2015 CAREERS
THE SMART PLACE TO BEGIN YOUR NEXT RECRUITMENT CAMPAIGN
Globe Careers is the preferred resource for Canadian professionals. With a reputation for
quality editorial content, advice and information, it attracts highly educated and qualified
candidates across a wide range of professions and levels.
What’s more, advertising in Globe Careers, in print and/or online, allows you to cast a net
that’s national in scope, helping you find the right candidate for your organization more
quickly than ever.
CONTENTS
GLOBE READERSHIP
2
THE GLOBE CAREERS PACKAGE
3
ADVERTISING SPECIFICATIONS
4
MARCH 30, 2015
Globe Readership
2015 GLOBE MEDIA KIT CAREERS
MARCH 30, 2015
CIRCULATION
Weekday Subscribers
346,000
Saturday Subscribers
407,000
READERS
Average Weekday Print/PDF Readership
898,000
Average Weekend Print/PDF Readership
1,098,000
Six Day Cume Reach
2,603,000
Total monthly
reach, including
newspaper, online,
and ROB magazine is
6,667,000
ONLINE AUDIENCE
Unique Visitors
4.5 million
Page Views
56 million
Average Daily Visitors
429,000
PMB/comScore Fused Database,
Fall 2014, Total Canada Age 12+
Source: comScore Media Metrix Q4 monthly average to Dec 2014
NEWSPAPER
WEEKDAY
SATURDAY
ADULT POPULATION
GLOBE AND MAIL READERS
Male
56%
53%
49%
Female
44
47
51
21%
17%
13%
OCCUPATION
Management (Senior/Other)
Professionals
7
8
4
New MPs (Senior/Other Management)
28
25
17
Other White Collar
21
20
20
HOUSEHOLD INCOME
$50,000+
83%
82%
70%
$60,000+
76
73
61%
$75,000+
66
63
48
$100,000+
53
48
31
Avg. Household Income
$101,000
$97,000
$80,000
Source: NadBank 2013 Readership Study, 48 National Readership Markets
ONLINE
READ GLOBE ONLINE
IN THE PAST WEEK
POPULATION 18+
Male
62%
49%
Female
38
51
Management (Senior/Other)
19%
13%
Professionals
9
4
New MPs (Senior/Other Management)
28
17
Other White Collar
26
20
$50,000+
87%
72%
$60,000+
79
61
$75,000+
67
48
$100,000+
50
30
Avg. Household Income
$101,000
$80,000
GLOBE AND MAIL ONLINE READERS
OCCUPATION
HOUSEHOLD INCOME
Source: 2013 NadBank Study - 48 National Readership Markets Globe Online Reach/Past week: 1,655,000
tel 1.800.387.9012 email [email protected] or globelink.ca
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2015 GLOBE MEDIA KIT CAREERS
MARCH 30, 2015
A COMPLETE COMMUNICATIONS PACKAGE
Through a variety of platforms that include The Globe’s renowned Report on Business, Globe
Careers online and Eluta.ca, this special Globe Careers advertising package will help you attract
an audience of serious, full-time candidates with fewer unqualified job seekers than ever before.
NEWSPAPER
Globe Careers appears within the Report on Business newspaper section on Monday, Wednesday,
Friday and Saturday.
• Published a 7-day period and includes a Wednesday and your choice of Friday, Saturday or
Monday.
• Print advertising includes four-colour processing.
NOTE:
• Only 2, 4, 5, 6, 8 & 10 column print ads are accepted.
• Minimum print advertising size is 100 agate lines.
• Advertising columns 228 MAL or more in depth are charged full column depth.
• Reprint of your ad in Report on Business, Globe Careers section for a second week is available
at half-price (weeks must be consecutive).
DEADLINES
PUBLISHING DAY
MONDAY
WEDNESDAY
FRIDAY
SATURDAY
Pub set material
4:30pm Wed
4:30pm Fri
4:30pm Tues
4:30pm Wed
Camera Ready booking and material
2:00pm Thurs
2:00pm Mon
2:00pm Wed
2:00pm Thurs
CATEGORY HEADINGS
• Careers
• Healthcare/Social
Services
• Academic Careers
• International
Careers
DIGITAL
Globe Careers and Eluta.ca have teamed up to include the innovative job search functionality of
Eluta within Globe Careers online. Online advertising features include:
• Your ad appearing across the Globe website, with up to 100,000 impressions over 30 days, or
until your job’s application deadline – whichever is earlier.
• Up to 100,000 impressions in our exclusive Globe Careers display box on the Eluta site.
• Premium positioning on the Eluta site that sets your ad apart from other search results, and
includes your logo.
• After 30 days we will email you a report with the total impressions and clicks your ad received.
• Multiple positions are available online at an additional charge of $650 each.
SOCIAL MEDIA
We will provide a feed of your jobs across Twitter, reaching millions of social media users. We also
stream your jobs to 100+ Canadian regional and occupational feeds.
ADVERTISING RATES
NATIONAL
DIGITAL AND SOCIAL MEDIA ONLY
$32.10 ($10.70/day) + $879*
$1,399
*First listed position
TAKE THE NEXT STEP
Book your Globe Careers package and find your ideal candidates today.
1-800-387-9012 | [email protected]
tel 1.800.387.9012 email [email protected] or globelink.ca
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Advertising Specifications
ADVERTISING SPECIFICATIONS
• Page dimensions: 9.88˝ wide x 20˝ deep
• Number of columns: 10
• Column depth: 280 modular agate lines for full page ads
(2,800 lines per 10 column page).
COLOUR MODES
• All colour ads must be created in CMYK colour mode. Any
ads containing spot colour or RGB will be converted
automatically. The Globe and Mail is not responsible for
any shifts in colour as a result of having to convert the
material.
TOTAL INK DENSITY
• Images, text, tints, line elements and logos should have a
maximum ink density of 240%.
• If the total ink density is above 240%, The Globe and Mail
will adjust the ink density without notification using The
Globe and Mail’s ICC Colour Profile.
IMAGE RESOLUTION
• All monochrome/line art should be created at 1200 dpi.
DOT GAIN
• Dot gain is 26%
• Using The Globe and Mail’s ICC Profile will automatically
adjust colour images for 26% dot
2015 GLOBE MEDIA KIT CAREERS
MARCH 30, 2015
WHITE/KNOCKOUT/REVERSE TYPE, MINIMUM TYPE SIZE
• Serif type, no smaller than 14pt
• Sans serif type, no smaller than 12pt
• All White/knockout/reverse type should be set to knockout.
BLACK TINTS, LOGOS & LINE ELEMENTS
• All tints, lines and black logos should be created as black
only and set to overprint.
• Lines should be no smaller than 0.5pt.
• If line elements are 2pt or larger, they can be created as
white and set to knockout, or created using multiple
colours.
GRAY TINTS, LOGOS & LINE ELEMENTS
• Gray tints, logos and line elements should be created using
black only.
• The use of four colour gray is not recommended.
TEXT REQUIREMENTS
• Black text should be created as black only and set to
overprint. If a four colour black is desired, use a maximum
of the following percentages: 40% cyan, 40% magenta, 40%
yellow, and 100% black. However, black only text is
preferable for reproduction purposes.
• Text smaller than 24pt should be created as black only.
• If text is larger than 24pt, text can be created using multiple
colours.
tel 1.800.387.9012 email [email protected] or globelink.ca
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