1. health and fitness
2. addiction

Changing
alcohol attitudes
Delivery and training
gameon.rcs.griffith.edu.au
Support ongoing research and development that makes a difference.
We can deliver alcohol and illicit drug programs for you.
We need to change Australia’s drinking culture
More than 3000 Queensland Catholic students were involved
5.5 in GOKA in 2014.
Our results show that after participation in GOKA:
37% of Australians have experienced alcohol related violence (FARE, 2014).
79% of Australians believe that more needs to be done (FARE, 2014).
Early alcohol misuse is a major contributor to alcohol-related harm (Unicef, 2011).
Teenagers start drinking alcohol at 15.6 years (AIHW, 2014).
One in four 12–17 year-olds reported drinking alcohol in the last week.
One in four adolescent deaths are alcohol-related (Toumbourou et al., 2009).
In a survey of more than 12 000 people, 85% of Queenslanders supported compulsory alcohol
education for Year 7–12 students.
In 2014 the Queensland government mandated Year 7–12 students receive 10 hours per year of
alcohol, illicit drug use and drug-related violence education (Queensland Government, 2014).
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About Game On: Know Alcohol
6.5
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5.5
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4.5
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Program**
Follow-up
Control
Baseline
Program**
Follow-up
Control
Our success was recognised by the Queensland government. Today three of our GOKA customer-built
-1.7
components
(Standard Drink Pouring Activity, Perfect Pour and Dumb Driver) are available via Queensland’s
Department
of
Education, Training and Employment for teacher use state-wide.
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Binge drinking is
good(+)/ bad (-)
Students completing the GOKA program:
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Baseline
We know that students don’t always want to sit quietly and listen. Game On: Know Alcohol (GOKA), a social
marketing program, has been designed to allow students to participate in a range of online games, quizzes
and practical activities such as wearing beer goggles and experiencing what it means to lose control. Together
these activities effectively deliver key messages about alcohol.
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4.5
knowledge about alcohol improves
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student attitudes to binge drinking change for the better—after
participationFollow-up
in GOKA students
Baseline
perceive drinking alcohol to excess as bad, more unenjoyable,Program**
less pleasurable
and
more harmful than
Control
prior to the program.
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We are already helping!
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Following a classic social marketing approach, program improvements
were
made following participant feedback. Custom designed games
6.5 were built (visit gameon.rcs.griffith.edu.au/
student-portal) including Dumb Driver, Perfect Pour and Alcohol
Trivia.
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Binge drinking is
good(+)/ bad (-)
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GOKA was first trialled in 2011 in three Queensland Catholic high schools.
Alcohol knowledge
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The Game On: Know Alcohol story
Alcohol knowledge
Join us to make a positive
difference for the next generation
Our program
development work continues to extend on our earlier success. We are building:
-1.9
understand the effects of alcohol
know that alcohol is measured in Australia in standard drinks
understand how standard drinks relates to Blood Alcohol
Concentration
learn strategies they can employ to reduce or avoid alcohol
drinking in social settings.
›› new
programs covering illicit substances
-2
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new programs covering alcohol that extend to parents
›› using 2014 student feedback and extensive insight research a new program covering alcohol catering
to different groups (abstainers, moderate drinkers and binge drinkers)
Baseline
Follow-up
developing
new
online
games
and practical activities.
Program**
Control
-2.2
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And, importantly: they have fun while learning!
Game On: Know Alcohol
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Sponsorship opportunities
2
The team behind Game On: Know Alcohol
Service delivery options
In 2015 Social Marketing @ Griffith is Australia’s most comprehensive group of social
marketing researchers and practitioners working in a broad range of areas including healthy
eating, alcohol, physical activity, smoking, littering, human trafficking, hand-washing and
water conservation.
School delivery, staff professional development
and state-level evaluation services
Under the leadership of Professor Sharyn Rundle-Thiele Social Marketing @ Griffith
was launched as an Academic Centre in 2013 to train future educators and practitioners
interested in social marketing. Our services include delivering and testing programs,
undertaking comprehensive evaluations, full scientific trials, and more. Social Marketing @
Griffith develops resources that can deliver change for the better.
Delivery
Option and cost
(all costs include GST)
GOKA was developed in partnership with QUT in 2011 and trialled in 2014 in partnership with University of
Queensland and Murdoch University researchers.
Program delivery for
Years 7–12 (one
school), including supply
of all program materials
Timo Dietrich is the Game On: Know Alcohol project manager and has over four years’ experience working
with students and school staff to effectively deliver GOKA.
Why you should partner with us
A full day of delivery and evaluation of Game On: Know Alcohol can deliver Queensland’s 10 hours per year of
alcohol, illicit drugs and violence education.
By engaging Social Marketing @ Griffith to deliver Game On: Know Alcohol you are directly supporting
ongoing research and development of alcohol (and other) programs for delivery in school settings. We:
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Full 10-hour
program
$4697
Full day
program
$3355
Half day
program
$1940
100%
ü
ü
ü
100%
60%
30%
Professional training that
includes update on the
current evidence base
on effective alcohol
and drug education—
overview of available
resources
We have costed a range of service delivery models, and are also happy to discuss alternative ideas with you.
3
Staff
professional
development
$2439
Program
evaluation
$18 875
ü
Program delivery for a
Year level student cohort
(one school), including
supply of all program
materials
Percentage of
Queensland mandated
alcohol, illicit drugs and
violence education
are experts in delivering programs that deliver change for the better
are a team with more than five years of experience delivering Game On: Know Alcohol to Year 10
level cohorts (between 20 and 234 students in a Year level cohort participate in a one- or half-day
program per delivery)
supply all materials for Game On: Know Alcohol program delivery
have worked with over 3500 Queensland adolescents
gain media exposure for schools—our beer goggle activity is frequently filmed for local TV and
pictured in the newspaper press
continue to research and develop programs to extend our success.
Game On: Know Alcohol
Full school
progam
$17 243
Other services
ü
Delivery time
To be
negotiated
To be
negotiated
School open
to close
Two hours
maximum
Media release
ü
ü
ü
ü
Two hours
maximum
Survey administration
ü
Cohort comparisons
(e.g. by school, Year)
ü
Detailed analysis
ü
Identification of group
differences (segments)
ü
Program summary for
supply to parents
ü
Sponsorship opportunities
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Application for services
Terms and conditions
1. In the event of withdrawal of program delivery booking, please be advised that unless that that booking is
resold, we reserve the right to retain the payment received.
2. Multiple year levels may be booked, but not on the same day.
3. Verbal bookings are not accepted.
4. To secure your booking, complete and return the attached application form (as per the instructions).
Select the delivery option(s).
Enter your school details.
Sign this application form.
Email the completed form to [email protected].
1. Select the delivery option(s).
Delivery contacts
Mr Timo Dietrich
Professor Sharyn Rundle-Thiele
Griffith Business School
Griffith University Nathan campus
170 Kessels Road
Nathan QLD 4111, Australia
Griffith Business School
Griffith University Nathan campus
170 Kessels Road
Nathan QLD 4111, Australia
Mobile: +61 452 271 179
Phone: +61 7 3735 6446
Mobile: +61 422 239 586
Fax: +61 7 3735 7126
Email: [email protected]
1.
2.
3.
4.
Service delivery options (please tick)
Full school program delivery—all students in years 7–12
Email: [email protected]
Total $AUD
17 243 (incl. GST)
Full 10-hour program delivery—one student cohort
4697 (incl. GST)
Full day program delivery—one student cohort
3355 (incl. GST)
Half day program delivery—one student cohort
1940 (incl. GST)
Staff professional development
2439 (incl. GST)
Program evaluation
18 875 (incl. GST)
Total $
2. Complete your company details.
School
Postal address
Contact person
Year 10 pastoral co-ordinator
Jason Hamilton said ‘...the alcohol
program gave students more
awareness on what’s out there
for the effects of alcohol... The
online games were very popular
among students.’
Gold Coast Bulletin, 3 September 2014
Game On: Know Alcohol
TelephoneMobile
Email
Drinking alcohol to
excess isn’t a game,
but a ‘game’ could be a
clue to help young people
not drink to excess...
3. Sign this application form.
We apply for service delivery in accordance with the terms and conditions set out in this prospectus.
SignedDate
southburnett.com.au,
6 May 2014
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Sponsorship opportunities
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Social Marketing @ Griffith
griffith.edu.au/social-marketing