FASHION TIPS June 2011, Volume 14 30-36 Ann Street Surry Hills Sydney NSW 2010 Australia Phone 02 92121944 Fax 02 92122347 Email [email protected] Web www.emgreenfield.com The general look in Europe and the US remains unchanged from recent years. Styles targeting the younger generations still emphasise plain knitted fabrics with drape, mainly in rayon. However, increasingly, there is a change of look developing using the newer technologies available such as digital printing. This provides creative designers with a new production window for low volume, high value garments that provide a level of exclusivity, not available in higher production runs. Our customers have shown great interest in our silk digital printing service that we began offering 2 years ago. The dress pictured (by Jolet) is an example of the high quality digital printed silk now available from Greenfield’s. We have expanded our digital printing service synthetic fabrics. to include all For our stocked synthetic fabrics we offer one price per metre including strike off, printing & fabric. Should our fabric range not suit, we can also print your own synthetic fabric. Our delivery time for this service is also very quick! NEW! - We now offer digital printing on cotton for the first time. Please speak to Anthony or Michael for further information. If you are a clothing entrepreneur requiring the skills of an experienced graphic designer for printing, we recommend Natalie Milani Designs, see www.nmilanidesigns.com.au. Natalie has a broad range of designs available for your exclusive use and will also modify these designs to your specification, or create a new design for you. Voiles and Fine Lace The transparent elegance of a fine voiles or lace such as that shown by the future power behind the throne is classic and always in demand Our range of cotton voiles includes: 112cm mid-weight voile in 20 shades (SCVOL) 112cm light weight voile in 15 shades (CVOL) 135cm pre-shrunk mid weight voile in 12 shades (SCVL54) 135cm pre-shrunk Swiss-like voile in 10 shades (SWVOL) Light cotton sateen (COSA) Fine lace in black, white & cream - L1367 (pictured) & 7 two-tone colours - L1367T. Many other laces are also available. Rayon Increasingly rayon fabric are being used because of the unique feel they provide. Our established knitted rayon/spandex fabrics, VISP & RASP have been very popular. We have supplemented these items with: ♦ RASIJE - Rayon silk jersey knit A lower priced alternative to our pure silk jersey ♦ RASI - Woven rayon silk- A beautiful material for blouses and light weight dresses ♦ RAWO - 100% rayon woven fabric with a beautiful soft handle in 5 fashion colours. Feathers and Boas For the last 18 months we have been sourcing excellent quality feather products from a new supplier. Products including various types of boas and trims using chicken, ostrich and coque feathers. Please don’t hesitate to forward any enquiries about these items to Haroula and below is one of the new articles in stock. Appliqués in diamontes & coloured stones We have in stock a very large variety of appliqués in different s hap es & si zes , trimmed with beads and sequin, stones and diamontes. We can also get your own designs in a matter of weeks. Instant Label Printing We can produce all types of customised printed sew-in labels in 3 sizes as well as swing tags in less than 24 hours. Ask for Steven to assist you in the design and font selection. Special woven labels can be ordered 3,000 per order, or you can draw from our supply of standard printed and woven labels. please turn over for more... Lace trims Sequin Trims Due to the predominance of sequined trims overseas, we have introduced a new ranges of sequined laces, ribbons and braids. Our extensive selection of stretch and stable laces have been supplemented by new fine lace trims such as this trim. Interstate & Country Agents NSW Country Barry Hewitt Mob 0411 579 106 Randy Legget Mob 0409 580 805 The Leather “look” Cool Chiffon To supplement our extensive range of polyester chiffons and georgettes such as: KG45- Double Georgette (also available in 150cm - KGC High multi chiffon (HICH) PCHIF - Fine light (now available in 150cm wide - code PCH) We have now added COOL chiffon. This fabric is designed for the hot climates requiring a cool feel but with the easy maintenance of polyester. On runways around the world, imitation leather and fur fabrics are being used in pants, jumpsuits, jackets and as trim pieces. We have a very good quality imitation leather (code LEATH) which has been popular. Currently available in black, we are able to get other colours in stock, with small minimums. As a knitted alternative we carry Leatherette fabric (code LEA) available in 13 colours. In addition we have our shiny patent PLA fabric in 6 colours. Also check out a new imitation beaver fur (code FURBEA) in stock now as well as our new fur trims range. SILKS Fine Fringes We carry a substantial range of plain silks with over 20 varieties and have just added new fashion colours for the coming season to our most popular silk products. Additionally, we have added new silk and silk mixed fabrics Our range of traditional rayon fringes has now been added to by new fine rayon & lurex fringe in 15 & 25mm. We also have a similar item in a stretch version in stock. Heavy silk organza (SIOR) new item! Rayon silk Jersey (RASIJE) new item! Rayon silk voile (RASI) new item! Silk Lame (SILA) new item! Slubbed silk- a light weight dupion (SISL) Silk Crepe for bridal wear (SIC) Silk Twill (SITW) Silk dupion (SIDU) in 35 shades Silk cotton voile (SICO) in 27 shades and 2 widths (112cm and 135cm) • Silk taffeta (SITA) • Silk habutae (SIHA) silk lining in 22 shades • Silk crepe de chine (SICD) • Silk jersey knit (SIJE) • Silk linen (SILI) • Silk chiffon (SICH) • Silk satin shamuse (SWS) • Silk georgette (SIGEO) now in 20 shades • Silk shot organdy (SHSI) in 10 shades • Silk crinkle chiffon (SICR) in 10 shades • Silk satin with spandex (SISP) • Silk bridal satin (SISAT) We can also source large quantities in the majority of our silk products within 2-3 weeks! Victoria Greg Sutton Mob 0411 859 778 Tony Goodwill Agencies Tony 0418 333 195 Fai 0423 836 280 Fax (03) 825 8803 Queensland Brisbane Don Cameron Ph (07) 386 27749 Fax (07) 386 28577 Mackay Ian McVie Ph (07) 415 93198 South Australia Allan Broadbent Mob 0414741533 Western Australia Kevin Schroeder Mob 0418 642 800 Fax (08) 9380 4445 • • • • • • • • • New Zealand Annie Severne Ph 64 (09) 3611001 Mob 64 (27) 6163309 Fax 64 (09) 3092400 Product - After 58 years in the fashion industry and with three generations totalling 100 years experience, we know our customers. It is our aim to provide you with the accessories and fabrics that will set your style apart from the rest. Quality - Our goods are compatible with the use that they were designed for, but we always recommend that our customer tests the goods for their own individual requirements. Service - You get the personal attention with the aid of our sales staff, representatives, and agents all around the country, We invite you to make a time with Mrs Greenfield, Michael or Anthony to see the complete range in our show room. Our philosophy is simple: Customer satisfaction with our products, service and delivery is the key to our continued success!