david prestidge Austin, Texas 512.705.6904 [email protected] www.dprestidge.com Digital Marketer | Producer | Technology Sales Specialist ! Senior sales specialist & digital marketer with 13 years experience in regional and international territories. Creative, intelligent and resourceful ! closer and digital strategist ! EMPLOYMENT 2008 – 2015 SKILLS W.W. Norton Publishers SOFTWARE- ■■■■■■■■■■■■ ScreenFlow (video) ■ ■ ■ ■ ■ ■■ ■ ■■ ■ ■ Keynote (presentation) ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Excel/Numbers ■■■■■■■■■■■■ WebEx ■■■■■■■■■■■■ Google Analytics ■!■!■!■!■!■!■!■!■!■!■!■ Technology Sales Specialist Dreamweaver 2008-2015 • Proposed and then pioneered technology sales specialist role up; trained 8 sales specialists to accommodate role from ground expansion to team of 5, a direct result of the initiative’s success • Designed and led high-stakes sales presentations and online and onsite workshops; year to year closing ratio (over 5 years) averaged 80% ! SALES-&-MARKETING - • Generated $9MM in new revenue over last 36 months in role, closing over 100 large client accounts ■■■■■■■■■■■■ Marketing Strategy ■■■■■■■■■■■■ Corporate Training ■■■■■■■■■■■■ Content Strategy ■■■■■■■■■■■■ Social Media Marketing ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Marketing Intelligence ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Project Management ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Video Marketing ■■■■■■■■■ ■■■ Skills Client Presentations • Prepared multimedia presentations from layout and art design to copy, including all visual and video elements Digital Marketing Manager (Open Courseware & eBook Initiatives) (concurrent w/Sales Specialist role) 2009-2015! • Crafted a marketing strategy that transformed online & digital learning initiatives into cornerstones of the firm’s success • Proposed and launched web, content & video marketing initiatives; conceptualized and produced promotional content for YouTube, including over 200 videos that generated over 60K views • Developed and led technology training curriculum, presentations, webinars, videos, and live training seminars for sales & marketing teams and clients • Used Google analytics to track campaign goals, conversion outcome, behavior, & engagement metrics TECHNOLOGYWeb Design Video Editing SEO Web Analytics International Senior Sales Representative 2005-2008! • Managed all sales in UK, Sweden, Norway, Denmark, Netherlands, and Belgium • Realized 27% overall revenue increase (34% increase in UK alone), following 10% increase achieved in previous year • Quota Attainment FY 2008: 123% | FY 2007: 126% | FY 2006 : 90% Content Creation ■■■■■■■■■■■■ ■■■■■■■■■■■■ ■■■■■■■■■■■■ ■■■■■■■■■■■■ ■■■■■■■■■■■■ EDUCATION University of Texas Bachelor!of!Arts!|!Literature!|!3.8!GPA Austin, Texas 2001 – 2003 Media Producer Thomason Learning- • Collaborated with authors, vendors, and colleagues in the development and launch of strategic online learning modules and educational materials 1999 – 2001 Associate Media Producer Harcourt College Publishers- Media Producer •Associate Oversaw project management for over 30 web courses from conception and development through final production www.dprestidge.com Sales Representative 2003-2005! • Grew territory revenue an average of 25% per year in exceptionally competitive markets • Top 10 sales rep awards three times and inducted into President’s Circle