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CLA RE W A R N E
CA S E S T U D I E S
CA S E S T U D Y
TUXEDO
The brief was to create a fun and appealing brand identity for the first of it’s kind, an innovative online eccount, Tuxedo.
To build an appealling site for the once unique eccount platform, cards and collateral which is visually simple and will offer the best user experience.
Based on the success of this Tuxedo platform the program expanded to issue 1.3 million cards across almost 200 white label partner programmes.
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Use
Customers
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Watch our video
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Secure travel money
Secure travel money
Secure travel money
Secure travel money
Login
Menu
Slider
Tuxedo Plus customer
Intro copy
Intro copy
Buy now
Watch our video
Bought a pack
Social like icons
Call to action
Privacy Policy
Terms & conditions
MasterCard info
Copyright info
What is the eccount
Sub copy
Nav
MasterCard info
Copyright info
Privacy Policy
Terms & conditions
Logos
Copyright
U SER EXPERIENCE D ESI G N
As there were no existing products at the time, initially we relied on new product research through questionnaires, focus groups and surveys.
The client had a clear marketing plan for development, planning, finance structure and had banking related supplier relationships set in place.
Working closely with MSM (banking grade software developers) we developed wireframes and prototypes that were vigerously tested.
Wireframe examples shown above.
U SER INTER FAC E D ESI GN
My html skills were a huge bonus having to work so closely with back-end developers for a long period whilst creating this platform.
At every stage the product was tested allowing us to concentrate on the development with the correct focus.
Creating an energetic personality for the brand to reflect their unique accessible service.
Based on the wireframes, prototypes and the brand identity an energetic personality was created to reflect their unique accessible service.
Screen grabs shown above.
VIDEO
Create a video for the product launch to communicate the product and service in a fun and informal way.
This was a great way to explain this new product, in action rather than an explanation.
Concept storyboards to supplying graphical elements for AD creation.
http://youtu.be/9eiLTsi3Swc
Tuxedo MasterCard®
Prepaid Card
Tuxedo Maestro®
Prepaid Card
ACCEPTED WORLDWIDE AND ONLINE
ACCEPTED WORLDWIDE
Tuxedo MasterCard®
Prepaid Card
No bank account required
No credit checks
Accepted worldwide and online
5195 2535 0000 0000
5195
VALID DATES
00/00 - 00/00
MR CARDHOLDER
123456789
BRAND CONTI N UA T I ON
Digital and print advertising campaigns supporting the product launch.
On and offline AD examples shown above.
ELECTRONIC USE ONLY
£5 CASHBACK
ON FIRST LOAD
£9.95
YOUR MONEY
INCLUDES FREE
2ND CARD OFFER
MANAGE YOUR MONEY
Top-up at over 35,000 locations in
the UK including the Post Office®,
PayPoint and at over 2,000 High
Street Bank Branches
THE TUXEDO eCCOUNT AND MASTERCARD ®
PREPAID CARD. TOP-UP AS YOU GO AND ENJOY
THE FREEDOM TO SPEND, SHARE, RECEIVE AND
WITHDRAW MONEY IN THE UK AND WORLDWIDE.
SIMPLY ACTIVATE, TOP-UP AND USE.
Load funds online by bank transfer
or by credit/debit card
Shop online, in-store, by telephone
or mail order
Share money in the UK and worldwide
Withdraw cash from over 1.2 million
ATMs wherever you see the
MasterCard ® acceptance mark
Free ‘low balance’ text alerts
Check your balance by SMS,
online or by phone
Card to Card money share
View transactions online
Receive your wages or salary securely
Tuxedo tariffs*
Pay Monthly – £4.99/Card
Pay As You Go
Purchases
FREE – Unlimited
2.95% (min 99p, max £1.50)
ATM withdrawals
50p
1.5% (min 99p, max £1.50)
Top-up
FREE at over 2,000 High Street Bank
Branches and by bank transfer.
Post Office 99p; PayPoint 3%;
online 3%.
FREE at over 2,000 High Street Bank
Branches and by bank transfer.
Post Office 99p; PayPoint 3%;
online 3%.
*All fees shown are for the UK. For a full set of fees see website or Information Guide inside.
GET YOUR TUXEDO eCCOUNT AND MASTERCARD®
PREPAID CARD. SIMPLY ACTIVATE, TOP-UP AND USE.
5195
ELECTRONIC USE ONLY
Your Tuxedo MasterCard® Prepaid Card – personalised in
your name (and a Card in your Authorised User’s name, if
required) will be sent by post.
Cards are not included in this pack.
£5 Cashback on first load – minimum £50. Terms and Conditions apply: www.tuxedo-eccount.com. The Tuxedo MasterCard ® Prepaid Card is issued by Newcastle
Building Society pursuant to licence by MasterCard ® International Incorporated. Newcastle Building Society is authorised and regulated by the Financial Services
Authority and is entered in the Financial Services Authority register (www.fsa.gov.uk/register/) under registration no. 156058. [email protected]
INFORMATION
A complete guide to the
Tuxedo eccount and
Prepaid MasterCard®
BRAND CONTI N UA T I ON
Create an extensive user guide for the brand and implement across packaging, social media, customer user guides, collateral and advertising.
Instore hanging pack containing card, user guide and activation instructions, front with fold outs shown above.
Instore wallet pack containing card and mini user guide, front, reverse and mini user guide cover shown above.
CA S E S T U D Y
JO MAGDEL AN A
Create a brand identity and digital strategy for Jo Magdelana, a direct marketing jewellery company, to bring joy to womens lives enabeling them to
create their own look and allow them to create the way they want to work.
Implement the brand across a broad range of interactive commerce, online campaigns, videos, event products and packaging.
Collaberating with the client to develop a strategy resulting in their self sufficiency, from PR to photo and video shoots.
Search
Login Find your hostess
Logo
Home
About
Jewellery
Gifts
Sale
Account
Basket
Search Account Basket
Logo
Become a hostess
Login
Find your hostess
Search
Account
Basket
Host a party
Image slider
Image slider
Become a host
Header
Shop now
Host a party
Product image
Product image
Product image
Product image
Product image
Product
Product
Product
Product
Product
Price
Price
Price
Price
Price
Header
Become a host
Go
Image
Image
Image
Image
Image
Header
Shop now
Header
Go
Image
Product image
Product image
Product
Product
Price
Price
Product image
Product image
Product
Product
Copy
Call to action banner
Social network icons
Subscribe
Price
Price
Nav
Call to action banner
Copyright
Social network icons
U SER EXPERIENCE D ESI G N
The focus for the design was on usability for easy browsing, checkout use and showcasing products for best conversion results.
Utilising a fully responsive cms design to boost sales and give the client greater control.
Develop well organized category structures, search features and areas for promotions and offers.
Involving the client at every stage, resulting in a good comprehension in preparation for inhouse training.
Wireframe examples shown above.
LOGIN / FIND YOUR HOST
search products
SHOP
HOME
ABOUT
JEWELLERY
GIFTS
SALE
BECOME A HOST
ACCOUNT
0 ITEMS
HOST
A PARTY
VINTAGE
RESORT
FUN, FRIENDS
& ACCESSORIES
LEARN MORE
WEAR THEM
THE WAY YOU WANT
SHOP NOW
LOGIN
FIND YOUR HOST
MENU
SHOP
BECOME A HOST
BRING JOY
TO YOUR LIFE
BECOME A HOST
CREATE THE WAY
YOU WANT TO WORK
LEARN MORE
VINTAGE
RESORT
WEAR THEM
THE WAY YOU WANT
SHOP NOW
U SER EXPERIENCE D ESI G N
Leading on from the wireframe designs, clean layouts with a simple yet elegant design to put the focus on the products.
Quality product and eye-catching photos of products in use on models play an important part in creating the brand.
My comfortablity with cms aided me through the testing periods and client training.
Screen grabs shown above.
S OCIAL MEDIA ST RA T EG Y
Social networks are a massive asset for Jo Magdalena. Individual hosts profiles offer personability, confidence and reliability.
Social network analysis tools are applied to understand users and improve their relationships in the constantly evolving networks.
SNA is in this case very useful for assisting in strategy and planning.
Screen grabs of various social networks shown above.
VINTAGE
RESORT
STYLE YOUR
OWN LIFE
SHOP NOW
WEAR THEM
THE WAY YOU WANT
STYLE YOUR
OWN LIFE
BRAND CONTI N UA T I ON
Create a user guide for the brand and implement across social media, advertising, stationery and packaging.
Online ADs and banners shown above.
CA S E S T U D Y
E DGY PR ODUCT I O N S
The brief was to create a new brand identity and strategy for Edgy Productions to develop a trusting brand for their products, musicals for schools.
To build an appealling responsive cms commerce site to strengthen their brand and enhance user experience, incorporating a digital marketing
strategy to engage customers.
Customers are schools worldwide which results in complex user accounts, billing, quantities, shipping, tax, VAT and licencing options.
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account - logout
search
About Us
basket
Strapline
Products
Licences
Testimonials
Product
Image slider
FAQs
Blog
Contact
Songs Plot Characters Script Score Info Reviews
Product images
Product title
Product categories
Product images
Product description
Videos
Musicals
Buy options
Christmas
Product thumbnail images
Nativities
Social like icons
Leavers
All year round
Product nav icons
News
Other products
Title...
Songbooks
Title...
Song downloads
Title...
Product thumbnail images
Social like icons
Total
Product title
Add to cart
Product categories
Assemblies
Offers
By age
Product
Product
Product
Offers...
Ages 4 -7
Offers...
Ages 7 - 11
Offers...
Catalogue
Offers...
Catalogue title
Product description
Twitter feed
copyright
Privacy Policy
Terms & conditions
Buy options
This month only
Download button
Free
Product
Product
Product
Socialise
Free
Free
Social icons
Total
Add to cart
Now button
Newsletter
Sign up
Product
Product
Product
Twitter feed
copyright
Privacy Policy
Terms & conditions
U SER EXPERIENCE D ESI G N
Originating by researching competitors, current customer analysis and enveloping in the clients products and how they’re used by customers.
Develop a product structure and strategy for content development connected to business goals and user needs.
Create wireframes, prototype and test. Refine content, development and planning.
Coordinate with the client, designers and developers to create and track goals.
Wireframe examples shown above.
U SER EXPERIENCE D ESI G N
I’m competent in Wordpress and have a good working knowledge of html which enables me to be hands on and manage projects throughout.
Designing a trusting, reliable, fun brand aimed at capturing users/schools as loyal customers.
Create the interface design based on the wireframes, adapting the design to all device screen sizes.
Present the design to a select audience of teachers for prototype testing. Implementation of the wireframes, design and site content.
Screen grabs shown above from the Wordpress commerce site (not yet live as in testing).
S OCIAL MEDIA ST RA T EG Y
Identify the most relevent and valuable social media networks assessing current user usage and competitors.
Establish objectives and goals with the inhouse marketing team.
Build online brand awareness, optimizing profiles for each network.
Create a marketing plan, including content, strategies, posting schedule, building in constant testing and tracking for changes.
Aiming to engage customers with a focus on users being involved, commenting and posting videos.
Screen grabs shown above of various social networks.
Musicals for schools
... about school!
Perfect END-OF-YEAR
& LEAVERS’ PRODUCTIONS
Featuring
this summer in
‘Our School’
End-of-year
musical
NEW
NEW
songbook
BRAND CONTI N UA T I ON
Create a user guide for the brand and implement across advertising campaigns, social media, digital brochure and enews.
Digital AD examples shown above.