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Enterprise Intelligence
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FRANCHISEGRADE COM
Vital Insight for your investment.
Good Data + Powerful Analytics = Better Results!
The ability of a franchise system to prosper can depend greatly on the timing and
quality of the information available to its management.
Professional research and data collection provides the foundation for critical analysis,
timely reporting and informed, qualiﬁed decisions. However, limited opportunities for
industry stakeholders to gain access to good, relevant data and analytics are a fact of
life in our age of abundant information.
The core strength of FranchiseGrade.com is our ability to collect, analyze and prepare
high-value, comparative franchise data. We have honed our skills by assisting other
franchise systems like yours to optimize their performance and maximize their competitive advantage. By analyzing as many as 2,400 franchise systems each year,
we have become the leader in franchise industry market research.
We oﬀer a suite of services to help your franchise system improve its performance
while reducing your risks through smart, informed decisions.
COPYRIGHT © 2014 · FRANCHISEGRADE.COM · [email protected] · TOLL-FREE US AND CANADA 1 (800) 975-6101
Franchise Disclosure Document Assessment
One enduring challenge of franchising is achieving a balance between the contractual
protections a franchisor requires with the marketability of the franchise agreement.
We often ﬁnd that some provisions of an FDD may not be material to the franchise
agreement and that the editing or removal of these provisions can improve the
proposal. Attention to these unnecessarily negative or redundant provisions will
improve the chances of signing prospective franchisees sooner during their due
diligence process.
Our FDD assessment consists of a review of your Franchise Disclosure
Documents and careful comparison to those of your franchise competitors and your
speciﬁc sector. Our role is not to oﬀer legal advice or language but rather identify any
provisions that could be considered a red ﬂag and a deterrent to candidates and their
franchise counsel. This assessment is designed to improve the marketability of your
FDD and prevent your prospects from abandoning your oﬀering as they perform their
due diligence.
Pricing from $1999 per FDD.
Marketing Assessment — Do you stand out?
Are your prospective franchisee leads comparing your franchise to your key
competitors? Aside from your franchise network endorsement, we can oﬀer you with
the opportunity to provide prospective franchisees with data and statistics to position
your brand above your competitors, giving you a competitive advantage.
Prospective franchisees always compare franchise oﬀerings. Your development team
needs to manage and anticipate the conversation with your prospects about your
franchise and your key competitors. We provide you with data-driven marketing
material that will allow you to drive the conversation and take charge of the
comparison message. This assessment is particularly valuable and well suited to
franchises with less than 100 outlets and those emerging franchises that compete
against larger systems.
Pricing from $1999 per project.
COPYRIGHT © 2014 · FRANCHISEGRADE.COM · [email protected] · TOLL-FREE US AND CANADA 1 (800) 975-6101
Surveys
We survey over 18,000 franchisees each year. We know that franchisors who survey
their own franchisees often risk inaccurate results due to a social desirability bias.
Franchisees are less likely to complete a survey honestly for their franchisor.
This lack of accurate data can have unintended consequences.
We have the experience, reputation and expertise to oﬀer you the opportunity to get
independent, autonomous information from your franchise network. We provide you
with detailed analytics on your franchisee network and answers to important
questions like:
• What motivates your franchisees?
• How can you identify the satisfaction level of your franchisees?
• What are the diﬀerences in opinion between satisﬁed and unsatisﬁed franchisees?
• What potential franchisee concerns could develop?
• How might they react to change in the franchise program, products or services?
Priced from $3999 per survey project
Franchise Development and Growth
What markets provide your best development opportunities? What success or failure
have your competitors had in areas you plan to develop? How can you best maximize
your operations and outlet growth in new markets? What are the market saturation
levels for comparable businesses to yours?
We provide valuable analytics and measureable data to enhance new development.
It’s our job is to ensure that you have critical information to capitalize on your
opportunities and maximize your position in your market. Does your team need to
determine the viability of projected growth targets or market saturation levels?
Our in-depth analysis can serve to minimize costly mistakes, improve your progress
and maximize your potential for success. Franchise Grade enterprise data products
and services are designed to support your area developer, regional franchisee or
your multi-unit plans in your pursuit of new franchisees.
Pricing is based on the scope of each project. Contact us for a quote.
COPYRIGHT © 2014 · FRANCHISEGRADE.COM · [email protected] · TOLL-FREE US AND CANADA 1 (800) 975-6101
Franchise Health Assessment
Is your franchise under new ownership? Is your operation moving backwards?
We can conduct a review to assess your business and provide insight into speciﬁc
factors to help turn things around. We provide the data and information you need to
assess your franchise health and identify any problems.
Based on our research and analysis of as many as 2,400 franchise systems a year, we
have unique insight into the factors that foster franchise success and those that could
impact growth or cause failure.
Whether your franchise is a start-up, developing or mature, it’s important to have a
periodic review of your system performance. Not unlike other businesses, conducting
an annual review of your company performance provides you with insight into the
health of the franchise. FranchiseGrade.com can provide an in-depth “company
physical” with a perfect opportunity to identify potential problems, before they have
time to hurt your bottom line.
We conduct a SWOT analysis on your franchise system and analyze its vital signs.
Through our research ﬁndings and extensive database we can determine exactly how
one franchisor’s system compares to other operations. How’s your franchise health?
Pricing varies depending on scope of project.
Contact us for quote.
Sector Reports
From Automotive to Children's Services to QSR, we analyze a number of diﬀerent
sectors each month. Our research provides detailed analytics on sector growth or
decline, SBA lending data, and other important industry benchmarks.
Our Sector Report gives you a clear indication of the health of your particular sector
relative to the industry as a whole.
Priced at $695
System Report Cards
A report card of your franchise provides a quick overview of your system highlights
and the key attributes of your FDD.
Priced at $125
COPYRIGHT © 2014 · FRANCHISEGRADE.COM · [email protected] · TOLL-FREE US AND CANADA 1 (800) 975-6101