A taxing situation Tragedy strikes Virtual School

Tragedy strikes
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page 5
6OL8.UMBERs&EBRUARY
Virtual
sports
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given OK
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Division in governing after-school
child care
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page 5
Section 2
A taxing situation
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by Jeb Bing
Tips for weathering
the downturn
T
moved forward to get final city
approvals on their plans so that
they’re ready when their markets
improve in 2010 or beyond.
Siner considers today’s economic
downturn as an upturn for renters
and mortgage holders. A real estate
broker for 16 years as well as a
highly regarded lawyer, including
23 years with his late father Bernard
in the San Jose law practice of
Siner & Siner, he considers 2009
a renters’ market like none other
he has ever seen. For downtown
businesses still trapped in 2007-era
rents, they need to renegotiate with
their landlords or move to vacant
retail spaces elsewhere. Pleasanton
has abundant vacant office and commercial properties with many owners willing to work deals so that they
can pay their own bills. For property
owners, Siner recommends checking their assessments. He’s seeing
companies reduce their property
taxes by $10,000-$20,000 through
readjusted assessments. This is also
the time to go to the bank and
negotiate more favorable terms on a
mortgage. Many banks are receptive
to working with their established
customers to keep their loans so that
the bank’s auditors can see a futurefocused, secure package.
Finally, Siner urges businesses,
especially retailers, not to take
the seemingly easy path of cutting
all expenses, including advertising, promotions and sponsorships.
Customers need to know you’re
still there, still offering value for
their money with quality goods
and services they need more than
ever as expendable income shrinks.
Don’t sacrifice the short term to
get to the long term, Siner warns,
or there may not be a long term.
Retailers are short-sighted when
they freeze promotional dollars
needed for business development.
Sure, these are unprecedented,
“even horrible” times, he counsels, but they won’t last forever.
A 23-year resident of Pleasanton,
Siner has seen the community go
through tough economic times
before, but always with a special
kind of business acumen that he
has found leads to a fast and
strong recovery. N
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About the Cover
Andrea Carstensen, center, provides a lesson for her first grade class
at Hearst Elementary School. With $8.7 million in reductions threatening
class-size reduction, next year the classroom would be packed with several more students. Photo by Emily West.
Vol. X, Number 4
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here’s nothing like a recession to make business owners large and small think
about how best to maneuver
through economic quicksands and
come out relatively unscathed on
the other side. Steve Siner, newlyelected to the top job as Managing
Shareholder at Hoge Fenton Jones
& Appel, has worked with clients
in troubled times during his 30
years as a lawyer and has strong
opinions on what we should do to
make it through today’s challenges. Siner admits it’s a cliché but
he firmly believes that challenges
can also be opportunities and that
Pleasanton businesses, entrepreneurs and property owners can
stay viable in all that we’re facing.
Have no doubts, Siner reminds us,
these are extraordinary times that
few with business plans ever envisioned. In fact, those with business
plans which were likely written in
better economic times should pull
them out and update now.
First, businesses need to become
lean and mean. If there are 12
employees on board and the ship
can only hold 10, two need to get off
quickly before the ship goes down.
It’s not easy to pare staff, but Siner
says that’s what businesses must do
to stay profitable. A mom-and-popowned dry cleaners, for example,
might be able to reduce hours to
still adequately serve its customers
without an extra hand, stuff a few
more garments in a delivery bag, and
even cut energy costs by bunching up
batches in the cleaning process.
If there’s money in the bank,
keep it there even if plans to add
a new wing to the showroom floor
are in place and a contractor hired.
No one knows when this downturn will end and that cash reserve
might come in handy to weather
a four-to-six month cash shortfall
if conditions worsen. The building addition can wait. That’s what
Nordstrom is doing with its plans
to expand at Stoneridge Shopping
Center, what Safeway is doing with
its plans for a superstore at Bernal
and Valley Avenues and Hendricks’
Automotive in delaying construction plans for a new auto mall
on Staples Ranch. All three have
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Streetwise
GET MORE be
inspired.
Q:
Are youth sports in
Pleasanton being taken
too far?
Asked Around Town
GET MORE -& 1(% 1(),'0 1(!1 ),0.)/% 6-2 !1 *2".-/19+-/%
0.-/10+-/%'/-2.1/!),),'+-/%!#1)3)1)%0
Alyssa McSheffrey
I never put myself in a situation
where I felt that way because I never
played in the competitive leagues
when I was growing up. I’m 19 and
I played soccer for 10 years in the
BUSC recreational league because I
just wanted to have fun and not feel
the pressure of always having to succeed. My parents never pushed me
into the competitive leagues because
they felt the same way I did. They
just wanted me enjoy the sport.
WHAT’S YOUR MORE?
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Kim Carmichael
I just think there’s more pressure nowadays to win. I coach freshman cheer
at Amador Valley High School and I
notice that the girls don’t have as much
fun as they should be because there’s
so much pressure to perfect their routines for competition. I also see some
parents push their daughters who may
not necessarily want to be there. I try
to balance the hard work with fun,
bonding activities or games to lighten
the mood which seems to help.
Chameleon Consignment
Mark Poovey
I don’t think they push our youth
enough. I am a firm believer that
sports should institute a work ethic
in our youth. The whole point of
being an athlete is having a sense
of sacrifice and competitive edge in
order to win. However, I do believe
parents and coaches should also
teach kids the meaning of good
sportsmanship as well.
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Yes, because our children don’t have
a social life anymore. No matter what
sport they participate in there seems
to always be a tournament taking
place every weekend. My friends and
I have tickets to take our kids to see
“Wicked” this weekend, and one of the
families may cancel due to a volleyball
tournament. What are the kids going
to remember more: the volleyball tournament or a great weekend out in the
city with friends and family?
Ann Fromm
I think youth sports haven’t gone
too far unless the parents have gone
too far. I see so many parents signing their children up for way too
many sports at the same time. I call
it “over programming.” Children
need to have fun and not be pressured to compete all the time.
Have a Streetwise question? E-mail: [email protected]
Compiled by Hillary Bessiere
Page 4ÊUÊiLÀÕ>ÀÞÊÓä]ÊÓää™ÊUÊ*i>Ã>˜Ìœ˜Ê7iiŽÞ
Newsfront
News Digest
Council OKs permit for Chinese
language, culture school
Hear the music
3-2 vote shows sharp division over city laws governing after-school centers
The Foothill High School
Band invites the community
to preview their award winning colorguard and percussion groups perform their 2009
Winterguard Show at 7:30 p.m.
Feb. 24, at Foothill High School,
4375 Foothill Road. Admission
is free. Visit www.foothillband.
org.
Celebrating stories
Pleasanton kids are invited
to Book Blast at Stoneridge
Shopping Center at 11 a.m.
Saturday. The Kidgits club, as
well as their friends, will have
fun with reading and music.
The Assistance League of the
Amador Valley will also be
there to administer free vision
screening for 4- and 5-year-old
children. Learn more at www.
simonkidgitsclub.com.
by Jeb Bing
More than 200 supporters of
the Little Ivy League School who
packed the City Council chambers
Tuesday night—most of them from
Pleasanton’s growing ChineseAmerican population—got what
they came for but only after an
agonizing two hours of debate over
whether they could continue the
school’s operation at a new location
in Hacienda Business Park.
At the end, the council voted 3-2
to grant Little Ivy League a conditional use permit to move its school
to a new location and to continue
its operation. Voting in favor of
the school’s petition were Mayor
Jennifer Hosterman and council
members Cheryl Cook-Kallio and
Jerry Thorne.
Councilman Matt Sullivan voted
no, at least not until the city’s
Human Relations Commission and
others drafted and then had the
council approve city guidelines for
tutorial schools of this type that
also serve as child care centers.
Councilwoman Cindy McGovern
also voted against Little Ivy League’s
petition, but said she would recon-
sider once it had a child care license
from the state. Citing a brief oneparagraph provision among city regulations, she said research is needed
into the kinds of municipal regulations that are needed to govern the
different type of private schools now
in operations.
“We seem to be making up
names for schools, such as tutoring school, heritage school and the
like,” she said. “I have no problem
with this school other than that it
should be licensed.”
School founder and Principal
Jennifer Zheng said the school,
Worthington Gallery West is
closing its doors and moving
to a virtual storefront. They are
holding a goodbye party from
5 to 8 p.m. tonight. The store,
located at 739 Main St., will
be open to the public for the
last time on Saturday. Owner
Claudia Hess cited rent and
trouble getting foot traffic as
reasons for closing the “brick
and mortar” location.
Million dollar
melodrama
In its 28th season, the Sunol
Repertory Theatre presents “A
Million Dollar Baby.” Shows
are at 8 p.m. on Fridays and
Saturdays from March 7 to 28
at the Sunol Glen School auditorium. Tickets are $15 and will
be on sale online at www.sunol.
net and by calling Guin van
Dyke at 862-0664.
Water supplier says well
water is being pumped more
this time of year
by Janet Pelletier
Sheriff’s spokesman Paul Tualla,
Martins was snowboarding with
her brother when they became separated.
“They got separated at some point
in the late afternoon,” Tualla said.
“She didn’t meet up with him and
he contacted the ski patrol. They
sent out a search party to look for
her. They eventually located her by
a tree.”
Pleasanton residents who have unloaded their
dishwashers recently have probably noticed a
white film on glasses and other cookware. That’s
due to well water, according to the general manager of Zone 7 Water Agency.
Residents reported a noticeable coating on their
dishes on the Weekly’s online Town Square forum.
Some thought it may be a problem with their dishwasher, but it appears the culprit is the well water.
Zone 7 supplies 80 percent of residents in the
city with water. The other 20 percent receive
water from city of Pleasanton wells.
A few reasons are attributed to the increase
in pumping from wells. One is that this time of
year, Zone 7 crews are performing regular maintenance on pumping stations, leading them to use
more groundwater, or well water, in the interim.
Normally, water is a blend of surface water and
groundwater. Also court-ordered reductions in
pumping from the Delta and a drought has led
Zone 7 to use its well reserves.
Water that’s pumped and distributed from underground storage tends to have more minerals in it,
explained Zone 7 General Manager Jill Duerig.
“The groundwater, because it is harder, leaves
more minerals and they show up as spots on
dishes,” she said.
Like many other area water agencies, Zone 7
has been hit hard by dry rainfall seasons and a
court-ordered pump reduction at the San JoaquinSacramento River Delta. In a normal year, the
wholesaler averages about 80 percent of its supply
from the Delta. But the State Water Project, which
sells agencies water, has curtailed its allocations
to Zone 7 to just 15 percent.
“When the State Water Project reduced its
allocations, either because of drought or court
decisions related to endangered species like the
(continued on page 8)
(continued on page 8)
Janet Pelletier
Art gallery closing
(continued on page 6)
That white
stuff on your
glass? It’s
minerals
Cash for college
Las Positas College in
Livermore is putting on a “Cash
for College” information workshop for high school seniors and
their parents from noon to 3 p.m.
Feb. 22. Each high school senior
who attends will qualify for several $1,000 scholarships being
offered if they file a FAFSA and
a Cal Grant GPA Verification
before March 2. The school is
located at 3000 Campus Hill
Drive in Livermore. For more
information, email the financial
aid office at [email protected].
which has 90 students, has lost
its lease on its current facility at
4455 Stoneridge Drive and would
be forced to close in June if the
city denies its request to move into
a 40,000-square-foot converted
office building across from Hart
Middle School. The building at
5925 West Las Positas Blvd. is
home to the Korean Presbyterian
Church, which plans to lease
8,000-square-feet that it isn’t using
to Little Ivy League.
The school, which opened in
Where’s Lance?
Excited adults and children braced the intermittent rains Tuesday afternoon in
Livermore, trying to catch a glimpse of cycling hero Lance Armstrong. The Amgen
Tour, the California version of the Tour de France, was on Stage 3 of the eight-leg,
700-mile race. A first-grade class from Emma C. Smith Elementary School cheered on
the riders along Concannon Boulevard, clutching yellow LiveStrong posters. The first
to pass, shown above, was a four-person cyclists group including Jeff Louder (BMC),
Brian Vandborg (Liquigas), Bauke Mollema (Rabobank) and Bradley White (OUCH).
Services are Saturday for teen
killed in snowboarding incident
Aline Christina Martins, 19, fell into tree well
with loose powder at Dodge Ridge ski resort
by Janet Pelletier
Services are slated for Saturday
for a Pleasanton teen who died
Monday at Dodge Ridge ski resort.
Nineteen-year-old Aline Christina
Martins, a Pleasanton native who
attended Amador Valley High
School, was believed to have suffocated after falling into a tree well
with a thick patch of snow that had
fallen over the weekend.
According to Tuolumne County
Aline Christina
Martins
*i>Ã>˜Ìœ˜Ê7iiŽÞÊUÊiLÀÕ>ÀÞÊÓä]ÊÓää™ÊU Page 5
Newsfront
‘Vagina Monologues’
hits stage Feb. 27
Popular production will benefit domestic abuse shelter Tri-Valley Haven
The popular Eve Ensler production, “The Vagina Monologues,”
will open at Livermore’s Bankhead
Theater Feb. 27, with additional
performances March 5 and 6.
Proceeds from ticket sales will
benefit Tri-Valley Haven’s programs for survivors of domestic
violence and sexual assault.
For nearly two months, three female
actors have devoted hours each week
to rehearsals. They include: Heather
Mackey, a substance abuse counselor and educator who works with
adolescents; Faith Alpher, a KKIQ
radio personality and Jennifer Dow,
the director of domestic violence
services at the Haven.
A former theater major at Las
Positas College, Mackey first saw
“The Vagina Monologues” in
2001.
“When I heard that auditions
were being held for the monologues, I decided to give it a try,”
she said. “The fact that they benefit
such an amazing local organization
was sort of an added bonus.”
Alpher has appeared on stage
and screen and emceed countless
events.
“This production is one of the
most intense pieces of work I have
ever done,” she said. “My experience in ‘The Vagina Monologues’
is a very personal one. I really feel
like I’m healing from the inside
out. It’s more than just action; it’s
finding a voice for the millions
of nameless women all over the
world who deal with profound hurt,
shame or guilt.”
Dow saw Ensler perform the
play in San Francisco several years
ago, saying it blew her away and
she’s tried to see it every year since
then. “The Vagina Monologues”
is made up of a varying number
of monologues read by different
women. Ensler wrote the first draft
of the monologues in 1996 following interviews she conducted
with 200 women about their views
on sex, relationships and violence
against women.
Tickets, which cost $26-$41,
are available at the Bankhead box
office, online at www.bankheadtheater.org or by calling 373-6800.
Performances are at 8 p.m. Feb. 27
and March 5 and 2 p.m. March 6.
—Janet Pelletier
It’s in the stars
Stories help budding astronomers learn the night sky
by Emily West
Rob Drew first learned about
astronomy from his uncle and
through simple stories he’s passing
it onto anyone who is interested.
Having a degree in astrophysics,
he said he got in deeper than he
meant to. It was in trying to share
a hobby with his daughter that
he found the best way to teach is
through storytelling.
“I made up stories for each season,” he said. “Fall is about a king
and queen and the winter story is
about Orion fighting a bull.”
Ivy League
(continued from page 5)
Jay Flachsbarth
Nearly 700 gather
to remember David Ryan
Nearly 700 family members and friends gathered at Valley
Community Church in Pleasanton Feb. 12 to remember David
Ryan, a man they recalled as full of life, humor and kindness—a
man who died too soon.
Ryan, 49, a Pleasanton businessman, died in a fire near Boulder,
Colo. Feb. 6. He wore many hats—from coach to financial adviser
to nonprofit booster to sailing buddy to trusted friend—and that was
evident by the sheer number of people who attended his service.
Ryan’s white Chevy Blazer, license plate “RYANCRW,” was
displayed outside the church with a floral wreath beside it.
Every seat at the church’s sanctuary hall was filled, with many
standing on the sides and in the back as they listened to his
family share their favorite memories.
Speakers included Ryan’s son, Trevor, 20 (in top photo),a student at UC Santa Barbara; daughter, Malia, 14, a freshman at
Amador Valley High School, and sister, Candy Burgard (in third
photo from top), of Lake Havasu City, Ariz. For more pictures
from the service, visit www.pleasantonweekly.com.
Page 6ÊUÊiLÀÕ>ÀÞÊÓä]ÊÓää™ÊUÊ*i>Ã>˜Ìœ˜Ê7iiŽÞ
2005, provides tutoring on a variety of English and mathematics
subjects but with a special focus on
Chinese language and culture. A
majority of students are Americanborn children of Chinese descent
as well as children adopted from
China as babies and youngsters too
young to know the language and
Chinese culture.
One mother told the council
that her child now recognizes,
can write and speak using 300
Chinese characters after just a
few months at Little Ivy League,
marveling his grandparents on
laptop visual phone conversations
between his home in Pleasanton
and theirs in China.
Little Ivy League received
approval of its conditional use
application Dec. 10 in a 4-1 vote
by the city Planning Commission.
However, Planning Commissioner
Anne Fox appealed that decision to
the council. Tuesday night, she said
other day care and preschool opera-
In looking to the night sky,
students should be able to pick
out the constellations based on
the seasonal tale. To help with the
visuals, his wife Elaine, an artist,
helped him complete the story
with drawings to go along with the
constellations.
Most of his students start as
beginners who can identify the Big
Dipper and a couple other popular star groupings. Yet, after the
course, Rob Drew said he will
often get calls saying they were
able to find eight constellations.
While he will bring a telescope
along to show the students what
they’re like, the class doesn’t focus
on operating them.
“The fun thing is, most of the
stuff in the night sky looks better
through binoculars,” Rob Drew
said. “The star clusters, the biggest
attraction in winter, are actually so
big that you can’t see them in the
telescope.”
The class begins Feb. 26 and
is being offered through Amador
Valley Adult Education. It costs
$45 for the course. To register, call
426-4280 or visit www.pleasanton.
k12.ca.us/adulted. N
tions in Pleasanton meet the state
licensing requirements that include
thorough background checks of
school administrators and staff. To
approve Little Ivy League without
these prerequisites would open the
city to similar applications that
could endanger children.
“There’s a similar Chinese school
in Dublin with an identical program and that school is licensed,”
Fox said. “Here in Pleasanton,
we have multiple churches with
after-school programs as well as
preschool programs and they are
licensed. If you approve this application, it will be the only church
operating an after-school program
without a license.
“Our city doesn’t have the
resources to monitor and check all
these facilities,” she added. “That’s
what the state does.”
Sullivan urged the council to
delay its approval of the school’s
request for a conditional use permit
until more consideration could be
given of municipal guidelines for
these types of facilities.
“While I am supportive of what
you are trying to do and I think
it’s a great opportunity for kids,”
Sullivan told Zheng, “I think
there are bigger issues and questions here that we need to grapple
with. It concerns me that we are
setting some kind of precedent
here. We’re trying to grapple with
state regulations that we’ve never
seen before and trying to decide
which ones apply.
“So I think this would be a
good oppportunity for our Human
Services Commission to weigh in
and set up some guidelines so that
we aren’t making up rules as we go
along,” he added. “I have some specific concerns, such as the number
of hours kids could be inside the
school with potentially no outdoor
time.”
But Hosterman said that any concerns over the city’s need for more
after-school and daycare regulations could come later.
“I am so impressed by this
school that Jennifer Zheng and others started in 2005,” Hosterman
said. “They’ve done a marvelous
job. This is a situation where this
school has been wildly successful
and wildly embraced by the community. It’s grown at a pace where
it now requires more space. I can’t
think of a program that I’d rather
see in the city than this one.” N
Newsfront
./2#!,
Granting access to health care
Axis Community Health receives $30,000 from San Francisco Foundation
Axis Community Health can better help the nearly 700 Tri-Valley
families needing affordable health
care, thanks to a $30,000 grant from
the San Francisco Foundation.
These families have low incomes
and are uninsured or underinsured
and benefit from the medical and
mental health programs, as well
as substance abuse counseling and
health education services.
“When families who do not
have health insurance are unable to
access medical care, small medical
problems become large problems,
complications develop for those
who have chronic diseases, and
children do not have their check-ups
and miss their immunizations,” said
Axis Community Health CEO Sue
Compton. “By assisting families
in navigating the complex enrollment processes that are required by
publicly supported programs, we
are able to help Tri-Valley families
access the care they need.”
Founded in 1972, Axis serves
14,000 community members annually and operates with facilities in
Pleasanton, Livermore and Dublin. It
is supported by local, state and federal funding, foundation grants, client
revenues and community donations.
To learn more, call 201-6017 or
visit www.axishealth.org.
—Emily West
7EIGHT,OSS#ENTER
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Of Note
Teen attends Presidential
Youth Inaugural Conference
Ashley Rodondi, a junior at
Amador Valley High School, attended the presidential inauguration as a
member of the Presidential Youth
Inaugural Conference (PYIC).
Rodondi was invited to participate in the five-day program,
which focused on the study of
the electoral process and various activities associated
with the presidential inauuration. During her weeklong
visit, she attended lectures from keynote speakers
such as Former Secretary of State and Founder of
America’s Promise Alliance, General Colin L. Powell,
USA (Ret.); former Vice President and Nobel Peace
Prize Winner Al Gore; Nobel Peace Prize winner and
Human Rights Activist, Archbishop Desmond Tutu;
Doris Kearns Goodwin, Pulitzer Prize Winner, assistant to President Lyndon Johnson and author of the
recently released “Team of Rivals;” and special correspondent to the National Geographic, Lisa Ling.
In addition to attending the inauguration and viewing the inauguration parade, the week concluded with a
private black tie gala held for the PYIC at the Air and
Space Museum, featuring the group Daughtry.
Foothill student named
Intel semifinalist
Jenny Mei, a senior at Foothill High School, was
recently surprised by the Intel Corporation’s “prize
patrol” when she was announced a semifinalist in the
annual Intel Science Talent Search contest.
The contest drew 1,608 contestants from 176 high
schools in 36 states who are vying for prizes of up to
$75 OFF
$100,000. Mei is one of 16 high school seniors in the Bay
Area to be a semifinalist and earn a $1,000 scholarship.
Foothill will also receive $1,000 for having a semifinalist
student. Forty finalists were named Jan. 28 and received
an all-expense paid trip to Washington D.C. in March to
compete for more than $500,000.
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925 846-5614
San Ramon
2701 Crow Canyon Blvd.
925 837-6400
A haircut for a
good cause
While growing
out hair to donate
has
become
popular with the
ladies, Pleasanton
student
Max
Miller decided to
take on the challenge. It took two
years for his hair
to reach just past
his shoulders,
making him well
known around
town for his “signature look.”
He gave the
hair to Pantene
B e a u t i f u l
Lengths, which
provides free wigs for women who have lost their
hair because of cancer treatments. It was cut by Janet
Catalano, owner of Shear Adventures in Danville, who
has cut his hair since he was young.
After getting the cut, Max said he feels lighter and is
proud to donate to a worthy cause.
Enjoying
the sunshine
Janet Pelletier
A
local
painter
Wednesday morning
took advantage of a
forecasted three-day
break in the rain as
he recreated a historic
building at St. John
and Main streets in
downtown Pleasanton
on canvas. More rain
is expected this weekend.
The Foothill High
School Competition
Cheer Squad
thanks the many generous businesses and
friends that sponsored the squad’s trip to
San Diego where they performed in the
2008 Holiday Bowl halftime show!
All-Star Sports
Aria Technologies
Bacchus Jaguar Service
Bernal Corners
Brandology
Bruce M. Gach M.D.
California Spirit Elite
Chapman University
Cindy & Vic Lelaurin, Farmers
Insurance
Classic Vans
Crown Trophy, Pleasanton
Custom Designs & Sports
Dirito Brothers Walnut Creek
DPR Construction
Dr. Roger Li DDS
Family & Friends of Foothill
Cheer
Foothill Athletic Boosters
Foothill Faculty & Staff
Foothill Optometric Group
Fremont Police Association
Groth Brothers Chevrolet
In Balance Acupuncture
Innovative Design Architecture
J&R Sports Supply
Jean Hou, World Journal
Jetter Golf
Jiang Tao Lai, KTSF
Channel 26
Joyce Baranoff, Varsity Brands
JP Muglie Consulting
Kwabena Adubofour M.D.
Lou Perry, State Farm
Malpede’s Construction
Michael E. Huguet DDS
Mountain Mike’s Pizza
Dr. Natalie Vasylyk, NV
Orthodontics
The Nail Mill
Pacific Coast Fire
Pacific Sunrise Corp.
Patricia Adkins Insurance Agency
Philanthropic Ventures
Foundation sponsored
by Robert Half International
Preston-Holmes
Pro Image Studios
RAS Construction
Robert Caporusso, Farmers
Insurance
RPR Production Builders
Su-Chin Liu, Su-Chin Liu
Insurance Services
Tara Block, Bioform Medical
Thomas Oatey, Oatey
Company
Uncle Credit Union
West Coast Olympic Gymnastics
Academy
Winthrop Couchot Professional
Associates, Newport Beach
XL Construction
YourStageinc.com
*i>Ã>˜Ìœ˜Ê7iiŽÞÊUÊiLÀÕ>ÀÞÊÓä]ÊÓää™ÊU Page 7
Newsfront
Snowboarding
(continued from page 5)
Sally Helm, who owns the ski
resort with her husband, Frank
Helm, said Martins’ brother first
contacted the ski patrol at about
1 p.m.
“Then, at that time, we initiated a message board system and
paging system, looking for (her),”
Helm said. “Then, he returned to
ski patrol right around 4:40.”
At that time, as the chair lifts
were closing down and skiers and
boarders were leaving, the resort
initiated a search for Martins.
“We began a systematic
approach to getting people out
around the base area, getting all
of the patrollers to the location
of where she was last seen by her
brother,” Helm said.
Rescuers performed CPR, but
resuscitation efforts were unsuccessful. Helm said first responders could not detect a pulse and
Martins was not breathing.
“Our heartfelt sympathy goes
out to the family,” Helm said. “We
were just all very sad here.”
A tree well is an area between
trees where new snow can build
up and form pockets. Skiers and
snowboarders can quickly become
trapped. Dodge Ridge is located
in Pinecrest, about 30 miles from
Sonora.
An autopsy was conducted
Tuesday to determine an official
cause of death, Tualla said, but
the coroner had not released the
results as of press time.
Services will be held Saturday
at St. Augustine Catholic Church,
3999 Bernal Ave., including a visitation from 10 a.m. to noon and
funeral mass beginning at noon.
Visitation will also be held from 5
to 8 p.m. tonight at Graham-Hitch
Mortuary, 4167 First St.
Martins and her family moved
to Danville from Pleasanton last
year, and she finished her senior
year through San Ramon’s Venture
independent study school. Prior to
that, she attended Harvest Park
Middle, Mohr Elementary and
Alisal Elementary schools. She
recently moved to Santa Barbara
and was attending Santa Barbara
City College with a major in child
psychology. She was said to love
children and had always enjoyed
being a nanny, both locally and in
Santa Barbara. She was known to
always have a smile on her face.
“She was a sweet girl,” said
family friend Debra Block.
Martins was born June 26, 1989
and was the beloved daughter of
Adenise Medeiros and Armelio
Martins. She is also survived by her
siblings, Jardel and Murillo Martins.
She was a granddaughter, niece and
cousin to family in Brazil.
On Jan. 29, she was naturalized
and became citizen of the United
States. She modeled, played soccer for Amador, was a gymnast
and a straight-A student. For a
time, she worked at ClubSport.
Donations in her honor may be
made to the Children’s Make A
Wish Foundation. N
Take Us Along
Thar she blows
EXm`^Xk`e^k_ifl^_dXib\kmfcXk`c`kp%
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\em`ifed\ek#n_`c\jkXp`e^]fZlj\[fepflicfe^\ik\id
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Faz Restaurant
5121 Hopyard Road
,()(?fgpXi[IfX[
Pleasanton, CA 94588
Gc\XjXekfe#:80+,//
Speakers:;Xm`[G\ij`e#MG#:=D
David Persin, VP, CFM
Jg\Xb\ij1
Ted Simos, VP, CFM
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Guest Speaker: Peter Monty,
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at (925) 227-6601 or email
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@ek_`jj\d`eXi#n\Ècc[`jZljj
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The Schwaegerle family poses with the Weekly at Volcanoes
National Park on the big island of Hawaii.
Water
(continued from page 5)
Delta smelt, then we have to make
up the difference with well water,
or groundwater,” Duerig said.
There were several days of rain
here in the Bay Area and snow
in the Sierras, but despite rainfall
totals, it’s a drop in the bucket for
the situation the state is in.
“It’s unlikely to have a huge
impact because we’re not just dealing with the natural conditions but
also the court-driven decisions,”
Duerig said. “We aren’t the ones
making the decisions on how the
allocations are determined. The
California Department of Water
Resources does that, and last we
heard from them, they were thinking of dropping our allocation.
“My guess is that if they get
enough rain and snow, they won’t
drop it, but 15 percent is still 15
percent,” she added. “It’s not a lot.
It’s much less than we would nor-
mally get this year.”
Zone 7 has been asking residents
to reduce water usage by 10 percent and will continue to do so.
One bright spot—pardon the
pun—is that Zone 7 is nearing
completion in a mineral processing plant on Hopyard Road,
which is expected to help. The
plant will remove some of the
chalky-looking salts and minerals
from underground drinking water
supplies delivered primarily to
the western side of its service
area, in Pleasanton and Dublin.
Groundwater will be pumped to
the new facility for removal of
minerals, such as calcium and
magnesium, which, while not
harmful to health, can leave
buildup on plumbing fixtures.
The plant, which cost $39.5
million, is expected to open in
June. It’s being funded by water
rates and connection fees on new
development. A second plant of
comparable size and cost, funded
entirely by new development, is
planned for 2014. N
See Your Best! Look Your Best!
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Ravinder Sood, Ted Simos, David Persin, Scott Edington, Amber Strock
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Total Merrill (design) is a registered service mark of Merrill Lynch & Co., Inc. Total Merrill is a service mark of Merrill Lynch & Co., Inc.
© 2009 Merrill Lynch, Pierce, Fenner & Smith Incorporated. Member SIPC.
Page 8ÊUÊiLÀÕ>ÀÞÊÓä]ÊÓää™ÊUÊ*i>Ã>˜Ìœ˜Ê7iiŽÞ
(925)
449-4000
28 Fenton Street
Livermore, CA 94550
–– Caring for the Tri-Valley Since 1975 ––
ValleyEyeCareCenter.com
Transitions ‘ ’
Obituaries
READ MORE/COMMENT
¦
I agree with this. Check
your kids MySpace accounts.
Check their text messaging
or AIM too.
Robert S. Williamson
Robert Sinclair Williamson,
89, of Pleasanton, died Feb. 14
at Valley Memorial Hospital in
Livermore.
Mr. Williamson was born
March 21, 1919 in Stockton.
He served in the U.S. Navy
during World War II. After
the war, he apprenticed and
became a journeyman stereotyper for the Stockton Record
newspaper for 27 years. He
retired after another 10 years
as a machinist and ultimately moved to Pleasanton to be
closer to his grandchildren.
He was preceded in death
by his parents, Albert and
Inez Williamson; his brothers, Arthur and Albert; and his
sister, Bernice. He is survived
by his wife of 60 years, Edith;
his daughter and her husband,
Rosanne and Roger Slingsby;
his granddaughters, Lauren
and Jillian; and his sisters,
Lillian, Madeline and Ivy. He
loved country music, repairing
and tinkering and played the
banjo.
A funeral mass was held on
Feb. 19 at St. Elizabeth Seton
Church with burial at Lone
Tree Cemetery in Hayward.
The family wishes to thank
the doctors, nurses and staff
at both ValleyCare and Valley
Memorial Hospitals for their
good care and personal kindness.
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Weddings
Sara Elizabeth Butler and
Michael Richard Maes were married on Oct. 4, 2008 at the Freedom
Hall and Gardens in Santa Clara. A
reception followed.
Sara is the daughter of Gregory
and Denise Butler of Pleasanton.
She graduated from Amador Valley
High School in 1995 and from
Sonoma State University in 1999.
She is employed as a teacher for
the New Haven Unified School
District in Union City.
Michael is the son of Charles and
Lynne Maes of Paradise, Calif. He
graduated from Terra Nova High
School and San Francisco State
University. He is an IT analyst for
the San Mateo County Probation
Department.
The couple honeymooned in
Cancun, Mexico and live in the
Bay Area.
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the Bronze Star and the Air Medals for his service in Vietnam. Dr. Smith moved
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*i>Ã>˜Ìœ˜Ê7iiŽÞÊUÊiLÀÕ>ÀÞÊÓä]ÊÓää™ÊU Page 9
Cover Story
by Emily West
The time for the school district to
deal with the budget crisis has come.
On Tuesday night, the board will identify reductions to popular programs as
well as deciding whether or not to put
a parcel tax on a June ballot.
As the country comes to grips
with the official recession, even the
wealthiest cities and school districts
aren’t immune. Shedding millions of
dollars to just the Pleasanton school
district’s budget could result in more
than 150 jobs lost, including about
98 teachers.
Yet, with many layoffs and salary
cuts affecting residents who already
pay for school measures A and B,
would they be willing to shell out $200
more each year? The discussion here
has grown intense at meetings as well
as online at the Pleasanton Weekly’s
Town Square forum. If the school
board decides to leave it up to the voters, which is likely, this would be just
the beginning of the parcel tax debate.
How we got here
The state of California’s budget
has been historically late, and Gov.
Arnold Schwarzenegger’s first budget
proposal for the coming fiscal year
2009-10, which starts July 1, was
rejected. He submitted the latest proposal Dec. 31 and, as of Wednesday,
it has yet to be formally adopted.
In November, the state deficit was
estimated at around $12 billion. In
turn, the state planned to give the
district a 0.68 percent cost of living
adjustment (COLA) instead of the normal 5.6 percent, in addition to lowering the amount of per-pupil funding.
The state deficit continued to climb
and has now reached $41.6 billion. Any
COLA is off the table, and the school
district faces an $8.7-million shortfall
which will be cut from reserves as well
as the 2009-10 school year. This is also
after having about $2 million cut from
the budget last year.
Luz Cazares, PUSD assistant superintendent of business services,
said the $41.6-billion deficit was the
result of too much spending by the
state, and not enough tax revenue
to support it. And the outlook isn’t
good for tax revenue to increase in
the next year.
Schwarzenegger’s solutions to
bring balance to the deficit would
be expenditure reductions, new revenue and borrowing. The latter two
options are fairly risky, Cazares said,
as borrowing requires a promise to
repay and California has the lowest credit rating of any state. It also
assumes $10 billion from a state
lottery proposal that would need a
two-thirds approval by the state legislature and a positive response from
ticket buyers.
The district put together a list of
possible cuts totaling $9.7 million,
which would eliminate class-size
reduction as well as reading specialists, counselors, teachers, athletic
support, vice principals, library aids,
custodians and administrators.
“As I’ve spent time at each of
our schools, I really understand the
impact that the state budget situation
can have on our district,” board president Chris Grant said. “Each of these
programs has such a huge impact
on so many kids that the thought of
them being significantly reduced or
eliminated is very concerning.”
At the Feb. 10 regular school board
meeting, trustees lamented having to
make any cuts. Most, however, knew
that all of the $9.7 million in reductions would at least be put on the chopping block, with the majority being cut
once a final budget would be passed.
In addition to advocating at the
state level for systemic changes to
make school budgeting more predictable, Superintendent John Casey said
that the bottom line for him is that a
parcel tax is part of the solution for
Pleasanton schools.
Ready for a parcel tax?
The tax initiative would need a
two-thirds majority to pass, if brought
before the voters, and would be collected annually per parcel, or property,
within the school district boundaries. Casey said some unincorporated
areas would be involved in the parcel
tax. He also added that the northeast
portion of Ruby Hill—about 15 percent of the gated community—lies
within the Livermore school district
so homes there would be exempt from
paying a Pleasanton school district
parcel tax. Sunol property owners also
would not be assessed a parcel tax
even though children there are eligible
to attend Pleasanton high schools.
Seniors as well as those on disability
would likely be exempt as well.
It appears that the state may be
putting an item on the June ballot, meaning that the school district
would share the cost of a special
election. It is believed that a shared
cost would be about $150,000.
In order to inform residents about
the budget crisis, the district set
up two budget forums at the high
schools, in addition to the regular
board meetings on the second and
fourth Tuesdays and special board
workshops held Feb. 3 and 17. The
district has also held meetings at
school sites, with PTA groups and
the Chamber of Commerce.
Since news of having to cut $8.7
million from the district budget,
Casey and the board members have
invited people to call, email, stop by
the district offices and/or speak at
meetings to lend ideas and concerns.
Grant said the board members have
received well over 500 emails, and
Casey said he’s received feedback both
in person and on the phone from about
80 people. Even the posters on Town
Square are being heard, as the district
often takes questions from the forum
to address in their frequently asked
questions page on their website.
“Overwhelmingly, the feedback we
received has been positive towards
wanting to provide a communitybased funding source to preserve the
programs,” Grant said.
One way to help families unable to
afford the tax, Grant says, would be
to work with the school foundations
and create a fund providing support
to families who aren’t able to pay
for the parcel. That way, residents or
even business groups could donate to
the fund.
Kay Ayala, former city councilwoman, attended the forums held at
Amador and Foothill.
“When I got to the meeting at
Amador, I was flabbergasted,” she
said. “This is a done deal; they’re
going for a parcel tax.”
She felt they were pulling emotional strings with the cuts to justify
the tax when there hadn’t been an
Page 10ÊUÊiLÀÕ>ÀÞÊÓä]ÊÓää™ÊUÊ*i>Ã>˜Ìœ˜Ê7iiŽÞ
Students in Andrea Carstensen’s first grade class at Hearst Elementary School open Valentine’s last Friday. Next year the clas
ninth grade English and Math classes, that would have more students due to the elimination of class-size reduction.
A taxing si
School district weighs its options with small class s
open process. Later, however, she
thanked the board for being responsive and more transparent, and holding more meetings.
“I have talked with parents who
know they can’t afford to pay more
on their taxes,” she added. “Not in a
million years do they feel like they
can come forward. It’s a very intimidating scenario.”
Ayala said that right now she is neutral on the subject of a parcel tax and is
not planning to form a committee.
“What concerns me is we don’t
have a clear financial picture for the
district,” she said. “I want complete
information before you decide if
you’re for or against.”
She was also “perplexed” that the
board failed to hold a survey before
it would go forward with the special
election.
In June 2007, the Lew Edwards
Group and EMC Research presented
findings from a survey asking residents
their opinion on a parcel tax. Originally,
it would have gone towards funding
additional programs recommended.
At that time, the survey results
Foothill High School senior Lucia Lara meets with her counselor Jennifer Friesen to
college. Budget cuts could eliminate some counselors at all levels, allowing fewer o
tage of their services.
photos by Emily West
ssroom as well as each kindergarten through third grade classes, as well as some
ituation
sizes and staff jobs on the line
discuss her studies and her future in
opportunities for students to take advan-
showed there wasn’t a “super majority” who thought the district needed
more money. Alex Evans, president
of EMC Research, told the board that
while education was not a big worry,
voters would support a tax that would
address class-size reduction, vocational education and upgraded technology.
Jessica Reynolds of Lew Edwards
said the same survey showed 53 percent would support a $190 per parcel
tax. In the end, the board voted 4-1
(with Arkin dissenting) not to conduct another parcel tax survey, which
would cost an estimated $30,000.
“The problem is they’re setting
up the community in a very divisive
way,” Ayala said. “It’s starting to
look like if you oppose a tax, you
oppose teachers and kids. They need
to be careful on how they proceed.”
Forging ahead
At Tuesday night’s budget workshop meeting, the district passed
around version three draft of the
potential ballot language. It reads:
“To maintain educational quality
and protect Pleasanton schools from
the impact of state budget cuts; keep
class sizes small; prepare students
for 21st century careers; maintain
important school services like libraries, counselors, and music; ensure
current classroom technology; and
continue to provide safe and clean
schools for our children; shall
Pleasanton Unified School District
be authorized to levy $180 per parcel
with guaranteed annual audits and
Independent Citizens’ Oversight?”
While the official vote to go forward with a parcel tax has yet to be
made, most expect the board members to move forward with it. The ballot language would be due by March
6 in order to be on the June ballot.
“I’m frustrated at the inefficient historical funding to public education
and that we rank in the bottom decile
across the country from a per-student
investment,” Grant said. “I feel as
though we need to take control of our
own destiny in Pleasanton. But I also
very clearly recognize that there are a
lot of folks in Pleasanton who are having their own economic challenges.”
The current proposed amount,
$180, would cover roughly half of
the current budget shortfall, meaning
that many cuts would still take place.
After meeting in Sacramento, Casey
said they learned new information
regarding cuts.
First, is that changing step-incolumn pay increases is difficult,
because districts would be required
by law to pay it back. Second, they
learned that there could be some
flexibility regarding class size reduction, by going to 24 or 25 students. This would affect ninth grade
English and math classrooms as well
as kindergarten through third grade.
People have criticized Casey’s
salary ($227,002) and management
perks, and he said he makes no
apologies for his earnings.
“I, along with other managers,
we’re going to step up at the right
point in time,” Casey said, adding
that the time would be Feb. 24.
While pay cuts for him as well as
other staff would have to be negotiated, he said they are looking into
furlough and a reduction in working
days next year, which is essentially a
pay cut.
Another area of scrutiny has been
the $2 million spent in legal fees in a
suit against Signature Properties over
Neal Elementary. However, they are
currently suing the law firm, Lozano
Smith, with any money coming in
going to pay back the fees. E v e n
though many teachers and parents
have asked that a particular program
or position be spared, it is likely
that they will all be identified to go
in order to send out potential layoff
notices by March 15.
Board member Jamie Yee Hintzke
asked Feb. 17 whether the board
should be identifying more areas to
cut, in case the final state budget is
worse than predicted.
“We identified almost $9.7 million
in cuts,” Cazares said, “Casey noted
that the deficit looked to be $8.7 million. We are feeling we might have
enough wiggle room.”
The next school board meeting
will be Feb. 24 at the district offices
located at 4665 Bernal Ave. The
regular meeting starting at 7 p.m.
and a budget workshop starting at 5
p.m. More information is at www.
pleasanton.k12.ca.us. N
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Opinion
Talking Points
Editorial
Citizens will need to
do their due diligence
Pleasanton’s housing
cap: Do we need it?
Pleasanton’s 29,000-unit housing cap, approved by voters in 1996,
is under attack, both in the courts by an affordable housing coalition
and by state housing authorities, including California Atty. General
Jerry Brown because it now blocks the number of homes that can
be built here where 27,500 already are in the ground or approved.
Brown argues that by enforcing the cap, Pleasanton is ignoring “its
obligation to provide for sufficient housing for the region’s growing
population.” The San Francisco-based Urban Habitat Program, a
nonprofit organization that supports more construction of homes for
those with very low to moderately low incomes, is asking Alameda
County Superior Court Judge Frank Roesch to nullify the Pleasanton
cap as discriminatory to those who otherwise might find homes in
the community.
Interestingly, the 29,000-cap had nothing to do with buyers’ or
renters’ incomes or even the capacity of sewers, water or streets
to handle a specific population, although most residents believe
that was the reason for it. Former Mayor Tom Pico, one of a many
in leadership positions who supported Measure GG in the Nov.
5, 1996 vote on several municipal issues, grabbed the number out
of the blue from numbers higher and lower at the time. All were
concerned with the rapid growth of Pleasanton, which in the 1980s
was the fastest growing community in the Bay Area, and plans by
developers for more houses and apartments. More than 700 homes
were being considered for the Vineyard Corridor before then-Mayor
Ben Tarver persuaded the authors of the 1996 General Plan update to
trim it to much less. Earlier, open space in Happy Valley where the
Callippe Preserve Golf Course is now located, was eyed by Alameda
County planners for hundreds of high-density apartment units and
even a road across the hills to connect to Vallecitos Road near the
GE nuclear plant. Even earlier, there was talk of annexing into
Pleasanton unincorporated land that abuts Sunol. By the time voters
went to the polls in 1996, they said enough was enough and voted in
the arbitrary housing cap with 17,388 in favor against 5,710 voting
against. By almost identical numbers, voters also approved Measure
FF, the Urban Growth Boundary measure that has ever since defined
the city limits and restricted growth beyond those borders.
Without these controls, Pleasanton today would likely have a
population well above 100,000, with homes and apartments pressing
against the municipal borders on all sides with high density housing
on the south side of I-580 looking much like what we see in Dublin
across the freeway. So it’s clear that the housing cap did what was
intended: slow down but not stop the development frenzy of the
1980s and early 1990s to a pace most in the community believe has
enhanced the quality of life. Even more limiting was the city’s subsequent Growth Management ordinance, which has limited the number
of new housing permits to 350 a year, another arbitrary number that,
although not necessary in today’s depressed building market, has also
stopped runaway growth that we have seen in neighboring communities. These self-imposed development restrictions have also affected
future growth planning, especially in the school district which has now
based its future classroom needs on the 29,000-unit housing cap.
Atty. General Brown’s and state housing authority concerns over
the housing cap have more to do with Pleasanton’s ability to rezone
enough land to accommodate more housing, not to actually build
the housing until and unless developers see a market here for more
affordable housing. Urban Habitat’s lawsuit is more specific: it wants
the housing cap removed. Either way, Pleasanton would be able to
continue controlling growth by limiting the number of permits issued
(it could even drop the number to 50 or 100), a right no one is contesting. The question for the City Council now is how much time and
money in legal action the city should spend in battling Urban Habitat
in the courts over a housing cap that (1) was arbitrary from the start
and (2) may no longer be needed with the city largely built out and
still in full control of limiting residential growth. N
ONLINE READER POLL
Are you in favor of a
school parcel tax?
No: 19.22%
Yes: 80.78% ✔
Total votes: 225
Page 12ÊUÊiLÀÕ>ÀÞÊÓä]ÊÓää™ÊUÊ*i>Ã>˜Ìœ˜Ê7iiŽÞ
by Gina Channell-Allen
Gov. Arnold Schwarzenegger,
who spoke recently at a press club
event, is quoted by KCBS’ Larry
Chiaroni as saying, “It saddens me
when I hear that the newspapers
have to lay off writers because I
think we need the writers...The
more coverage all these different
subjects get, the better it is for the
people of California.”
It is true that metro/daily newspapers across the nation are hemorrhaging money and posting record
loses. USA Today eliminated 20
positions in December. The Los
Angeles Times announced Jan. 30
it is set to cut another 70 newsroom
positions, 11 percent of its editorial staff. The San Diego UnionTribune reported its revenue has
decreased 40 percent since 2006.
The Sacramento Bee announced
more “bloodletting” with a “serious
wave of layoffs in early March.”
Even in our own backyard,
MediaNews’ Bay Area News
Group, which owns the The Valley
Times, The Tri-Valley Herald and
the Oakland Tribune, has mandated
that all non-union employees at its
California newspapers take a week
of unpaid leave. These furloughs
will affect roughly 3,300 employees throughout the 50 daily and
weekly newspapers in the state.
Gov. Schwarzenegger is correct that the loss of journalists is
detrimental to our state and the
democratic society as a whole. The
original purpose of the press was
to not only keep citizens informed
about actions of the government but
to be watchdogs and keep the folks
who run the government on the up
and up. Back in the good old days,
journalists would have time and the
desire to thumb through reports,
make calls to check on statements,
or run with a tip that would send
him or her on a mission to ferret
out possible corruption. When there
aren’t enough journalists to cover
even the basics (city council and
school board meetings, for example), who’s watching the store?
Smaller, weekly community
newspapers such as the Pleasanton
Weekly are faring much better
than our metro/daily counterparts.
A recent survey by the National
Newspaper Association found that
86 percent of people 18 years old
and older read a community newspaper every week and that newspaper websites attracted 68.3 million
unique visitors in only the third
quarter of 2008. The reason is
simple: community media groups
deliver information that regional
and national media groups don’t.
My concern isn’t with the business aspect of the industry as much
as the implications this holds for
society and democracy. The further
decrease in number of qualified
journalists is leading us down a
destructive path that lead to politicians getting away with too much
for too long without being called
on the carpet. Can you say Rod
Blagojevich? (OK, maybe not.)
The Chicago Tribune was instrumental in the corruption of Illinois
Gov. Rod Blagojevich coming to
light. The Tribune’s journalists had
been keeping tabs on Blagojevich
to the extent that, according to federal authorities, Blagojevich was
pressuring Tribune owner Sam Zell
to fire writers who had been criticizing him.
Another round of layoffs hit the
Chicago Trib’s newsroom about the
same time the Blagojevich story
broke.
It is expensive to pay qualified
journalists and I am in no way, shape
or form advocating nonprofit journalism or “endowed” newspapers who
owe their souls to corporations or
governments. However, with fewer
qualified journalists on the street,
citizens need to be more vigilant
in attending public meetings, being
informed on the issues and questioning their elected officials.
Gina Channell-Allen, a 20-year
journalism veteran, is the president of the East Bay division of
Embarcadero Publishing Company,
president of the Pleasanton Weekly
and publisher of the Danville
Weekly. Send questions to
[email protected].
Dear Editor,
Here we go again. I have my
and other letters to the editor back
to 2005, supporting the extension.
My question is, now that the county will pay for the majority of the
improvements, why would there be
any further delay? Just exactly how
would the retail investors and the
President
Gina Channell-Allen, Ext. 119
Publisher
Jeb Bing, Ext. 118
EDITORIAL
Editor
Jeb Bing, Ext. 118
Managing Editor
Janet Pelletier, Ext. 111
Features Editor
Emily West, Ext. 121
Editorial Assistant
Amory Gutierrez, Ext. 221
Contributors
Hillary Bessiere
Julie Nostrand
Jerri Pantages Long
Joe Ramirez
ART & PRODUCTION
Art Director
Rick Nobles, Ext. 117
Designers
Trina Cannon, Ext. 114
Lili Cao, Ext. 125
Kristin Herman, Ext. 114
Manuel Valenzuela, Ext. 120
ADVERTISING
Advertising Sales Manager
Esmeralda Escovedo-Flores, Ext. 123
Account Executive
Paul Crawford, Ext. 113
Karen Klein, Ext. 122
Real Estate Sales
Nancy Taresh, Ext. 110
Inside Sales
Art Gordillo, Ext. 112
Ad Services
Sandy Lee, Ext. 116
Real Estate Ad Services
Tracey Fordahl, Ext. 130
BUSINESS
Business Associate
Lisa Oefelein, Ext. 126
Circulation Director
Bob Lampkin, Ext. 141
Front Office Coodinator
Kathleen Martin, Ext. 0
How to reach the Weekly
5506 Sunol Blvd., Suite 100
Pleasanton, CA 94566
Phone: (925) 600-0840
Fax: (925) 600-9559
Editorial e-mail:
[email protected]
[email protected]
Display Sales e-mail:
[email protected]
Classifieds Sales e-mail:
[email protected]
Circulation e-mail:
[email protected]
The Pleasanton Weekly is published every
Friday by Embarcadero Publishing Co.,
5506 Sunol Blvd., Suite 100
Pleasanton, CA 94566;
(925) 600-0840.
Mailed at Periodicals Postage Rate, USPS
020407. The Pleasanton Weekly is mailed
free upon request to homes and apartments
in Pleasanton. Voluntary subscriptions at
$30 per year ($50 for two years) are welcome from Pleasanton residents.
Letters
Support the Stoneridge
extension
5506 Sunol Blvd., Suite 100
Pleasanton, CA 94566
Phone: (925) 600-0840
Fax: (925) 600-9559
city customers of these establishments benefit if they have to hit the
freeway to shop there?
It does not make sense. I guess
in this town it is not over even
when it seems to be and will benefit Pleasanton as a whole. Council,
please do what you were elected to
do, make the right decisions, for all
the citizens, not splinter groups.
Gerry Brunken
Subscription rate for businesses
and for residents of other communities is
$50 per year.
POSTMASTER: Send address changes
to Pleasanton Weekly, 5506 Sunol Blvd.,
Suite 100, Pleasanton, CA 94566.
© 2009 by Embarcadero Publishing Co.
All rights reserved. Reproduction without
permission is strictly prohibited.
Community Pulse
Police Bulletin
Dublin teens arrested for robbing
Family Deli
Two Dublin teens were arrested for allegedly robbing the Family Deli and Food, located at 3510 Old
Santa Rita Road.
Police were called around 3:16 p.m. Feb. 16 after
one of the teens attempted to buy beer. Police said the
clerk declined and then the other teen said he had a
gun and walked behind the counter, knocking the clerk
to the ground and taking cash from the register. The
suspects fled in a white van and a witness wrote down
the license plate, according to reports.
An Alameda County Sheriff’s Deputy located the
van after hearing reports on the Dublin police’s radio.
One of the suspects was detained and positively identified by the victim, police said.
Investigators learned the name of the second suspect
and arrested him at his school in Dublin. Police said he
later admitted to being involved in the robbery.
The 16-year-old Dublin residents were charged with
one count of robbery.
Police Report
The Pleasanton Police Department
made the following information available. Under the law, those charged
with offenses are considered innocent until convicted.
Feb. 8
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WEEKLY MEETING NOTICES
City Council – Special Meeting
Tuesday, February 24, 2009 @ 7:00 p.m.
Council Chamber, 200 Old Bernal Avenue
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If you wish to comment on this matter, you may appear at
the public meeting or prior to the meeting contact Robin
Giffin, Associate Planner, [email protected]
(925) 931-5612.
The report for this item will be posted on Friday prior to
the meeting at www.staplesranch.org.
Planning Commission
Wednesday, February 25, 2009 @ 7:00 p.m.
Council Chamber, 200 Old Bernal Avenue
UÊPCUP 237, Rimma Radayeva, Radayeva Music
Studio
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WHERE SERVICE AND QUALITY MATTER
UÊPDR 804/PCUP-233, Tom Kubo/William Wood
Architects, Hana Japan
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Trails Ad-Hoc Committee
œ˜`>Þ]ÊiLÀÕ>ÀÞÊÓÎ]ÊÓää™ÊJÊÇ\ääÊ«°“°
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Bernal Avenue
CARPET • HARDWOOD • LAMINATE • TILE • VINYL
Diablo Flooring Inc. is here to bring the best possible pricing with the most beautiful and complete installation to the
Bay Area. We are a small store which lets us give you the attention needed for a more professional experience. We cater
to residential & commercial customers, designer, contractors, and developers.
FREE ESTIMATES
DIABLO FLOORING, INC
(925) 426-RUGS (7847)
5600-D Sunol Blvd, Pleasanton, CA 94566
VISIT OUR SHOWROOM OR Shop@Home WWW.DIABLOFLOORING.COM
License #898787ÊUʜ˜`i`ÊUʘÃÕÀi`ÊÕ«Ê̜ÊfÓʈˆœ˜
UÊ*i>ÃiÊۈÈÌʜÕÀÊÜiLÈÌiÊ>ÌÊÜÜÜ°Vˆ°«i>Ã>˜Ìœ˜°V>°ÕÃ
̜ÊۈiÜÊ̅iÊ>}i˜`>ÊvœÀÊ̅ˆÃʓiï˜}°
ALL MEETINGS ARE OPEN TO THE PUBLIC
AND PUBLIC COMMENT IS WELCOME
The above represents a sampling of upcoming meeting items.
For complete information, please visit
www.ci.pleasanton.ca.us/community/calendar
*i>Ã>˜Ìœ˜Ê7iiŽÞÊUÊiLÀÕ>ÀÞÊÓä]ÊÓää™ÊU Page 13
Specializing in
Europe and the
South Pacific
Established in 1985
Destinations
Unlimited
1989-C Santa Rita Road s (925) 462-0402
www.travel-desk.com s CST#101368810
Sports
Parent photographers
Send a jpeg to [email protected] of the best
action shot from your child’s game for consideration for our
Sports page. Remember to include caption information:
who, what, when, where—and the score.
Foothill Senior Signs Letter of Intent
Pleasanton’s Mariah Kay
Worley, a senior from Foothill
High, has earned a softball and
academic scholarship from Azusa
Pacific University, Southern
California. She signed the letter of intent in November for a
Pitching/Out Field position. She
will be attending APU this fall.
She has worked very hard in all
aspects of her life to achieve this
goal. Her family is very proud of
all she has accomplished.
Undefeated CCOP girls
basketball
Elegant and Relaxing
Personalized Professional
Nail Care
CCOP third-grade girls basketball finished
an undefeated season (11-0) with a win on
Feb. 1.
Pictured are first row (R-L) Taylor Sowers,
Jessica Jensen, Madison Baxter, Elise
Allari, Sara Shackelford, Taryn Baldus, Erin
Schafer and Breyan Ashley; back row Coach
Joel Baldus and Coach Chris Baxter.
Mariah
Kay Worley
Do you want to play Futsal?
If so, recreational and competitive teams and/or
players are forming in all divisions including boys ages
8-16 (Recreational and Competitive); girls ages 8-16
(Recreational and Competitive); men over 35 years
old; and co-ed women. Futsal quickly develops skills
required for soccer and it is a fast, action-packed game.
All seven games are played on the weekends and are an
hour long. Cost is $88 per player and games are played
in Dublin. Teams and players looking for a team can
sign up at www.tri-valleyfutsal.com.
Cheerleading Championships
Livermore location
BOLLINGER NAIL SALON LOCATIONS
Pleasanton (across from Tully's Coffee)
310 Main Street Suite D . . . . . . . . . . . . . . (925) 484-4300
Livermore (next to the Bankhead Theater)
2375 Railroad Ave . . . . . . . . . . . . . . . . . . . (925) 455-6800
FREE
Manicure
$5 OFF
with the purchase
of a pedicure
any paid service of
$25.00 or more
Not valid on gift certificates and cannot be combined
with any other offers. Offer expires 2-27-09
Not valid on gift certificates and cannot be combined
with any other offers. Offer expires 2-27-09
www.Bollingernailsalon.com
Page 14ÊUÊiLÀÕ>ÀÞÊÓä]ÊÓää™ÊUÊ*i>Ã>˜Ìœ˜Ê7iiŽÞ
Pleasanton Middle School 200809 Cheerleading Squad won First
Place at the USA State Championship
Feb. 8 on the campus of UC Davis.
The Panther Cheerleaders competed
against five other schools in their
division to take home the first place
win. The Panther Cheerleaders will
be heading to Anaheim, California
on March 1 to compete at the USA
National Championships. Cheer
Squad are Alexa Beaudoin-Severn,
Cassidy Bell, Haley Brodnick,
Lauren Chan, Catherine Cochran,
Natasha Coelho, Lauren Copenhaver,
Jessica D’Addabbo, Emilie DeVera,
Kelsey Emery, Sameera Firoozmand,
Katy Gibbons, Claire Goveia,
Diane Hadley, Talamasina Kailahi,
Hayley Long, Sabrina Manning,
Callie Preston and Meghan Serrano.
Coaches are Kim DeJoy, Natalie
Vultaggio and Laurie Latronica.
RAGE U11P advances to finals
in State Cup play
RAGE U11P Division 1 U11
advances to the finals in State Cup
play with two strong performances Feb 7-8 in Manteca. The Nor
Cal Cup Silver Division finals are
this weekend, beginning at noon
Saturday at Woodward Park in
Manteca.
Last Saturday’s quarterfinal
match was against Fremont Fusion.
With a balanced effort on offense
and defense, the game resulted in
a 2-0 win for Rage. Strong work
in the midfield by Sophie Santos
and Eilis Hegarty kept constant
offensive pressure on the Fusion
defense, with goals scored by forwards Malissa Shadle and Carley
Robertson, and an assist by Sami
LaBella.
The defensive line of Hanna
McGillivray, Julianna Leedeman,
Kennedy Truex and Katlyn
Franciskovitch was rock-solid
and keeper Sophia Brown posted
her fifth clean sheet in five weeks.
Sunday’s semi-final against the
Mid-Peninsula Strikers (Menlo
Park) was dominated by the
U11P with four goals scored by
four different players: Brookey
Villanueva, Hanna Mallie, Hailey
Mann and Olivia Christensen.
Heather Jackson and Maggie
Kilday helped RAGE dictate
control of the game with excellent ball-handling and passing.
This Saturday’s final will see the
U11P take on Sacramento United
Extreme, a 1-0 victor in the semifinals over Fresno’s Cal Odyssey
U11 Red.
who’s who in business
Learn more about
the people you do
business with in and
around Pleasanton
FEBRUARY
2009
*i>Ã>˜Ìœ˜Ê7iiŽÞÊUÊiLÀÕ>ÀÞÊÓä]ÊÓää™ÊU Page 15
who's who in business
who's who in business
The fast track to feeling GREAT.
Trust. Honesty. Integrity.
Confidence. Expertise.
BR ILL A NCE YOU DESERV E®
Ladies Workout Express is an interval circuit training program
that provides a full strength and aerobic workout in just 30 minutes!
Our program allows you to increase your lean muscle tissue, which
increases muscle tone. Our specialized 30-minute program speeds up
your metabolism, burns fat and aids in weight loss.
Cardinal Jewelers has served Pleasanton for over thirty years. The
owner, Jim Kuhn, has been involved in the jewelry profession for another nine years before that. He learned to cut and polish stones at an Air
Base hobby shop in Pleiku, Vietnam in his off-hours. He later studied for
and received his gemologist certificate.
With personal attention and guidance, you can feel confidant that you
are getting the most out of your exercise program. Our club offers an
environment for women that is non-intimidating and provides stimulating music to keep you motivated. We offer classes to give our members
variety. Sauna and tanning are available to give them a full sense of
well being.
In 1977, Jim opened Cardinal Jewelers with the desire to be a small
town jeweler. Over the years, Pleasanton has grown up, but Jim and his
assistant Cheri Funk have kept the small town friendliness and service.
Our members love their increased energy levels, improved appearance, and they feel better.
Cardinal Jewelers is not an ordinary jewelry store. They specialize
in the unique and unusual gemstones that you can't find at your typical
jewelry store. Come in and see for yourself at our new location.
925.462.2228
www.ladiesworkoutexpress.com
5424 Sunol Blvd. #4
Pleasanton (Raley's Shopping Center)
925.416.1111
3003-B Hopyard Road, Pleasanton
who's who in business
who's who in business
A Reputation You Can Ride On
925.846.6600
925.484.KIDS
560 Main Street
Downtown Pleasanton
327 St. Mary Street
Downtown Pleasanton
"Ê
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“Family owned and
operated in Pleasanton
for 29 years”
Debbie Lopes
JUICY 1 COACH 1 7 FOR ALL MANKIND 1 8 TWO 8 1 JEWELRY BY PAULA 1 LUCKY
A&F 1 CITIZENS 1 BANANA REPUBLIC 1 TRUR RELIGION 1 FREE PEOPLE 1 ELLA MOSS 1 & MORE!
Full line of Materinity including:
BELLA DAHL 1 LAIT 1 MOMZEE 1 TUMMI 1 & MORE!
New to Savvy Seconds is our children's consignment store... Kid's
Savvy Seconds. Find us at our former location at 327 St. Mary Street. We
carry everything for your child...girls and boys, sizes 2T-12. All the great
brands you love to dress your kids in, and at savvy savings too! All of your
favorites like:
JANIE & JACK 1 LILLY PULLITZER 1 JACADI 1 MIMI & MAGGIE 1 LIMITED TWO/JUSTICE 1 & MORE!
Kids Dance Apparel including:
FREE STYLE 1 DANSKIN 1 REVOLUTION 1 & MORE!
Dave Cherry, owner
Josh Cherry, manager
)NADDITIONTOOFFERINGSUPERIORCUSTOMERSERVICEHONESTYAND
INTEGRITYWECARRYALLMAJORBRANDSOFTIRESINCLUDING"IG/BRAND
WHICHINCLUDESFULLSERVICEANDROADHAZARDWARRANTY7ESPECIALIZE
INBRAKESSHOCKSANDSTRUTSSUSPENSIONALIGNMENTOILCHANGE
BATTERIESANDFREETIREROTATIONONMOSTVEHICLES
!T"IG/4IRESWEgRECOMMITTEDTOYOURCOMPLETEANDTOTAL
SATISFACTION4HATgSWHYWEBACKOURTIRESWITHONEOFTHEMOST
COMPREHENSIVEWARRANTYANDSERVICEPOLICIESAVAILABLEINTHE
MARKETPLACETODAY7ESTANDBEHINDEVERYTIREWESELL
3TOPINANDSAYHELLO7EREALWAYSPLEASEDTOMEETOURNEIGHBORS
4HANKS
LIVERMORE>
PLEASANTON
STANLEY BLVD.
Page 16ÊUÊiLÀÕ>ÀÞÊÓä]ÊÓää™ÊUÊ*i>Ã>˜Ìœ˜Ê7iiŽÞ
BIG
O
WYOMING
CALIFORNIA
WASHINGTON
Please call either location to reserve a
consignment appointment
Shop online at: www.shopsavvyseconds.com
0ROUD3PONSORSOF
Dave Cherry
UTAH
BERNAL VALLEY
Shoppers will love the fabulous finds they will get at Savvy Seconds,
an upscale consignment boutique on Main Street in downtown Pleasanton.
Savvy Seconds offers an assortment of new and gently used designer
clothing and accessories for women. This upscale consigment boutique
makes it fun to buy trendy, designer fashions at savvy prices. All of your
favorites like:
925.462.7650
.ATIONAL)NSTITUTEFOR
AUTOMOTIVE SERVICE
EXCELLENCE
3688A Washington St., Pleasanton
Mon-Fri 7:30am - 5:30pm
3ATAMPMs#LOSED3UNDAY
90 DAYS SAME AS
CASH, O.A.C.
who's who in business
who's who in business
Robin & Wendy
of
Clover Creek
Gifts & Home Accents
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Clover Creek is a gift and home accent store, owned and operated by
Alexis Gass for over 20 years in Downtown Pleasanton.
This store is a great resource for unique gifts for all. It specializes
in quality products at affordable prices. You can find a wide variety of
candles and personal hand creams and lotions. Some of the brands
they carry are: Lady Primrose, Thymes Limited, Northern Lights and
Root candles...
They have a loyal following of regular customers and always
welcome new customers.
"This store has been a favorite of mine in Downtown Pleasanton and I've been a
repeat customer for years and years. I never leave without a new found treasure in
hand. The owner has a good eye for items that will enhance your home and will help
you find the perfect thing. I highly recommend this store as a must stop when looking
for home decoratins or looking for a gift for someone else. The prices are just right.
Thanks Clover Creek!"
925.462.0814
670 Main St.
Downtown Pleasanton
“Laser technology now available!
Jewelers Gallery is the company you
should trust for all your repair services.”
Jewelers Gallery has a unique selection of jewelry covering a
wide range from classic to artsy and with a price range for everyone.
We are a full service repair and manufacturing facility working not
only in silver and gold but in platinum as well. Robin, an absolute
perfectionist, is a European trained goldsmith with the expert ability
of turning your ideas into jewelry works of art. He is also a graduate
of the Gemological Institute of America, giving him full knowledge
of diamonds and colored gemstones. We sell “Hearts and Arrows,”
spectacularly cut diamonds, and we have a nice selection of colored
stones that you rarely see in other jewelry stores. We have been in
business for over 34 years, 24 here in Pleasanton.
Jewelers Gallery will provide you with the highest quality jewelry
products and services at competitive prices.
WE BUY
GOLD
925.846.7511
614 Main Street, Downtown Pleasanton
(across from The Blue Agave)
who's who in business
who's who in business
Your 'What's for Dinner?' Solution
Personal chef Kathy Sensiba wants to help you save money, time, eat healthier and
put wholesome meals on the table every night without the hassle. It was the dinner-time
“scramble” that motivated the mom of seven to start GourMade five years ago. She was
determined to provide a home-cooked alternative to pricey and fat-laden take out. Her
customers are happy she did.
Clients simply select entrees from a monthly menu then spend a couple hours
assembling them in her professional kitchen. For a nominal fee, customers can opt to
have the personal chefs at GourMade assemble their meals for pick up. Either way,
customers leave with up to a month’s worth of ready-to-cook meals to store in their
freezer and cook when they choose.
“GourMade is essentially a personal chef service for a fraction of the cost,” said
Sensiba who prides herself on selecting the finest quality ingredients, minimally
processed without chemicals and preservatives. Free-range chicken, Angus beef and
sustainable seafood are carefully chosen. Meals may be customized to meet special
dietary needs such as Low fat, Low Sodium, Gluten, or Allergen free.
Feel good about what you’re feeding your family
Receive a free Chef’s Special Entree, Appetizer or Dessert
($19.95 value) with your order of 8 or more regular entrees.
Enter coupon code PLEAS1082527 when ordering online.
Offer expires 3/31/2009 and may not be combined with other coupons or offers.
Also try Gatherings™ by GourMade,
catered events for every budget.
925.846.4774
www.gourmadecookery.com
7060 Koll Center Pkwy., Suite 320, Pleasanton
Michele Malone, Owner
Resurrection is the newest boutique store to open in downtown Pleasanton!
We are a consignment store with a truly high end boutique feel. We have
clothing and accessories for women, men, and children – all under ONE roof!!!
You won’t find overcrowded racks here - just a well organized selection of your
favorite designers in one store – all at true consignment pricing!
We also feature custom jewelry to go with your new finds as well as an incredible selection of jewelry made by both local and international artists. Soon we
will be featuring jewelry classes and girls night out parties.
Why consignment? It is good for your pocketbook, good for your closet, and
good for the environment. Come discover your next great deal today!
Just mention that you saw this ad and receive 10% off of your next purchase.
sss
Interested in consigning? No appointment is necessary, just drop in during
normal business hours. We offer a 50/50 split to our consigners.
925.846.2323
123 West Neal, Suite A, Pleasanton
(located between English Rose Tea Room and J’aime’s Bridal)
www.resurrectionboutique.com
4RUE2ELIGIONs2OCKAND2EPUBLICs$+.9s#OACHs%D(ARDYs"EBE
"ANANA2EPUBLICs&OR!LL-ANKINDs"#"'s(ARLEY$AVIDSONs3TUART7EITZMAN
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WHOgSWHOINBUSINESS
who's who in business
HEARING
SERVICES
A Sound Approach
to Hearing Care
Dr. Kenneth Billheimer, audiologist, and Jacque Pedraza welcome
you to Hearing Services, your resource for optimum hearing care and
service in the Tri-Valley since 1986.
Kenneth and Jacque are licensed hearing aid dispensers and our
goal is to provide advance, experienced care you can trust with complete audiology hearing care services and newest and advanced state
of the art hearing instruments.
Our hearing devices include the InSound Lyric® an extended use
hearing device that can stay in the ear for up to four months.
Our practice is devoted to giving you back the sweet sounds of life in
a comfortable, professional and state of the art office.
Two Locations to Serve You
Livermore
925-960-0391
1524 Holmes D
Pleasanton
925-484-3507
4460 Black Avenue F
3UMMIT&INANCIAL'ROUPISACOMPREHENSIVEFINANCIALSERVICESAND
WEALTHMANAGEMENTFIRMDEDICATEDTOPROVIDINGINSIGHTANDSOLUTIONS
THATASSISTOURCLIENTSINTHEIRPURSUITOFFINANCIALINDEPENDENCE
%ACHRELATIONSHIPBEGINSWITHOURCOMMITMENTTOLEARNINGABOUTOUR
CLIENTSTHEIRNEEDSANDTHEIRAMBITIONS/NLYTHENCANWEPERFORMTHE
ANALYSISNECESSARYTORECOMMENDPROPERACTIONSTEPS/URMISSION
ISTOEDUCATECLIENTSSOTHEYUNDERSTANDTHEIRFINANCIALPICTUREAND
IMPLEMENTSOLUTIONSTHATMATCHTHEIRPRIORITIESANDRESOURCES
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TOHELPYOUMEETYOURUNIQUEFINANCIALGOALS
925.866.7800
www.summitfingroup.com
#ROW#ANYON0LACE3UITEs3AN2AMON#!
Securities and Investment Advisory Services offered through Securian Financial Services Inc. Securities Dealer, Member
FINRA/SIPC. Summit Financial Group LLC is independently owned and operated. TR#31633 DOFU 11/2008
WHOgSWHOINBUSINESS
who's who in business
Body In Balance
AMADOR DENTAL &
ORTHODONTIC
Community Acupunture Center
COMPLETE COSMETIC, FAMILY AND IMPLANT
DENTISTRY IN ONE GREAT OFFICE
LIFE CHANGING SMILES
Craig C. Sjoberg BS, DDS
& Associates
Come in and enjoy a unique experience
for your body, mind and spirit!
s&AMILY$ENTAL3ERVICESs#OSMETIC3URGERY
s)MPLANTOLOGYs/RTHODONTICS
At Amador Dental and Orthodontic, we strive to:
Take the time to listen to all your concerns
s%STABLISHANOPTIMUMPERSONALIZEDTREATMENTPLANFORYOU
s-AKESUREYOUTHOROUGHLYUNDERSTANDALLTREATMENTSANDPROCEDURES
with our video camera
s-AXIMIZEBOTHDENTALHEALTHANDAESTHETICS
s-EETALLYOURDENTALNEEDSWITHTHEHIGHESTPROFESSIONALSTANDARDS
s0ROVIDEAFFORDABLEGENTLEANDCOMFORTABLESERVICEINAWARM
FRIENDLYENVIRONMENT
"ONE GREAT OFFICE,
for all your family
s'IVEYOUASMILETHATSAYSYOUgREAWINNER
dental needs."
See why thousands of referring families
love our professional & friendly service.
925.484.4406
www.AmadorDental.com
5000 Pleasanton Ave. #110, Pleasanton
Page 18ÊUÊiLÀÕ>ÀÞÊÓä]ÊÓää™ÊUÊ*i>Ã>˜Ìœ˜Ê7iiŽÞ
Kristine Buckley, L.Ac
Acupuncture, an ancient and highly effective medicine, offers relief
from musculoskeletal pain, the common cold, infertility, depression,
gastrointestinal disorders, menopausal symptoms, menstrual
difficulties, stress, insomnia, anxiety, nausea and many other conditions.
Body in Balance Community Acupuncture Center is a unique clinic
that emphasizes health and relaxation. Owner Kristine Buckley, L.Ac.
has made it her mission to make acupuncture easy and affordable, so
you can be treated as often as you need. She offers a sliding scale of
$20 – 40.00 (with a $10 initial fee for new clients).
Body in Balance Community Acupuncture Center wants you to
receive acupuncture often, because frequent acupuncture works best.
925.417.8800
www.pleasantoncommunityacupuncture.com
[email protected]
4133 Mohr Avenue, Suite E, Pleasanton
who's who in business
who's who in business
Julie Loomis
CPA
A Professional Accounting Corporation
You're More Than Just a Number
Serving you for over 10 years
The New Year brings us a new look, but our service,
quality and ownership remains unchanged. New products for 2009 include our Fence and Deck Restoration
packages which give you an option of restoring your
fence and deck – at 1/3 the cost of new!
We specialize in quality construction of redwood
fencing, gates, decks, trellises, arbors, retaining walls,
chain link, vinyl, ranch fencing and ornamental iron.
Contact the BORG team to help you with your ideas!
925.426.9620
www.borgfence.com
Visit our showroom at 575 Boulder Court, Pleasanton
who's who in business
As president of JL Consulting, Julie uses her twenty years of
accounting experience working closely with business owners, real
estate investors, and individuals to minimize taxes and increase their
bottom line. Inspired by being the daughter of a second generation
small business owner, Julie opened JL Consulting in 2001. Julie is a
member of the American Institute of Certified Public Accountants, the
California Society of Public Accountants and the Pleasanton Chamber
of Commerce.
JL Consulting is a full-service CPA firm providing year-round
accounting and tax services to businesses and individuals. Our team
builds long-lasting relationships with our clients and is committed to
their success.
Call us to set up an appointment for a consultation.
925.846.1859
1024 Serpentine Lane, Suite 105, Pleasanton
www.jlcpa.net
who's who in business
Where everyday
is a good hair day!
Beth Spisak, Owner
Knit This, Purl That is the only store of its kind between Walnut Creek and
San Jose, offering not only a wide selection of yarn and accessories but also
classes, special events, and a relaxing environment where customers can
work on projects and get advice from other knitters. When anyone comes in
with a knitting problem, someone in the store is always available to help!
The unique yarns we sell come from individuals. We believe in women helping women, free trade and small companies. Hand-dyed yarn is purchased
from Women thoughout the US. Merino sock yarn is purchased from a women in
Missouri who dyes her yarns a special color fuchsia and olive green created only
for Knit This, Purl That. Beautiful knitting bags from Offhand Designs in Alameda,
come from a one woman shop with three employees.
We hope we will become Your Knitting Place... the haven where you
can come to explore our new yarn selection, browse through our large book
selection, do a little show-and-tell with your latest project, or just sit back, relax
with us and work on whatever project you've got going.
See our website for Upcoming classes and special events!
925.249.YARN (9276)
[email protected]
205A Main St. Pleasanton (Behind Vic's All-Star Cafe)
Touch of Elegance Hair Salon has been a vital part of the success of
Pleasanton’s Downtown for well over 30 years. I proudly became the owner
in 2003, and recently completed a major remodel. So, if you haven’t been in
a while, we’ve missed you…….and you’ve missed………a lot!
Touch of Elegance Hair Salon has always attracted the most talented
stylist, and this tradition continues today. Our stylists regularly attend informational and hands on education in an effort to stay in touch with the latest
trends in cutting, styling, chemical services, and ‘Salon Exclusive’ hair care
products.
14 stylists ensures you will find one to fit your particular needs & your
busy schedule. Call today & let one of our stylists make your day…a good
hair day!!
Christine Palmer
925.846.3777
148 Ray Street, Pleasanton
(across from Old Kottinger Barn)
Walk-ins Welcome/Appointments Appreciated
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who's who in business
who's who in business
Brian Damiani CFP®
Call us today!
Investment Advisor Representative
Wealth Management Associates (WMA) is focused on helping
families and individuals reach their financial goals by providing
comprehensive financial planning. With over 33 years of combined
experience, WMA provides professional service on a personal level
using a variety of insurance and investment vehicles.
WMA stands apart from other financial organizations because we
specialize in individuals and small businesses just like you, and we
focus our efforts on the personal side of financial planning. This focus
gives you the strategies to fine-tune your financial situation.
The advisors of Wealth Management Associates serve over 160
families in an advisory/asset management capacity, and over 500
clients with financial planning, retirement planning, asset management,
estate and insurance planning.
"2009 vacation
prices are the best
in years!"
The Cruise & Travel Company of Pleasanton is the oldest downtown
Pleasanton travel agency having been in business 15 years.
We are here to assist you with any leisure or corporate travel needs.
We offer vacation packages to Hawaii, Mexico, Caribbean, Asia, Europe, the South Pacific as well as cruises throughout the world.
Call or come by the office to sort through our many travel brochures
and to ask any questions you may have.
We treat each vacation as if it were our own.
Securities and investment advice offered through Transamerica
Financial Advisors Inc, a registered broker/dealer and investment
advisor, member FINRA & SIPC.
925.417.1733
400 Main Street, Suite 200
0LEASANTON#!s
WWWWEALTHMGTNET
WWWWMAINSURANCENET
[email protected]
400 Main Street #205, Pleasanton
(on the corner of Main and W. Angela above Studio 7 art gallery)
WHOgSWHOINBUSINESS
who's who in business
Rooting for the home team
Local Little League team represents California °page 5
6OL)8.UMBERs!UGUST
WWW0LEASANTON7EEKLYCOM
Hats in
the ring
Mixing
it up
It’s deadline day
as candidates
jockey on positions °page 5
Artists unite
for inaugural
‘ConvenZioNE’
°
section 2
Off to the
Olympics
0LEASANTONS+ATE(OOVEN
COCAPTAINOF53!S
SYNCHRONIZEDSWIMMINGTEAM
LOOKSFORWARDTO#HINAPAGE 10
For your every day
health and wellbeing...
The Pleasanton Spa, serving our community
with over 10 years of experience,
is proud to maintain its standard of excellence.
Pleasanton Weekly
Published every Friday
The readers of the Pleasanton Weekly are well
educated (92% have attended college, and 28%
have completed graduate study or degree) and have
significant household incomes (average household
income of $162,000), making this audience a key target for advertisers looking to reach consumers with
spending power. The newest addition to our offerings is “Express” local community news delivered
Monday through Friday to your e-mail inbox.
7EINVITEYOUTOh3PENDANHOURAMORNINGORADAYv
TOREJUVENATEYOURBODYANDMIND
We offer the finest in
FACIALS s"/$942%!4-%.43
3,)--).'72!03s-!33!'%3s7!8).'
-!.)#52%3!.$0%$)#52%3
7EPROUDLYFEATURE$R3PILLER"IOCOSMETICSSKINCARE
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Express
Delivered to e-mail inboxes
Monday through Friday
'IFTCARDSAREAVAILABLEATOURLOCATION
ORONLINEFORTHATSPECIALSOMEONE
PleasantonWeekly.com boasts increasingly
robust traffic to its highly interactive site. The site
features daily local headlines from the community
it serves, the lively user forum Town Square, the
Community Calendar, local resource information
including restaurant reviews, movie reviews and
entertainment news and more.
If you would like to receive the paper or “Express”
go to PleasantonWeekly.com and request delivery.
925.463.1572
www.pleasantonspa.com
3TONERIDGE$RIVE3UITEs0LEASANTONs/PEN$AYSA7EEK
The Pleasanton Weekly provides news on
schools, governments and the people who bring
Pleasanton to life. Launched in 2000, the Pleasanton Weekly is the newspaper that residents say
keeps them most connected to life in their community. The Pleasanton Weekly is mailed free to
17,000 residents every Friday, with additional free
distribution in commercial districts.
925.600.0840
PleasantonWeekly.com
interactive 24/7
www.PleasantonWeekly.com
5506 Sunol Blvd., Suite 100, Pleasanton, CA 94566