Endeca For Information Discovery and Analysis Endeca at a Glance Revenue $100m Information Access – Answering unanticipated questions for everyday decisions Proven Value – IBM saved $500 million on a single Endeca application Growth – 70% growth per year, $100MM sales, 500 customers, 500 employees Patented core technology Strong customer relationships across industries 2000 Industry Recognition 2007 Representative Customers Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. 1 Industry Accolades “Is Endeca the Next Google?” -- USA Today, June 29, 2007 http://www.usatoday.com/tech/products/cnet/2007-0629-endece-google_N.htm “This could shake up the market. I will eventually not have a separate enterprise search market to track.” Susan Feldman, VP Research Content Technologies, IDC “The other tools left a gap. Business Objects, Cognos, Brio, Crystal, SAS, or straight SQL...Endeca is different…with Endeca, anyone can use it. I haven’t seen any other packaged solution like that.” Brendan Nolan, SVP Technology, MFS Investment Management “I’m glad I lived long enough to see someone do this right” Ev Brenner, Chair, Infonortics Conference, 2003 “I haven’t seen any other product in business intelligence, enterprise integration or search that provides the same results, performance, usability, or straightforward IT implementation with the same coverage across all the different content types and systems we have in our organization.” Toby Ford, CTO of USi Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. 2007 Press Highlights Through the use of dynamic summarization — a technique that does not require data cubes to be defined up front for the analysis tool to traverse — the Endeca Information Access Platform can analyze any data source for patterns Agency Award—Defense Intelligence Agency | DIA makes contact 2007 GCN Award: Alien project helps Intel community share and analyze data worldwide Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. 2 Representative Customers Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Major Impact in Federal Government Deep experience in transforming public and enterprise applications People Finding Media Exploitation •3 day reporting tasks reduced to minutes (DIA) •Scaled better than Google (FBI) •Production implementation in 8 weeks (Air Force) •“Application Factories” support multiple missions Information Synthesis/Discov ery User Self-Service Operations Management Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. 3 Endeca Information Access Platform A new category of information access software optimized for data-summarization to be consumed at speed of thought. Summarization-based dialog with the user Ability to let users explore the data – don’t presuppose the questions Providing access to broad collections of heterogeneous data Flexibility to evolve with changing data and requirements Low TCO and maintenance effort Questions Answers and Suggestions Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Our Product: The Information Access Platform - IAP The Endeca Information Access Platform is for building the applications that make these discoveries possible. Using our unique Guided Summarization, these applications guide people to unexpected insights based on data they didn’t know existed and, therefore, could not possibly have asked for. Guided Summarization makes insight into complex information broadly available to expert and casual users alike Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. 4 Endeca’s Technology – The MDEX Engine The Endeca IAP is built around a core engine with an innovative architecture. The MDEX Engine is actually a new class of database architected from the ground up for interactive exploration of information. This is a complete departure from legacy architectures like relational databases, which were designed for transactions, from BI, which was designed for reporting, as well as from search, which was designed for queryresponse on unstructured information Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Before Endeca … Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. 5 After Endeca … World Class Search Content Descriptive Refinements Shared attribute relationships in results Bibliographic Format Descriptive Concept Matching & Content Spotlighting Triggered by relationship to query, navigation, or both Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Endeca’s Solution: Expose the data to support investigation Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. 6 Tailor the data to each user’s investigation Summarization comes in many forms… Coming up: Clarity Record Relationship Navigation Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. …and Expose all the connections between data points Coming up: Clarity Record Relationship Navigation Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. 7 …and dynamically expose only what is relevant at each point in the investigation ? ? ? ? ? Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. Advantages of Endeca 1. It is about information access and discovery, not just searching or reporting You can’t predict all the ways users will want to access information Users don’t necessarily know where to look or how to query the information to find what they are looking for 2. Guided Summarization helps the masses investigate data • Users are able to see a unified, summarized view of the information in all available data sources so that they can get answers quickly regardless of where the data exists and in what form 3. Immediate impact on user efficiency, information visibility, and self-service • Intuitive, zero-training user experience increases adoption • Provides users instant self-service to support decision making • Reduces call-center staffing while increasing user community involvement 4. Proven in the foremost Federal Agencies • Services organization with best practices gained from hundreds of deployments • User community drawn from leaders across agencies help shape product direction 5. Architected for the scale and performance demanded of real-world applications Copyright©2007 Endeca Technologies, Inc. All rights reserved. Proprietary and confidential. 8
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