1. shopping

Samantha Mitchell | GRDS 387-A01 | Holly Quarzo
OVERVIEW
Yummly was launched in 2010 by foodies on a mission to invent the
ultimate kitchen tool. Whether it’s finding a recipe or going to the store,
Yummly wants to make it easier for foodies to do what they love – cook,
eat, and share! Yummly’s mission is to be the world’s largest, most powerful, and most helpful food site/app in the world. Today, with 15 million
monthly unique visitors, Yummly is succeeding in its mission and has
become the fastest growing food site in the world.
Included in the App Store Best of 2014, Yummly puts every recipe in the
world in your pocket. The most powerful recipe search, the recipe sites
your love, your digital recipe box, recipe recommendations just for you,
and one-hour grocery delivery - all with you wherever you go. Experience
what millions are already enjoying on the web, now free on your iPhone,
iPad, and iPod touch.
Yummly began when Founder and CEO, Dave Feller “couldn’t find a way
to search for recipes and exclude anything with mustard.” Luckily, for
foodies everywhere, he decided to do something about it, and created
Yummly. Cook. Eat. Share.
Yummly | Overview | 2
USER / BUSINESS / CATEGORIZATION
User
Yummly allows users to quickly access recipe ingredients and directions
on the go, create an account in order to save recipes to a recipe box for
later viewing, view popular recipes based on their location, and create an
organized shopping list. Due to a new partnership, users can sync their
shopping list with Instacart and have their groceries delivered to their
home within an hour. The user is also able to sync nutrition facts from
recipes with the iPhone’s HealthKit application.
Business
The company is able to profit from the free application by analyzing
viewer’s data, which allows Yummly to lock in advertising based on
ingredient, diet, allergy, etc. By partnering with Instacart, the application offers a unique quality that is not found in other recipe applications
which makes it more desirable.
Categorization
This application can be found in the app store under food and drink,
healthy recipes, or healthy cooking
Yummly | User / Business / Categorization | 3
RELATED APPLICATION
Food Network In the Kitchen
Similarities
Food Network In the Kitchen has similar features to Yummly such as a
recipe box, a grocery list, searching for recipes, and the ability to share
them. Navigation throughout both applications is similar in that you
use swiping gestures and tap, and they both use their own type of rating
system for recipes.
Differences
Unfortunately Food Networks grocery list doesn’t organize the ingredients based on what section they are in, but there are many other features
that Yummly doesn’t have. These features include the ability to see
recipes based on season, which is only available on Yummly’s website,
browse recipes based on popular chefs on the network, and browse based
on popularity. There is also advertising within the application via banner
ads that appear in a few locations throughout, so it isn’t obtrusive but it
does exist. The Food Network application also has a timer, unit converter, and the ability to shop on Food Network’s store. Another feature that
is different is that each recipe specifies what level of difficulty it is, and
some are in a video format versus a static image.
Unfortunately when searching for a recipe, there are not any filter options
to narrow your search like Yummly. When viewing a recipe, Food Network does not offer nutrition facts or the ability to change the serving
size, but it does show the ingredients and directions, without connecting
to an outside source, and offers the user the ability to make notes within
the recipe.
Yummly | Related Application: Food Network In the Kitchen | 4
RELATED APPLICATION
AllRecipes Dinner Spinner
Similarities
AllRecipes Dinner Spinner offers the ability to store recipes away in a
recipe box and create a shopping list. Like Yummly, recipes have a rating
system and the user has the ability to share the recipe. When viewing the
recipe, the user is able to add ingredients to the shopping list and adjust
the serving size. Like Yummly, AllRecipes has the ability to filter search
results based on ingredients, dietary needs, and cook time. Navigation is
similar as well in that it is a good mixture of NUI and GUI.
Differences
Aside from the aesthetic, some notable difference include the banner ads
and in app purchases, along with the dinner spinner. The dinner spinner
lets the user either shake their phone or tap the button, and functions
similar to a slot machine. The main screen shows “Recipes of the Day,”
whereas Yummly customizes the recipes based on your activity and preferences. When viewing a recipe within the AllRecipes application, you
have the ability to read reviews left by other users, add a picture of your
result, and view similar recipes.
Yummly | Related Application: AllRecipes Dinner Spinner | 5
PROJECTED USERS
Value of the application
Yummly allows users to feel like they have full control over customizing their search results. They have the ability to set dietary preferences
including disliked ingredients, type of diet (such as paleo or vegan), and
allergies, as well as apply additional filters that allow you to find recipes
no only by your dietary preferences, but also prep time, cuisines, courses,
nutrition, tastes and techniques. Since it aggregates recipes from all over
the web, you are bound to have plenty of options.
The application also offers an advanced shopping list that allows you to
add ingredients by scanning a products barcode, typing in the product,
or adding to the list when viewing a recipe. The shopping list organizes
each product by category to make your shopping trip a breeze. Another
plus is the ability to send your shopping list to Instacart, and shop for the
ingredients at Whole Foods, Costco, or Kroger and have them delivered
to your house within an hour.
The last feature that makes Yummly attractable is the ability to view the
nutrition information for each recipe and the ability to sync with the
iPhone’s HealthKit application. This makes adding the nutrition information fast and easy.
Yummly | Projected Users | 6
DEVICES / TECHNOLOGY
Support
Yummly is available on the iPhone, iPad, and iPod touch and requires iOS
7.0 or later. It is also available on Windows Phone 8.1 and Android which
requires 4.1 and up.
Outside Access
When joining the application you have the option to connect with Facebook, Google+, or email. This function allows the user to save recipes, use
the shopping list, and get personalized recipe recommendations.
The application aggregates over a million recipes found on the web for
the user to search through. When viewing the directions for a recipe it
pulls up the website the recipe was found on within the application. You
are also given the option to open the directions in safari.
Yummly | Devices / Technology | 7
COMPARISON
iPhone to iPad to Website
The iPhone and iPad version are very similar to one another in that they
offer the same type of options. Design wise, the iPad version is viewable
in both a horizontal and vertical orientation, whereas the iPhone is only
vertical. The menu on the iPad unfolds from the right, but in the mobile
version it unfolds from the top. When selecting a recipe from the home
screen on the iPad, the recipe slides in from the right and displays a few
other recipes from the home screen. When clicking on a recipe in the
mobile version, it takes you to a new screen, but like the iPad, there is
a back arrow to continue where you left off. The iPad version does not
connect to Instacart or the Apple Health App.
The Yummly website is responsive so you are able to use the site instead
of the application on a mobile device. The desktop version of the website
offers a bit more options than the application such as seasonal meals,
(ex. Easter), Popular Now, Quick and Easy, Weeknight Dinners, Yummly
Dish, which is their blog, and Just for You. There is also an option to ask
a cooking question which takes you to their forum Yummly Discuss. The
site also has an option for you to add your own recipes and install a bookmarklet that makes adding recipes from other websites quick and easy.
The website does not sync with Instacart or the Health App, but since all
information syncs across all platforms, you can finish on your phone.
Since you have to create an account in order to save a recipe and create a
shopping list, your information syncs across all devices.
Yummly | Comparison | 8
GETTING STARTED
Walk Through
The walk through screen gives the user a quick overview of key features
the application offers, and how to use the application. Pagination remains
in the same place on each page at the top of the screen, and tells users
that there are five pages in the introduction. An arrow icon in the bottom
right corner of the screen guides the user to the next page, which can be
done by either swiping from right to left, or tapping the icon.
First screen in the introduction. Swipe left or tap the
arrow icon to move to the next page.
A representation of what the application looks like in a
horizontal orientation on the iPad
Yummly | Getting Started | 9
HOME SCREEN
Features
The home screen of the application emphasizes content over navigation
by catering to the explore/play user interaction, and encouraging users
to explore mainly through natural user interaction. The recipes presented on this screen are personalized for each user based on past “Yums”
and dietary preferences. Aside from the food images, there are three
main icons: the hamburger button for the menu, a magnify glass icon for
search, and the “Yum” icon to save recipes to a recipe box.
The positioning of the icons follows the “one eye, one thumb” user
interaction. The “Yum” icon is located at the bottom of each image block
allowing the user to quickly swipe through and save recipes for later
viewing. The hamburger button and search icon is placed in the top left
corner, making it difficult for a user to reach with one thumb. Inside the
menu you will find another way to access the search option, along with
“My Yum’s” which is a recipe box, a shopping list, and settings, where you
can set dietary preferences.
To close the menu you have five options: tap “Menu”, tap the “x” in the
top right corner, tap “Home,” tap the hamburger button, or tap outside
the menu. While this may seem a bit excessive, it compensates for errors.
The home screen encourages user to
explore through NUI.
The menu can be accessed by tapping the
hamburger button in the top left corner.
To search for a recipe, tap the magnify
glass next to the hamburger button on the
main screen, or in the menu.
Yummly | Home Screen | 10
HOME SCREEN
Features
In order to filter your search options, you tap the funnel icon that appear
in the search menu, and the filter menu will push in from the right side
of the screen. The screen becomes broken into two columns, and each
one encourages the user to swipe up for more options. To close this menu
simply tap the top bar or the “x” in the top right corner, or you may tap
on a food image.
In the event you don’t like recipes presented to you, you may refresh the
home screen by swiping down on the first image. This will cycle through
new recipes that fall within your customization settings.
The last feature on the home menu is the ability to add recipes to a collection within your recipe box. To reveal this feature, swipe left over an
image, and select the appropriate category.
Detailed filter options for recipe searches.
Pull down on the home screen to refresh
recipe results.
To add a recipe to a collection within your
recipe box, swipe left over the image to
reveal the different categories.
Yummly | Home Screen | 11
VIEWING A RECIPE
Features
Like the home screen, content is given more emphasis, and natural user
interaction is still encouraged. A large image of the food/drink takes up a
large portion of the screen, and a row of buttons and the “Yum” icon appear along the bottom; again “one eye, one thumb.” When a button along
the bottom is tapped, such as the ingredients, the entire menu expands
up to reveal the content. This may also be achieved by swiping up as well.
A small arrow appears below the active box to help indicate to the viewer
which button has been selected.
If you are interested in sharing a recipe via social media or email, tap the
top middle icon, and select which method you would like to share.
Swipe up or tap the buttons along the
bottom to reveal more content.
Tap each box to show corresponding
content.
Tap middle icon at the top to share a
recipe via social media or email.
Yummly | Viewing a Recipe | 12
SHOPPING LIST
Features
The shopping list organizes your ingredients based on category to make
your shopping trip easier. There are two ways to add ingredients from
this screen. You can either tap the “+” icon and manually input the item,
or tap the barcode icon and scan the item. In order to scan an item, the
applications ask for permission to access the phone’s camera and flash.
Once you permit access, just fit the barcode within the frame and your
item gets added to the list.
Ingredients are divided into categories
Add a new ingredient by tapping the “+”
sign next to “add to list.”
Add a new ingredient by scanning the
barcode of the product.
Yummly | Shopping List | 13
SHOPPING LIST
Features
To edit an item on your list, simply tap the item and a menu will appear
below. The menu also provides a few additional features such as viewing
the recipe the ingredient was added from, and seeing related recipes
using that ingredient. If you would like to add a new category, uncheck
items from your list, or clear your list, tap the settings icon which looks
like a gear, and a menu will appear below. To share your list via email or
text message, tap the share icon which is located at top left corner of the
screen next to the hamburger button.
The position of the “add to list” icons and the setting icon is located
three-quarters of the way up the screen. While this isn’t as much of a
stretch as the icons in the top left corner, it still falls under the “one eye,
one thumb” design method.
To edit an item on the list, tap the item.
Tap the gear icon to add a new category,
uncheck all, or clear your list.
Tap the share icon to send your list via
email or text message.
Yummly | Shopping List | 14
SHOPPING LIST
Features
In order to sync your shopping list with Instacart, swipe up until you
reach the bottom of your list and the blue-green bar will appear from
the bottom of the screen. Tap the button and you will be redirected to
the Instacart application. This application will need to be downloaded
in order for sync to work. Once inside Instacart’s application, you then
have option to chose between stores such as Whole Foods, Costco, and
Kroger, and shop for your ingredients. If you wish to return to your shopping list in Yummly, simply click the orange button at the bottom of the
screen. This saves the user the trouble of having to exit out of Instacart
and go back to Yummly.
Tap shop for ingredients to sync your list
with Instacart.
Splash screen.
Tap the orange bar to return back to
Yummly.
Yummly | Shopping List | 15
UI VISUALS / BRANDING
Settings
The brand color for Yummly is orange, and the secondary color that is
used is a blue-green. In the application, the orange is used for the Yummly
logo, which only appears on the home screen, the Yum icon, the filter
icon, and check marks. On the website however the orange is used for all
the main icons along the top of the screen, the rating system, and used to
call attention to certain text, such as calories and cook time.
The blue-green color is more dominate in the application as it is applied
the icons for the menu, collections,health application, add to list, and expand. When in “My Yums” the search icon and the add collection icon becomes this color as well. It is also used for the buttons in account settings
and share menu along with the tonal blue-green. The use of this color gets
confusing, especially with the menu and collections icon because it makes
them appear as if they are activated, but they aren’t. This also conflicts
with Yummly’s brand and is inconsistent across devices because it is only
used to represent notifications on the website. The reasoning behind this
color is unclear, and it leads to user error because of the confusion.
The use of the mid to dark gray in the application is for menu bars, and to
differentiate buttons along those bars. On the website it serves the same
purpose and also serves as the background for recipe names. The tan and
light tan color are used in the application for icons, zebra stripping in
the menus, typography, and ribbons. On the website the tan is used for
the background and search box, and the light tan is used for typography
and the background for the ingredients that are listed below the recipe
name. The zebra stripping is also used in a similar way on the website we
viewing ingredients and nutrition.
Menu
Settings
Barcode
Search
Personalizing
Expand
Filter
Share
Open in Safari
Refresh
Collections
In-App Browser
Navigation
Save to Recipes
Add to List
Home
Add to Health App
Shopping List
Adjust Serving Size
Yummly | UI Visuals / Branding | 16
COMPANION APP
Instacart
Overview
Instacart is a grocery delivery service that has partnered with Yummly
to allow users to sync their shopping list and purchase their groceries, all
from the comfort of their own home. Instacart promises delivery within
an hour, and offers goods from Costco, Kroger, and Whole Foods. This
service is only available in select cities, but users may provide their zip
code to see if there are delivery options. In order to use this service along
with the Yummly app, it is important to have it downloaded as well. Note
that this service is only available on the iPhone.
Support
Instacart is available on the iPhone, iPad, and iPod touch and requires iOS
7.0 or later. It is also optimized for iPhone 5, iPhone 6, and iPhone 6 Plus.
The application is also available for Android which requires 4.0 and up.
Yummly | Companion App: Instacart | 17
Samantha Mitchell | GRDS 387-A01 | Holly Quarzo
OVERVIEW
Groupon delivers unbeatable deals for 50—70% off the best stuff to
do, see, eat, and buy in more than 500 cities located mostly on earth.
Whether you’re shopping for the latest fashion trends, craving a new
restaurant in town, or spending work meetings daydreaming about
tropical travel, a daily replenishment of deals delivers all the discounts
you like. Every deal is available to use immediately, so you’re never more
than a few taps away from a relaxing massage, tickets to the night’s
hottest event, or a chance to eat a whole pizza by yourself.
Groupon’s mission is to become the world’s commerce operating system. By connecting buyers and sellers through price and discovery, we
have the opportunity to become one of the world’s essential companies,
a daily habit for our customers and merchant partners.
Groupon | Overview | 2
USER / BUSINESS / CATEGORIZATION
User
Groupon allows users to purchase discounted deals for goods, travel,
food, and much more. Vouchers are instantly redeemable through the
device, eliminating the need to waste paper, and users are able to access their account and Groupon history on the go.
Interested in local deals? With your permission, Groupon can track your
location and present these deals in a list view or on an interactive map
You also have the ability to personalize your interests so Groupon can
tailor deals to your tastes.
Business
Groupon assists merchants with their deals from start to finish. This
includes providing proofs, promoting the deal, and closing out the sale.
In return Groupon takes a percentage of the revenue from the sale.
Categorization
This application can be found in the app store under lifestyle, discount
shopping, and vacation deals.
Groupon | User / Business / Categorization | 3
RELATED APPLICATION
LivingSocial
Similarities
Like Groupon, LivingSocial offers discounted deals for travel, goods,
and events. They also offer the ability to view deals based on location.
In order to purchase the vouchers you have to create an account either
through Facebook or email. Both applications also show recently viewed
deals on the home screen, which allow the user to return to visited
deals, and the option to share deals. The content provided for each deal
is also quite similar, a description, number purchased, time remaining,
and how much you are saving.
Differences
The interface of the two applications is quite different. Groupon puts
more emphasis on natural user interaction, where as LivingSocial is
more graphic based. Unlike Groupon, LivingSocial requires you to create
an account before viewing the deals, and doesn’t offer the ability to personalize deals. LivingSocial does offer a save feature that allows you to
view the deal later, and has a gift section where you can input what and
who you are shopping for based on your location.
Groupon | Related Application: Living Social | 4
RELATED APPLICATION
Scoutmob
Similarities
Scoutmob is similar to Groupon in that it offers local deals and goods
for men, women, and the home. Users have the ability to also see the
location of the deals on a map, and search to narrow the results.
Differences
Scoutmob is only available in certain cities because it focuses only on
local deals and events taking place in your area. In order to use a deal,
you must be at the location for it to work, where as Groupon you pay in
advance and present a voucher. You do have the option to save deals
to access later on which is something Groupon does not offer. Scoutmob also has articles that stick to the local scene but are informative as
well as entertaining. A weekly list of events that are taking place in your
neighborhood can be found under “Happenings.” These to features
show that Scoutmob is more than just a deal application. The goods
that Scoutmob sells differs from Groupon because they are made by
independent artisans. This application seems to focus on current trends
and is geared to a younger audience such as those in their early to late
twenties.
Groupon | Related Application: Scoutmob | 5
PROJECTED USERS
Value of the application
Groupon presents users with an abundance of deals and allows them
to customize the type of deals they want to see based on category and
location. This helps them feel like they can have some control over what
feels like an endless amount of deals.
The application offers local deals, goods, getaways, hotels, and coupons. Many of the hotel deals allow you to earn “Groupon Bucks,” which
credit to your account after your voucher is used, and can be applied
to your next purchase. You can also earn this cash-back incentive by
referring friends. If a friend follows your link and purchases a deal, you
will receive a $10 credit to your account.
Another important feature of Groupon is the ability to access vouchers
on your device, eliminating the need to print it out. Simply present the
voucher on your device; easy as that. This helps ensure that you will not
forget anything important when you are on the go.
Groupon | Projected Users | 6
DEVICES / TECHNOLOGY
Support
Groupon is available on the iPhone, iPad, and iPod touch and requires
iOS 7.0 or later. It is optimized for iPhone 5, iPhone 6, and iPhone 6
Plus. The application is also available in the Google Play store, for Windows Phone 8.1, 8, and 7.5 and Blackberry.
Languages
English, Arabic, Bokmål, Norwegian, Danish, Dutch, Finnish, French,
German, Greek, Hebrew, Italian, Japanese, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish
Outside Access
When joining the application you have the option to connect with Facebook or create an account with your email. This function allows the user
to purchase deals and personalize their recommendations.
Groupon | Devices / Technology | 7
COMPARISON
iPhone to iPad to Website
The iPhone and iPad interface are the same, except the iPad can be
viewed in both a vertical and horizontal orientation, and the content is
displayed in multiple columns. Another difference is the touch points are
easier to tap on the iPad due to the extra amount of space. Also, when
accessing the user profile and vouchers on the iPad, instead of opening
a full screen window, the content appears in a modal.
The website is similar to the other devices, but presents more content
on the home page. The color of the header is black versus the brand
color that is used in the application. Even though the Groupon logo is
the brand color, in the application it is presented as green on a white
background and it’s just the “G.” Two extra links, “Restaurants” and
“Beauty & Spas” are added to the navigation compared to the application, but it serves as a quick jump to these local deals. Categories
that would be personalized under settings in the application are listed
beneath the header for quick browsing. Overall the same features are
offered across all devices.
Groupon | Comparison | 8
COMPARISON
iPhone to iPad to Website
Unfortunately the website is not responsive, but there is a mobile version
available. There are many design inconsistencies between this version
and the application and website. The interface design seems to be
outdated. There isn’t a way for a user to sign in or create and account
until they choose to purchase a deal. The navigation is located at the top
of the screen making it difficult to reach. Unlike the mobile application,
the bar at the top will only slide to the left after the user taps “More.”
Between these categories and the search, the user isn’t provided with
any filters to customize other than setting the location.
Groupon | Comparison | 9
HOME SCREEN
Features
Groupon’s home screen emphasizes content over navigation by provided large images and limited content for each deal. Users are encouraged to explore mainly through natural user interaction, which include
gestures such as swiping up to view featured and recently viewed deals,
and swiping left or right to view other categories. When the user swipes
between categories, the category title will appear in the search box.
This tells users that if they were to make a search it would be within that
category.
Swipe left and right or up and down
to move within the application.
Tap the bell or “G” icon to reveal notifications, profile, and vouchers.
Tap the down arrow to change
location.
Groupon | Home Screen | 10
HOME SCREEN
Features
If you find the deals that are being presented to you aren’t quite your
style, simply pull down on the screen and the deals will refresh bringing
in a new selection for your choosing. To change your location, simply tap
the down arrow under the search box, and a new window will appear
allowing you to use your current location, or to select one. You also have
the opportunity to toggle between cities and country on this screen.
Since Groupon has thousands of deals going on at once, a quick way to
narrow your search is to tap the search box and select from the options
below. You also have the ability to search within specific categories and
change the location of your search here as well.
Pull down on the screen to refresh
the deals.
Tap the down arrow below the search
box to change location.
Tap the search box to access filters.
Groupon | Home Screen | 11
HOME SCREEN
Features
To access notifications, your profile, and vouchers, tap either the bell or
“G” icon in the bottom right corner to open the menu. From their you
select the corresponding icon. The positioning of these icons follows the
design idea of “one eye, one thumb.” Users are able to quickly access
important information such as presenting a voucher to a merchant.
If you ever have a new notification, there will be a red dot near the bell
icon. The most recent notification will remain in this location. Typically
they are for special deals that are running.
The profile menu is where all your personal information lives. This is
where you can edit payment methods, view Groupon Bucks, personalize
your experience, invite a friend, change your password, and establish
notification settings and background location. Simply tap the appropriate
button to access more content.
Tap the bell to view notifications.
Tap the “G” icon to access your profile and vouchers.
Overview of the profile menu.
Groupon | Home Screen | 12
VIEWING A DEAL
Features
When viewing a deal the first thing the user sees is the product image
with pagination below signifying multiple images, product name, price,
discount, amount sold, and how many are available. The next part
begins to disucss highlights of the product, and as you continue to scroll
down more in-depth details are given, such as what all comes with the
product and what more the product does.
The bar along the bottom and top of the screen are static, so it allows
the user to easily return to their search results, share the product via
social media or email, and instantly buy the product.
Pagination and the content running
behind the bottom bar tell users to
swipe for more information.
Tap the icon in the top right corner to
share the product.
The product goes into in-depth detail
to inform the user.
Groupon | Viewing a Deal | 13
VIEWING A DEAL
Features
As you get closer to the bottom of the screen there is a section for
questions and answers. This allows users to ask a question if they are
unclear about certain details or what the product offers. Once you reach
the bottom you will see your order details which you have the opportunity to edit. If you swipe up once you reach this point or tap the icon, you
will instantly purchase the product without a verification screen appearing. Due to this feature being a possible user error, Groupon has added
a feature on their purchase confirmation screen that allows you to cancel
the order.
Tap Q&A to ask a question.
Swipe to the bottom to review order.
Purchase confirmation. Tap cancel if
this was made by accident.
Groupon | Viewing a Deal | 14
UI VISUALS / BRANDING
Settings
The brand color for Groupon is a soft lime green and is used in the
application for the “header,” icons, prices, and buttons. On the website
it is applied in the logo, prices, buttons, icons and user profile name.
Even though the application doesn’t have the Groupon logo, it is evident
that this is their brand through the color usage. A tonal green is used in
the application for the search box, just to enforce that it is an input field.
The blue color is used within the application and to call out important
key words. The website also uses this color for the “search” and “ask a
question” button. The orange color is used across all devices as well to
call direct attention to how much time is left in a deal, and to note if its a
deal of the day.
The tonal grays are also used across all devices but in different ways.
When using the application, the lighter gray is used for the bottom bar
where the “buy now” button is located. The dark gray is used the same
way as the tonal green, to represent an input field. On the website
however, the grays are used in the header with the darkest gray being
located where the search box and logo is, and the lighter gray underneath where the navigation is located. The last color in the set is the light
tan-gray color. This is found in the background of the application and
used as the background for the deal title and price on the website.
Notifications
Refresh
Menu
Search
Profile Settings
Close
Groupon Vouchers
Back
Share
Groupon | UI Visuals / Branding | 15
COMPANION APP
Groupon Getaways Hotel & Travel Deals
Overview
Groupon Getaways is a stand-a-lone version of the getaway and hotel
section on the Groupon application. This allows users who are only interested in travel deals to have same benefits as the main application, but
without all the extra categories/content. If you already have a Groupon
account, your sign-in information is the same so you do not need to
create a new account.
Book your next hotel or travel deal directly from the application. Search
for trips using themes or filter your search based on date and location.
Users may also provide access to their location to find deals nearby.
Support
Groupon is available on the iPhone, iPad, and iPod touch and requires
iOS 7.0 or later. It is also optimized for iPhone 5, iPhone 6, and iPhone 6
Plus. The app is also available for Android which requires 4.1 and up.
Groupon | Companion App: Groupon Getaways | 16