2015 CAREERS THE SMART PLACE TO BEGIN YOUR NEXT RECRUITMENT CAMPAIGN Globe Careers is the preferred resource for Canadian professionals. With a reputation for quality editorial content, advice and information, it attracts highly educated and qualified candidates across a wide range of professions and levels. What’s more, advertising in Globe Careers, in print and/or online, allows you to cast a net that’s national in scope, helping you find the right candidate for your organization more quickly than ever. CONTENTS GLOBE READERSHIP 2 THE GLOBE CAREERS PACKAGE 3 ADVERTISING SPECIFICATIONS 4 MARCH 30, 2015 Globe Readership 2015 GLOBE MEDIA KIT CAREERS MARCH 30, 2015 CIRCULATION Weekday Subscribers 346,000 Saturday Subscribers 407,000 READERS Average Weekday Print/PDF Readership 898,000 Average Weekend Print/PDF Readership 1,098,000 Six Day Cume Reach 2,603,000 Total monthly reach, including newspaper, online, and ROB magazine is 6,667,000 ONLINE AUDIENCE Unique Visitors 4.5 million Page Views 56 million Average Daily Visitors 429,000 PMB/comScore Fused Database, Fall 2014, Total Canada Age 12+ Source: comScore Media Metrix Q4 monthly average to Dec 2014 NEWSPAPER WEEKDAY SATURDAY ADULT POPULATION GLOBE AND MAIL READERS Male 56% 53% 49% Female 44 47 51 21% 17% 13% OCCUPATION Management (Senior/Other) Professionals 7 8 4 New MPs (Senior/Other Management) 28 25 17 Other White Collar 21 20 20 HOUSEHOLD INCOME $50,000+ 83% 82% 70% $60,000+ 76 73 61% $75,000+ 66 63 48 $100,000+ 53 48 31 Avg. Household Income $101,000 $97,000 $80,000 Source: NadBank 2013 Readership Study, 48 National Readership Markets ONLINE READ GLOBE ONLINE IN THE PAST WEEK POPULATION 18+ Male 62% 49% Female 38 51 Management (Senior/Other) 19% 13% Professionals 9 4 New MPs (Senior/Other Management) 28 17 Other White Collar 26 20 $50,000+ 87% 72% $60,000+ 79 61 $75,000+ 67 48 $100,000+ 50 30 Avg. Household Income $101,000 $80,000 GLOBE AND MAIL ONLINE READERS OCCUPATION HOUSEHOLD INCOME Source: 2013 NadBank Study - 48 National Readership Markets Globe Online Reach/Past week: 1,655,000 tel 1.800.387.9012 email [email protected] or globelink.ca 2 2015 GLOBE MEDIA KIT CAREERS MARCH 30, 2015 A COMPLETE COMMUNICATIONS PACKAGE Through a variety of platforms that include The Globe’s renowned Report on Business, Globe Careers online and Eluta.ca, this special Globe Careers advertising package will help you attract an audience of serious, full-time candidates with fewer unqualified job seekers than ever before. NEWSPAPER Globe Careers appears within the Report on Business newspaper section on Monday, Wednesday, Friday and Saturday. • Published a 7-day period and includes a Wednesday and your choice of Friday, Saturday or Monday. • Print advertising includes four-colour processing. NOTE: • Only 2, 4, 5, 6, 8 & 10 column print ads are accepted. • Minimum print advertising size is 100 agate lines. • Advertising columns 228 MAL or more in depth are charged full column depth. • Reprint of your ad in Report on Business, Globe Careers section for a second week is available at half-price (weeks must be consecutive). DEADLINES PUBLISHING DAY MONDAY WEDNESDAY FRIDAY SATURDAY Pub set material 4:30pm Wed 4:30pm Fri 4:30pm Tues 4:30pm Wed Camera Ready booking and material 2:00pm Thurs 2:00pm Mon 2:00pm Wed 2:00pm Thurs CATEGORY HEADINGS • Careers • Healthcare/Social Services • Academic Careers • International Careers DIGITAL Globe Careers and Eluta.ca have teamed up to include the innovative job search functionality of Eluta within Globe Careers online. Online advertising features include: • Your ad appearing across the Globe website, with up to 100,000 impressions over 30 days, or until your job’s application deadline – whichever is earlier. • Up to 100,000 impressions in our exclusive Globe Careers display box on the Eluta site. • Premium positioning on the Eluta site that sets your ad apart from other search results, and includes your logo. • After 30 days we will email you a report with the total impressions and clicks your ad received. • Multiple positions are available online at an additional charge of $650 each. SOCIAL MEDIA We will provide a feed of your jobs across Twitter, reaching millions of social media users. We also stream your jobs to 100+ Canadian regional and occupational feeds. ADVERTISING RATES NATIONAL DIGITAL AND SOCIAL MEDIA ONLY $32.10 ($10.70/day) + $879* $1,399 *First listed position TAKE THE NEXT STEP Book your Globe Careers package and find your ideal candidates today. 1-800-387-9012 | [email protected] tel 1.800.387.9012 email [email protected] or globelink.ca 3 Advertising Specifications ADVERTISING SPECIFICATIONS • Page dimensions: 9.88˝ wide x 20˝ deep • Number of columns: 10 • Column depth: 280 modular agate lines for full page ads (2,800 lines per 10 column page). COLOUR MODES • All colour ads must be created in CMYK colour mode. Any ads containing spot colour or RGB will be converted automatically. The Globe and Mail is not responsible for any shifts in colour as a result of having to convert the material. TOTAL INK DENSITY • Images, text, tints, line elements and logos should have a maximum ink density of 240%. • If the total ink density is above 240%, The Globe and Mail will adjust the ink density without notification using The Globe and Mail’s ICC Colour Profile. IMAGE RESOLUTION • All monochrome/line art should be created at 1200 dpi. DOT GAIN • Dot gain is 26% • Using The Globe and Mail’s ICC Profile will automatically adjust colour images for 26% dot 2015 GLOBE MEDIA KIT CAREERS MARCH 30, 2015 WHITE/KNOCKOUT/REVERSE TYPE, MINIMUM TYPE SIZE • Serif type, no smaller than 14pt • Sans serif type, no smaller than 12pt • All White/knockout/reverse type should be set to knockout. BLACK TINTS, LOGOS & LINE ELEMENTS • All tints, lines and black logos should be created as black only and set to overprint. • Lines should be no smaller than 0.5pt. • If line elements are 2pt or larger, they can be created as white and set to knockout, or created using multiple colours. GRAY TINTS, LOGOS & LINE ELEMENTS • Gray tints, logos and line elements should be created using black only. • The use of four colour gray is not recommended. TEXT REQUIREMENTS • Black text should be created as black only and set to overprint. If a four colour black is desired, use a maximum of the following percentages: 40% cyan, 40% magenta, 40% yellow, and 100% black. However, black only text is preferable for reproduction purposes. • Text smaller than 24pt should be created as black only. • If text is larger than 24pt, text can be created using multiple colours. tel 1.800.387.9012 email [email protected] or globelink.ca 4
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