1. style and fashion

GARMENT DISTRICT ALLIANCE
2014-2015 ANNUAL REPORT
ANNUAL
Garment District Alliance 2014-2015 Annual Report 1
Retailers are increasingly opening up shops
in the area …the trend will likely continue…
– The Real Deal
…an uptick in deeper-pocketed
creative and tech firms…
– Crain’s
New York’s Garment
District is rich with
history…amidst the
hustle, bustle and
charm of Broadway.
– edible Manhattan.
Manhattan’s Garment District offers a growing number
of lodging options…. The city’s tourism marketing
agency clearly believes in the neighborhood’s draw.
– The New York Times
…the Garment District
has morphed…into a
tech-friendly haven…
– New York Post
…new arrivals that are moving the
business mix more toward something
approaching the SoHo of Midtown…
– The Wall Street Journal
…the neighborhood’s growth
into an artistic epicenter.
– ARTLOG
HAVE YOU HEARD?
The Garment District is grabbing headlines, from stories
about our new TAMI tenants, restaurants and hotels,
to coverage of our arts scene and artisanal markets.
This attention isn’t surprising. The Garment
District has become one of New York’s most
desirable neighborhoods for business, retail
and hospitality. Our central location has the
best transit assets of any neighborhood in
Manhattan, which, along with our mix of
modern office and classic loft buildings, have
attracted TAMI firms and other creative
companies to the area. Today, 30 new hotels,
several luxury residential developments and
scores of dining options are bringing new
energy and new people to our streets as well.
This moment feels particularly gratifying for
the Garment District Alliance. For 22 years,
we have been delivering services and offering programs that enhance the pedestrian
experience, bring value to our properties
and make our business tenants more competitive. Each year, we build upon our core
services of sanitation, public safety and
streetscape enhancements with specialized programming, tailored to meet the
needs of this evolving, midtown center. This
past year was no exception.
In 2014-2015, we modernized our Information
Kiosk…completed our Broadway Plaza furniture upgrade…mounted two monumental
public art exhibitions…hosted our 11th annual
Garment District Arts Festival…launched our
first artisanal food market on the Garment
District Plazas…conducted promotional outreach to real estate brokers…completed Phase
2 of our Streetscape Improvement Plan…
unveiled our new website…installed a state of
the art pedestrian counting system…maintained 2,000 pieces of street furniture…collected 1,123,000 pounds of trash…answered
165,866 public inquiries…and so much more.
As we plan for 2015-2016, we look forward
to building upon all that we and this neighborhood have achieved, as we continue
our mission to improve the economic vitality and quality of life in the Garment District
for all who live, work and visit in this
authentic New York neighborhood.
Barbara Blair Randall
President
Kelly Campbell
The neighborhood received more press
coverage this past year than ever before, as
the Wall Street Journal, The New York Times,
Crain’s, The Commercial Observer and scores
of other publications and blogs reported on
the Garment District’s transformation.
Garment District Alliance 2014-2015 Annual Report 1
SANITATION
Our sanitation clean team keeps our streets,
sidewalks and street furniture in top condition.
Stats for 2014
1,123,000 pounds of trash collected, 84,546 trash bags filled,
100% Clean Ratings by the
Mayor’s Operation Scorecard for
Garment District streets and
sidewalks.
The GDA’s 30-member sanitation department is on duty
Monday through Friday, 7 am
until 6 pm, and 8 am until 4 pm
on weekends.
Trash Pick Up
Increased pedestrian activity has led to
more trash collected by the GDA sanitation
team. To address the mounds of trash bags
that collect on district corners, awaiting
NYCDOS pick-ups, the GDA has contracted
with a private firm for additional garbage
pick-ups throughout the business day, as
well as on weekends.
Expanded Summer Hours
To alleviate the sanitation issues generated
by the increase in homeless individuals on
the Garment District Plazas during the
warmer months, the GDA sanitation department will increase its coverage from May
through October, with the first morning
shift beginning at 5 am.
Maintenance
Our sanitation team keeps it clean IN The
Garment District NYC.
Our dedicated maintenance team and independent contractors work year-round to
steam clean sidewalk trouble spots and to
paint, clean and repair more than 2,000
GDA streetscape elements. We also monitor
and report issues with public infrastructure.
Improved Street Cleanliness Ratings
100%
38.9%
1994
2 Garment District Alliance 2014-2015 Annual Report
2014
PUBLIC SAFETY
Our public safety officers enhance security in the
district and offer assistance to the public.
Stats for 2014
Crime declined by 3% in the
Garment District in 2014, according to the NYPD. Overall crime is
down more than 80% since the
BID was formed. Public Safety
Officers responded to 165,866
public inquiries during the year.
The GDA security team is comprised of 23 public safety officers. Hours of operation are
Monday through Friday, 8 am
until 7:15 pm, and 8 am until 4
pm on weekends.
Our public safety officers are the friendly
faces of the GDA.
Community Collaborations
The GDA Public Safety Director participates in City and community groups that
address security and quality of life issues.
The NYPD Shield program partners private
security with the NYPD for information
sharing of crime and terrorism concerns,
while The Midtown Community Court Panel
brings together representatives of law
enforcement and homeless outreach to discuss issues such as vagrants, panhandling
and illegal street vendors.
Expanded Summer Hours
To address security issues related to the
increase in homeless individuals seen
during the warmer months on the
Garment District Plazas, the Public Safety
Department will add a PSO to its staff this
spring and will increase its hours of operation to 5 am until 7:15 pm, from May
through October.
Greater than 80% Reduction in Crime
2,178
464
1994
2014
Garment District Alliance 2014-2015 Annual Report 3
MARKETING & PROMOTIONS
Our events and promotional activities highlight the
people and businesses of the Garment District and
draw visitors to the neighborhood.
Art in the District
This year, our expanded arts programming
included two public art sculpture exhibitions
on the Garment District Plazas on Broadway.
Chakaia Booker’s The Sentinels were on display from June through October, followed in
January by our first winter installation, Avian
Avatars by The Myth Makers, Donna Dodson
and Any Moerlein.
Monthly art installations were displayed in
the Garment District Space for Public Art at
315 West 39th Street. Using a storefront window transformed into an exhibition space,
the GDA promotes local artists by bringing
their work to the street level.
During the 11th Annual Garment District Arts
Festival, October 23 – 25, a combined,
Photos: Laurentiu Garofeanu
Arts Festival visitors enjoyed gallery visits,
Open Studios and other unique experiences.
4 Garment District Alliance 2014-2015 Annual Report
record-breaking attendance of over 5,000
people enjoyed the 160 installations, galleries,
exhibits, open studios, performances and
events that were part of the 2014 Arts Festival.
Social Media
The GDA connects with the Garment District
community and beyond through social media.
Our ever-growing followers now include: 875
Instagram, 2,538 Facebook and 5,414 Twitter.
News
Quarterly print newsletters and semi-monthly e-news keep district businesses, property
owners and real estate brokers informed of
all that’s happening in the district, from new
places to dine and shop, to activities, events
and special offers.
Avian Avatars flocked to the Broadway Plazas
this winter.
Our marketing programs promote the Garment
District’s growing retail sector, from fine dining and
casual eateries, to bars, lounges and hotels.
RETAIL PROMOTION
MAP
A new version of our popular MAP was created this year, featuring our restaurants and
retailers, suggesting what to see and do in
our area, and highlighting interesting stats
about the district, including pedestrian
counts. Maps were sent to retail brokers and
are available to the public at the Garment
District Information Kiosk.
A Day in the District
To promote the area to buyers during
Market Week, the GDA created ’A Day in the
District,’ a print brochure with suggested
dining options and activities for a fabulous
24 hours spent right here in the Garment
District. The popular piece is also available
to the public at our Information Kiosk.
If you’ve got a day to spend in the Garment
District, we can help.
Garmenthenge
On July 12, the district experienced
Manhattanhenge, one of two days per year
when the setting sun is exactly aligned with
the east-west grid of Manhattan’s side streets.
As there is no better place to view the phenomenon than the streets of the Garment
District, the GDA dubbed it “Garmenthenge”
and took advantage of the moment to promote neighborhood restaurants and bars.
Participating establishments included Croton
Reservoir Tavern, District Tap House, Parker
& Quinn, Houndstooth Pub, Lazzara’s Pizza,
Stitch Bar & Lounge, The Strand Bistro,
Tir na nOg Times Square and Winnie’s Lobby
Bar. All offered week-long Garmenthenge
discounts, which the GDA promoted on the
Garment District Plazas and through social
media.
Garmenthenge offered unique views and
tempting discounts.
Garment District Alliance 2014-2015 Annual Report 5
ECONOMIC DEVELOPMENT
Our economic development initiatives promote the
Garment District’s appeal as a place to own property, open a retail establishment or locate an office.
BROKER OUTREACH
Updates
Throughout the year, regular updates
about retail opportunities, new tenants,
district events, pedestrian counts and economic indicators were distributed to 1600
retail and office brokers through e-news,
print newsletters and broker brochures,
as well as through the new Real Estate section of our website.
ICSC Conference
In December 2014, the GDA was an exhibitor at the International Council of Shopping
Center’s New York Deal Making
Conference. Over 9000 brokers and retailers attended the conference at the Javits
Center, where the GDA distributed materials about retail location opportunities in
the Garment District.
Retail Opportunities Map
In 2014, we used street surveys, staff
research and outreach to property owners
and leasing agents to create a Retail
Opportunities Map, highlighting available
ground floor space in the district. The map,
which is updated and distributed quarterly,
is emailed to REBNY retail brokers and is
posted in the Real Estate section of the
GDA website.
6 Garment District Alliance 2014-2015 Annual Report
Event
A brokers’ cocktail event is planned for
June 3, 2015, and will be held at Spyglass,
the spectacular rooftop lounge in the
Archer Hotel. Brokers will get a new view of
the Garment District, not only through the
rooftop vistas, but also through the GDA’s
new promotional video, which will be
screened at the event. Created by the
Garment District’s own Neoscape, a creative
agency that specializes in multi-media communications tools for architecture and real
estate clients, the GDA video conveys the
energy of the new Garment District. Retail
expert Joanne Podell, Vice Chairman of
Retail Services at Cushman and Wakefield,
will serve as our guest speaker, and Murray
Hill Properties will unveil their plans for a
Dream Hotel in the Garment District.
A June 3 brokers’ event will be held at Spyglass
in the Archer Hotel.
Detailed data gathering gives us a deeper understanding of how the Garment District is changing.
NUMBERS
Economic Profile
Pedestrian Counts
In 2014 the GDA installed Springboard
state-of-the-art pedestrian counting cameras at three locations in the district, with
three more locations in the final planning
stages. These cameras capture pedestrian
activity, with precision, 24 hours-a-day.
Current pedestrian data and analyses can
be found in the Real Estate section of the
GDA website. Accurate pedestrian counts
should prove useful to property owners,
brokers and retailers. It will also allow the
GDA to target services and determine the
pedestrian impact of special events, property investments and weather activity.
The GDA publishes an annual Economic
Profile of the neighborhood, looking at
employment data, vacancy rates, asking rents
and other indicators that reflect the status of
the neighborhood. Data are gathered from a
variety of sources, including the US and NYS
Departments of Labor, Metropolitan
Transportation Authority, PriceWaterhouse
Coopers (PwC), CoStar and GDA surveys.
Trends are tracked over time, and analyses
are supplied to property owners, real estate
brokers and members of the press.
Tenant survey
Identity Map conducts the GDA’s annual doorto-door tenant survey. The detailed survey
information provides feedback from our businesses, and keeps our comprehensive database up-to-date.
Our Tenant Survey informs us about the
people and businesses of the Garment District.
7th Ave
8th Ave
Weekday average
77,622
61,801
Weekend average 41,489
38,774
Mar 2015 total
1,686,048
1,708,592
Feb 2015 total 1,362,036
1,492,031
Jan 2015 total
1,520,181
1,579,618
Dec 2014 total
1,960,558
1,882,467
Laurentiu Garofeanu
Pedestrian Foot Traffic
Garment District Alliance 2014-2015 Annual Report 7
ECONOMIC DEVELOPMENT
The GDA supplies property owners and brokers
with an economic snapshot of the district.
GARMENT DISTRICT AT A GLANCE*
Real Estate
24 blocks
38,818,465 total sq ft of built space
35,433,602 sq ft of commercial buildings
2,045,932 sq ft of residential buildings
2,173,620 sq ft of retail space
8.77% vacancy rate
Average commercial rents:
$45.43 avenue $39.32 side street
Average retail rents:
$151.25 avenue $79.67 side street
Employment
6,800 companies
117,287 total employment
20,598 fashion industry employment
Hotels
30 hotels
5.02% of Manhattan hotels in the GD
816,008 annual hotel guests
Retail
811 retail stores
232 eating and drinking establishments
$349,037,024 retail sales
Residential
7,021 population
$104,635 median income per household
Transit
547,194 average weekday subway ridership
113,991 average weekday bus ridership
200,000 daily Port Authority commuters
650,000 daily Penn Station commuters
* Source: 2013 GDA Economic Profile
(reflects most recent available data)
8 Garment District Alliance 2014-2015 Annual Report
Trends
The data that we gather allow us to track
the economic growth of the neighborhood
over time.
1996
2013
Total built space
(million sq ft)
34.4
38.8
Number of companies
5,710
6,800
Total employment
79,301
117,287
468
811
Total retail space
(sq ft)
872,000
2,173,620
Number of hotels
1
30
24
1,231
Number of retailers
Hotel employment
Public open space
0
26,000
(sq ft)
The Garment District Alliance Economic
Profile may be found on our website at
garment districtnyc.com
INFO SERVICES
The GDA is the source for comprehensive
information about Garment District businesses
and neighborhood news.
Information Kiosk
Website
Our award-winning Information Kiosk, with
its iconic button and needle sculpture,
underwent a renovation this year, with
important physical and cosmetic upgrades.
The structure got an updated look, as well as
a new HVAC system. Four customized iPads
now allow self-service access to the GDA’s
information services, including our comprehensive database of district businesses. The
iPads also enable visitors to source local and
NYC information and news through the GDA
website, as well as several general information sites, such as NYCGO and Yelp. The
Information Kiosk is open Monday through
Friday, 8:00 am to 6:00 pm. Note: The
Information Kiosk will be closed temporarily
while the adjacent plaza undergoes a renovation in Spring/Summer 2015.
The GDA launched our new website in 2014.
The design, by Blenderbox, expresses the
look and message of the new Garment
District NYC brand and encourages viewers
to explore the district through a number of
creative features, including: a neighborhood
news and events feed, self-guided tours,
new business announcements, restaurant
reviews, and a Real Estate section with
compelling facts and figures about properties, tenants and pedestrians in the Garment
District. Along with these new features, visitors can still access our popular business
database, as well as links and information to
assist with business development.
Our Information Kiosk make-over included
its conversion to a self-service center.
Our new website launched in 2014.
Garment District Alliance 2014-2015 Annual Report 9
PLAZAS
Our Garment District Plazas are the center of the
neighborhood, offering a gathering place with
pedestrian amenities and vibrant programming.
Art on the Plazas
Our Public Art on the Plazas program
included a winter sculpture installation for
the first time this year. The monumental
Avian Avatars launched in January and
remained on display through April. The five
sculptures of mythic birds were crafted
from maple saplings, wire ties and found
objects, and were created by The Myth
Makers, Donna Dodson and Andy Moerlein.
This followed the popular summer exhibition, The Sentinels, by the renowned artist
Chakaia Booker. The Sentinels series consisted of five sculptures made of recycled
tires and stainless steel, each representing
the diverse and creative energy of the
Garment District.
10 Garment District Alliance 2014-2015 Annual Report
LOCALS Exhibit
Utilizing our custom exhibit system of
7-foot steel cubes, designed by Antenna
Design, the GDA will display LOCALS, a
photography exhibit, on the Plazas in May
and June 2015. LOCALS features creative
portraits by Kelly Campbell of people who
work in the Garment District.
UrbanSpace Garment District
In September 2014, the GDA launched
UrbanSpace Garment District, a monthlong, artisanal food market on the Garment
District Plazas. Operated by UrbanSpace,
the market offered a range of culinary
options that attracted steady crowds.
Based on its popularity, UrbanSpace
Garment District will return to the plazas
for six weeks in May and June 2015.
UrbanSpace Garment District attracted
crowds drawn to the artisinal fare.
Laurentiu Garofeanu
In 2014, the GDA completed
our upgrade of the Garment
District Plazas. New elements
include: 155 custom, cast
concrete planters, 410 chairs
and ottomans, 175 café tables,
10 umbrellas and 10 custom
slate benches, that have made
the plazas more pedestrian
friendly, while also creating a
more modern aesthetic in the
public space.
STREETSCAPE
Our streetscape elements enhance the pedestrian
experience and make the Garment District a more
appealing place to live or work.
The GDA is more than half way
through our 3-year Streetscape
Improvement Plan to upgrade
and expand the street furniture
in the neighborhood.
All 349 side street security lights
were upgraded in 2013 to brighter,
more energy efficient LED
fixtures, which have had a
significant impact on district side
streets during the evening hours.
The first 100 new, custom parking
signage poles have been installed,
with the second 100 scheduled to
be complete by July 2015.
All 80 corner waste receptacles
were replaced this year with new
silver receptacles that match the
NYC recycling bins.
Avenue Lighting
Through an RFP process conducted this
winter, the GDA has selected the lighting
design firm Kugler Ning to design a scheme
for enhanced lighting on the Garment
District Avenues and the Garment District
Plazas. Using the model of our highly successful side street lighting plan, fixtures will
be mounted on building facades to light the
sidewalks below. Special consideration will
be given to the treatment for the Garment
District Plazas, in order to create a distinctive nighttime experience in the public
space. Upon completion, the plan will be
presented to avenue property owners to
secure participation.
The proposed enhanced lighting scheme will
illuminate Garment District Avenues.
44 silver bike racks are in the process of being installed.
Approvals for the first 64 installations of the new LED City Light
lampposts are nearly complete,
with installations to follow on
Broadway, Seventh and Eighth
Avenues.
Garment District Alliance 2014-2015 Annual Report 11
OUTREACH
Our full-time homeless outreach services support
those in need and address quality of life concerns
throughout the district.
Through a contract with Urban Pathways,
the GDA offers homeless outreach services Monday through Friday and alternate
Saturdays. Two trained outreach workers
canvass the district with the goal of convincing those with housing, health or substance abuse issues to accept placement
into an appropriate program to address
their needs. The outreach team also participates in New York City’s annual homeless counts.
As homelessness and panhandling have
increased City-wide, so too has the issue
increased in the Garment District. Of particular concern is the increase in homeless
individuals on the Garment District Plazas
Gladys Fredrick and Jamelia Diallo of Urban
Pathways conduct outreach in the District.
12 Garment District Alliance 2014-2015 Annual Report
during the warmer months. At the urging
of the GDA, several intra-agency meetings
were conducted this year to address homelessness on the plazas. Representatives
from the NYC Department of Homeless
Services, NYC District Attorney’s Office,
NYPD, NYC Department of Sanitation
and Urban Pathways met with the GDA to
discuss ways to develop a coordinated
approach to addressing this issue, utilizing
the powers and resources of each agency
to bring assistance to those in need and
maintain the quality of life in the public
space.
Branded jackets help identify the Outreach
Team on the streets.
COMING UP
During the next fiscal year, the GDA will undertake
special projects, expanded programming and
strategic planning, in addition to our core services.
»The GDA has applied for $907,000 in City capital funding for the final
123 LED City Light lampposts, which would complete the one-for-one
replacement of all district lampposts.
oth our Sanitation and Public Safety Departments will expand hours
» B
of service during the warmer months to address increased demands.
»The third and final phase of custom parking pole installations will take
place next year, completing the one-for-one replacement of existing
signage poles with a more modern and maintenance-friendly design.
» The works of the renowned American Sculptor, Seward Johnson, will
be displayed on the Garment District Plazas in Summer 2015, as part
of our Art on the Plazas public art program.
»The GDA is currently crafting our vision for how to make the Garment
District Plazas safer and more functional by raising the surface to
be level with the adjacent sidewalk, along with other much-needed City
capital investments in the plaza streetscape. Plans will be presented
to NYCOT, City Council, the Manhattan Borough President’s Office and
Community Board 5 as we seek support and funding for critical
improvements to our very valuable public space.
» Our avenue lighting scheme will be completed and presented to
avenue owners to secure participation. Enhanced Avenue lighting
will provide much needed additional illumination and create a distinct
nighttime experience in the district.
» Three specialty markets will be held on the Garment District Plazas
during the year, offering merchandise ranging from artisanal food to
Made in New York gifts and accessories.
Garment District Alliance 2014-2015 Annual Report 13
BOARD OF DIRECTORS
Our Board of Directors is a dedicated group
of property owners, tenants, residents, elected
officials and other interested parties.
CHAIR
Martin Meyer
VICE CHAIRS
Thomas Block
Dana Comfort
PRESIDENT
Hidrock Realty
Abraham J. Hidary
Steven Hidary – Alternate
Hudson 38 Holdings LLC
Marc Bengualid
Kaufman Organization
Steven Kaufman
Barbara Blair Randall
Newmark Grubb Knight Frank
Eric Gural
TREASURER
Olmstead Properties
Daniel Breiman
Ira Fishman
SECRETARY
Otterbourg
William Silverman
Eric Gural
Port Authority of NY and NJ
Myron Johnson
EMERITUS
George S. Kaufman
Savitt Partners LLC
Robert Savitt
CLASS A OWNERS
The Lightstone Group
Fanci Weissman
ABS Partners Real Estate, LLC
Andy Udis
Adams & Company Real Estate, LLC
James Buslik
Block Buildings LLC
Thomas Block
Callahan Capital Partners
Brian Robin
Colliers International N.Y. LLC
Martin Meyer
Empire State Realty Trust, Inc.
Peter L. Malkin
Fred C. Posniak – Alternate
Walter & Samuels, Inc.
Harve Schuster
Alan Helman – Alternate
CLASS B COMMERCIAL TENANTS
Anchin, Block & Anchin
Marc Wieder
A.R.T. / New York
Virginia Louloudes
Bank Leumi USA
Denis Byrne
Constance Kay
David J. Illies
EVO Real Estate Group
Ira Fishman
Distrikt Hotel
Jennifer Austin
G Holdings LLC
William Walther
Interpublic Group
Jonathan Coun
George Comfort & Sons
Dana Comfort
Dan Dilmanian– Alternate
Refinery Hotel
Manya duHoffmann
Gotham Organization
David Picket
Handro Properties LLC
Scott Handler
Scott Galin - Alternate
R/GA
David Boehm
Stitch Bar & Lounge
Nicholas Cohen
14 Garment District Alliance 2014-2015 Annual Report
CLASS C RESIDENTIAL TENANTS
Konstantino Dean Dafis
CLASS D PUBLIC
REPRESENTATIVES
Office of the Mayor
Commissioner
Maria Torres-Springer,
NYC Department of
Small Business Services
James Mettham – Alternate
Office of the Comptroller
Hon. Scott Stringer
Robert John Jordan – Alternate
Office of Manhattan
Borough President
Hon. Gale Brewer
Lucille Songhai – Alternate
New York City Council
Councilmember Dan Garodnick
Priom Ahmed – Alternate
Councilmember Corey Johnson
David Moss – Alternate
CLASS E INTERESTED PARTIES
(NON VOTING)
Community Board 4
Christine Berthet, Board Chair
David Solnick – Alternate
Community Board 5
Vicki Barbero, Chairperson
David Golab – Alternate
The Doneger Group
Abbey Doneger
Mary Ann Moore – Alternate
Fashion Institute of Technology
Dr. Joyce Brown
Lisa Wager – Alternate
Stan Herman Company
Stan Herman
The Board notes with sadness the
passing of its long time member
Stephen Napolitano of the Port
Authority of NY & NJ.
ACKNOWLEDGEMENTS
The Alliance thanks:
Chair Martin Meyer & the Garment District Alliance Board of Directors
The Alliance also thanks:
Mayor Bill de Blasio / Commissioner Maria Torres-Springer and the NYC Department of Small
Business Services / Speaker Melissa Mark-Viverito, Councilmember Dan Garodnick,
Councilmember Corey Johnson & the NYC Council / Manhattan Borough President Gale
Brewer
Thanks to:
Community Boards 4 & 5 / Christine Helm and the Enterprise Center at F.I.T. / NYC
Department of Parks & Recreation / NYPD / NYC Department of Sanitation / NYC Department
of Transportation / REBNY / Dr. Anastasia Xenias and the U.S. Department of Commerce
Arts programming:
All Garment District Space for Public Art artists / All participants in the 2014 Arts Festival /
Marjorie Lee Woo and L.I.M. College / The Port Authority Bus Terminal / Wendy Feuer and
Emily Colasacco of the DOT Urban Art program / Alliance Arts panel: Bill Carroll, Emily
Colasacco, Anita Durst, Cheryl Hageman, Dusica Kirjacovic & Virginia Louloudes.
Springboard pedestrian counting camera hosts:
499 Seventh Avenue, 519 Eighth Avenue, 561 Seventh Avenue, 1430 Broadway,
1370 Broadway, 1032 Sixth Avenue
The Garment District Alliance is a not-for-profit corporation, established in 1993 to promote
the positive development of Midtown Manhattan’s Garment District, located between Fifth
and Ninth Avenues, from 35th to 41st Streets. The Alliance provides specialized and ongoing
programs to improve the quality of life and economic vitality in the district, including: clean
and safe services, streetscape improvements, business develop­ment initiatives, information
services and promotional activities.
For more information on Alliance activities, visit www.garmentdistrictnyc.com
Copyright 2015 Garment District Alliance. All rights reserved.
The Garment District NYC "grid logo" is a registered trademark of the Garment District Alliance.
The Garment District Alliance®
209 West 38th Street, 2nd Floor
New York, NY 10018
Tel 212.764.9600
Fax 212.764.9697
[email protected]
www.garmentdistrictnyc.com
Garment District Alliance 2014-2015 Annual Report 15
Budget Notes
There were 465 tax lots in the Garment District Alliance in Fiscal Year 2014 – 2015 in 9 whole and 16 partial blocks. The total
assessed value of the commercial properties in the district for Fiscal Year 2014 – 2015 was $2,884,001,913.
The BID District Assessment charge, was set at 0.0027045 of the total District assessment (and was applied to individual
commercial property valuations) to fund a $7,800,000 budget. The rate for 2015 – 2016 will be higher or lower, depending upon
the higher or lower total assessed value of commercial property in the district and the final budget for the Garment District
Alliance as approved by the City. Residential properties pay a $1.00 per lot charge, and government and tax-exempt properties
are not assessed for the District charge.
The Garment District Alliance charge for the upcoming year 2015 – 2016, is set at the end of May and is based on the City’s final
assessment roll published at that time. There is no provision in the State law for rebates of the District charge to owners who,
through certiorari proceedings subsequent to the end of May, successfully reduce their assessed value for the current year or for
any period of years prior to the end of May of the current year. A reduced District charge to an individual property with reduced
assessed value is reflected in a lower District charge for the budget year immediately following. The Garment District Alliance
adheres to this principle and follows precedent set by the other New York City and State Business Improvement Districts.
The Garment District Alliance works to expand its program activities by supplementing assessment revenues with grants,
corporate sponsorships, and other program fees.
The 2015 – 2016 budget, which is shown herein, is being presented with $7,800,000 in assessment income, the same as last year.
This budget was approved and submitted to the City by the Garment District Alliance Board of Directors.
The Garment District Alliance has retained a contingency fund for use in the event of an unexpected interruption in cash flow.
This contingency fund is $2,400,000, which represents approximately 4 months of operational expenses.
Requested Assessment For Fiscal Year 2015 – 2016
The Garment District Alliance (also known as the Fashion Center District Management Association, Inc.) requests a
$7,800,000 assessment for 2015 – 2016.
The assessment history of the Garment District Alliance is:
1993 – 1994 (¾ year)
$2,225,000
2005 – 2006
1994 – 1995
$3,000,000
2006 – 2007
$4,360,000
1995 – 1996
$3,000,000
2007 – 2008
$5,000,000
1996 – 1997
$3,000,000
2008 – 2009
$5,000,000
1997 – 1998
$3,000,000
2009 – 2010
$5,000,000
1998 – 1999
$3,000,000
2010 – 2011
$5,750,000
1999 – 2000
$3,000,000
2011 – 2012
$5,750,000
2000 – 2001
$3,000,000
2012 – 2013
$5,750,000
2001 – 2002
$3,000,000
2013 – 2014
$7,800,000
2002 – 2003
$4,000,000
2014 – 2015
$7,800,000
2003 – 2004
$4,000,000
2015 – 2016 (requested)
$7,800,000
2004 – 2005
$4,000,000
$4,360,000
2014 -2015 FISCAL REPORT
Statement Of Activities: March 2015
Year To Date
Actual
Prior Year
Budget Under (Over)
Actual
FY 2015 Budget
Available
Support and Revenues
Assessment – current
Other revenues
Total Support and Revenues
5,850,000
5,850,000
5,850,000
91,832
46,000
78,160
7,800,000
50,000
5,941,832 5,896,000
(45,832)
5,928,160
7,850,000
1,908,168
401,626 135,967
Program Services
Administration
Personnel
Other direct expenses
-
Total Administration
415,675
14,049
377,288
537,593
–
–
–
–
–
–
401,626
415,675
14,049
377,288
537,593
135,967
80,025
Marketing
Personnel
Other direct expenses
Total Marketing 276,932
265,602
(11,330)
240,959
356,957
224,909
221,950
(2,959)
209,002
309,000
84,091
501,841
487,552
(14,289)
449,960
665,957
164,116
Social Services
Personnel
Other direct expenses
-
Total Social Services
Public Safety
–
–
–
–
–
–
60,881
62,500
1,619
44,339
70,000
9,119
60,881
62,500
1,619
44,339
70,000
9,119
1,118,638
1,232,305
113,666
1,099,652
1,615,301
496,663
89,496
75,750
(13,746)
80,487
86,000
(3,496)
1,208,134
1,308,054
99,920
1,180,138
1,701,301
493,167
1,581,206
547,106
Personnel
Other direct expenses
Total Public Safety
Sanitation
Personnel
Other direct expenses
Total Sanitation 1,631,363
50,157
1,441,965
2,128,312
188,878
185,875
(3,003)
173,782
204,500
15,622
1,770,084
1,817,238
47,154
1,615,747
2,332,812
562,728
Broadway Boulevard
168,746
175,900
7,154
376,029
400,000
231,254
582,886
752,426
169,540
1,091,346
1,282,524
699,638
4,694,198
5,019,345
325,147
5,134,848
6,990,187
2,295,989
Capital Projects Total Program Services
General Operating
Total Expenses Excess revenue over
expenses
637,519
637,710
191
564,685
840,941
203,422
5,331,717
5,657,055
325,338
5,699,533
7,831,128
2,499,411
238,945
228,627
18,872
610,115
Note: The above statement does not reflect accruals. If these expenses were paid, the result would be an additional outlay of approximately $ 50,000.
Operating Budget Fiscal Year Ended June 30, 2015
Capital
Projects
2015
Budget
Total
Support and Revenues
Assessment
7,800,000
Marketing
Information
Services
Admin
Security
Social
Sanitation Services
Other revenues (interest, contributions)
Net support & revenue
50,000
7,850,000
Personnel
Executive Salaries
Supervisors / Dispatchers / Support
421,093 133,407 148,223 225,978 153,093 215,318 106,424 722,409
681,128
Hourly Staff
759,300 1,006,200 Medical Benefits
62,000 69,800 275,000 425,000 28,000 859,800
Payroll Taxes
13,300 31,600 113,400 137,500 8,500
304,300
120,450
1,765,500
State Insurance
1,750 2,500 40,000 75,000 1,200 Pension (3%)
4,000 12,600 33,400 41,200 2,900 94,100
Outside Contractors / Consultants 142,500 20,000 75,000 237,500
Total Personnel Expenses
356,957 537,593 1,615,301 2,128,312 0
147,024 4,785,187
Other Expenses
Supplies / Equipment
30,000 73,000 Recruitment
1,000 1,500 2,500
Uniforms
10,000 15,000 25,000
Insurance
45,000 115,000 Broadway Boulevard
400,000 Project Expenses
309,000 Total Direct Expenses
665,957 537,593 103,000
160,000
400,000
70,000 1,135,500 1,514,500
1,701,301 2,332,812 70,000 1,682,524 6,990,187
General Operating
Rent (w/ electric)
Insurance
40,000
Telephone
18,000
Postage
4,000
Messenger
1,000
Office Supplies
6,000
Dues & Subscriptions
12,000
Repairs & Maintenance
30,000
Local Travel
2,000
Meetings & Conferences
37,500
Printing
20,000
Annual Report
16,000
Professional Fees (includes trademarks)
45,000
Equipment / Office Expense
293,800
55,000
Amortization of Leasehold Improvements
60,000
Office Support
148,641
Medical
26,000
Payroll taxes / State Insurance / Pension
26,000
Total General Operating Expenses
840,941
Allocation based on District Plan
Total Program Expenses
126,141 15.00%
117,732 294,329 285,920 16,819 14.00%
35.00%
34.00%
2.00%
792,098 655,324 1,995,631 2,618,732 0
0.00%
86,819 1,682,524 7,831,128
Excess revenues over expenses
18,872
Proposed Operating Budget Fiscal Year Ended June 30, 2016
Capital
Projects
(FY 15/16)
2016
Budget
Total
Support and Revenues
Assessment
7,800,000
Marketing
Information
Services
Admin
Security
Social
Sanitation Services
Other revenues (interest, contributions)
Net support & revenue
324,000
8,124,000
Personnel
Executive Salaries
446,592
95,613
161,892
227,645
Hourly Staff
814,700
Medical Benefits
62,000
69,800
260,000
460,000
28,000
Payroll Taxes
16,200
33,500
113,800
137,100
8,200
308,800
155,750
Supervisors / Dispatchers / Support
100,678
223,928
642,883
102,092
715,557
1,046,500
1,861,200
879,800
State Insurance
1,750
2,500
40,000
110,300
1,200
Pension (3%)
4,900
13,400
33,600
41,100
2,800
95,800
Outside Contractors / Consultants 158,000
25,000
110,000
293,000
Total Personnel Expenses
404,742
565,792
1,610,359 2,229,606
0
142,292
4,952,790
Other Expenses
Supplies / Equipment
20,000
73,000
Recruitment
1,000
1,500
2,500
Uniforms
10,000 15,000 25,000
Insurance
50,000
145,000
Broadway Boulevard
470,000
Project Expenses
398,500
86,000
536,500
1,021,000
Total Direct Expenses
803,242
86,000 1,148,792
6,759,290
565,792
1,691,359 2,464,106
93,000
195,000
470,000
General Operating
Rent (w/ electric)
305,300
Insurance
45,000
Telephone
18,000
Postage
4,000
Messenger
1,000
Office Supplies
6,000
Dues & Subscriptions
15,000
Repairs & Maintenance
39,000
Local Travel
2,000
Meetings & Conferences
42,500
Printing
20,000
Annual Report
16,000
Professional Fees (includes trademarks)
45,000
Equipment / Office Expense
75,000
Amortization of Leasehold Improvements
60,000
Office Support
222,863
Medical
57,740
Payroll taxes / State Insurance / Pension
28,600
Total General Operating Expenses
1,003,003
Allocation based on District Plan
15.00%
Total Program Expenses
953,692
150,450
140,420
351,051
14.00%
35.00%
706,212 2,042,409
341,021
20,060
34.00%
2.00%
0
0.00%
2,805,127 106,060 1,148,792
7,762,293
Excess revenues over expenses
361,707
Statements of Financial Position
2014
2013
Assets
2,430,537
2,119,143
Property & Equipment
174,483
250,276
Prepaid & Other Assets
96,549
86,328
2,701,569
2,455,747
Cash
Total
Liabilities / Net Assets
Liabilities
Net Assets
Total
400,243
352,763
2,301,326
2,102,984
2,701,569
2,455,747
Statements of Activities
2014
2013
Assessment Revenue
7,800,000
5,750,000
Contributions / Other
78,191
16,983
7,878,191
5,766,983
Support and Revenues
Total Support and Revenues
Expenses
846,181
796,660
Security
1,559,503
1,505,445
Sanitation
2,134,108
1,984,473
Marketing / Promotion
Social Services
Capital Projects
Administration
Total Expenses
Increase in net assets
88,073
80,040
2,162,232
1,158,202
889,752
796,864
7,679,849
6,321,684
198,342
(554,701)
Summary of Financial Statements dated November 25, 2014, prepared by Skody Scot & Company CPAs PC.
A copy of the complete audited financial statements is available upon request.