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INCREASE YOUR SALES WITH
EBAY’S PROMOTIONS MANAGER
Using this simple tool, you can double your sales by
setting up compelling offers in a matter of minutes.
AN INSPIRED
ONLINE SHOPPING
EXPERIENCE CAN
MAKE A WORLD OF
DIFFERENCE
As an eBay merchant, you don’t want your buyer to
have a lacklustre, uninspired shopping experience. A
great way to avoid becoming mundane is by strategically
planning promotional events for your eBay store.
eBay’s Promotions Manager tool helps merchants
engage buyers with exciting and compelling offers while
driving sales and encouraging repeat purchases.
Specially orchestrated promotions drive incremental
sales and have proven to have a significant impact on
our merchants turnover. By planning several of these
exciting events each year, you’re giving customers a
reason to return to your eBay store on a regular basis.
Tips for eBay Promotions
Choose a promotion that fits your industry, target
audience and goals.
• Maintain a calendar of all planned and actual
promotional events.
• Don’t forget to promote events through your own
email and social media marketing campaigns.
• Review final results to help plan future offers.
• Change your promotions regularly to encourage
repeat customers.
• More information at
sellercentre.ebay.co.uk/promotions-manager
“
Compelling offers
are at the core of
retail and eBay’s
Promotions Manager
is an excellent tool
for encouraging
buyers to spend
more with a seller.
”
Tayyab Akhlaq, Managing
Director, Unique Home Living
Types of Promotions
A spend threshold offer with a threshold slightly
above your average basket value encourages
additional purchases.
• If you charge a postage fee, a free postage
promotion is proven to increase sales.
• Offer small discounts that increase your profit
margin through combined postage savings (e.g.
Buy 2 and save 10%).
• Offer mix and match on a range of similarly
priced items (e.g. 3 for 2 on a range of toiletries).
• Offer a saving on a related item that is a perfect
match for the primary listing (e.g. 10% off an SD
card when purchased with a camera).
• HOW PROMOTIONS MANAGER IS
CREATING UPLIFT FOR MERCHANTS
MicksGarage was founded in 2004 and has
grown to become one of the UK & Ireland’s
largest car parts and accessories online retailers,
delivering products across its native Ireland, the
UK and mainland Europe. MicksGarage prides
itself on being car part experts, with a customer
service team collectively offering over 50 years
of automotive experience. MicksGarage is a target
and metric driven business and is constantly
leading from the front, introducing the latest retail
promotions to ensure shoppers are compelled to
make the right purchase every time.
Unique Home Living began selling cutting edge
silicone cookware on eBay in 2012 from their base
in Manchester. After their initial success of the
‘Brights’ range they sourced professional, practical
kitchen tools and high end quality cutlery. Since
2012 they ventured out of the kitchen and into the
rest of the home: storage ideas, solar lighting and
outdoor dining were next... Two years on, and the
product range keeps growing!
Using eBay’s Promotional Tools is a natural fit for
MicksGarage particularly with its ease of use and
incremental sales turnover as Vinny O’Brien,
Channel Manager, explains: “eBay’s Promotions Manager allows us to
duplicate the promotions we offer on our own
site and this has helped significantly increase
our basket size and revenue per customer”.
Unique Home Living have always embraced eBay
as a way to connect with a larger audience, and
use all the seller tools available to maximise their
sales, as Managing Director Tayyab Akhlaq
explains: “Promotions Manager is a fantastic
tool for increasing the quantity of items that
we sell to a buyer at any one time”. Tayyab also
highlighted the benefit of increased visibility the
tool offers: “We range our top selling listings with
our new products - the increased visibility helps
drive sales which, in turn, improves the ranking
within eBay’s search pages”.
Vinny also highlighted the speed with which new
promotions could be implemented using
Promotions Manager “eBay has produced a tool
which gives sellers the ability to create offers in
just a few minutes. The promotion types available
work very well on the eBay marketplace platform
and give it an edge in inventory merchandising.”
Highlighting the value of Promotions Manager to
all eBay business sellers, Tayyab concluded
“Sellers who are not using Promotions
Manager are missing out on increased sales
and visibility which is counterintuitive to selling
on eBay in the first place.”
Selection of offers launched by Unique Home Living through Promotions Manager
LET’S GET STARTED
Promotions Manager allows you to set up 4 types of
offers. Determine which suit your requirements:
FOR MORE
INFORMATION
1. Volume offers to encourage buyers to spend more or
including types of promotions
and a downloadable guide,
visit the Seller Centre.
add more items to their orders with a discount
2. Related items offers to cross-sell additional related
items (such as accessories) by providing an incentive offer.
3. Sale event offers to automatically merchandise
reduced or special priced items on a ‘sale page’.
4. Conditional free delivery offers to
automatically merchandise items that qualify for a promotional
free delivery offer. This promotion is set up through Site
Preferences > Postage and Packaging Preferences.
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