Digital Rate Card
and Specs 2015
LSM 7-10
(79%)
Black
readers
(78%)
Average
age 29
GQ.co.za is an enriched web experience offering anytime
access to content that’s punchy, plentiful and up to date.
The site covers the same pillars as the magazine– men’s
fashion, style, girls, technology, motoring, wealth and grooming
with the samevoice as our print version. Readers can engage via
comment boards and social-media platforms. GQ is a world-class
site for stylish South African men.
Dynamic content gives depth to the site and allows users to
explore and engage. Our award-winning fashion department’s
style section includes international and local trends – from
catwalk reports to street style and fashion advice. You can also
find out where to buy the items you like. Video, galleries and
interactive campaigns allow GQ to come to life in a
whole new way. GQ.co.za, along with our social media platforms,
Facebook, Twitter and Instagram, allows GQ men to become a
part of the world that the magazine brings them every month.
Urban
metro
(91%)
44%
access via
mobile
devices
Run of site (ROS) Digital Advertising Opportunities
Ad placements
Size
(728x90)
Leaderboard
(728x90)
(728x90)
Banner
(728x90)
(300x250)
Island/MPU
(300x250)
(300x600)
Half page
(300x600)
Homepage wallpapers (180X800)
(140X800)
Site Wallpaper
Overlay
(to spec)
Rich Media- Video and Expanding Ads
CPM
Monthly Rate
R420R420
R400R400
R380R380
R380R400
R500R500
R450R450
R10 R10 000
000
R8 000
R8 000
R8 000
R8 000
R8 000
R8 000
R20 R15 000
000
R30 R25 000
000
R20 000
R10 000
R450
Interactive Custom Campaign
-Format: gif/jpg
-Max size: 1MB
-Click-through URL
-Material deadline:
14 working days before
live date
Webstats
Unique users
33 440
Page views
141 158
Ave. session duration 02:34
Location
Wallpaper
60% Gauteng
32% Cape Town
8% Other
Halfpage
MPU
Leaderboard
Button
Reserved for digitorial use
TERMS AND CONDITIONS:
Payment to be received 30 days from invoiced date. Rate excludes agency commission and VAT.
Condé Nast Independent Magazines, the publishers of GQ have final approval rights of any ad material before
and during placement. Prizes will be distributed by Condé Nast Independent Magazines.
Additional Digital Advertising Opportunities
Interactive Custom Campaign
Estimated monthly Rate:
R85 000
Subject to Client Brief, Activity Mechanics, Production Requirements
and Editorial Approval. A custom campaign comprises of a fully interactive
microsite which is developed and hosted on GQ online. Custom campaigns
can also be built and run on GQ’s Facebook platform.
Digital Newsletter
Banner
Digital Dedicated Mailer
Size
(728x90)
Ave of 21 000 subscribers
Weekly Rate
R2 500
R12 000
Digitorial
Monthly Rate: R20 000
Subject to Client Brief, Activity Mechanics,
Production Requirements and Editiorial Approval
Includes up to 600 words copy, 4 images, a
logo and click through URL. Includes a button
ad to click through to the digitorial page.
Banner Ad
TERMS AND CONDITIONS:
Payment to be received 30 days from invoiced date. Rate excludes agency commission and VAT.
Condé Nast Independent Magazines, the publishers of GQ have final approval rights of any ad material before
and during placement. Prizes will be distributed by Condé Nast Independent Magazines.
Additional Digital Advertising Opportunities
Survey
Customized
R25 000 +
Competitions
Minimum Prize Giveaway Value Should your prize giveaway not be adequate
a cash component will be negotiated.
R5 000
Micro-Site
Subject to brief
Onitsuka Tiger launches My Town My Tracks campaign in South Africa
Global, Iconic Japanese sports-fashion
brand, Onitsuka Tiger launches the South
African edition of the brand’s My Town My
Tracks campaign this month.
The campaign which launched in Europe
and Australia in 2013 share views of urban
neighbourhoods through a modern
Japanese lens. The campaign moved to
Milan in 2014 sharing the sights and
sounds of this modern city through the
eyes of local Erik Garbo, a student of Italian
and Japanese descent.
Following the success of the campaign in
the European market, Onitsuka Tiger SA
were inspired to reveal a truly African
experience with the launch of a local
campaign.
Sarah Mundy, South African Marketing
Manager for the Asics South Africa group,
explained: “We are proud to launch the
‘My Town My Tracks’ concept on the African
continent. The local MTMT campaign will
offer a truly African experience, through
the varying sights, sounds and people all
seen through the lens of local, Motheo
Moeng - cinematographer, traveler,
vegetarian and photographer. Shot in
Braaimfontein by Rory Alexander, the
campaign follows Motheo Moeng as he
unveils the vibrant Braaimfontein area.
From the Neighbour Goods Market, to
coffee shops and clothing boutiques, to the
best public art in the city of Johannesburg,
Braaimfontein celebrates South Africa’s
diversity. Moeng shares a journey (not
familiar with tourists) through
Braaimfontein on his scooter for the
campaign which will come to life through
billboard, print and online advertising.
The South African My Town My Tracks
campaign celebrates two iconic Onitsuka
Tiger styles which are designed with the
ideals of functionality and style in mind:
The Mexico 66
Introduced in 1966, the Mexico 66 were the
first sneakers sporting the famous Tiger
stripes.
Claverton MT
The Claverton is an injection moulded,
ultra-lightweight basketball-inspired
shoe, featuring a nimble integrated mould
tooling.
The South African My Town My Tracks
campaign will include a behind-thescenes video and varying campaign visuals
showcasing Moeng sharing his town and
the signature Onitsuka Tiger sneakers.
Follow us on Twitter: @onitsukatigersa
FOR CAPE TOWN ENQUIRIES CONTACT:
Abigail Jacobs 021 480 2360
[email protected]
Ren Cronje 021 480 2364 [email protected]
FOR JOBURG ENQUIRIES CONTACT:
Jacqui Erasmus 011 639 7197
[email protected]
Kerry Costa 011 639 7120
[email protected]
Lorraine Bradley 011 639 7178
[email protected]