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www.cossma.com EVENTS photos: China Beauty Expo tion, business development, exchange of the latest technology and market information, supplier sourcing. China Beauty Expo (CBE), Asia’s largest beauty trade show, is set to take place in Shanghai from 19–21 May 2015, and will build on its success from the 19th edition last year. CBE 2014 welcomed more than 252,000 visitors from 80 countries and regions, as well as hosted 1,837 exhibiting companies. C ommemorating its 20th anniversary, China Beauty Expo 2015 will once again be the gathering point for global industry professionals, covering 140,000 sqm of exhibition area. 2015 will welcome exhibitors from 27 countries, including new exhibitors from Australia, India, Israel, New Zealand, Switzerland, UK and USA. first edition of „CBE – Beyond Beauty Trends 2015“, a conference program specially designed to showcase upcoming global beauty trends. The exciting lineup of speakers include Beautystreams (USA), Capsum (France), Firmenich (Swiss), Pochet (France) and Seyco (Beijing). New at CBE 2015 is the Asia Brand Building Lab (ABBL) – a unique space dedicated to reinventing and consulting for Asian beauty brands. Partnering Centdegres, an independent creative agency with over 30 years of international and local expertise in the beauty industry, ABBL offers possibilities and opportunities for Asian beauty brands to stand out from the crowd by receiving ideas and advice on image creation, advertisement positioning and retail strategies on WeChat from the world’s top designers, alongside international brands. CBE will also welcome a selection of international speakers to lead the 54 In order to meet the increasing needs of Asian cosmetics manufacturers for raw materials and ingredients, and to provide the latest market trends and leading technologies, CBE presents Beauty Ingredients & Formulation Shanghai 2015, along with the support from relevant industry authoritative academic organizations, research institutes and administrations. The BI&F will be held alongside Shanghai CBE 2015. With the existing strong base of CBE’s huge number of brand manufacturers and its strong influence in the industry, BI&F will provide the cosmetics ingredient suppliers with numerous client resources and trading opportunities. As an integrated part of the supply chain, BI&F will facilitate the cosmetics R&D progress, brand promo- t Over 2,000 exhibitors from more than 80 countries and regions t 140,000 sqm of exhibition area, including international exhibitors from 27 countries t 252,000+ visitors in 2014 http://chinabeautyexpo.informaexhibitions.com China Beauty Expo is the leading beauty trade show in Asia and China’s most influential trade platform for international cosmetic companies entering the Asian beauty market. It is the key beauty and cosmetic exhibition promoted by the Chinese Ministry of Commerce. It comprises of three segments – COSMETICS CHINA, BEAUTY SHANGHAI and COSMETECH SHANGHAI. Informa plc is one of the world’s leading business intelligence, knowledge, and events businesses, with more than 8,000 employees in over 150 offices across 150 cities. Informa is structured around four Operating Divisions: Academic Publishing, Business Intelligence, Knowledge & Networking and Global Exhibitions to which Informa Beauty is affiliated. With the creation of the INFORMA BEAUTY cluster, Informa has reinforced its strong presence and leading position in the global Beauty events market, creating a powerful network of Beauty events globally. The Informa Beauty portfolio includes China Beauty Expo, Cosmeeting and Creative Beauty Paris, Spameeting and Cosmeeting Business Meetings and Beyond Beauty Asean. Informa Beauty’s events span the full spectrum of the Beauty sector, including Packaging, Contract Manufacturing, Ingredients, Full Service, Nutricosmetics, Fragrances (both ingredients and finished products), Wellness & Spa, Hairstyling and Healthcare, catering to the mass market and the luxury sector. www.cossma.com Events 25th In-Cosmetics: Ingredient highlights in close-up Legislation How to view the ‘free from claims’ today and tomorrow Ingredients Stem cell cosmetics with survivors of the Ice Age Packaging Folding cartons: Creative ideas and a touch of sustainability VIP of the Month Martin Krause and Dr. Sophie Viala from Bayer Material Science on reliable sun protection with a light feel
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