Off Campus & Assignment Handling Services Division of Information Services Nathan Campus GRIFFITH UNIVERSITY QLD 4111 ASSIGNMENT COVER SHEET Open Universities Australia Student details Name Student Number Unit details Unit code COMM100 Unit name Communication and Public Value My tutor David Adair Unit Convenor David Baker Assessment Item details Assignment number Due date Extension granted Is this a resubmission? No Yes No Yes Word count Extension date Resubmission date ACADEMIC INTEGRITY DECLARATION Breaches of academic integrity (cheating, plagiarism, falsification of data, collusion) seriously compromise student learning, as well as the University’s assessment of the effectiveness of that learning and the academic quality of the University’s awards. All breaches of academic integrity are taken seriously and could result in penalties including failure in the course and exclusion from the University. 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Only send the assignment as an email attachment if you are unable to send it via SafeAssign] …………………………………………………………………………………………………… Pick one or more examples of ‘public goods’ that are presently topics of public debate. Discuss these disagreements, drawing on the lectures, the Digitised Readings, and your own further research to inform your argument. I would like my "public good" to be the provision of services from organisations such as Queensland Association for Healthy Communities and Biala City Community Health Centre. Both organisations have TEs that include members of the gay community, intravenous drug users, indigenous Australians and workers in the adult industry, and both have recently had funds cut by the government. Furthermore, two years ago Healthy Communities was involved in a controversy between its "Rip and Roll" campaign and a vocal conservative christian organisation. My thesis is still forming, but it feels obvious to me that these debates arise because of conflicting values between public spheres: Healthy Communities is trying to bring value to the public by providing these services, whereas the christian organisation is trying to bring value by protecting younger community members from sexual imagery, while the government has (hopefully) thought long and hard about where their funding might best be funnelled to acheive the greatest degree of public value. Hello Maxine, This is an excellent choice. There is a lot of material to draw on. The public responses to the closures certainly qualify the topic as a current controversy. _____________ Thoughts What did the company, Adshel, think when they pulled the advertising. What public value message were they sending as a result of these actions. What is causing the government to cancel funding to these services? What are the public values that are conflicting with each other? There is obviously a reason why these organisations are struggling to retain support. Is it because the value they are offering is only to a minority and highly controversial sector of the community? 3 Off Campus & Assignment Handling Services Division of Information Services Nathan Campus GRIFFITH UNIVERSITY QLD 4111 ASSIGNMENT COVER SHEET Open Universities Australia In 2. the document talks about how the controversy of the Rip&Roll campaign actually provided more engagement online, better networks and access to volunteers, and better awareness about the program. Can controversy such as these actually better the organisation’s ability and affect the Task Environment by garnering a stronger AE? Research Following a number of complaints about the campaign in 2011, the Advertising Standards Bureau ruled that: “The Board is strongly in favour of the important health message this advertisement portrays and considered that whilst some members of the community would prefer not to see this issue advertised, the public health message overrides any social sensitivity.” “The Board noted that the advertisement does not contain any nudity and considered that the image of the two men hugging was not sexualised and that the advertisement is very subtle in its handling of the issue of safe sex. The Board considered that the overall tone of the advertisement is clearly that of a medical issue and not of a sexual issue.” 1. ------------- References 1. http://www.qahc.org.au/rnr Talk about the Rip and Roll Campaign of today and in the past. 2. http://www.qahc.org.au/files/shared/rip_roll_afao_with_links_0.pdf Is the notes from a conference held regarding the controversial 2011 R&R Campaign. 3. http://www.qahc.org.au/files/shared/docs/2012_Strategic_Plan_web-email.pdf Includes details about HC’s target demographics. 4