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Brand Guide 2014
BY WWW FIREFISH.COM
Always Naturally Beautiful
At Flaunt It, we believe in the natural beauty in you. And we know with the right beauty products, you can stay beautiful always.
With that singular vision, we source the world for beauty products which are the most effective in their category. Then, we go
direct to the brands so that we can deliver the best prices right to your doorstep. We make it easy for you to stay naturally
beautiful always!
Brand Mark
Design Rational
The initials of Flaunt It, enclosed in a
container, resembles a face. This represents
Flaunt It’s core business, beauty and health
products that invoke a glow on the face.
The wave is to symbolize the products that are
applied or consumed.
One color on white
Color Swatches
White on color
Inappropriate application
CMYK 20, 60, 80, 15
Pantone S 44-2
Metallic Bronze
Pantone 875C
X Overstretch logo horizontally.
Always enlarge or reduce logo proportionately.
X Overstretch logo vertically.
Always scale in proportion.
X Emblem and text out of ratio.
Always take the logo from the original file.
Brand Mark Application
Lifestyle
Beauty
Environment & Products
Branding Images
“Nature gives you the face you have at
twenty; it is up to you to merit the face
you have at fifty.”
COCO CHANEL
Always Naturally Beautiful
At Flaunt It, we believe in the natural beauty in you. And we know with the right beauty products, you can stay beautiful always.
With that singular vision, we source the world for beauty products which are the most effective in their category. Then, we go
direct to the brands so that we can deliver the best prices right to your doorstep. We make it easy for you to stay naturally
beautiful always!
Posters & Web Banners
Object of Affection
Object of Affection
www.FLAUNTIT.SG
www.FLAUNTIT.SG
Object of Affection
Object of Affection
www.FLAUNTIT.SG
www.FLAUNTIT.SG
Image Container
Main Font - Avenir
Aa
Aa
Aa
Aa
Avenir Heavy
As a guideline, this weight is used for sub headers
Avenir Roman
This weight is used to highlight key information
Avenir Light
This weight is used for body copy & headers
Avenir Light Oblique
This weight is used highlight certain information
Brand Typography
Metallic Bronze
Pantone 875C
CMYK 20, 60, 80, 15
Pantone S 44-2
Name Card Design
With Compliments
www.FLAUNTIT.SG
T14LL1825E
www.FLAUNTIT.SG
Brand Collaterals – Stationary
Ribbon 846
Golden Brown
Brand Collaterals – Ribbon
Website – Homepage
Website – Shop