Year of the Watch What tools grow markets? 1. 2. 3. Deceptively simple ones – but watch out + imagination = large canvas, rich options + imagination+ shared awareness = rapid growth at large scale. I am a BU. My job is to grow global marketplaces for eBay CRM’s Global Growth business unit. That scares me. Because I don’t know much. Maybe that’s a good thing? This is the story of tools that survive 3 years in to my quest. Overlooked: diverse methodological toolkit. Globally standard and convertible units to measure value and growth. Experiments: The Test of Time Statistics: (A/B…N treatments, “significant”, stable compared to control) In person research and a shared commitment to be our own customer. Real and digital shopping tools link our community. @ebay @your store PRICE SUPPLY @online DEMAND QUANTITY PRICE SUPPLY DEMAND QUANTITY Golden Watch After an elusive year, using the eBay Watch List as a shopper, I watched what my colleagues were doing. High performance globally across shopping occasions, customer segments, channels, and data sources. Nearing $1B in incremental growth. We heard from sellers – “hey, how can I use this sales tool?” #bighammer PRICE SUPPLY DEMAND QUANTITY Tools Influence Your Imagination Too Many = Paralysis SWEET SPOT = Imagination Too Few = Everything looks like a nail 1. http://en.wikipedia.org/wiki/Law_of_the_instrument FROM TO HOW One Dimensional Renaissance Simple, Globally Standard Tools HOT 2 Hot Watch If (#watchers in last 7 days) > (2, 3, 4)x supply, then message. Growth is happening that you might be missing? HOT PRICE SUPPLY HOT DEMAND QUANTITY Top Watch: Shared Experience FROM TO HOT HOW People Like Me Ask Questions, Too Instead of learning from one mind at a time, the search engine learns from the collective human mind, all at once. MakerBot Replicator Fifth Generation 3D Printer Atari Dig Cartridges Fast And Furious Vin Diesel Dominic Toretto's Cross Double-Breasted Coat Alexander Wang x H&M Sony PlayStation 4 Air Jordan 1 Retro High OG 'Black/White' Call of Duty: Advanced Warfare Berlin Wall Innisfree Then the wall was gone. SDX R&D Retail data and tools for anyone Spectrum of Value PRICE Gap Analysis SUPPLY HOT DEMAND QUANTITY who needs/wants/loves to watch and understand supply & demand dynamics in vivid detail. I would love to know what kinds of questions you are working on in your shop. Imagine what jobs can commerce do? SDX @ebay: commerce tools to grow markets. ebay.com/usr/sdxbot Let’s talk supply and demand dynamics. Esp: Sneakers and Watches. I will be at The Shop’s booth – and wandering on a growth quest. About Me, Eric Anderson: commerce tools to open markets. ebay.com/usr/hugeupside @hupeside Shared awareness – hey, @imagine2015, @commercecommunity. Cover of @wired, April 2015.
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