THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2015 ONE SHOW – DIRECT FINALISTS
BY CATEGORY
DIRECT MARKETING: FLAT MAILING
Abby Norm / Stockholm
Adobe Nordic
This is your type
BlueHive / São Paulo
Ford
Ranger User’s Manual
Leo Burnett / London
Karma Nirvana
Suffocation
Saatchi & Saatchi / Stockholm
Elmsta 3000 Horror Fest
Virus Outbreak
BBDO / New York
CVS Health
The Last Pack
BBH / New York
Sony PlayStation
Gamer Masterpiece
Campfire SapientNitro / New York
Cinemax
The Knick Surgeon’s Box
F/Nazca Saatchi & Saatchi / São Paulo
Leica Gallery São Paulo
Soundlab Box
Geometry Global Germany / Frankfurt
Fedrigoni Fine Paper
The Paper Skin
J. Walter Thompson / São Paulo
Tramontina
The Barbecue Bible
Leo Burnett / Toronto
IKEA
The Most Helpful Measuring
Tape in the World
Mother / New York
Target x TOMS
Together Sweater
Saatchi & Saatchi / Sydney
OPSM
Penny The Pirate
Y&R South Africa / Cape Town
Land Rover
Bottle Cap
BBDO Group Germany / Berlin
Daimler AG, smart/MM
The dancing Traffic Light
BBDO Pakistan / Lahore
Reprieve/Foundation for
Fundamental Rights
Not A Bug Splat
David / Miami
Burger King
Proud Whopper
GGH LOWE / Hamburg +
Grabarz&Partner Werbeagentur / Hamburg
ZDK Gesellschaft
Demokratische Kultur
Nazis against Nazis:
Germany's most
involuntary charity walk
Hakuhodo / Tokyo
Tsutaya
Panicoupon
Leo Burnett / Melbourne
Crikey
Set In Stone
Leo Burnett / Toronto
Bell Media / TSN
Kings and Queens of the
Court
M&C Saatchi Abel / Cape Town
The Haven Night Shelter
on Napier
The Street Store
Marcel / Paris
Intermarché
Inglorious Fruits and
Vegetables
McCann Mexico / Mexico City
The Non-Violence
Project Mexico
The Non-Violence Bus
DIRECT MARKETING: DIMENSIONAL MAILING
DIRECT MARKETING: AMBIENT MEDIA
1
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2015 ONE SHOW – DIRECT FINALISTS
BY CATEGORY
DIRECT MARKETING: AMBIENT MEDIA (CONT.)
Ogilvy & Mather / Mexico
Casa de la Amistad
The Hair Fest
Ogilvy & Mather / Guatemala
Claro
Vroom Ring Boom
Ogilvy Brasil / São Paulo
GRAACC
Bald Cartoons
Ogilvy Brasil / São Paulo
Sol de Janeiro
Tattoo Skin Cancer Check
OgilvyOne / Madrid
Iberia
Rafa Nadal's Seat
Publicis / London
Depaul UK
Spot 4 Sale
The Cyranos//McCann / Barcelona
Teatreneu
Pay Per Laugh
Whybin\TBWA Group / South Melbourne
ANZ
ANZ GAYTMs
DIGITAL DIRECT MARKETING: WEBSITES, MICROSITES & BANNERS
BBDO Belgium / Brussels
Mercedes Benz
The Transportable Banner
BBDO / Singapore +
Proximity / Singapore
CarbonStory
World Under Water
BETC / Paris +
BETC Digital / Paris
CANAL+
Being the Bear
CLM BBDO / Boulogne-Billancourt
Guy Cotton
Trip Out to Sea
Del Campo Saatchi & Saatchi /
Buenos Aires
BGH
My Home is an Oven
Droga5 / New York
Under Armour
Gisele Bündchen –
Will Beats Noise
McCann / Melbourne
Tigerair
Infrequent Flyers Club
Mother / New York
James Patterson
James Patterson
Self-Destructing Book
Ogilvy / Paris
Allianz
Allianz Real Life
Publicis Brasil / São Paulo
Sony Entertainment
Television
Skip Ad Festival
Wieden+Kennedy / New York
Southern Comfort
SouthernComfort.com
AKQA / Portland
Nike
Your Year. Directed by
Nike+
Cheil Worldwide / Seoul
Samsung Electronics
Look At Me
CUBOCC / São Paulo
Unilever - Hellmann's
Hellmann's WhatsCook
Dentsu / Tokyo
Japan Sport Council
Future Ticket
Havas Worldwide Australia / Sydney +
One Green Bean / Sydney
Virgin Mobile Australia
#MealForAMeal
DIGITAL DIRECT MARKETING: MOBILE
2
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2015 ONE SHOW – DIRECT FINALISTS
BY CATEGORY
DIGITAL DIRECT MARKETING: MOBILE (CONT.)
Leo Burnett / Millers Point
Samsung
S-Drive
Leo Burnett / Moscow
S7 Airlines
Catch-A-Plane
MING Utility and Entertainment Group /
New York
Swedish Match
Altitude Drop
OgilvyOne / Beijing
Volkswagen
Eyes on the Road
Rethink / Toronto
Historica Canada
Memory Project
Saatchi & Saatchi / Sydney
OPSM
Penny The Pirate
AlmapBBDO / São Paulo
Volkswagen do Brasil
Kombi Last Wishes
BBDO / New York
Foot Locker
HORSE With Harden
Colenso BBDO/ Auckland +
Proximity New Zealand / Auckland
Burger King
Motel Burger King
Droga5 / New York
Under Armour
Gisele Bündchen –
Will Beats Noise
FCB Brasil / São Paulo
CNA
Speaking Exchange
DIGITAL DIRECT MARKETING: SOCIAL MEDIA & VIRAL
GGH LOWE / Hamburg +
ZDK Gesellschaft
Grabarz&Partner Werbeagentur / Hamburg Demokratische Kultur
Nazis against Nazis:
Germany's most
involuntary charity walk
Leo Burnett / Chicago
Allstate
Social Savvy Burglar
Leo Burnett / Chicago
Esurance
#EsuranceSave30
Leo Burnett / Toronto +
Leo Burnet / Chicago +
London/Holler / Toronto
Procter & Gamble /
Always
#LikeAGirl
McCann / London
Microsoft
Destiny: The New
Fragrance By Xbox.
McCann Spain / Madrid
Reporters Without
Borders
The first tweet
without words
Ogilvy / Paris
Allianz
Allianz Real Life
Publicis Conseil / Paris
APREC
One note against cancer
Publicis Kaplan Thaler / New York
Doctors of the World
Getting Ebola Fighters on
the Cover of Time
Publicis / London
The Pilion Trust
Fuck the Poor
The Branching / Richmond
RVA
Foo Fighters RVA
The Monkeys / Sydney +
Mango PR / Sydney
IKEA
AirBnb
3