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100TH ANNUAL C ONFE RE NC E
ACCESS ★ INNOVATION ★ ENGAGEMENT
A CENT U R Y O F
RE INV EN T I N G HI G H E R E DU C AT I O N
g March 30 ~ April 1, 2015 g
WA S H I NG T O N , D C
1915 • 2 015
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N
MONDAY, MARCH 30, 2015
8 A.M.–NOON
LEADERSHIP MEETINGS
11:30 A.M.–12:45 P.M.
UPCEA PAST PRESIDENTS’ LUNCH
NOON–1 P.M.
WELCOME LUNCH FOR NEW MEMBERS, NON-MEMBER ATTENDEES,
AND FIRST-TIME ATTENDEES
1–2:30 P.M.
OPENING GENERAL SESSION
DR. JILL BIDEN
2:30–3 P.M.
NETWORKING BREAK
3–4 P.M.
CONCURRENT SESSIONS I
CONTINUING PROFESSIONAL AND INTERNATIONAL EDUCATION:
SHARED COMPETENCIES GERALDINE DE BERLY SYRACUSE UNIVERSITY
FRONT AND CENTER ON THE HIGHER ED STAGE:
ALTERNATE ENROLLMENT MARKETS
AND RESPONSIVE LEADERSHIP
KAREN SIBLEY BROWN UNIVERSITY
CYNTHIA BELLVEAU UNIVERSITY OF VERMONT
ANNE-MARIE BRINSMEAD RYERSON UNIVERSITY
ALEX FERWORN RYERSON UNIVERSITY
PATHWAY TO DEGREE COMPLETION:
A SYSTEMATIC APPROACH TO ASSISTING
NEAR DEGREE COMPLETERS
ELIZABETH MULHERRIN UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE PERSHAIL YOUNG UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE
STRATEGIC PROGRAM DEVELOPMENT
URSULA BECHERT UNIVERSITY OF PENNSYLVANIA
TRANSFORMING STUDENT LEARNING: PROGRAM DESIGN,
OPEN RESOURCES, AND A NEW ROLE FOR FACULTY
KARA VAN DAM UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE
ARIC KRAUSE UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE
UNIVERSITY TO BUSINESS (U2B):
UNDERSTANDING AND MANAGING SOCIAL MEDIA,
THE SALES CYCLE, AND PROPOSAL PROCESS
TO GROW PARTNERSHIPS
Best in Show South NONCREDIT
LISA VERMA LOUISIANA STATE UNIVERSITY
JANIES SITZES NORTH CAROLINA STATE UNIVERSITY
ANDREW BILLINGSLEY NORTH CAROLINA STATE UNIVERSITY
EMMANUEL SARRIS CONTINUING EDUCATION CONSULTANT, JENZABAR
JASON CURRIER JENZABAR
P
EGY
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P RE LI MI NARY P RO GRAM 3
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THE OPENING DOOR: PROFESSIONAL, CONTINUING,
AND ONLINE EDUCATION LEADERSHIP’S EMERGING PATHWAY
TO HIGHER EDUCATION’S C-SUITE
JOHN LABRIE NORTHEASTERN UNIVERSITY
SEAN GALLAGHER NORTHEASTERN UNIVERSITY
SMALL INSTITUTIONS ROUNDTABLE
SMALL
ORLANDO TAYLOR FIELDING GRADUATE UNIVERSITY
WILLIE BRAGG MORGAN STATE UNIVERSITY
KATHY MARTIN LEWIS-CLARK STATE COLLEGE
JOY HADLEY STETSON UNIVERSITY
LEARNER-CENTRIC: THE NEW NORMAL
KATIE BLOT BLACKBOARD, INC.
ROBERT J. HANSEN UPCEA
4–4:30 P.M.
NETWORKING BREAK
4:30–5:30 P.M.
CONCURRENT SESSIONS II
BREAKING GROUND ON AN INTENSIVE ENGLISH PROGRAM:
SMALL INSTITUTION SUCCESS
SMALL
MICHAEL SHAUGHNESSY WASHINGTON & JEFFERSON COLLEGE
DANA POOLE WASHINGTON & JEFFERSON COLLEGE
IMPROVING YOUR BOTTOM LINE:
BUSINESS DEVELOPMENT AND STRATEGIC INVESTMENTS
KIM SIEGENTHALER UNIVERSITY OF MISSOURI
STACY SNOW UNIVERSITY OF MISSOURI
JODI WATERHOUSE UNIVERSITY OF SAN DIEGO
REVITALIZE YOUR PROGRAMMING:
A NEW PERSPECTIVE ON COMMUNITY ENGAGEMENT
GIANA RODRIGUEZ SAN DIEGO STATE UNIVERSITY
LESLIE REILLY SAN DIEGO STATE UNIVERSITY
LEVERAGING THE POWER OF COLLABORATION
TO DEVELOP AN ONLINE PROFESSIONAL DEVELOPMENT MODEL
RYAN ANDERSON UNIVERSITY OF WISCONSIN, EXTENSION TERRY TAO UNIVERSITY OF WISCONSIN, EXTENSION
HYBRID STRATEGIES FOR CENTRALIZED/DECENTRALIZED
ONLINE PROGRAM SUPPORT AND SERVICES
KAREN ZANNINI BULL SYRACUSE UNIVERSITY
MICHAEL J. FRASCIELLO SYRACUSE UNIVERSITY
VICTORIA WILLIAMS SYRACUSE UNIVERSITY
WHAT THE HECK IS THIS THING CALLED ENGAGEMENT?
AND, WHAT SHOULD IT LOOK LIKE?
NICHOLAS SWARTZ JAMES MADISON UNIVERSITY
CAROL FLEMING JAMES MADISON UNIVERSITY
LOCAL LEADERS: COLLABORATION THAT DRIVES INNOVATION
SARAH THOMPSON CATHOLIC UNIVERSITY
ARIC KRAUSE UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE
CAROLA WEIL AMERICAN UNIVERSITY
KELLY OTTER GEORGETOWN UNIVERSITY
4 PR EL IM IN ARY P R O GR AM
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BARRIERS TO ONLINE STUDENT RETENTION
AND STRATEGIES TO OVERCOME THEM
Best in Show West JASON LEMON UNIVERSITY OF SAN DIEGO
ROXANNE MORRISON UNIVERSITY OF SAN DIEGO
Innovation Roundtables
AN INTERNATIONAL EDUCATOR IN VIETNAM:
INFORMATION, INSIGHTS & (OCCASIONALLY) INTRIGUE
MARK ASHWILL CAPSTONE VIETNAM
SCHOLARSHIP OF CONTINUING EDUCATION:
MOVING IDEAS AND QUESTIONS TOWARDS PUBLICATION
SARAH MACDONALD JAMES MADISON UNIVERSITY
JENNIFER HUMBER UNIVERSITY OF ALABAMA
HOW SEO + CONTENT MARKETING KILLED YOUR HOME PAGE
(AND WHY THAT’S A GOOD THING) LESLIE HELMUTH HARVARD UNIVERSITY
ANDREW GARBERSON LUNAMETRICS
BUILDING BRIDGES: ENROLLMENT RETENTION AND ADVISING ADRIENNE FRANCIOSI LASELL COLLEGE
GILLIAN STANLEY LASELL COLLEGE
THE HISPANIC ADULT LEARNER:
KEYS TO INNOVATION AND RETENTION AMY RELL REGIS UNIVERSITY
IS PARTNERING TO PERFECTION POSSIBLE?
THE INS & OUTS OF EFFECTIVE PARTNERING FOR SUCCESS
MARSHA HAM UNIVERSITY OF NEW HAVEN
SUSAN KRYCZKA EXCELSIOR COLLEGE
NICOLE FOERSCHLER HORN JMH CONSULTING
NAVIGATING CHANGE IN THE FACE OF RESISTANCE:
ONLINE LANGUAGE TEACHING IN THE 21ST CENTURY LISA TEMPLETON OREGON STATE UNIVERSITY
SUSANA RIVERA-MILLS OREGON STATE UNIVERSITY
SEBASTIAN HEIDUSCHKE OREGON STATE UNIVERSITY
WHAT STUDENTS WANT YOU TO KNOW ABOUT COURSE DESIGN
AMY PILCHER IOWA STATE UNIVERSITY
BUILDING SUCCESSFUL CAMPUS/COMMUNITY PARTNERSHIPS:
LESSONS LEARNED
STANLEY WEISNER UC BERKELEY
RAMU NAGAPPAN UC BERKELEY
PATRICK BROWN UC BERKELEY
6–8 P.M.
OPENING RECEPTION IN EXHIBIT HALL
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P RE LI MI NARY P RO GRAM 5
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TUESDAY, MARCH 31, 2015
8–9 A.M.
BREAKFAST AND CONCURRENT SESSIONS III
THE ROLE OF SOCIAL NETWORKS IN
INTERNATIONAL EDUCATION: A HYBRID APPROACH
BARBARA SCHWARTZ-BECHET NORTHERN ILLINOIS UNIVERSITY
BUILDING BLOCKS FOR CONTINUING EDUCATION
PROFESSIONALS: A FRESH LOOK AT COMPETENCIES
JENNI MURPHY CALIFORNIA STATE UNIVERSITY, SACRAMENTO SHELIA THOMAS CALIFORNIA STATE UNIVERSITY
CAROLYN MCKNIGHT UNIVERSITY OF KANSAS
ERIC BULLARD CALIFORNIA STATE UNIVERSITY, LOS ANGELES
CHRISTINE IRON CALIFORNIA STATE UNIVERSITY, SACRAMENTO
YOU KNOW, IT’S NOT REALLY A “DASHBOARD”… SELECTING
AND SHARING METRICS TOWARD DATA-DRIVEN DECISIONS
JAMES CAMPBELL UNIVERSITY OF RICHMOND
DANIEL HOCUTT UNIVERSITY OF RICHMOND
PHIL MELITA UNIVERSITY OF RICHMOND
STUDENT PERSISTENCE AS A THREE-TIERED APPROACH
WALTER PEARSON LOYOLA UNIVERSITY CHICAGO
JEANNE WIDEN LOYOLA UNIVERSITY CHICAGO
AMY JORDAN LOYOLA UNIVERSITY CHICAGO
SYNCHRONIZING DISTANCE EDUCATION
AT A LARGE PUBLIC INSTITUTION
Best in Show Central ROBERT GRIFFITHS OHIO STATE UNIVERSITY JENNIFER SIMMONS OHIO STATE UNIVERSITY
THE CITY OF MADISON AND TULANE UNIVERSITY:
A PARTNERSHIP
RICK MARKSBURY TULANE UNIVERSITY
STEVE VASSALLO THE CITY OF MADISON, MISSISSIPPI
ADVOCACY PANEL: COMMUNICATING INSTITUTIONAL
NEEDS AT THE FEDERAL POLICY LEVEL
FRANCINE PFEIFFER RUTGERS UNIVERSITY
ERIC PERSONS SYRACUSE UNIVERSITY
SARAH DUFENDACH UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE
CONTINUING THE CONVERSATION:
BUSINESS MODEL MEETS INNOVATION
Hosted by UPCEA and NACUBO
ONLINE LEADERSHIP AND THE C-SUITE
JOHN WALDA NACUBO
ROBERT J. HANSEN UPCEA
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P RE LI MI NARY P RO GRAM 7
1/27/15 10:51 AM
9:15–10:15 A.M.
GENERAL SESSION
THE STATE OF THE ONLINE UNIVERSITY: WHAT LIES AHEAD?
PAUL J. LEBLANC SOUTHERN NEW HAMPSHIRE UNIVERSITY
10:15–10:45 A.M.
NETWORKING BREAK
11 A.M.– 12:15 P.M.
UPCEA NETWORK SESSIONS AND AWARDS PRESENTATIONS
INTERNATIONAL NETWORK
LEADERSHIP AND STRATEGY NETWORK
MARKETING, ENROLLMENT, AND STUDENT SERVICES NETWORK
ONLINE MANAGEMENT AND DESIGN NETWORK
OUTREACH, ENGAGEMENT AND ECONOMIC DEVELOPMENT NETWORK
PROGRAM INNOVATION NETWORK
NETWORK FOR SMALL AND SPECIALIZED INSTITUTIONS
12:30–2 P.M.
GENERAL SESSION
LUNCH AND STATE OF THE ASSOCIATION & AWARDS
BEA GONZALEZ SYRACUSE UNIVERSITY; UPCEA PRESIDENT, 2014–2015
2:15–3:15 PM
CONCURRENT SESSIONS IV
ONLINE AND OVERSEAS: TALES FROM FOUR INSTITUTIONS SOMA CHAKRABARTI UNIVERSITY OF DELAWARE
ROBERT WAGNER UTAH STATE UNIVERSITY
TERRENCE GRAHAM CALIFORNIA STATE UNIVERSITY, LONG BEACH
DENNIS MAXEY UNIVERSITY OF MASSACHUSETTS, BOSTON
ORGANIZATIONAL CHANGE: A MODEL MOVING FORWARD
SMALL
VICKIE COOK UNIVERSITY OF ILLINOIS, SPRINGFIELD
ADAM FEIN UNIVERSITY OF ILLINOIS, URBANA CHAMPAIGN
FAYE LESHT UNIVERSITY OF ILLINOIS, URBANA CHAMPAIGN
RAY SCHROEDER UNIVERSITY OF ILLINOIS, SPRINGFIELD AND UPCEA
NUTS & BOLTS: BUILDING A
RETENTION PLAN FOR ADULT LEARNERS
MEGAN DELONG MERCER UNIVERSITY
MELISSA CRUZ MERCER UNIVERSITY
AMANDA BENTLEY MERCER UNIVERSITY
WHAT KIND OF PROJECT MANAGER AM I?
JENNIFER CARTER VIRGINIA TECH
FACULTY DEVELOPMENT AND INSTRUCTIONAL DESIGN:
A SUITABLE MARRIAGE?
JOHN HOWARD SOUTH DAKOTA STATE UNIVERSITY
A CASE STUDY OF COMMUNITY PARTNERSHIP:
SHOULD WE DO IT AGAIN?
KATHY LAING UNIVERSITY OF RICHMOND
8 PR EL IM IN ARY P R O GR AM
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POLICY BRIEFING CHRIS MURRAY THOMPSON COBURN, LLC VINCE SAMPSON COOLEY, LLC FOUR CORE PRINCIPLES
FOR ALTERNATE FORMAT PROGRAMS
Best in Show Mid-Atlantic
PAUL NARDONE MISERICORDIA UNIVERSITY BARBARA LEGGAT MISERICORDIA UNIVERSITY
PLA PRIMER MARY BETH LAKIN ACE
3:15–3:45 P.M.
NETWORKING BREAK
3:45–4:45 P.M.
CONCURRENT SESSIONS V
S ynch DL: EXPOSITION AND DEVELOPMENT
OF A SYNCHRONOUS ONLINE METHODOLOGY
NONCREDIT
LALITHA SUBRAMANIAN UNIVERSITY OF WASHINGTON
NAOMI BOGENSCHUTZ UNIVERSITY OF WASHINGTON
ERIK BANSLEBEN UNIVERSITY OF WASHINGTON
LEADERSHIP FROM THE GROUND UP:
SMALL SCHOOL EXPERIENCES
SMALL
EMILY RICHARDSON QUEENS UNIVERSITY OF CHARLOTTE
HARRY STARN CALIFORNIA LUTHERAN UNIVERSITY
MICHAEL SHAUGHNESSY WASHINGTON & JEFFERSON COLLEGE ADULT STUDENT GAINS: MEASURING AND
COMMUNICATING THE IMPACT AND VALUE
OF CREDIT CREDENTIALS TO THE PROSPECT
JIM FONG UPCEA
AMANDA MASON-SINGH HOBSONS
BEYOND BUILDING BRIDGES: CONNECTING PK-12,
POSTSECONDARY AND COMMUNITY LEADERSHIP
WITH A P20+ APPROACH
TERESA CLARK MURRAY STATE UNIVERSITY
JENNIFER WYATT MURRAY STATE UNIVERSITY
RANDY WILSON MURRAY STATE UNIVERSITY
ADVISORY GROUPS: ROLES, RESPONSIBILITIES, AND PITFALLS
KIM L. SIEGENTHALER UNIVERSITY OF MISSOURI
MELINDA STEAMS THE PENNSYLVANIA STATE UNIVERSITY
WILLIAM MCCLURE UNIVERSITY OF MASSACHUSETTS, AMHERST
JULIE URANIS WESTERN KENTUCKY UNIVERSITY
EXPLORING THE WORLD OF INCUBATION
IN HIGHER EDUCATION KAREN GIRTON-SNYDER HIGHER EDUCATION CONSULTANT
IAN GARDNER LOS ANGELES CLEANTECH INCUBATOR
JULIA POTTER CALIFORNIA STATE UNIVERSITY NORTHRIDGE
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FROM PYRAMIDS TO PUZZLES:
BUILDING AN EMPOWERED ADMINISTRATIVE TEAM
AMY LEVINE GEORGETOWN UNIVERSITY
KYLE BURNS GEORGETOWN UNIVERSITY
SARA UPDATE: THE STATE AUTHORIZATION
RECIPROCITY AGREEMENT
Best in Show New England MICHAEL LEAMY FITCHBURG STATE UNIVERSITY
CATHERINE CANNEY FITCHBURG STATE UNIVERSITY
KILEY DANCHISE-CURTIS NEW ENGLAND BOARD OF HIGHER EDUCATION
CIO AND PCO DEAN ROUNDTABLE
Hosted by UPCEA and EDUCAUSE
ONLINE LEADERSHIP AND THE C-SUITE
RAY SCHROEDER UNIVERSITY OF ILLINOIS, SPRINGFIELD; UPCEA
MICHAEL HITES UNIVERSITY OF ILLINOIS SYSTEM
5–6:30 P.M.
RECEPTION HIGHLIGHTING THE FIVE UPCEA REGIONS
7 P.M.
DINNER GROUPS MEET IN THE LOBBY
MARK YOUR CALENDARS
Key Dates for Engagement with UPCEA
2015
JUNE 17–18
Online Leadership Roundtable: The Forum for Chief Online Learning Officers
Boston, Massachusetts
NOVEMBER 4 – 6
24th Annual Marketing and Enrollment Management Seminar
Denver, Colorado
2016
APRIL 6 – 8
UPCEA 101st Annual Conference
San Diego, California
2017
MARCH 22–24
UPCEA 102nd Annual Conference
Chicago, Illinois
10 PR EL IM IN ARY P R O GR AM
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WEDNESDAY, APRIL 1, 2015
8–9 A.M.
BREAKFAST AND REGIONAL SESSIONS
CENTRAL REGION
MID-ATLANTIC REGION
NEW ENGLAND REGION
SOUTH REGION
WEST REGION
9–9:45 A.M.
GENERAL SESSION
A CENTENNIAL CONVERSATION
DANIEL SHANNON UNIVERSITY OF CHICAGO
ROBERT WILTENBURG WASHINGTON UNIVERSITY IN ST. LOUIS
MARIE CINI UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE
9:45–10:30 A.M.
GENERAL SESSION
ENTERING THE SHIFT AGE
DAVID HOULE FUTURIST
10:30–11 A.M.
NETWORKING BREAK
11 A.M.– NOON
CONCURRENT SESSIONS VI
INTERNATIONAL PARTNERSHIP: OUTCOMES WORTH THE EFFORT
KAREN SIBLEY BROWN UNIVERSITY
TBD IE BUSINESS SCHOOL, MADRID PAT MCHUGH BROWN UNIVERSITY
NON-CREDIT DEPARTMENT BEST PRACTICES WORKSHOP
NONCREDIT
KELLY NEWELL WASHINGTON STATE UNIVERSITY
TOP FIVE STRATEGIC MISTAKES IN ONLINE MARKETING
LISA EMERY WESTERN MICHIGAN UNIVERSITY
JON HORN JMH CONSULTING
JEDI MIND TRICKS TO LIVEN UP ANY CLASSROOM
KIM MCGAW RICE UNIVERSITY
ONLINE MANAGEMENT: EMERGING TRENDS AND
NEW INITIATIVES
ELIZABETH LAVES WESTERN KENTUCKY UNIVERSITY
WILLIAM LYNCH DREXEL UNIVERSITY
LISA TEMPLETON OREGON STATE UNIVERSITY
RAY SCHROEDER UNIVERSITY OF ILLINOIS, SPRINGFIELD AND UPCEA
CREATING EFFECTIVE PARTNERSHIPS
WITH INSTITUTIONAL AND COMMUNITY PARTNERS
LIEM TRAN WENTWORTH INSTITUTE OF TECHNOLOGY
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P RE LI MI NARY P RO GRAM 11
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THE FUTURE OF HIGHER EDUCATION: A PARADIGM IN FLUX
ROVY BRANON UNIVERSITY OF WASHINGTON
DAVID SCHEJBAL UNIVERSITY OF WISCONSIN
AN INTERACTIVE SESSION WITH FUTURIST DAVID HOULE DAVID HOULE FUTURIST 12:15– 1:15 P.M.
GENERAL SESSION AND CLOSING LUNCH
ACCESS, EDUCATION, AND TODAY’S WORKFORCE
ANTHONY P. CARNEVALE GEORGETOWN UNIVERSITY
1:30–2 P.M.
TOWN HALL
2 P.M.
ADJOURN
3–5 P.M.
CAPITOL HILL TOUR
5:30–8 P.M.
UPCEA INTERNATIONAL BRIEFING (POST-CONFERENCE)
FOCUS ON SOUTHEAST ASIA: THAILAND, INDONESIA, VIETNAM
HIGHER EDUCATION IN CONTEXT
The International Briefing acts as a way to both inform the UPCEA membership
about important areas of international education as well as to serve as a
primer for a smaller group of members who travel to select locations based on
member demand and participant interest. The 2015 UPCEA International Briefing,
hosted as a post-conference to the 2015 UPCEA 100th Annual Conference,
will focus on programming opportunities between U.S. Institutions and entities
in Southeast Asia.
THURSDAY, APRIL 2, 2015
8 A.M.– NOON
UPCEA INTERNATIONAL BRIEFING (POST-CONFERENCE) CONT.
12 PR EL IM IN ARY P R O GR AM
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AC C ESS

I N N OVA T I O N

GROWTH
The UPCEA Center for Online Leadership and Strategy
(COLS) is dedicated to helping member institutions leverage
online education as a critical strategic asset, and to serving
as a valued resource for professional administrators charged
with building and sustaining successful programs.
COLS is focused on helping institutions best manage the
complicated enterprise of online education through this
dynamic period in higher education.
F I N D O U T M O R E T O D AY AT U P C E A . E D U / C O L S .
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