mobile WORLDWIDE MOBILE PAYMENT VOLUME IS PROJECTED TO GROW TO $720B BY 2017*. eBay’s business on mobile grew significantly last year and continues to flourish with new apps that make mobile shopping on the platform an even more delightful experience. Ensuring your listings are mobile-friendly not only increases conversion on mobile, but has ripple effects on desktop sales, while decreasing the likelihood of seller defects. HOW TO OPTIMIZE YOUR LISTINGS FOR MOBILE SHOPPERS The growing popularity of shopping from mobile devices makes it important to optimize your listings for mobile buyers. Here’s how to optimize your eBay lisitng for moble devices and to increase conversion on your items. FUN MOBILE FACTS • A pair of ladies shoes is bought via mobile every 7 seconds 1. Upload high-quality photos with eBay Picture Services. Take clean, crisp pictures of your items showing all angles and details. Don’t embed pictures in the item description. • A car or truck is bought via mobile every 5 minutes 2. Use item specifics such as GTI, Brand, and MPN • A ladies handbag is bought via mobile every 11 seconds • A tablet is bought via mobile every 26 seconds 3. Keep your item descriptions simple, but provide the necessary information a buyer needs to know about the product. 4. Be aware of code limitations. Avoid excessive HTML or customization. It may not display well on the small screen. Do not use Flash or Javascript, these are not supported on Apple devices. EBAY MOBILE STATS • eBay apps are available in 190 countries • 50% of all eBay transactions are “touched” by mobile • In 2014 eBay generated 28 billion via mobile devices GET STARTED To get started, call your account manager, or check out additional best practices at: ebaybusinessbuilder.com/mobile *Source: Statista.com
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