1. society
2. sex

Summer 2015
W
elcome to Madda Fella.
Classically vintage with a modern feel.
Our collections are inspired by the colorful,
timeless, and serious-play attitude of Key West
and the endless beauty of the big blue waters
surrounding it. We’ve carefully selected fabrics and
fits that are soft, yet masculine…fresh, yet feel like
‘‘
Every man’s life ends the same way.
,,
It is only the details of how he lived...
that distinguish one man from another.
– Ernest Hemingway
old favorites.
Hang with us. Embrace a sense of adventure
and gusto for life. Our fellas are among the
likes of Hemingway, Twain, and Jobs. Creative.
Determined. One-of-a-kind. Classics with a passion
for pushing limits…and doing it well.
Whether you’re angling for a world record, catching
your breath or a gorgeous sunset, you’ll look and
feel great in our clothes. Madda Fella’s summer line
offers you the casual feel of sun-drenched beaches
combined with rugged individualism. Jump in.
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3
T H E C A S TAWAY B R A N D S H I R T
A reminiscent design born at sea.
Escape the world in our Castaway –
slightly oversized, like a beach bum’s
vintage pullover with a polished twist.
Throw on after a dip in the ocean or
layer over a soft t-shirt on a breezy
night. Styled with button-cuff long
sleeves, crew collar with four-button
placket, and an understated shirt pocket.
“
The secret of
Fabric is 100% double-brushed cotton,
yarn-dyed, with heavy garment wash
featuring our embroidered swordfish
getting ahead is
White Stripe. Sizes S-XXL. $98.50
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”
getting started.
at the back nape. Color: India Ink with
– Mark Twain
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“
A pessimist is one
who makes difficulties
of his opportunities and
an optimist is one who
makes opportunities
”
of his difficulties.
– Harry Truman
T H E T RU M A N WA S H E D L I N E N S H O R T S
If the President could wear shorts
to the office, our Truman washed
linens would fit the bill. These dyed
linen shorts give a timeless look to
an already soft, classic style. Flat
front styling with button-through
back pockets and our embroidered
swordfish above the right back pocket.
100% dyed linen with vintage wash.
Colors from top to bottom: Dorado
Green, Customs House Brick, Khaki,
and India Ink. Even sizes 30-42 with
10” inseam. $85
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THE ERNEST LINEN SHIRT
Never go on trips
“
with anyone you
do not love.
”
– Ernest Hemingway
Our Ernest Linen Shirt is inspired
by the intrepid novelist who wrote
many of his best known works in our
favorite town. Handsome and versatile
as Hemingway, this shirt is ready for
any adventure that comes your way.
100% linen with a vintage wash for
a soft feel. Colors left to right: India
Ink, Marlin Blue, and Sail White. Sizes
S-XXL. $110
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T H E WAT E R L A N D I N G OX F O R D S H I R T
Versatile as a seaplane, the Water Landing Oxford goes from land
to air to sea effortlessly. In a super soft, medium weight 100%
oxford yarn-dyed cotton with heavy garment wash, it washes and
wears like a dream. Embroidered swordfish on pocket. Solid colors:
Caribbean Blue, Tequila Sunrise Red. Striped Colors: Burnt Orange/
White, Blue/White. Sizes S-XXL. Solid $89.50 Stripes $98.50
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Be yourself; everyone
“
else is already taken.
”
– Oscar Wilde
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THE MALLORY
PLAID SHIRT
Inspired by the Mallory Square
waterfront, our plaid colors celebrate
the magic of sunset and street
performers. From the dock to the
office to offshore, our plaids offer
a colorful twist on a classic look
in medium weight 100% yarn-dye
woven cotton with heavy garment
wash. Embroidered swordfish just
above front hem. Colors (opposite
page: Islamorada Plaid, (top) Dry
Tortugas Plaid, and (bottom) Sunset
Key Plaid. Sizes S-XXL. $98.50
The question isn’t
“
who is going to let me;
it’s who is going to
”
stop me.
– Ayn Rand
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THE 5 O’CLOCK POLO
Our coastal version of the classic pique polo features sunset-inspired colors
and a comfortable fit. It’s perfect for casual activities or relaxing by the bar.
It is, after all, the 5 o’clock polo! 100% pigment dyed and garment washed
cotton micro pique with our embroidered swordfish on the center back
nape and the Madda Fella script on the left sleeve. Colors left to right: Sail
White, Mimosa Yellow, Orange Peel, Dusk Red, Mojito Green, Surf Blue, Blue
Yonder, and India Ink. Sizes S-XXL. $69.50
“
Never look back
unless you are planning
”
to go that way.
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– Henry David Thoreau
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THE BUCCANEER CARGO SHORTS
Control your
“
own destiny or
”
someone else will.
– Jack Welch
If pirates had cargo shorts, our
plentiful pockets would have served
them well. With a velcro closure
pocket on the right side and two
pockets at the back, all payloads...
including your cellphone…are
secure. The Buccaneer Cargo
Shorts are ideal for anywhere
your travels take you. 100% cotton
poplin, brushed and enzyme
washed for that lived-in feel.
The Madda Fella embroidered
swordfish is featured on the back
left pocket flap. Colors clockwise
from top left: Palm Green, Dusk
Rose, and Khaki. Even sizes 30-42
with 11” inseam. $75
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Our signature cap features our fierce
swordfish embroidery logo on the front
and Madda Fella cursive logo on back
(see page 22). Made of 100% cotton
chino twill and vintage washed for a
faded appearance. Featuring a precurved bill and self-fabric strap with
antique brass slide buckle closure and
tuck-in grommet. Colors clockwise from
top: India Ink, Pink, Burnt Orange, Red,
and Gray. All with contrasting Navy
under bill. One size fits most. $25
Madda Fella Tote. Our sturdy
canvas tote is the perfect size
for beach or boat and features
an inner pocket with zipper for
securing keys and valuables.
Tote dimensions 19”W x 14”H
x 4.5”W. Inner pocket 8”x9”.
Color: Stone. $32
Tervis® insulated water bottle
featuring the Madda Fella
Legendary print and logo. $25
CAPS
LIFESTYLE
Shade saver in Teal satin with
Madda Fella swordfish detail. $8.50
Exclusive Madda Fella Buff®
headwear in Teal. $22
Limited edition wooden six-pack
carrier with Madda Fella logo.
Handcrafted with opener on the
side. $60
SIZE GUIDE
MEN’S MEASUREMENTS
“
so don’t waste it living
Your time is limited,
”
someone else’s life
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– Steve Jobs
chest
neck
sleeve
waist
small
37-39”
14.5-15”
33-34”
30”
medium
40-42”
15.5-16”
34-35”
32-34”
large
42-44”
16.5-17”
35-36”
36-38”
X-large
45-47”
17.5-18”
36-37”
40-42”
XX-large
48-50”
18.5-19”
37-37.5”
44”
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SS2
SS3
SS4
SS5
SS6
SS7
SHORT SLEEVE EXCURSIONS
SS1
Adventure is
“
worthwhile in itself.
”
– Amelia Earhart
This will become your new favorite t-shirt, with
a lived-in feel, great fit and inspiring graphics.
Made of 100% cotton with vintage wash for
ultimate softness.
When graphic is on front of t-shirt, small Madda Fella
swordfish and script logo are on back center nape.
When graphic is on back of t-shirt, small Madda Fella
swordfish and script logo on front left breast.
Sizes S-XXL $38
SS1 -Front graphic. Color: Sail White.
SS2 -Front graphic.Color: Sail White.
SS3 -Front graphic.Color: Dusk Red.
SS4 -Back graphic.Color: Caribbean Blue.
SS5 -Back graphic.Color: Shark Gray.
SS6 -Back graphic.Color: Dusk Red.
SS7 -Front graphic.Color: Caribbean Blue.
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LS2
LS3
LS4
LS5
LS6
LS7
LONG SLEEVE EXCURSIONS
LS1
Twenty years
“from
now you
will be more
disappointed
by the things
that you didn’t do
than by the ones
”
you did do.
– Mark Twain
Our long sleeve vintage graphic t-shirt will keep you
protected in the sun and warm long after dusk. Made of
100% cotton with vintage wash for ultimate softness.
When graphic is on front of t-shirt, small Madda Fella
swordfish and script logo are on back center nape. When
graphic is on back of t-shirt, small Madda Fella swordfish
and script logo on front left breast.
Sizes: S-XXL $42
LS1 -Back graphic. Color: Sail White.
LS2 -Back graphic. Color: Shark Gray.
LS3 -Front graphic. Color: Sail White.
LS4 -Front graphic. Color: India Ink.
LS5 -Front graphic. Color: Shark Gray.
LS6 -Front graphic. Color: Shark Gray.
LS7 -Back graphic. Color: India Ink.
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toll free 844.623.3211
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THE SANDBAR SWIM TRUNK
“
Isn’t life about
determining your
own finish line?
This journey has
always been about
reaching your
own other shore,
no matter what
it is, and that
A classic swim trunk reborn with subtle
yet creative prints in bold Key West style.
Our trunks feature a full elastic waist,
inside drawcord, mesh brief liner, and a
back pocket with velcro closure. Colors
from left clockwise: Claret Red Logo Print,
Legendary Print, Blue Mist (next page),
and Green Compass Print. Sizes S-XXL
with 5-1/2” inseam. $75
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”
dream continues.
– Diana Nyad
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THE SCHOONER SWIM CARGOES
“
All our dreams can come
true, if we have the
”
courage to pursue them
– Walt Disney
Now playtime can be anytime with these do-it-all shorts. Our
Schooner is a grown-up version of the board short that goes
straight from a swim in the ocean to a place at the bar. Featuring
cargo pockets with two velcro closure pockets at the sides and
two at the back. 100% microfiber polyester for a lightweight,
quick-dry fabric with a super-soft feel. Jacquard swordfish on
tab of the back left pocket. Colors from top to bottom: Sunset Key
Orange, Caribbean Blue, and Legendary Print. Even sizes 30-42
with 10” inseam. Solids $69.50 Print $79.50
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PRESORTED STANDARD
Madda Fella/CO
Marketing Support Solutions, Inc.
110 Vista Centre Drive, Forest, VA 24551
US Postage
PAID
MaddaFella, LLC
Catalog Code
Current Resident or
Customer Number
THE
MALLORY
PLAID SHIRT
See more on page 13
THE
EXPERIENCE
Online maddafella.com Jump in and explore. Register
with us, and we’ll keep you posted on our adventures,
new offerings, and approach to making each day count.
Phone 844.623.3211 or 844.madda11 Order by phone
TOLL FREE Monday - Friday 8:30 am to 5:30 pm Eastern.
But don’t worry…if we’ve gone to catch the sunset, leave
us a message and we’ll ring you back.
Customer Service [email protected]
We’d love to hear your comments, suggestions, and
adventures…drop us a line.
Payment We accept payment by MasterCard, Visa,
American Express or Discover…or a night out in Key
West...just kidding...we’re an expensive date.
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The Madda Fella Guarantee is as clear as the emerald
waters of Key West…100% customer satisfaction. If you are not
fully satisfied, contact us within 60 days of purchase, and we’ll
make it right.
Shipping Madda Fella processes orders within 24-hours
of placement. Orders ship, Monday - Friday, excluding
major U.S. holidays. Free shipping over $125. All others,
flat rate. For our International friends, your rates are
calculated separately.
Returns and Exchanges Returns are always free with
our pre-paid shipping label on orders shipped to the U.S. or
Canada. We’re also happy to exchange an order…we want
our fellas to look legendary.
© 2015 Madda Fella, LLC