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Etsy Australia
2013 West End Markets Workshop
The West End Markets are Hedland's only dedicated makers' markets and since their
inception in late 2010, they have established themselves as a popular creative and social
event in the community and broader Pilbara region – with stall holders and visitors alike
travelling from other regional towns to take part.
The Markets enable a stronger cultural footprint for the region and enhance opportunities
for emerging and established local micro businesses. The markets will bring together
artists, crafts people, provedores, food and plant growers to sell high quality produce,
bringing it directly from the maker/grower to the customer. The markets are supported
by BHP Billiton, Horizon Power, Boom Sherrin, Liberty Industrial, Inline Engineering
Services, ESS Compass Group, Onsite Rentals and A1 Labour Management.
The dates for the 2013 West End Markets are: April 20, June 29, August 31 and
October TBA. Running times will be released shortly.
The Markets are back in 2013 and with another successful year behind us, this year our
aim is to engage with and foster more local creatives, provedores and growers –
encouraging them to create and sell the highest quality of product possible. We aim to
do this through providing opportunities for creative and skills-based development to
allow stallholders to build their skills, develop their product and gain marketing
knowledge.
In preparation for the April markets, FORM will be initiating the first stallholder
workshop for 2013, starting with the experts behind the world’s largest
community of independent handmade businesses – Etsy Australia, on Saturday
February 16.
Etsy is an online handmade craft marketing website that started in 2005. With over 22
million members and over 800,000 active shops today, Etsy.com reaches 22 countries
worldwide and they are coming to your town! Etsy is more than a market place, they are
a community of artists, creators, collectors, thinkers and doers , and they will guide you
during three workshop topics to advance or kick start your business.
On the day participants will have the exciting opportunity to meet and work with via
weblink, Etsy Australia’s team of handmade business experts, who will mentor ways to
advance your products both online, at markets and in stores and galleries and assist
your product to visually appeal to the eye, all of which can be applied to any product and
for either established or beginning businesses. Please note: this workshop is suitable for
all craftspeople, even if you do not have an Etsy store – the information presented can
be adapted to all business types, online, market stalls, shops and social media sites.
As we get closer to the first market of 2013, Etsy Australia will advise and show
participants their ready to go e-commerce platform and how to access millions of global
shoppers. During these workshops Etsy Australia will demonstrate how to market your
product in any business venture, how to do your own PR and the all important product
styling and photography.
This is a unique professional development opportunity for current and aspiring
craftmakers and stallholders regardless of if you have an Etsy store. Participants will be
taught specialised skills in an enjoyable format. Access to these facilitators represents a
unique chance for the Port Hedland community to gain skills and experience that can be
used in all future social media outlets.
The Dates and Venue
The one day workshop will be held at Banger’s Bungalow, it will run from 9.30am to
2pm on Saturday, February 16th. The Bungalow is located opposite the Courthouse
Gallery and next to the Silver Star Cafe at 14 Edgar Street, Port Hedland. Parking is
available along Edgar Street and also nearby on Wedge Street and Richardson Street.
The Fee
The fee for the workshop is $40.00 (inc GST). This non-refundable fee will be charged
upon acceptance into the workshop and will secure your place in the workshop.
Materials to bring
Participants will need to bring a notebook and pen for taking notes.
Light refreshments will be provided on the day however you will be required to bring
your own water.
The Workshop
FORM has invited Etsy Australia, a renowned small business website for handmade
products, to lead the workshops in an interactive, collaborative and enjoyable structure.
The three workshops held throughout the day, allow participants access to a diversity of
teaching methods, inspirations, techniques and styles that can be applied to established
websites or for entrepreneurs starting out.
This workshop will be run via web link – connecting participants to a series of experts in
their field from all over Australia. There will be opportunities for questions and
discussions with a break between each session.
The one-day workshop will feature the following sessions:
DIY PR: HOW TO APPROACH MEDIA
Optimising your business for sales is just one component of running a successful creative
business. Give your business a boost by planning media campaigns and PR initiatives to
spread the word about your business both nationally and internationally. During this
presentation Etsy Australia will walk you through important PR topics such as campaign
planning, creating media pitches and approaching journalists, plus insider’s tips on
creating press releases and media kits that get results.
SOCIAL MEDIA FOR ONLINE SUCCESS
Are you looking for ways to reach a broad audience and bring new customers to your
online shop, Facebook page or Etsy store? This presentation will demystify the world of
social media and show you why it is such an important marketing tool for your creative
business. You will walk away with a sound understanding of all major social media
platforms, an overview of how to utilise these mediums to promote your business as well
as some tried and tested insider tips on utilising social media to grow your customer
base and connect to new audiences.
PRODUCT STYLING AND PHOTOGRAPHY
Product photography is probably the single most important skill you can master to
ensure a successful online shop. This presentation will explain the importance of clear,
crisp product photography, give an overview of the most important camera settings and
photography techniques, give practical examples for creating enticing product
photography and share inspiring stories from Etsy sellers who have used outstanding
product photography to find success.
Conditions of Acceptance
Workshop places are limited. Participants will be required to attend the duration of the
workshop. All materials and light refreshments will be provided throughout the
workshops. Participants will also need to provide their own water.
Please note that fee for the workshop day is $40.00 which will be charged once you have
been formally accepted to the workshop program – participants will be notified of their
acceptance by February 11th. Workshop fees are non-refundable to ensure commitment
of all participants.
Participant Information
Name:
Address:
Telephone:
Mobile:
Email:
Emergency Contact Name:
Emergency Contact Telephone:
Age Group:
 Male
Current Employer:
Interests:
 Female
Credit card type (VISA, Master Card), Number and Expiry:
Tick to indicate that you have attached:
1. Images of previous craft, market product or other creative matter you have
created within the last 12 months (if applicable)

Please circle:

I have no / some / extensive / experience at Markets

I have previously taken part in the West End Markets: yes/no

I usually work in: visual art / jewellery design / textile / photography/ provedore
/ other (please state) ____________________________________________

I would like to join this workshop because: (please state)
_________________________________________________________________
_________________________________________________________________
Declaration
I understand that I am required to attend the entire workshop and each a fee of $40.00
will be charged once I have been formally accepted to the workshop program. If I am
unable to attend, I must advise the Courthouse Gallery as soon as possible and
understand that the workshop fee is non-refundable.
I understand that images taken of me and/or my work may be used to showcase and
promote the West End Markets workshop program, FORM and the Port Hedland
Courthouse Gallery and associated sponsors.
I understand that the workshops may be recorded and/or photographed. I give
permission to have my photograph taken and used by FORM, the Port Hedland
Courthouse Gallery and BHP Billiton Iron Ore in any promotional, marketing or media
material.
I have read the above description of the workshop program and understand the above
requirements. I confirm that the details I have given on this application form are true
and accurate. I accept the terms and conditions of the program.
Signature:
Date:
Please send the completed program application form by Monday, February 11th
to:
Port Hedland Courthouse Gallery
PO Box 856
PORT HEDLAND WA 6721
Or drop it into:
16 Edgar Street
PORT HEDLAND
Or email to:
[email protected]
Ph: 08 9173 1064
Fax: 08 9173 1073
The 2013 West End Markets are supported by BHP Billiton, Horizon Power, Boom
Sherrin, Liberty Industrial, Inline Engineering Services, ESS Compass Group, Onsite
Rentals and A1 Labour Management.
The West End Markets workshop program is designed and delivered by FORM with the
support of Principal Partner BHP Billiton.