1. real estate
2. apartments

OUR PROFILE
IVANHOE
S.T.K
MOONEE
PONDS
ONLY
Flemington
ETTARO
MARQUE
Brunswick East
Collingwood
St Kilda
MELBOURNE
CBD
ONE LYGON
AMIA
Brunswick
Brunswick East
CREMORNE
ATRIA
Hawthorn
TRILOGI
Prahran
“Looking at the longevity of a project from
a living and investment perspective has
been the key to Caydon’s success. We
deliver developments that stand out
today but also stand the test of time.”
JOE RUSSO, CAYDON PRINCIPAL
OUR PROFILE
ETTARO
Brunswick East
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OUR PROFILE
3
WHY CAYDON?
PRIVATELY OWNED
INNOVATIVE SPIRIT
Sole owner Joe Russo and our
senior team are on the front
line every day to ensure fast
and efficient decisions are
made across the business.
We never rest on our last success.
We're always motivated to
keep raising the bar to create
places where people want to
live, invest and re-invest.
END TO END PROCESS
WE DELIVER
Our development, design, sales,
finance and marketing capabilities
are all in house to get the best
outcomes for every job.
We seize opportunities and bring
them to life quickly, with many of
our projects in the market, sold and
under construction within months of
purchasing the land.
OUR PROFILE
4
ATRIA
Hawthorn
OUR PROFILE
5
OUR FACTS
$1 BILLION
150 YEARS
COMPLETED PROJECTS
COMBINED PROPERTY EXPERIENCE
$2 BILLION+
100 PERCENT
DEVELOPMENT PIPELINE
ON TIME AND ON BUDGET
4,000+
FEASIBILITY
APARTMENTS
5 YEAR PIPELINE
EQUALS ACTUAL OUTCOME
OUR PROFILE
6
S.T.K
St Kilda
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OUR PROFILE
7
OUR METRICS FOR SUCCESS
How we do it differently
Market
Location
Size
Site Conditions
Measured price point
Strong identity and
demographics
Subject to location
Environmental
management
Sales velocity
Extensive amenity
Well serviced by public
transport and road links
Minimum 200 apartments
Minimum 2,500 sqm
Compatible adjoining uses
Individual sites
and precincts
Planning
Performance
Measures
Purchase
Ownership
Funding (LTC)
Appropriate zoning
and overlays
Capital efficiencies
Ability to shape the deal
Profit on cost 25–35%
Off and on market
opportunities
Equity 12.5%,
Mezzanine 12.5%
Senior 75%
Precinct masterplanning
Ability to deliver
the vision
Minimal financial fees
OUR PROFILE
8
ONLY 400+ apartments
Flemington
$200 MILLION
PROJECT VALUE
TIER 1 BUILDER TO BE ANNOUNCED
Oct 2014
Launch
Apr 2015
Construction
commences
Late 2016
Settlements
commence
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OUR PROFILE
9
ETTARO 400 apartments
Brunswick East
$200 MILLION
PROJECT VALUE
L.U. SIMON TIER 1 BUILDER
Feb 2014
Launch
Aug 2014
Construction
commenced
Mar 2016
Settlements
commence
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OUR PROFILE
10
S.T.K 320+ apartments
St Kilda
$200 MILLION
PROJECT VALUE
WATPAC TIER 1 BUILDER
Jul 2013
Launch
Feb 2014
Construction
commenced
Nov 2015
Settlements
commence
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OUR PROFILE
11
OUR PROJECTS
Completed
ATRIA
311 Burwood Road
Hawthorn
Completed
2014
Project value: $140 million
250 apartments
TRILOGI
201-209 High Street
Prahran
Completed
2013
Project value: $200 million
323 apartments
ONE LYGON
1 Lygon Street
Brunswick
Completed
2013
Project value: $60 million
124 apartments
OUR PROFILE
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NEW PROJECTS
CREMORNE PRECINCT
CREMORNE STREET
EAST
MELBOURNE
MELBOURNE
MOONEE PONDS PRECINCT
HALL STREET
IVANHOE
UPPER HEIDELBERG ROAD
PASCOE VALE
SOUTH
ESSENDON
NORTH
ROSANNA
RICHMOND
SOUTHBANK
ESSENDON
BURNLEY
SOUTH
MELBOURNE
MOONEE PONDS
BRUNSWICK
WEST
BELLFIELD
HEIDELBERG
IVANHOE
ASCOT VALE
SOUTH
YARRA
EAGLEMONT
TRAVANCORE
TOORAK
FLEMINGTON
MIDDLE
PARK
IVANHOE EAST
PRAHRAN
PROJECT VALUE: $600 million
Caydon has purchased the iconic Nylex clock site at 2-8 Gough
Street Cremorne, next to the 17-21 Harcourt Parade parcel the
team purchased in 2008. The four acre land holding will be
developed into a significant residential, retail and commercial
neighbourhood along the edge of the Yarra River.
The team is working with Melbourne’s best consultants and
architects to deliver a new vibrant precinct. The heritage
listed Nylex clock will be a focal point of the $600 million
dollar re-development.
FOOTSCRAY
KENSINGTON
PROJECT VALUE: $650 million
Caydon has purchased a new 3.3 acre site at 40 Hall Street
Moonee Ponds, just 6km from Melbourne’s CBD. Located in
the heart of a designated activity centre, the new precinct will
become a major hub for the inner north with provision for
around 1200 apartments, retail and commercial areas. Nestled
between the retail heart of Moonee Ponds, stunning parklands
and all modes of public transport, the site is well connected to
lifestyle amenities.
PROJECT VALUE: $150 million
The site sits at one of the highest point in Melbourne and will allow
spectacular panoramic views. Located in a prestigious area just
10km from the CBD this development will be in the heart of the
area’s renowned medical precinct and at the doorstep of all lifestyle
amenities. The next investment hot spot for savvy investors and
owner occupiers.
OUR PROFILE
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14
CREMORNE
$600 MILLION
PROJECT VALUE
LEADING ARCHITECTS INCLUDING
FENDER KATSALIDIS AND HAYBALL
4 acres
Landmark site with
Nylex clock
Significant residential retail and
commercial activity precinct
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MOONEE PONDS
$650 MILLION
PROJECT VALUE
3.3 acres
1,200+ apartments
6km from CBD
Exceptional transport links
and amenity in the heart of
the activity centre
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OUR PROFILE
IVANHOE
$150 MILLION
PROJECT VALUE
PEDDLE THORP ARCHITECTS
Mixed use
10km from CBD
Panoramic views
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OUR PROFILE
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17
OUR TEAM
JOE RUSSO
ANDREW JONES
MICHAEL SAIN
PRINCIPAL
GENER AL MANAGER / CFO
SALES DIRECTOR
Property is in Joe Russo's DNA. Starting the
team in 1999 Joe is the heartbeat of Caydon
and is hands on from concept to completion
of every project. He’s always a step ahead of
the market in predicting new hot spots and
makes the most of every opportunity.
Andrew is a chartered accountant with 20
years of local and international property
experience. His main responsibilities at
Caydon include procurement of project
funding, maintenance of cost efficient
capital structures and project reporting.
Michael is responsible for initiating and
delivering the sales strategy for Caydon’s
apartment projects. With over 15 years of
property experience, Michael specialises in
managing Caydon’s local and international
third party agents and Caydon retail sales
team to ensure projects are sold out and
delivered on time.
JASMINE WOODWARD
JARROD STRATTON
GEORGIA WILLIS
MARKETING MANAGER
DEVELOPMENT MANAGER
DEVELOPMENT MANAGER
AQUISITIONS
Jasmine is responsible for the strategy and
implementation of project and corporate
marketing, supporting sales channels with
high quality sales tools and collateral.
Jasmine has worked extensively with
tier one national builders, developers,
commercial and residential agents and her
years of marketing and business experience
span all sectors of the property industry.
Jarrod has a 20 year track record in
construction and has delivered over 2,000
apartments, across a broad section of
high profile Melbourne projects, within
record time and under budget. He takes
an end to end approach on every project
– through planning, design, development
and construction – to ensure every Caydon
apartment is built to stand the test of time.
Georgia’s primary role is to identify and
facilitate new development projects for
Caydon, including detailed due diligence
activities and potential tenant/retail
use investigations to inform acquisition
strategies. With over 15 years of industry
experience and a Master of Business in
Property, Georgia has extensive
knowledge of the development and
acquisition process.
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THE NEXT 12 MONTHS
Moonee Ponds
Stage 1 Launch
Cremorne
Stage 1 Launch
ONLY Flemington
S.T.K
Construction
commences
Apr
2015
May
Jun
Ettaro
Apartment settlements
commence
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Apartment settlements
commence
Feb
Mar
2016
OUR PROFILE
ETTARO
Brunswick East
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CONTACT
GEORGIA WILLIS
Development Manager Acquisitions
+61 (0) 3 9416 3400
+61 (0) 407 806 545
[email protected]
caydon.com.au
CAY0011–150407