THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2015 ONE SHOW – CROSS-PLATFORM FINALISTS BY CATEGORY EXPERIENTIAL: EVENTS & COMPETITIONS BBDO / New York Foot Locker HORSE With Harden BETC / Paris Ubisoft Amazing Street Hack FP7 / Dubai Sony Mobile Communications Xperia Aquatech Store J. Walter Thompson India / Bangalore Nike India Make Every Yard Count Joe Public / Johannesburg I Vote SA Cinemark Experience App Ogilvy Germany / Frankfurt Coca Cola Germany Ursula`s Surprise R/GA / Buenos Aires Nike Knitting Machine TBWA / London adidas Predator Instinct: The Game The Branching / Richmond RVA Foo Fighters RVA The Cyranos//McCann / Barcelona Teatreneu Pay Per Laugh The Jupiter Drawing Room / Johannesburg Absa Make Think Did Whybin\TBWA Group / South Melbourne ANZ ANZ GAYTMs Wieden+Kennedy / New York Heineken #15SecondPremiere 72andSunny / Playa Vista Google Made with Code: Holiday Lights AKQA / London & Shanghai Nike House of Mamba BBDO Germany / Berlin Daimler AG, smart/MM The Dancing Traffic Light FCB South Africa / Johannesburg Coca-Cola South Africa A Rainbow for the Rainbow Nation FP7 / Dubai Sony Mobile Communications Xperia Aquatech Store Grey / New York TNT Dallas Gas Station Leo Burnett Taiwan / Taipei Heineken Brouwerijen b.v. Taiwan The Self-Less Mirror Ogilvy & Mather / Singapore + OgilvyOne Worldwide / Singapore The Coca-Cola Company Share A White Christmas TBWA / London adidas Predator Instinct: The Game The Cyranos//McCann / Barcelona Coca-Cola Green Santa The Martin Agency / Richmond Benjamin Moore Boston Red Sox, Green Monster EXPERIENTIAL: INSTALLATIONS 1 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2015 ONE SHOW – CROSS-PLATFORM FINALISTS BY CATEGORY EXPERIENTIAL: INSTALLATIONS (CONT.) The Richards Group / Dallas Jeep River in the City Whybin\TBWA Group / South Melbourne ANZ ANZ GAYTMs Burger King Proud Whopper The MSC Magnifica Shiphorn Chor Incomplete Bios Destiny: The New Fragrance by Xbox EXPERIENTIAL: GUERILLA DAVID / Miami Leagas Delaney / Hamburg MSC Kreuzfahrt Leo Burnett / San Jose Fundación Paniamor McCann / London Microsoft Ogilvy & Mather Japan / Tokyo + Geometry Global / Tokyo Saatchi & Saatchi / Denmark YAOCHO BARS Sleeping Drunks Billboard Coca-Cola Coca-Cola Slurp! PUBLIC SERVICE: EVENTS, COMPETITIONS & INSTALLATIONS CELEM (European DDB Spain / Madrid Women's Lobby) GGH LOWE / Hamburg + Grabarz & Partner / Hamburg Grey / New York M&C Saatchi Abel / Cape Town Ogilvy / Beijing Ogilvy & Mather / Mexico Ogilvy Brasil / São Paulo VML / Kansas City ZDK Gesellschaft Demokratische Kultur States United to Prevent Gun Violence The Haven Night Shelter on Napier Center for Psychological Research, Shenyang Casa de la Amistad Sol de Janeiro Union Station Kansas City ABORTIONTRAVEL Nazis against Nazis-Germany's most involuntary charity walk Unload Your 401k The Street Store Words Can Be Weapons The Hair Fest Tattoo Skin Cancer Check Living History at Union Station PUBLIC SERVICE: AMBIENT & GUERILLA Cheil Worldwide / Gurgaon Salaam Baalak Trust The Light Bag DDB Spain / Madrid CELEM (European Women's Lobby) ABORTIONTRAVEL Geometry Global / Bogota + Ogilvy & Mather / Bogota Colombia's Ministry of Environment The Lionfish Invasion Terribly Delicious 2 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2015 ONE SHOW – CROSS-PLATFORM FINALISTS BY CATEGORY PUBLIC SERVICE: AMBIENT & GUERILLA (CONT.) GGH LOWE / Hamburg + Grabarz & Partner / Hamburg ZDK Gesellschaft Demokratische Kultur Nazis against Nazis-Germany's most involuntary charity walk M&C Saatchi Abel / Cape Town The Haven Night Shelter on Napier The Street Store Publicis / London The Pilion Trust Fuck the Poor Sancho BBDO / Bogota Exito Foundation Radiometries The Cyranos//McCann / Barcelona Fundació Arrels HomelessFonts adamandeveDDB / London Harvey Nichols Could I Be Any Clearer BBDO / New York Mars Chocolate North America/Mars Bites Mars Bites Integrated Campaign BBH ASIA PACIFIC / Singapore IKANO PTE LTD (IKEA SINGAPORE) BookBook CP+B / Boulder Hotels.com The Obvious Choice. Droga5 / New York Mondelez International / Honey Maid This Is Wholesome INGO / Stockholm Lidl Bosses Milk Leo Burnett / Chicago Allstate Social Savvy Burglar Marcel / Paris Intermarché Inglorious Fruits and Vegetables Ogilvy Germany / Frankfurt Coca Cola Germany Ursula`s Surprise Wieden+Kennedy / London Three Holiday Spam Wieden+Kennedy / New York Jordan Brand RE2PECT Wieden+Kennedy / New York Squarespace Jeff Bridges Sleeping Tapes Wieden+Kennedy / Portland Nike Risk Everything Integrated Wieden+Kennedy / Portland Old Spice Smell Like a Man From Head to Toe BBDO / New York Autism Speaks Lifetime of Difference Project Integrated Campaign DDB Group / Richmond RSL Australia Minute of Silence INTEGRATED BRANDING: CONSUMER CAMPAIGN INTEGRATED BRANDING: PUBLIC SERVICE CAMPAIGN 3 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2015 ONE SHOW – CROSS-PLATFORM FINALISTS BY CATEGORY INTEGRATED BRANDING: PUBLIC SERVICE CAMPAIGN (CONT.) JWT / Sydney Cancer Council NSW I Touch Myself Project Memac Ogilvy / Dubai UN Women The Autocomplete Truth Breaks All Barriers Ogilvy & Mather Japan / Tokyo ADOT.COM Lights Ogilvy Brasil / Sao Paulo GRAACC Bald Cartoons RKCR Y&R / London Royal British Legion Every Man Remembered HORSE With Harden Gamer Masterpiece Droga5 / New York Ogilvy / Paris Foot Locker Sony PlayStation Heineken USA / Newcastle Brown Ale Prudential ALLIANZ Silver + Partners / New York NYC Rescue Mission INTEGRATED BRANDING: ONLINE CAMPAIGN BBDO / New York BBH / New York Droga5 / New York If We Won Prudential - Chapter 2 ALLIANZ REAL LIFE Have Homeless Become Invisible? BRAND TRANSFORMATION Deutsch / Los Angeles Taco Bell 2014 Taco Bell Breakfast Launch (Ronald McDonald Launch) Droga5 / New York Mondelez International / Honey Maid This Is Wholesome Droga5 / New York Under Armour Gisele Bündchen – Will Beats Noise Leo Burnett / Toronto, Chicago, London + Holler / Toronto Procter & Gamble / Always #LikeAGirl M&C Saatchi / Sydney Optus Cleverbuoy Marcel / Paris Intermarché Inglorious Fruits and Vegetables 4
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