1. No category

CASE STUDY
ABOUT THE CLIENT
The Towers at The New York Palace, a
New York City luxury hotel, houses 176
of the property’s luxurious guest
rooms and suites.
GOALS
•
•
Increase revenue and occupancy
for their luxury suite
accommodations
Generate awareness and
recognition for The Towers at The
New York Palace,
APPROACH
The New York Palace worked with
HeBS Digital to launch a campaign
through Adara, a Top Travel Network
with first-party travel data from
airlines and other travel planning
resources, which allows advertisers to
target high-end customers known to
be traveling to a destination during a
specific time.
HEBS DIGITAL GENERATES 2067% ROAS FOR
LUXURY NEW YORK CITY HOTEL WITH AN ONLINE
MEDIA CAMPAIGN
THE NEW YORK PALACE INCREASED REVENUE AND OCCUPANCY FOR
LUXURY ACCOMODATIONS, TARGETING AFFLUENT AUDIENCE
The New York Palace, a New York City luxury hotel, was interested in maximizing
bookings for their high-end suite accommodations by targeting an affluent
audience that had booked a flight to New York City.
The specific goals were to: 1) Increase revenue and occupancy for their luxury
suite accommodations, and 2) Generate awareness and recognition for The
Towers at The New York Palace, which houses 176 luxurious guest rooms and
suites.
The New York Palace worked with HeBS Digital to launch a campaign through
Adara, a Top Travel Network with first-party travel data from airlines and other
travel planning resources, which allows advertisers to target high-end customers
known to be traveling to a destination during a specific time.
The eye-catching banners featured visuals of the suite accommodations, as well
as marketing messages promoting suite promotions, packages, and discounts.
The campaign resulted in generating over $171K in revenue and a Return on Ad
Spend of 2067 percent.
RESULTS
2067%
RETURN ON AD SPEND
hebsdigital.com
© 2014 HeBS Digital | Phone: 212.752.8186 | E-mail: [email protected] | Address: 1601 Broadway, 11th Floor, New York, NY 10019