to run retail initiatives under the Nick Jr. umbrella both in store and online 9 Document title & date -Master Toy Large Remote Control Train • Launched S/S 13 and the Roar and React Boris is a top selling line. • New lines rolling out S/S 14 • Trade Advertising campaign in key publications. Interactive Figures • TV advertising to support range for S/S and A/W. • PR launch and campaign to build buzz and affinity amongst Mum’s. • Interactive Dinosaur reviews from ‘Mummy Bloggers’. • “Watch and Win!” competition on Nick Jr during Feb half term week and across the Summer of Adventures stunt. Roar and React Boris Collectible Dinosaurs Interacting and moving figures Buddy playset StudioCanal-DVD release  6 Titles released with a further 4 planned in 2014  Over 50k DVD’s sold to date Stocked at most outlets including Asda, Sainsbury's, Morrisons, Tesco and Amazon Cross promotional leaflet in all releases PR support behind releases Consumer Product roll out Publishing April 2013 Apparel and Dress Up 2014 8 titles including 4 e-books in 2013 Gemma International- Greetings range in 2014 Features monthly in Redan’s ‘Fun to learn favourites and friends’ Licensee List- Hop on Board Tomy - Master Toy Penguin - Books Gemma International - Cards, wrapping paper, party & balloons Redan - Multi-property magazines Smith & Brooks Rail Events - Brand railway events Rainbow Productions - Costume character Jumbo Games - Puzzles Aykroyds & Sons Ltd