INFLUENCE THE CONVERSATION 2015 Spring Legislative Conference May 20, 2015 Sacramento Convention Center Register now for the 2015 Spring Legislative Conference at caltransit.org. he 2015 Spring Legislative Conference, Influence the Conversation, features experts from the legislative and regulatory realms discussing the latest approaches and priorities for advancing transit’s interests. New to this year’s event are interactive opportunities enabling attendees to help formulate strategies for expanding the transit funding and policy conversation at the local and federal levels. The program also details ongoing efforts to lauch a pro-transit coalition to bolster advocacy efforts and a panel of experts discusses how to harness the power of social media to engage riders and other stakeholders in the pro-transit movement. Governor Brown has called for a legislative examination of the state’s highway funding needs. At the same time, several legislative leaders have announced their intention to enact new transportation funding measures this year. It’s up to us to make sure that public transit is part of the conversation. The Spring Legislative Conference blends professional development and networking activities with dynamic educational and informational sessions. Bringing more than 100 transit professionals to Sacramento each year, this comprehensive review of transit policy fosters highspirited discussion and problem solving from passionate colleagues, guest speakers and other industry experts. Meet face-to-face with other transit advocates, network with colleagues, and make an impact by bringing public transit to the forefront with state and federal policy makers. Tuesday, May 19 12:00 – 1:30 p.m. Sacramento Convention Center Legislative Committee Meeting 1:30 – 4:30 p.m. Executive Committee Meeting 5:00 – 7:00 p.m. Legislative Reception ❱❱ Wednesday, May 20 8:00 – 9:00 a.m. 9:00 – 9:15 a.m. ❱❱ ❱❱ Mayahuel Restaurant Sacramento Convention Center Registration and Breakfast Welcome and Opening Remarks Association Chair Donna DeMartino, CEO / GM, San Joaquin Regional Transit District 9:15 – 9:30 a.m. Start the Conversation: Transit in California The leader of California’s Senate addresses the importance of public transportation in supporting stronger communities and a more vibrant state. Senate President Pro Tempore Kevin de León (D-Los Angeles) 9:30 – 10:30 a.m. Advance the State Conversation Increased transportation funding was a highlight of Governor Brown’s “State of the State” address and sent the Legislature down a path of finding a workable solution to maintaining our transportation network. This panel focuses on transit’s role in addressing our state’s mobility and environmental goals and how best to position transit in a funding discussion primarily focused on highways and local streets & roads. Moderator: Will Kempton, Executive Director, California Transportation Commission Panelists: Senator Jim Beall (D-San Jose), Chair, Senate Transportation & Housing Committee Assembly Member Jim Frazier (D-Antioch), Chair, Assembly Transportation Committee (Invited) Assembly Member Richard Bloom (D-Santa Monica), Chair, Assembly Budget Subcommittee on Transportation; Member, Assembly Committee on Transportation Jim Earp, Executive Director, California Alliance for Jobs 10:30 a.m. – 12:00 p.m. Concurrent Breakout Sessions Session 1: Change the Federal Conversation • The California transit agency presence in our nation’s capital continues to grow, in number and strength. We’ve delivered a common message to Washington, DC, through two consecutive Association-hosted Federal Lobby Days, informing members of Congress and the Administration on transit issues of importance to California. Recognizing the need to do even more at the federal level, this session provides an opportunity to gather feedback from attendees on the best ways to further enhance our efforts. Experts discuss – and interact with the audience on – such topics as: ❱❱ Connecting with the California delegation. ❱❱ Using social media to influence Congress. ❱❱ Programming better with APTA. Moderator: Donna DeMartino, CEO / GM, San Joaquin Regional Transit District Session 2: Understand the Local Conversation • They say, “All politics is local.” With that in mind, this panel explores the challenges and opportunities you’re dealing with locally, and reveals connections to state-level policy and funding developments. Experts discuss – and interact with the audience on – such topics as: ❱❱ Enhancing the chances of local transportation sales tax measures. ❱❱ Maintaining and improving the local streets & roads network. ❱❱ Managing the managed lanes discussion. Moderator: Michael Turner, Director of Government Relations, LA Metro Panelists: Kiana Buss, Legislative Representative, California State Association of Counties Carl Sedoryk, General Manager / CEO, Monterey-Salinas Transit Daryl Halls, Executive Director, Solano Transportation Authority 12:00 – 1:00 p.m. Lunch 12:30 – 1:00 p.m. State Legislative and Funding Update Association staff provides attendees with an update on Association-sponsored legislation, other legislation impacting transit, Cap and Trade, the state budget, and other transportation priorities in the Legislature. Moderator: Michael Pimentel, Legislative & Regulatory Advocate, California Transit Association Panelists: Joshua W. Shaw, Executive Director, California Transit Association Matt Robinson, Legislative Advocate, California Transit Association Andrew Antwih, Legislative Advocate, California Transit Association 1:00 – 2:30 p.m. Influence the Conversation Part 1: Launching a New Pro-Transit Coalition The California Transit Association rolls out a new campaign to enlist the direct aid of transit riders and other pro-transit supporters in our state-level advocacy efforts. Our public affairs team unveils tools for our member agencies to use in local communities, targeting millennials and other choice riders most likely to participate. Panelists: Rob Finley, Deputy Executive Director, California Transit Association Christine Braziel, Project Manager, Crocker & Crocker Part 2: Capturing the Value in Social Media Social Media has become an effective and affordable public relations tool for organizations from local governments to Fortune 500 companies. Panelists discuss the successes and pitfalls associated with past social media campaigns and the role this tool plays in their organizations’ business model. Moderator: Rob Finley, Deputy Executive Director, California Transit Association Panelists: Gabrielle Klein-Mejia, New Media and Customer Relations Coordinator, Foothill Transit Laura Braden, Senior Director of Communications, Sacramento Kings Emily Castor, Director of Community Relations, Lyft Part 3: Interfacing with the Audience What did we learn from the real-world examples that’s applicable to our new transit advocacy effort? What else do members want to see from this coalition-building program? The moderators go to the audience for answers. Moderators: Joshua W. Shaw, Executive Director, California Transit Association Rob Finley, Deputy Executive Director, California Transit Association Christine Braziel, Project Manager, Crocker & Crocker 2:30 p.m. Closing Remarks and Adjournment Association Chair Donna DeMartino, CEO / GM, San Joaquin Regional Transit District Register now for the 2015 Spring Legislative Conference at caltransit.org. 2015 Spring Legislative Conference May 20, 2015 Sacramento Convention Center Book Your Accommodations The California Transit Association has secured a small block of guest rooms Monday, May 19 and Tuesday, May 20 at the Residence Inn Sacramento Downtown at Capitol Park; 1121 15th St., Sacramento. Go to caltransit.org to reserve your room at the group rate of $209 per night plus tax until Tuesday, April 28 or until the room block sells out, whichever occurs first. Or call the Residence Inn directly at (916) 443-0500 and mention the California Transit Association to receive our group rate. Registration Fees California Transit Association Member................................................................$ 1 75 Non-member.........................................................................................................$200 Sponsorship Opportunities View our array of exciting opportunities to bring visibility to your company in our 50th Anniversary Year-Round Prospectus. To become a 2015 Spring Legislative Conference sponsor, contact Kim Rothschild at (916) 446-4656 x 1492 or [email protected]. Questions? Registration and Accommodations: Contact Teresa Evans at (916) 446-4656 x 1004 or [email protected]. Program: Contact Amy J. Lai, CMP, at (916) 446-4656 x 1017 or [email protected]. Thank you to our 50th anniversary Year-Round Bronze Sponsors ❱❱ Mayahuel Restaurant Register now for the 2015 Spring Legislative Conference at caltransit.org. legislative priorities ❱❱ Ensure alignment with California Transit Association perspectives ❱❱ Personally hear key elected officials and transit insider and legislators ❱❱ Participate in valuable interactions with peers, partners, ❱❱ Strengthen transit’s voice in Sacramento Benefits of Attending Influence the Conversation is designed for transit agencies of all sizes and brings together CEOs, general managers, legislative affairs managers, board members, financial and operations managers, transit business members, transit activists, and policy makers. Who Should Attend? 2015 Spring Legislative Conference Sacramento Convention Center Wednesday, May 20 Legislative Reception Legislative Committee & Executive Committee Meetings Tuesday, May 19 2015 Spring Legislative Conference 1415 L Street, Suite 1000 Sacramento, CA 95814 PRESORTED FIRST CLASS U.S. Postage PAID Permit No. XXXX Sacramento, CA
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