Year of the Watch
What tools grow markets?
1.
2.
3.
Deceptively simple ones – but watch out
+ imagination = large canvas, rich options
+ imagination+ shared awareness = rapid
growth at large scale.
I am a BU. My job is to grow global marketplaces
for eBay CRM’s Global Growth business unit.
That scares me. Because I don’t know much.
Maybe that’s a good thing? This is the story of
tools that survive 3 years in to my quest.
Overlooked: diverse methodological toolkit.
Globally standard
and convertible
units to measure
value and growth.
Experiments:
The Test of Time
Statistics:
(A/B…N treatments,
“significant”, stable
compared to control)
In person research
and a shared
commitment to be
our own customer.
Real and digital shopping tools link our community.
@ebay
@your store
PRICE
SUPPLY
@online
DEMAND
QUANTITY
PRICE
SUPPLY
DEMAND
QUANTITY
Golden Watch
After an elusive year, using the eBay
Watch List as a shopper, I watched what
my colleagues were doing.
High performance globally across
shopping occasions, customer segments,
channels, and data sources. Nearing $1B
in incremental growth.
We heard from sellers – “hey, how can I
use this sales tool?” #bighammer
PRICE
SUPPLY
DEMAND
QUANTITY
Tools Influence Your Imagination
Too Many = Paralysis
SWEET SPOT = Imagination
Too Few = Everything looks like a nail
1. http://en.wikipedia.org/wiki/Law_of_the_instrument
FROM
TO
HOW
One Dimensional
Renaissance
Simple, Globally
Standard Tools
HOT
2 Hot Watch
If (#watchers in last 7 days) > (2, 3, 4)x supply, then message.
Growth is happening that you might be missing?
HOT
PRICE
SUPPLY
HOT
DEMAND
QUANTITY
Top Watch: Shared Experience
FROM
TO
HOT
HOW
People Like Me Ask Questions, Too
Instead of learning from one mind at a time, the
search engine learns from the collective human
mind, all at once.
MakerBot Replicator Fifth Generation 3D Printer
Atari Dig Cartridges
Fast And Furious Vin Diesel Dominic Toretto's Cross
Double-Breasted Coat
Alexander Wang x H&M
Sony PlayStation 4
Air Jordan 1 Retro High OG 'Black/White'
Call of Duty: Advanced Warfare
Berlin Wall
Innisfree
Then the wall was gone.
SDX R&D
Retail data and tools for anyone
Spectrum of Value
PRICE
Gap Analysis
SUPPLY
HOT
DEMAND
QUANTITY
who needs/wants/loves to
watch and understand supply
& demand dynamics in vivid
detail.
I would love to know what
kinds of questions you are
working on in your shop.
Imagine what jobs can commerce do?
SDX @ebay: commerce tools to grow markets.
ebay.com/usr/sdxbot
Let’s talk supply and demand dynamics. Esp: Sneakers and Watches.
I will be at The Shop’s booth – and wandering on a growth quest.
About Me, Eric Anderson: commerce tools to open markets.
ebay.com/usr/hugeupside
@hupeside
Shared awareness – hey, @imagine2015, @commercecommunity.
Cover of @wired, April 2015.