Mild and Gentle Sulfate Free Shampoo SH-0057 This sparkling gentle shampoo features a sulfate-free/amide-free surfactant formulation, with no salt addition, to maximize mildness and leave hair feeling clean and soft. It is thickened and stabilized with Novethix™* L-10 Polymer, an easy-to-use cold processable liquid rheology modifier, which delivers elegant, smooth, honey-like flow and a crystal clear appearance. A. B. C. INCI Name, Trade Name Weight % Function Product Properties: 1. Deionized Water 50.00 Diluent Appearance Translucent liquid 2. Ammonium Cocoyl Isethionate (31 %TS) 6.67 Surfactant pH 6.3 – 6.5 Viscosity (mPa·s)*** 4,000 – 8,000 Turbidity (NTU)**** 15 - 30 3. Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, (and) Cocamidopropyl Betaine (32%), Chemoryl™* SFB-10SK Surfactant Blend 17.97 Surfactant 4. Deionized Water 9.24 Diluent 5. Acrylates/Beheneth-25 Methacrylate Copolymer, Novethix™* L-10 Polymer (30 %TS) 2.50 Rheology Modifier 6. Phenoxyethanol, Methylparaben (and) Ethylparaben, Phenonip® ME 0.50 Preservative 7. Lauryl Hydroxysultaine (50 %TS), Chembetaine™* LHS Surfactant 4.01 Surfactant 8. Oleyl Betaine (and) Sodium Lauroyl Lactylate, Chemoryl™* LB-30 Surfactant (17 %TS) 5.56 Surfactant 9. Disodium Cocoamphodiacetate, Schercoteric™* MS-2 50 Imidazolinium Amphoteric (50 %TS) 2.78 Surfactant 10. Sodium Hydroxide (18%) 0.78** Neutralizer Stability: Passed 3 months @ 45°C and R/T, 6 weeks @ 50°C, 5 cycles freeze/thaw Novethix™* L-10 Polymer (%TS) Surfactants (%TS/Actives) 0.75 12.2 ***Brookfield RVT @ 20 rpm, 25°C, #4 spindle, measured after 24 hours ****HF Scientific, Inc. Micro 100 Turbidimeter Supplier References: Lubrizol Advanced Materials, Inc. (3, 5, 7, 8, 9) Clariant (6) **Approximate amount, qs to pH 6.3 – 6.5. Procedure: 1. PART A: In a suitable vessel, add ingredient 2 to warm Deionized Water (30 to 40°C) with mixing using gentle agitation. 2. Add ingredient 3 to batch with mixing, mix until uniform. 3. PART B: In a separate vessel, pre-mix Novethix™* L-10 Polymer with Deionized Water. Mix until uniform. 4. Slowly add PART B to PART A with gentle mixing. Mix gently until uniform 5. Add ingredient 6-9 to batch in order, one at a time with gentle mixing. Mix until uniform. 6. Add Sodium Hydroxide (18%) slowly to adjust pH to 6.5 - 6.7. The formula will turn clear and viscous as the pH increases. Add fragrance, color and other additives as desired. Mix until uniform. SH-0057 Edition: May 4, 2012 Previous Editions: 8/3/2010, 11/18/2009 Reference #: NO1460-012-08-092 (JEMUL) Original Edition: October 1, 2009 Lubrizol Advanced Materials, Inc. / 9911 Brecksville Road, Cleveland, Ohio 44141-3247 / TEL: 800.379.5389 or 216.447.5000 The information contained herein is being furnished for informational purposes only, upon the express condition that the User makes its own assessment of the appropriate use of such information. While the information contained herein is believed to be reliable, no representations, guarantees or warranties of any kind are made as to its accuracy, suitability for a particular application or the results to be obtained herefrom. Lubrizol Advanced Materials, Inc. ("Lubrizol") cannot guarantee how any products associated with this information will perform in combination with other substances or in User’s process. Due to the variations in methods, conditions and equipment used commercially in processing these materials, no warranties or guarantees are made as to the suitability of the information/products for the applications disclosed. Lubrizol shall not be liable and the User assumes all risk and responsibility for, any use or handling of any material beyond Lubrizol's direct control. LUBRIZOL MAKES NO WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. It is the User’s sole responsibility to determine if there are any issues relating to patent infringement of any component or combination of components relating to the supplied information. Nothing contained herein is to be considered as permission, recommendation, nor as an inducement to practice any patented invention without the permission of the patent owner. For further information, please visit: www.lubrizol.com/personalcare Lubrizol Advanced Materials, Inc. is a wholly owned subsidiary of The Lubrizol Corporation *Trademark owned by The Lubrizol Corporation © Copyright 2012 / The Lubrizol Corporation