Mobile First One Pager Details

mobile
WORLDWIDE MOBILE PAYMENT VOLUME IS
PROJECTED TO GROW TO $720B BY 2017*.
eBay’s business on mobile grew significantly last year and continues to flourish with new
apps that make mobile shopping on the platform an even more delightful experience.
Ensuring your listings are mobile-friendly not only increases conversion on mobile, but has
ripple effects on desktop sales, while decreasing the likelihood of seller defects.
HOW TO OPTIMIZE YOUR LISTINGS
FOR MOBILE SHOPPERS
The growing popularity of shopping from mobile devices
makes it important to optimize your listings for mobile buyers.
Here’s how to optimize your eBay lisitng for moble devices and
to increase conversion on your items.
FUN MOBILE
FACTS
•
A pair of ladies shoes is
bought via mobile every
7 seconds
1. Upload high-quality photos with eBay Picture Services.
Take clean, crisp pictures of your items showing all angles and
details. Don’t embed pictures in the item description.
•
A car or truck is
bought via mobile
every 5 minutes
2. Use item specifics such as GTI, Brand, and MPN
•
A ladies handbag is
bought via mobile
every 11 seconds
•
A tablet is bought
via mobile every
26 seconds
3. Keep your item descriptions simple, but provide the
necessary information a buyer needs to know about the
product.
4. Be aware of code limitations. Avoid excessive HTML or
customization. It may not display well on the small screen.
Do not use Flash or Javascript, these are not supported on
Apple devices.
EBAY MOBILE STATS
•
eBay apps are available in 190 countries
•
50% of all eBay transactions are “touched” by mobile
•
In 2014 eBay generated 28 billion via mobile devices
GET STARTED
To get started, call your account manager, or check out additional
best practices at: ebaybusinessbuilder.com/mobile
*Source: Statista.com