2015 EXHIBITOR KIT LAS VEGAS • PLEASANTON • VENTURA ONTARIO • DEL MAR • SAN MATEO SACRAMENTO • SAN JOSE • POMONA Show Planning Checklist LONG TERM PLANNING: BEFORE YOU LEAVE HOME: • Make sure all items you are selling have been juried. • Do a test run of your booth setup, erect the booth, set up lighting, sidewalls and flooring. Take a picture of how you want it to look and bring it with you to the shows. • Log onto the Artist Gallery at www.harvestfestival.com to upload photos and product descriptions. There is no fee for using the gallery. • Make sure you order any additional electrical requirements and bring enough lights etc. See Lighting/Electrical usage on Inside Back Cover. • Order Harvest Festival exhibitor postcards to pass out at shows and mail to your customers. • Check the show specific pages herein for setup and tear down times and show hours. Note that San Jose has extended move-in hours. • Make arrangements for shipment of your booth and inventory – see page 27. • Obtain current seller’s permits (as required) from State. • Review your latest invoice for booth size, location and notes. Bring it with you. • Report your seller permit numbers to Harvest Festival 415-447-3205 or email [email protected]. You will not be able to exhibit without a current seller permit. • Food Exhibitors only; complete health permit applications (forms will be mailed in July by Harvest Festival) for each show city and return to Harvest Festival with fees. BRING TO THE SHOW: • NO OPEN FLAME ALLOWED. • This exhibitor kit for reference and directions. • Your sellers permits and display them at the show. • Plan your festival attire; be sure to comply with Harvest Festival dress code (see page 26). • Dolly or hand truck – they are not available at the halls. • Are you exhibiting in November or December? Remember to highlight your booth and attire with holiday décor and lighting. • Booth or table covers – bring tarp or drape to close off your booth at night. • PLEASE NOTE – EARLY TEAR DOWN OF BOOTHS IS NOT ALLOWED – IT IS DISRESPECTFUL TO CUSTOMERS AND FELLOW EXHIBITORS • Make your hotel, air or RV park reservations. Harvest Festival obtains discounted rates at local hotels for your use. Note cutoff dates on the show specific pages in this kit or visit www.harvestfestival.com. • Order pipe and drape, sidewalls and additional electrical as needed. 500 watts included with each 10’ space. IFC Table of Contents Show Checklist ...................................................................................... Inside Front Cover Important Show Information.............................................................................................. 2 Booth Setup and Requirements .......................................................................................... 3 Show Information and Floorplans Las Vegas ............................................................................................................ 4-5 Pleasanton ........................................................................................................... 6-7 Ventura ................................................................................................................ 8-9 Ontario ............................................................................................................ 10-11 Del Mar ........................................................................................................... 12-13 San Mateo ....................................................................................................... 14-15 Sacramento...................................................................................................... 16-17 San Jose........................................................................................................... 18-19 Pomona ........................................................................................................... 20-21 Booth Display ............................................................................................................. 22-23 Lighting Resources........................................................................................................... 24 Credit Card Services......................................................................................................... 24 Marketing and Promotions ............................................................................................... 25 Festival Attire, Advisory Committee................................................................................ 26 Freight, Shipping, Major Inc. .......................................................................................... 27 2015 Hotel Rates ............................................................................................................. 28 Important Reminders .............................................................................. Inside Back Cover 2015 Harvest Festival® Original Art & Craft Show Western Exhibitors, Inc. 2181 Greenwich Street San Francisco, CA 94123 (415) 447-3205 fax: (415) 346-4965 [email protected] www.harvestfestival.com Sales Manager: Lori Walker 415.447.3217 Exhibit Sales: Tony Glenn 415.447.3214 Accounting: Beverly Hansen 415.447.3239 Operations: Pat Studdert 415.447.3225 IT/Web: Gayle Shearman 415.447.3224 Show Manager: Nancy Glenn 415.447.3235 Thank you for joining us for the 43rd annual fall tour. We are proud to produce unique and vibrant festivals that attract and encourage enthusiastic buyers who come to meet dedicated American crafters. We set the stage and produce the event–you–the artisans are the players! 1 Important Show Information On-Site Show Office Cell Number Loading & Unloading Any last minute Problems/Questions should be directed to the on-site show office (which is open the Wednesday before each show thru the Sunday night of each show). That number is: (415) 830-2964 Normal set-up time is 8am-7pm Thursday (any exceptions are listed on show specific pages). No early or Friday set-ups are permitted. Load-in closes promptly at 7:00pm. Call the Show Office, (415) 830-2964 to notify if late arrival. If you do not arrive by 6 pm of setup day, your booth space is subject to cancellation without a refund. Please refer to your contract. Prior to Show Review your invoice. Your invoice will include booth location, booth size, indoor or outdoor location and cost. If your invoice shows that you have an outdoor booth (Pleasanton, Del Mar & Ventura only), bring your outdoor set-up, E-Z up or canopy. *Outdoor canopies MUST be securely anchored to the ground. Remember, you must have sidewalls and lighting. Please note that inclement weather will not be a reason for us to move outdoor exhibitors inside the building(s). Bring a dolly, handcart and ladder. The halls do not provide these for exhibitor use. You will not be able to bring your vehicle into the hall to unload. Loading/unloading procedures differ in each city due to hall access regulations. For Move-In 1. Unload booth and merchandise quickly. 2. Remove your vehicle immediately to allow others to have hall access. 3. Return to construct booth and arrange stock. As you set up, please be courteous to your neighbors and keep the aisles clear. Show Check In ● Prior to setting up, go to the Show Office. ● Verify your booth placement. ● Get a Welcome Letter for show details. ● Pick up your ID badges. For security reasons, we require that all badges have names on them and are worn during set-up, tear-down and on each show day. For Move-Out Tear-down begins after closing time Sunday. There are no early tear downs! Be considerate of our paying customers and fellow artists by observing this rule. Packing materials, carts, handtrucks, etc. are not allowed onto the show floor until customers have left the hall. Exhibitors who leave early may not be invited to future shows. Remember, your last sale may be your best sale! 1. Pack your merchandise. 2. Tear down your booth. 3. Check with Harvest show team to see if a loading pass is required. 4. Retrieve your vehicle, load your booth & stock quickly. Move-out must be completed by midnight Sunday. Exhibitor Badge Policy At every show, each exhibiting company will get a maximum of 4 badges at check-in. A $4.00 charge will be collected for additional or lost badges. Badges are to be used only by exhibitors & their booth personnel. Insurance Show Management, Contractors, Subcontractors and/or the facility assumes no responsibility, under any circumstances, for any merchandise or displays lost, stolen or damaged. • You must carry your own insurance to protect your property. A policy of insurance shall provide coverage of at least $1,000,000 for each separate occurrence and naming Western Exhibitors as additional insured. NOTE: San Jose has limited dock space. Please be patient! You can help others by loading/unloading your vehicle and removing it from the loading/unloading area quickly. Insurance Companies ACT Insurance Program 888-568-0548 www.actinspro.com [email protected] RLI Home Business Insurance 1-866-741-6560 www.insuremyhomebiz.com 2 Booth SetUp and Requirements Each 10 x 10 Booth Includes: Not Acceptable • 8’ high back wall drape in neutral tone • 500 Watts of electricity • Booth number sign - PLEASE USE - It makes it easier for attendees and the show decorator to find you. • Show Directory listing with your company name and booth number (application must be received by one month prior to actual show date) • Discounted group rates at nearby hotels. It helps us maintain good rates if our exhibitors utilize these hotels. • Fully enclosed roofs are not allowed due to Fire Marshal regulations. • Large commercial white vinyl signs. These are not appropriate for indoor shows. Signage for indoor shows should be smaller and have a softer decorative look like wood, fabric, felt, foam core or sailcloth. • Spreading your product and display into the aisles. NO displays shall extend into aisles. AISLES MUST REMAIN EMPTY OF MERCHANDISE. • Exits and aisles must be kept clear of all displays and equipment. Entrance and exit doors shall remain unobstructed at all times. Fire extinguishers and fire hose cabinets shall remain visible and accessible at all times. • Exposed metal of KD Canopies. Cover or wrap the metal with fabric or decorative material. E-Z ups or canopies are allowed for outdoor set-ups in Pleasanton, Del Mar and Ventura. You must have sidewalls. • Hand drawn signs (unless it is calligraphy). • Special sales and discounts. Hand-drawn sale signs are not allowed. If you reduce the price of an item during the show, replace the price tag! You Are Required to Provide: Sidewalls or Drapes: Must be a minimum of 7’ high and a maximum of 8’ high. Must be flame proofed fabric or opaque walls. If you use lattice, or Grids, you must use fabric to cover the back. All materials must be flame resistant. Side drapes are included with 10’ x 6’ or Rising Star booths. Lights: We dim the overhead lights in most shows. Be prepared with sufficient lighting to display your booth and product under dimly lit conditions. Lighting is MANDATORY for all booths. • Extension cords must be heavy duty, 3-prong/grounded cords. Flat cords are recommended. Power strips with six outlets are required. (In Las Vegas, use one extension cord from main floor power to lights). ALL LIGHTS MUST BE TURNED OFF AT THE END OF THE DAY. Stationary Carts Carts can be no larger than 4’ wide x 4’ long x 6’ tall and must have lighting that complies with Fire Marshal code. This can be self-contained or ordered thru the electrical provider. (see pictures on page 22 & 23.) A table does NOT constitute a cart. No additional props or displays may be placed outside of your cart space. Cart spaces will be marked on the floor and vendors are required to stay within the marked space. See page 22-24 for more information on booth display. Suggestions • Use your company signs in your booth. The signs must not exceed the 8’ side and back wall heights and cannot be hand written. • Use a tarp or bed sheet to cover the front of your booth at night when you leave for additional security. • Use a trailer hitch lock to prevent parking lot theft. • Have a flexible set-up. Your booth structure must be flexible to allow for a 4-6” deviation from the width of the assigned space to allow for pillars and unforeseen floor plan irregularities. Food Vendors Floor Covering: You must have the following: 1. Washable floor covering 2. Handwashing station 3. If using utensils - you must have a three compartment utensil washing sink with bleach 4. Covers for open food samples 5. Waste basket • Use rugs, carpet, linoleum or other material to cover floor of booth. All food vendors must submit permit applications for each show and city in which you participate. All forms are available on the www.harvestfestival.com website. Forms must be submitted WITH FULL PAYMENT. Please review each individual county requirements for food handling, waste and cleaning. The health departments have the authority to close your booth if minimum requirements are not met. Note: These are minimum requirements, each county may have additional requirements. Please review the individual city permit applications for more information. The Harvest Festival will collect payments and submit the permit applications for all food vendors to the appropriate health departments. 3 Las Vegas Information SEPTEMBER 11-13, 2015 Cashman Center 850 Las Vegas Blvd. North Las Vegas, NV 89101 702-386-7100, Fax: 702-386-7126 SHOW OFFICE CELL PHONE 415-830-2964 - operates Wed-Sun of show SHOW DAY HOURS Friday: 10am to 6pm Saturday: 10am to 6pm Sunday: 10am to 5pm DIRECTIONS From Henderson: Take U.S. 95 North, Exit on Las Vegas Blvd., Turn Right on Las Vegas Blvd., Travel 1/4 mile, Turn right into Cashman Center. FIRE MARSHAL 702-229-0366 EXHIBITOR MOVE-IN Thursday, September 10 7:00am-7:00pm From Summerlin: Take U.S. 95 South, Exit on Las Vegas Blvd., Turn Left on Las Vegas Blvd., Travel 1/4 mile, Turn right into Cashman Center. EXHIBITOR MOVE-OUT Sunday, September 13 5:15pm-Midnight From North Las Vegas: Take I-15 South to U.S. 95 South, Exit on Las Vegas Blvd., Turn Left on Las Vegas Blvd., Travel 1/4 mile, Turn right into Cashman Center or Take 1-15 South to Washington Avenue Exit, turn left on Washington, Travel 3/4 mile, Turn right into Cashman Center. SHOW DECORATOR Lights West, Inc 209-333-0996, Fax: 209-333-2312 Deadline: September 1, 2015 ELECTRICAL Edlen Electrical [email protected] 702-385-6911, Fax: 702-385-1810 Deadline: August 28, 2015 PARKING Exhibitor parking is in Lot D behind Cashman. SHOW HOTEL Golden Nuggett 129 E. Fremont St. Las Vegas, NV 89101 www.goldennugget.com Reservations: 800-634-3454 Exhibitor Rate: Tue-Thurs & Sun: $44.00, Fri & Sat; $94.00 (Carson Tower) + $5.00 per day downtown fee Code: Harvest Festival Cutoff Date: August 10, 2015 Free Valet & Self Parking $12.00 three day passes will be sold on Thursday (move-in) only. Allows in/out privileges. If three day pass is not purchased– regular $4.00 per day rate applies BUT no in/out privileges. Exhibitors, please do not park in lots A or B – these are reserved for your customers. RV Parking Sam’s Town 5111 Boulder Hwy. 702-456-7777 or 800-634-6371 TAX RATE: 8.1% Clark County Sales tax will be collected Sunday afternoon prior to move-out. Please bring a check to make payment. Credit Cards are not accepted. Payment will be forwarded to State of Nevada for all exhibitors. 4 5 SA1 SA2 SC1 SC2 SC3 SC4 SC5 SC6 SC7 SC8 SC9 SC10 907 807 904 805 906 SP5 SP4 SP3 SP2 SP1 1004 905 1008 908 910 813 911 809 914 815 1012 915 1010 909 918 819 919 825 821 920 1018 921 1020 923 924 926 827 1024 927 1022 925 928 829 1028 929 804 806 808 812 800 814 818 820 822 824 826 828 705 707 709 711 713 601 704 708 605 607 609 712 611 714 613 716 615 718 619 719 715 720 621 602 523 610 509 511 SC12 604 505 606 507 608 513 614 515 618 519 622 624 722 623 626 726 627 525 425 419 407 500 400 504 405 506 508 411 510 413 514 415 518 520 522 423 526 530 431 528 429 630 531 628 724 625 728 629 721 723 725 727 729 433 532 632 534 311 209 304 205 306 207 308 310 211 127 121 206 107 109 210 111 212 113 214 115 218 119 222 224 123 226 228 230 131 SC13 233 232 133 303 301 300 203 201 200 404 305 406 307 410 412 314 215 414 313 221 318 219 320 322 324 225 326 229 330 231 418 319 420 422 321 424 323 327 426 331 432 110 112 114 116 118 124 128 130 Las Vegas Floor Plan Pleasanton Show Information DIRECTIONS From 680 (North or South) Take Bernal Ave. Exit East (right) on Bernal, then left onto Valley Ave. SEPTEMBER 18-20, 2015 Alameda County Fairgrounds Young Calif. & Exhibition Hall (Bldg. A+B) 4501 Pleasanton Ave. Pleasanton, CA 94566 925-426-7600, Fax: 925-426-7599 www.alamedacountyfair.com Exhibitors will enter through the Gate 12 entrance. You may unload next to the buildings - please do not block the rollup doors. Do not drive onto the grass or patio. Only small light loads can enter thru glass doors. SHOW DAY HOURS Friday: 10am to 6pm Saturday: 10am to 6pm Sunday: 10am to 5pm PARKING Once you are unloaded, park trailers/autos in the lot located behind the Young California Bldg. (Bldg. A) indicated on the map on the opposite page. EXHIBITOR MOVE-IN Thursday, September 17 8:00am-7:00pm EXHIBITOR MOVE-OUT Sunday, September 20 5:15pm-Midnight Discounted multi-day parking passes will be sold in front of the show office in the Young Calf. Bldg. on Thursday only for $18.00. Nonpass rate is $8.00 per day. SHOW DECORATOR Lights West, Inc 209-333-0996, Fax: 209-333-2312 Deadline: September 8, 2015 ALL VEHICLES MUST BE OFF GROUNDS BY 9:00AM - we cannot open the show until all vehicles are off the grounds. ELECTRICAL Alameda County Fairgrounds 925- 426-7600, Fax: 925 426-5141 Deadline: September 10, 2015 RV PARK: The Fair Park RV www.thefairparkrv.com 925-426-7600 ext 0, call for rates (New Laundry & Restroom) SHOW HOTELS Double Tree by Hilton 7050 Johnson Dr Pleasanton, CA 94588 www.hilton.com Reservations: 800-Hiltons or 925-463-8000 Exhibitor Rate: $84 Single or Double. Free Parking. Code: Harvest Festival Cut-off Date: August 25, 2015 SELLERS PERMIT: CA Resident:800-400-7115 Non Resident: 916-227-6600 www.boe.ca.gov The Show Office is located in the Young California Building (Bldg A). TAX RATE: 9.50% Alameda County SHOW OFFICE CELL PHONE 415-830-2964 - operates Wed-Sun of show FIRE MARSHAL 925-454-2330 6 HF1 HF2 1001 1003 1005 1007 HF3 1012 1009 1002 1004 1006 7 701 600 SC1 501 402 401 1015 10171019 1021 304 SC5 510 511 608 708 710 712 705 707 709 711 604 606 605 607 609 611 504 506 505 507 418 420 616 620 619 621 520 714 715 717 719 721 614 615 514 516 720 1023 428 528 530 532 630 730 725 727 729 731 733 624 324 442 736 737 636 SC2 747 646 SC3 547 452 451 SP1 744 SP5 741 743 640 642 542 637 639 641 536 538 537 539 541 436 438 435 437 439 441 443 445 447 1016 229 222 224 226 221 223 319 321 323 325 327 329 316 318 320 322 315 625 627 629 631 633 524 215 217 214 216 218 220 213 430 432 431 433 SP3 114 116 118 120 122 124 126 128 113 115 117 119 121 525 527 529 531 533 424 SC4 311 210 1014 308 310 305 307 309 SC9 110 111 209 211 204 206 208 205 207 104 106 108 SC8 107 109 515 517 519 521 414 407 409 411 413 415 417 419 1013 404 406 408 410 702 704 403 1011 1010 SA2 SA3 SC6 SC7 102 SP4 SP2 SA1 Pleasanton Floor Plan Ventura Show Information DIRECTIONS: OCTOBER 2-4, 2015 Ventura County Fairgrounds 10 W. Harbor Blvd. Ventura, CA 93001 805-648-3376, Fax: 805-648-1012 www.venturacountyfair.org South on Ventura Freeway (134) Take Ventura Ave off ramp Take a right on Thompson Take a right on Figueroa to Fairgrounds Enter through Gate 1, continue to behind the Derby Club. Pull up to Commercial/Youth Building and unload. SHOW DAY HOURS Friday: 10am to 6pm Saturday: 10am to 6pm Sunday: 10am to 5pm EXHIBITOR MOVE-IN Thursday, October 1 8:00am-7:00pm North on Ventura Freeway (134) Take California St. off ramp Go left on California Take right on Harbor Left on Figueroa to Fairgrounds EXHIBITOR MOVE-OUT Sunday, October 4 5:15pm-Midnight If in the San Nicolas Hall: make a right behind the Derby Club, make a left on “Main St” (the building will be straight ahead and to the right) SHOW DECORATOR Lights West, Inc 209-333-0996, Fax: 209-333-2312 Deadline: September 22, 2015 RV PARK: Ventura County Fairgrounds 805-256-5051 or 805-218-0502 10 W. Harbor Blvd., Ventura Rate for RV Camping is $25.00 per day no hookup. $35.00 with water/electricity ELECTRICAL Ventura County Fairgrounds 805-648-3376, Fax: 805-648-1012 Deadline: September 22, 2015 PARKING No charge with Exhibitor badge SELLERS PERMIT CA Resident: 800-400-7115 Non Resident: 916-227-6600 www.boe.ca.gov SHOW HOTEL Comfort Inn Ventura Beach 2094 E. Harbor Blvd. Ventura, CA 93001 Reservations: 805-653-5000 Exhibitor Rate: $95 except Fri. & Sat. rate is $139.00. Free parking, Free Internet, Free Denny’s Breakfast. Group Code: Harvest Festival Cut-off Date: August 29, 2015 The Show Office is located in the Pro-Arts Building across from the Home Arts Building. There is no air conditioning in the halls. Please bring and use your fans before it gets too hot. TAX RATE: 7.50% Ventura County SHOW OFFICE CELL PHONE 415-830-2964 - operates Wed-Sun of show FIRE MARSHAL: 805-343-6283 8 SA1 1100 1102 105 107 111 109 113 117 121 123 127 205 207 1104 9 1106 1108 1110 204 206 210 209 212 213 SC4 SC2 SC3 104 106 110 211 217 114 112 218 221 118 224 220 223 227 329 120 124 229 305 307 309 311 315 313 317 321 325 327 SP2 SP1 1114 1116 302 304 306 308 310 314 316 318 320 322 404 406 408 410 414 901 903 SC5 SP6 1005 1007 911 1011 904 906 908 910 905 SP5 1002 1004 1006 1008 SC7 HF1 915 917 919 921 1012 1021 918 920 1014 1016 1018 1015 1017 914 605 607 609 611 615 SP3 502 601 602 504 506 508 510 619 621 625 629 1024 1025 1031 930 1028 1030 1029 928 927 929 1103 1105 1107 924 923 SP4 505 507 509 511 513 515 516 418 520 518 521 525 522 420 424 HF2 SC6 402 405 407 409 411 421 423 425 427 527 529 705 707 709 711 713 715 717 719 721 723 725 1036 1035 932 931 SC1 604 606 610 612 616 614 620 622 626 729 805 807 809 813 811 817 823 701 702 801 704 706 708 710 712 714 718 720 722 724 804 806 808 816 810 820 824 826 828 Ventura Floor Plan Ontario Show Information OCTOBER 9-11, 2015 Ontario Convention Center 2000 E. Convention Center Way Ontario, CA 91764 909-937-3000 Fax: 909-937-3080 http://www.ontariocc.org www.ontariocc.org DIRECTIONS San Diego Area Merge onto I-15 N Exit 109 to merge onto I-10 W towards Los Angeles. Take exit 55A to merge onto E Holt Blvd Destination will be on the Right. Additional Parking on Convention Center Way SHOW DAY HOURS Friday: 10am to 6pm Saturday: 10am to 6pm Sunday: 10am to 5pm Los Angeles Area: Merge onto US-101 S Via the ramp on the left to Interstate 10 Fwy E Interstate 5 Fwy S Slight left onto San Bernardino Fwy 10 E. Take exit 54 for Vineyard Ave Turn right onto N Vineyard Ave Left on Holt Blvd Destination on the left Additional Parking on Convention Center Way EXHIBITOR MOVE-IN Thursday, October 8, 2015 8:00am-7:00pm EXHIBITOR MOVE-OUT Sunday, October 11, 2015 5:15pm to Midnight San Bernardino Area: Merge onto the ramp to I-215 S Take exit 40 to merge onto I-10 W Towards Los Angeles Take exit 55A to E. Holt Blvd SHOW DECORATOR Lights West, Inc. 209-333-0996, Fax: 209-333-2312 Deadline: September 29, 2015 ELECTRICAL Ontario Convention Center Phone/Fax: 909-937-3068/909-937-3850 Email: [email protected] Deadline: September 14, 2015 PARKING No charge on move-in day (Thursday) $27.00 three day pass with in/out privileges available for purchase on move-in day ONLY. RV PARKS There is no overnight RV Parking at the OCC. Please go online to research the nearest RV park accommodations. SHOW HOTEL DoubleTree by Hilton 222 N. Vineyard Ave Ontario, CA 91764 Next to Conv. Center Reservations: 909-418-4873 Rate: $92 – Free WIFI, Free car and trailer Parking next to Conv. Ctr. Code: HRV Deadline: September 22, 2015 SELLERS PERMIT You must have a valid and current sellers permit to exhibit. CA resident: 800-400-7115 Non CA resident: 916-227-6600 www.boe.ca.gov TAX RATE 8% San Bernardino County SHOW OFFICE CELL PHONE 415-830-2964 (during show days and hours only) FIRE MARSHALL 909 395-2562 10 11 SC1 SC2 SC3 SC4 SC5 SC6 SC7 SC8 SC9 SC10 SC11 SC12 SA2 SA1 HF1 700 702 704 706 712 714 716 718 720 724 726 730 601 603 605 607 609 613 615 617 619 621 625 627 629 631 600 602 604 606 608 612 614 616 618 620 624 626 628 630 632 501 503 505 507 509 513 515 517 519 521 525 527 529 531 533 535 634 SP5 635 SP4 633 537 636 SP6 637 500 502 504 506 508 512 514 516 518 520 524 526 528 530 401 405 407 409 413 415 417 419 421 425 429 431 433 435 534 532 437 536 400 402 404 406 408 412 414 416 424 426 428 430 301 303 305 307 309 313 315 317 325 327 329 331 333 335 434 432 337 436 300 302 304 306 308 312 314 316 318 320 324 326 328 330 201 203 205 213 215 217 219 221 225 227 231 233 235 334 332 237 336 200 202 204 206 208 212 214 216 218 220 224 226 228 230 101 103 105 109 113 115 117 119 121 125 127 129 131 133 135 234 232 137 236 100 110 112 114 116 120 122 126 128 SP1 SP2 SP3 Ontario Floor Plan Del Mar Show Information DIRECTIONS: From Los Angeles/Orange County: Take I-5 South to Via de la Valle exit Exhibitors go west on Via de la Valle to Solona Gate OCTOBER 23-25, 2015 Del Mar Fairgrounds Bing Crosby & O’Brien Halls 2260 Jimmy Durante Blvd. Del Mar, CA 92014 (858) 755-1161Fax: (858) 792-4287 www.sdfair.com From San Diego Take I-5 North to Via de la Valle exit Exhibitors go west on Via de la Valle to Solona Gate Enter Solona Gate Follow the road and pull up to Bing Crosby Hall or O’Brien Hall and unload. SHOW DAY HOURS Friday: 10am to 6pm Saturday: 10am to 6pm Sunday: 10am to 5pm EXHIBITOR MOVE-IN Thursday, October 22 8:00am-7:00pm *No charge for parking on move-in day (Thursday) RV PARK: Del Mar County Fairgrounds 858-755-1161 x 2894 2260 Jimmy Durante Blvd. RV’s with reservations may park behind the Exhibition Hall for $32.00 per day. EXHIBITOR MOVE-OUT Sunday, October 25 5:15pm-Midnight SHOW DECORATOR Lights West, Inc 209-333-0996, Fax: 209-333-2312 Deadline: October 13, 2015 PARKING Exhibitor Parking is located at the end of the Exhibition Hall (next to Bing Crosby). Trailer parking is available behind the Exhibition Hall across from the RV Parking. $10.00 for 3 day pass and includes in/out privileges. ELECTRICAL Edlen Electrical [email protected] 619-696-6625, Fax: 619-696-7762 Deadline: October 9, 2015 SELLERS PERMIT CA Resident: 800-400-7115 Non Resident: 916-227-6600 www.boe.ca.gov SHOW HOTEL Holiday Inn Express 621 S. Hwy. 1 Solano Beach, CA 92075 Reservations: 858-350-0111 Exhibitor Rate: $110.00 sgl/dbl Free breakfast, parking and internet Group Code: Harvest Festival Cut-off Date: September 19, 2015 The Show Office is located in the Bing Crosby Building. No Air Conditioning in halls. TAX RATE: 8% San Diego County SHOW OFFICE CELL PHONE 415-830-2964 - operates Wed-Sun of show FIRE MARSHAL: 909-301-8934 12 13 SP6 SP7 SP8 1458 1359 SP5 1146 1136 1249 1247 1245 1243 SC9 SC10 SC8 SC7 1236 1448 1446 1444 1442 1440 1438 1436 1349 1347 1345 1343 1341 1339 1337 1348 1346 1344 1342 1240 1145 1143 1141 1139 1137 1142 1248 1246 1244 1242 1149 1148 1455 1453 1451 1449 1447 1445 1443 1441 1439 1437 1456 1454 1452 1357 1355 1353 1352 1257 1255 1253 SC11 1358 1356 1354 SA1 SC12 1259 1157 1155 1153 1256 1254 1252 1159 1154 1258 1264 1165 1160 1220 1123 1218 1119 1122 1120 1118 1321 1319 1431 14291427 1425 1423 1116 1211 1204 1311 1309 1307 1305 1306 1304 1207 1205 1208 1414 1412 1410 1408 1406 1404 1315 1314 1312 1310 1215 1213 1214 1212 1210 1111 1109 1107 1105 1112 1110 1108 1106 1421 1419 1417 1415 1413 1411 1409 1407 1405 1430 1428 1426 1424 1422 1420 1418 1323 1326 1324 1322 1320 1318 1227 1225 1223 1221 1219 1226 1224 1127 1331 1327 1325 1330 1231 1230 1129 1130 1128 1126 1100 SP4 SC4 SC5 1003 1007 1009 1011 1013 805 904 807 905 1001 1000 900 1004 1006 908 809 910 909 1010 911 SC2 804 808 810 717 SP3 SP2 802 700 705 707 709 711 812 713 815 814 715 912 813 SC3 1012 913 10151016 1014 915 609 611 600 704 605 706 607 708 712 613 615 614 515 507 509 504 NEWS 406 307 305 404 408 410 311 1515 1520 1517 214 205 SP1 216 115 204 206 208 105 107 109 212 113 1521 1523 1522 300 201 200 304 308 207 310 211 312 213 SC1 1519 401 400 303 301 405 407 508 409 510 411 412 313 514 417 415 414 315 512 413 501 500 604 505 606 608 612 513 1525 108 110 112 Del Mar Floor Plan San Mateo Show Information DIRECTIONS: From 101 Northbound or Southbound: Take the Hwy 92 W Exit Merge onto CA-92 W Take the exit toward Delaware St Keep Right at fork Turn Right onto Delaware St. Then left on Saratoga. Turn right at Main Gate entrance and proceed through the parking lot to the Expo Hall - (on the left) park in the East lot. NOVEMBER 13-15, 2015 San Mateo County Event Center - Expo Hall 1346 Saratoga Dr. San Mateo, CA 94403 (650) 574-3247 or (800) 338-EXPO Fax: (650) 574-3985 www.sanmateoexpo.org SHOW DAY HOURS Friday: 10am to 6pm Saturday: 10am to 6pm Sunday: 10am to 5pm On show days, please do not park in the area nearest the show entry. We would like to save this parking for our customers. EXHIBITOR MOVE-IN Thursday, November 12 8:00am-7:00pm *No charge for parking on move-in day. (Thursday). EXHIBITOR MOVE-OUT Sunday, November 15 5:15pm-Midnight PARKING Parking passes for show days will be sold ($8 per day-3 day pass=$24.00) during Thursday’s move-in only. Rates go up to $10 per day if NOT bought on Thursday. SHOW DECORATOR Lights West, Inc 209-333-0996, Fax: 209-333-2312 Deadline: November 3, 2015 RV PARK At the Event Center ($35 per night) (650) 574-3247 or (800) 338-EXPO ELECTRICAL Lights West, Inc 209-333-0996, Fax: 209-333-2312 Deadline: November 3, 2015 SELLERS PERMIT CA Resident:800-400-7115 Non Resident: 916-227-6600 www.boe.ca.gov SHOW HOTEL No show hotel. Refer to Hotels.com or other sites. FIRE MARSHAL 650-522-7940 TAX RATE: 9.25% San Mateo County SHOW OFFICE CELL PHONE: 415-830-2964 - operates Wed-Sun of show 14 SA2 SA1 SC7 SC6 SC5 SC4 137 135 136 134 15 HF1 535 635 HF2 737 735 740 738 736 734 641 637 640 638 636 634 541 537 542 538 536 534 HF3 744 649 645 648 545 548 544 441 439 437 435 447 336 335 334 440 438 436 434 341 340 338 241 239 237 235 240 238 236 234 141 140 448 349 345 348 344 249 245 248 244 149 145 SP10 144 124 120 324 322 320 424 420 SP9 SP8 SP7 620 SP6 SP5 724 720 625 623 621 730 728 726 631 629 630 628 626 624 531 529 527 525 523 521 530 528 526 524 522 520 431 429 427 425 423 421 426 327 325 323 321 330 326 231 229 227 225 223 221 230 228 226 224 222 220 131 129 127 125 123 121 130 128 126 212 210 206 204 404 515 511 509 505 504 SP4 715 713 711 709 707 705 716 714 712 710 708 706 704 617 615 613 611 609 607 605 616 614 612 610 608 606 604 517 516 514 512 510 417 415 413 411 409 407 405 408 313 311 307 305 416 414 412 410 317 315 316 314 312 310 308 306 304 SC2 111 109 107 105 SC3 213 211 209 207 205 115 216 214 117 116 114 112 110 SP3 HF4 SP1 SP11 1000 San Mateo Floor Plan Sacramento Show Information DIRECTIONS: NOVEMBER 20-22, 2015 Cal Expo-Pavilion Building 1600 Exposition Blvd. Sacramento, CA 95815 916-263-3000 or 877-CAL-EXPO Fax: 916-263-3163 www.calexpo.com From the Bay Area Take Highway 80 (East) to Capitol City Freeway (Business 80) (North). Exit Exposition Blvd to Ethan Way /Gate 12. From Stockton Take Highway 5 (North) to Highway 50 (East) or Highway 99 (North). Travel Capitol City Freeway (Business 80) (North). Exit Exposition Blvd. to Ethan Way/ Gate 12. SHOW DAY HOURS Friday: 10am to 6pm Saturday: 10am to 6pm Sunday: 10am to 5pm EXHIBITOR MOVE-OUT Sunday, November 22 5:15pm - Midnight From Tahoe Area Northshore, take Highway 80 (West) to Capitol City Freeway (Business 80) (South). Exit Exposition Blvd. Southshore, take Highway 50 (West) to Capitol City Freeway (Business 80) (South). Exit Exposition Blvd to Ethan Way/Gate 12. SHOW DECORATOR Lights West, Inc. 209-333-0996 Fax: 209-333-2313 Deadline: November 10, 2015 From Placerville Take Highway 50 (West) to Howe Ave. (North). Turn left on Hurley Way . Turn right at Ethan Way , then left on Exposition Blvd to Ethan Way/Gate 12. ELECTRICAL: Lights West, Inc. (see above) Deadline: November 10, 2015 From Redding Take Highway 80 (South) to Highway 50 (East). Travel Capitol City Freeway (Business 80) (North). Exit Exposition Blvd to Ethan Way/Gate 12. EXHIBITOR MOVE-IN Thursday, November 19 8:00am-7:00pm SHOW HOTEL: Hilton Sacramento Arden West 2200 Harvard St., Sacramento, CA 95815 Reservations: 800-344-4321 www.hilton.com Exhibitor Rate: $75 sgl/dbl - $4 Parking per day 15% Food Coupon Group Code: Harvest Festival Cutoff Date: October 30, 2015 TAX RATE: 8.50% Sacramento County PARKING: Passes for exhibitor parking will be sold Thursday during move-in only. $5.00 per day. CAL EXPO RV PARK (inside fairgrounds) Rates begin at $35 per night. For additional information or reservations, please call 916-263-3187 or toll free 877 CALEXPO (225 3976). SELLERS PERMIT: CA Resident:800-400-7115 Non Resident: 916-227-6600 www.boe.ca.gov SHOW OFFICE CELL PHONE: 415-830-2964 during show days only FIRE MARSHAL: 916-445-8314 16 17 107 109 113 115 200 413 301 300 304 405 204 305 104 205 SC12 310 411 314 415 306 208 311 313 315 316 417 318 419 320 421 324 425 206 307 209 210 212 214 216 317 SC9 326 427 SC10 SC8 336 437 SC11 340 439 342 441 445 444 106 207 108 110 213 112 215 116 217 220 321 224 325 124 225 221 226 327 126 227 118 219 228 329 128 229 119 230 331 132 233 130 231 234 335 232 333 134 235 121 123 125 131 133 135 236 337 237 341 242 343 240 241 345 346 344 239 140 SP4 144 539 639 515 517 410 511 412 414 416 500 1200 603 600 604 705 504 605 709 610 711 612 713 606 611 613 717 614 715 618 719 620 721 827 809 811 813 815 817 819 700 801 704 805 706 710 712 714 716 718 722 823 724 726 727 728 829 831 732 833 736 738 839 837 845 729 745 731 733 735 624 725 628 630 632 634 636 737 638 739 640 741 506 607 508 512 514 615 516 617 518 520 524 625 424 525 420 521 526 627 528 629 527 428 529 530 631 532 633 430 531 534 635 533 536 637 538 540 641 544 643 645 644 434 535 438 537 440 541 545 800 802 804 808 810 812 816 818 822 824 826 1039 934 1033 936 1037 938 940 1032 SC7 SC6 828 929 931 932 834 933 836 935 840 937 945 946 SC1 10341133 1040 1137 1038 1135 1036 SA1 HF1 SC2 SC3 SC4 SC5 SP3 SP2 SP6 SP1 HF2 HF3 Sacramento Floor Plan San Jose Show Information NOVEMBER 27-29, 2015 San Jose McEnery Convention Center 410 Almaden Blvd. San Jose, CA 95110 408-295-9600, Fax: 408-271-0799 DIRECTIONS 101 Southbound to Guadalupe Pkwy/87 Exit Take Park Ave/San Carlos Street exit, turn left Turn Right on Almaden, dock/parking entrance is on the left SHOW DAY HOURS Friday: 9am-6pm (NOTE EARLY START) Saturday: 10am-6pm Sunday: 10am-5pm Southbound 280 Take the Almaden exit, merge onto Grant St. Turn left onto S. Alma den Blvd. Dock entrance is on the left. EXHIBITOR MOVE-IN (TWO DAYS) Line up at So. Hall lot at Balbach and So. Almaden Ave. (Wednesday only) Loading Dock at 410 Almaden Blvd. Wednesday, November 25 - 2pm-7pm Thursday, November 26 - 7am-6pm 101 Northbound to San Jose 101 intersects with 280, take 280 North to Bird Ave exit and turn Right Turn Right on San Carlos Street Turn right on Almaden, dock entrance on left. Traveling North on Almaden Blvd., make a right into the loading area on the backside of the Convention Center. EXHIBITOR MOVE-OUT Sunday, November 29 5:15pm-Midnight Dock Pass will be issued. EXHIBITOR MOVE-IN Open Early Wed 2-7pm, NO Entry before 2pm! Vehicles will no longer be allowed in the Halls. No children allowed in building during move-in or move-out. Move-in also on Thurs 7am-6pm Hall will close Thursday IMMEDIATELY at 6pm for Thanksgiving. SHOW DECORATOR Lights West, Inc 209-333-0996, Fax: 209-333-2312 Deadline: November 17, 2015 ELECTRICAL Edlen Electrical 650-225-0900 Fax: 650-225-0950 [email protected] Deadline: November 11, 2015 SPECIAL MOVE-IN INSTRUCTIONS Harvest Festival has rented the South Hall Parking Lot again this year. Proceed to security check-in for your load in pass (Wednesday only). You must have a pass to proceed to the loading dock. Hired labor will be available to assist you on both movein and move-out. You will also need a pass for move-out. Check with the show office onsite for instructions. SHOW HOTEL Hilton Hotel 300 Almaden Blvd., San Jose, CA 95110 408-287-2100, 800-HILTONS www.hilton.com Exhibitor Rate: $85 sgl/dbl - $10.00 self park No Executive level rooms. No over-size parking Group Code: Harvest Festival Cut-off Date: November 3, 2015 RV PARK Maple Leaf RV Park408-776-1818 15200 Monterey Rd., Morgan Hill or Santa Clara County Fairgrounds RV Park 344 Tully Rd., San Jose (408) 494-3100 TAX RATE: 8.75% Santa Clara County FIRE MARSHAL: 408-277-4656 SELLERS PERMIT CA Resident:800-400-7115 Non Resident: 916-227-6600 SHOW OFFICE CELL PHONE: 415-830-2964 - Wed-Sun of show only 18 SP11 HF3 630 728 629 SP6 729 SP5 19 SP4 HF4 SA1 SA2 SA3 610 511 613 SP2 711 611 614 515 710 615 SP3 715 SP1 620 521 718 619 818 612 622 523 719 720 624 525 626 527 531 621 820 623 632 730 631 SP7 731 HF1 724 625 634 732 633 SP8 733 822 721 636 537 734 635 SP9 735 HF2 824 725 640 541 738 639 739 SC3 535 642 543 SC4 SC5 740 641 646 547 HF5 439 441 445 419 339 239 229 301 304 205 404 305 504 405 401 400 306 207 406 307 506 407 310 308 209 408 311 412 313 312 204 105 206 107 210 109 212 113 214 115 414 315 314 211 119 218 318 418 319 220 222 123 224 125 228 129 230 131 232 135 238 139 141 320 219 322 223 324 225 328 330 332 233 334 235 338 340 147 242 143 246 248 149 420 321 422 323 424 325 428 329 430 432 333 434 335 438 341 243 442 343 247 344 245 346 444 345 446 347 448 349 309 409 508 411 512 413 514 415 518 520 522 423 524 425 SC2 SC1 538 540 542 544 546 648 549 838 741 744 645 548 449 650 551 644 545 745 748 649 742 643 842 844 747 848 749 743 SC6 SC7 SC8 104 106 108 110 112 114 118 120 124 128 130 134 142 144 146 148 San Jose Floor Plan Pomona Show Information DIRECTIONS: Santa Clarita/San Fernando Valley South on Fwy (5) to (134). East to Foothill Fwy (210) exit at Foothill Blvd. Turn right on Wheeler Ave., go south to Arrow Hwy. and turn left. Enter at Gate 17. DECEMBER 4-6, 2015 Fairplex, Bldg. 4 1101 W. McKinley Ave Pomona, CA 91768 909-623-3111, Fax: 909-623-9599 www.fairplex.com SHOW DAY HOURS Friday: 9am-6pm (NOTE EARLY START) Saturday: 10am-6pm Sunday: 10am-5pm Los Angeles/Beach Cities Going East East on Fwy (10) to Pomona and exit at Fairplex Drive. Turn left on Fairplex Drive and proceed to the Fairplex grounds. Or, exit at White Avenue, turn left to fairgrounds. Enter at Gate 17. EXHIBITOR MOVE-IN Thursday, December 3 8:00am-7:00pm Victorville and High Desert South on I-15 to the (210). Go west, exit at Fruit St. Turn left on Fruit St. and go south. Fruit turns into White Ave. Enter at Gate 17. EXHIBITOR MOVE-OUT Sunday, December 6 5:15pm - Midnight San Bernadino/Riverside/Orange County West on Fwy (10) to Pomona. Exit at Garey Avenue. Turn left and go under freeway to McKinley Ave. and turn right. Continue on McKinley to Fairplex and proceed as above. Enter at Gate 17. SHOW DECORATOR Lights West - 209-333-0996 Fax: 209-333-2313 Deadline: November 24, 2015 ELECTRICAL Edlen Electrical 714-985-1480, Fax: 714-985-1481 [email protected] Deadline: November 20, 2015 PARKING Exhibitors may purchase a 3-day pass for $25.00 at the show office on Thursday. Cash only. SHOW HOTEL Sheraton Suites Fairplex 601 West McKinley Avenue Pomona, CA 91768 www.starwoodhotels.com Reservations: 909-622-2220 Exhibitor/Staff Rate: $133.00 sgl/dbl, Free parking Group Code: Harvest Festival Cut-off Date: November 1, 2015 RV PARK: KOA 909-593-8915 Request vendor inside Fairplex parking Weekday rate is $42.90 Weekend rate is $46.75 (Prices subject to change) SELLERS PERMIT: CA Resident:800-400-7115 Non Resident: 916-227-6600 www.boe.ca.gov TAX RATE: 9% Los Angeles County SHOW OFFICE CELL PHONE: 415-830-2964 - Wed-Sun of show FIRE MARSHAL: (909) 620-2216 20 Pomona Floor Plan 500 101 103 105 107 SC2 SC1 102 SC3 SC4 202 SC6 309 118 120 122 215 217 219 221 212 214 216 218 222 211 206 208 303 305 125 108 110 112 114 116 104 203 205 207 209 SC5 109 111 113 311 313 317 126 225 227 224 226 319 321 323 325 127 327 135 137 139 129 131 133 141 128 132 134 136 138 140 142 229 233 235 237 241 243 228 230 232 234 236 238 240 242 329 333 337 339 341 343 345 332 334 336 338 340 344 346 429 431 433 435 437 439 441 335 144 146 148 150 245 247 251 244 248 250 349 351 SC7 304 306 308 310 312 314 316 407 409 411 405 318 320 417 324 326 423 425 427 419 HF4 SP2 328 412 416 418 420 424 426 428 SP 434 165 155 157 159 152 154 156 158 160 162 164 167 181 169 166 168 172 174 176 183 186 193 187 180 182 188 281 283 285 287 289 443 436 436A 438 445 449 440 3 195 190 192 194 196 HF 1 HF2 253 255 257 259 261 263 265 267 264 266 268 252 256 258 353 355 357 359 361 365 367 352 354 356 358 362 364 366 453 455 457 459 461 463 465 271 273 272 467 469 277 274 276 278 280 375 379 381 372 374 376 380 473 475 477 479 481 369 373 368 275 282 286 288 383 385 387 389 382 386 388 483 485 487 489 291 293 290 292 297 296 391 393 395 397 390 392 394 396 491 493 495 497 SC11 SC12 SP5 SP6 SP7 SC10 454 456 460 462 464 466 468 480 482 484 486 488 490 492 494 21 496 442 446 451 SC9 Booth Display Booth Display is a vital part of effective selling. Providing a welcoming booth and compelling display for your product is a potent tool for creating a profitable show experience. An effective use of booth space, good lighting, floor covering, and proper signage, all contribute to a great display and the bottom line. Below are just a few examples of some standard booth and cart displays. Seeing other booth displays are worth a thousand words. The Harvest team encourages new exhibitors to visit other art & craft shows ahead of your participation in Harvest Festivals, so that you can discover what will work best for your product and display theme. Sample Booth Sample Booth Continued on page 23 See inside back cover for important electrical information 22 Booth Display Sample Booths . . . Cart Space 23 Lighting Your Booth & Resources SHIPPING AND FREIGHT FORWARDING TO SHOW SITE Contact Steve Major to reserve space for shipping inventory or booth between show sites on the Harvest circuit. Fees are: $2.90 per cubic foot (height x width x length). For an application or more information contact: Major Inc. Steve Major phone: 559-275-6199 fax: 559-271-5340 email: [email protected] Lighting Your Booth Properly Leads to Better Sales - Illuminate and Sell! Create light that complements your display and showcases your product. A brightly lit space will attract customers. Make your display stand out from the rest. • Use the right bulbs for your merchandising needs. If people cannot see it, they will not buy it. • Most craft artists report a 24% to 100% increase in sales when they add the appropriate lights. For more lighting information, visit: www.displayit.com www.tradeshowlights.com Consider The Following: • Invest in your booth and it will pay off. • Don’t overcrowd your booth. More is not always better. Customers actually see more if there are visual resting spaces between your objects. Make it easy for the customer to enter your space. • Use multi-levels in your display. Levels create interest and attract people to your booth. www.displaystar.com On-site Craft Making Demonstrations are loved by buyers. • Demonstrate the making of your craft. If you are unable to do onsite demos, have photos of your process in the booth or better yet - have a video of the making of your product running continuously. • Wear appropriate attire (see “Festival Requirements” page 26). • Decorate for the seasons. To encourage giftbuying frenzies, decorations should reflect holiday themes. • Harvest Festival sparkles with Holiday decor in Sacramento, San Mateo, San Jose and Pomona. Make your booth glow with Holiday spirit. If you use Holiday lights please prearrange with the electrician for additional electrical wattage. Flame Proofing Resources – Flameproof Certificate is required by Fire Marshall. www.Flamestop.com 1-877-445-8804 www.coldfiredirect.com 1-561-247-4027 FREIGHT DELIVERY TO SHOW SITE If shipping directly to show site, shipment must arrive Wednesday before move-in by Noon. Exhibitor MUST be present to accept delivery and are responsible for transporting shipment to their booth. Forklifts will NOT be available. See page 27 for more information. SECURITY 24 hour security is provided by Harvest Festival during show days. STORAGE We attempt to provide a small amount of storage for you, in some halls this is not possible. Please have a plan for your boxes and back up inventory prior to arrival at the hall. Pets Are Not Allowed in halls. Service animals that are REQUIRED for a disability are the only exception. CREDIT CARD SERVICES Increase your sales by 40%-60% by accepting credit cards. These are mobile units with no phone or electricity needed. Mention Harvest Festival code P200 when setting up your account. Merchant Associates, Inc. www.merchantassociates.us 800-799-0500 24 Maximize Your Sales, VIP Tickets & More Exhibitor Appreciation Programs • Press Releases Send press releases to our public relations agencies - describing new products or products that may be of particular interest or are newsworthy. Agencies are listed below. We want to remind you of the programs available to you and how you can earn booth credits. • Recruit An Artist - Receive a $100 credit on your Harvest Festival account. Harvest Festival strives to offer quality events and grow attendance. We are committed to producing shows that continually offer NEW items to our shoppers. We encourage you to help us reach our objectives by recruiting fellow exhibitors to Harvest Festival. Your personal endorsement is by far the most effective recruitment tool for us. TOGETHER, we will continue to make Harvest Festival the best art & craft shows in the West. HOW DOES THE PROGRAM WORK? It’s easy! Just call us with the name, company, and contact information of the exhibitor you are recruiting. If the artist applies and exhibits with us, you will receive $100 on your account for the following year. Las Vegas: Meehan and Associates (702) 451-0344, [email protected] Pleasanton, San Mateo, Sacramento, San Jose: Larose Group; (650) 548-6700, [email protected] Ontario, Ventura, Pomona: Lisa Carey Public Relations; (818) 889-1085, [email protected] Del Mar: Stephanie Thompson; (619) 840-7353 [email protected] Top Ten Tips to Maximize Sales 1. Greet each customer that comes into your booth. Avoid eating, reading and cell phone usage in your booth. It discourages interaction. 2. Make your customers feel special, like good friends or family. 3. Ask questions that invite a real live response. Start your sentence with “Would you rather…” 4. Educate your customers by offering information about your product, how it’s done, the instruments used and the length of process. 5. Emotions drive buying. A story has more impact than any amount of facts and builds value. 6. An attractive booth, effective lighting, festival attire and demonstrations of your craft will encourage customers to stop at your booth and converse. 7. Make sure your company or product name is clearly visible, have business cards with your contact information within reach and promote your website. 8. Always, always, get your customer’s name, address and e-mail address and put this information in a format that allows you to easily, inexpensively and effectively contact them. 9. Take advantage of marketing tools available from the Harvest Festival, many of which are at no cost to you, such as postcards and the artist gallery. 10. Develop your own marketing plan with e-blasts, social networking sites, participation in charitable events in your home area that put your name front and center, even your own newsletter. Your referrals are appreciated and we look forward to your calls. Lori Walker (415) 447-3217 or [email protected] Tony Glenn (415) 447-3214 or [email protected] • VIP PASSES ARE GOOD FOR TWO YEARS, which doubles their value! Use Harvest Festival VIP passes as a marketing tool for your best customers. Each exhibiting company receives four complimentary VIP passes per show. Additional passes may be purchased for $4.00 in advance or $5.00 onsite. Give VIP passes to gallery owners and media and use in mailings to increase your visibility at the show and beyond. If you purchase more than 50 VIP tickets, we will give you additional free. • Artist Gallery Listing on the Harvest Festival Website (Free) This is such a valuable tool and not enough exhibitors take advantage of it. You can upload your own product shots and a description (once you have created an account). Our buyers use this tool to see who is exhibiting at specific shows. It is free and relatively easy to use and we will help you if you have difficulty. 25 Festival Attire, Advisory Committee HARVEST FESTIVAL EXHIBITOR ADVISORY COMMITTEE FESTIVAL ATTIRE In the old days it was called a “COSTUME”, today we call it “FESTIVAL ATTIRE” and it is still an ESSENTIAL part of the Harvest Festival. We are a thematic show and by wearing appropriate Festival Attire you help create the atmosphere and festival spirit of the show. When choosing your attire, be creative - wear something that stimulates sales and encourages customers to stop and interact with you. The following exhibitors volunteer time to serve as our advisory committee. They have a wealth of Harvest Festival exhibiting experience between them and we encourage you to share your experiences with them. We would sincerely like to thank them for their time both prior to and during the tour. They are invaluable to our progress. Please do not wear the following: Jeans, T-shirts, tank tops, shorts, flip flops or aprons over street clothes. These items are not considered appropriate festival attire. COMMITTEE MEMBERS Janet De Casas De Casa Ceramics John Klems THANKSGIVING DINNER, THURSDAY, NOVEMBER 26, 2015 Join Harvest Festival staff and your fellow exhibitors for our annual traditional Thanksgiving dinner. Enjoy a buffet dinner with all the trimmings (for a minimal charge) and complimentary wines provided by the Harvest Festival–at the Hilton Hotel Crafts by Casey Mel & Kris Kunihiro MK Wares Frank & Marti Menacho Olivas de Oro Olive Company Justin Wilner There will be a hosted reception from 6:30pm to 7:00pm followed by dinner. Look for further details and pricing available in early fall. Danny K. Mitch Milicevich Summerfield Candles END OF YEAR PARTY IN POMONA. Join Harvest Festival staff and fellow exhibitors at this annual party on Saturday evening after show close. Food and beverage courtesy of Harvest Festival. Live Music. Lena Chin-Hash The Coconut Hut Michael Peyton Old Town Baking Co. 26 Freight / Shipping / Major, Inc. WAREHOUSING AND TRANSPORTATION 27 2015 Discount Hotel Rates Las Vegas, Sept 11 - 13 Golden Nugget: 129 E. Fremont St, Las Vegas 89101 www.goldennugget.com/lasvegas/ – Reservations: 800-634-3454 or 702-386-8121 Exhibitor Rate: $44 Wed, Thur, Sun; $94 Fri, Sat Carson Tower, $5 per day Downtown Fee, Free parking Group Code: GSCRAFT – Cut-off Date: August 10, 2015. No resort fee if booked by 8/10/15 (SAVE $22 per day). Pleasanton, Sept 18 - 20 DoubleTree by Hilton: 7050 Johnson Dr, Pleasanton 94588 www.hilton.com – Reservations: 800-445-8667 or 925-463-8000 Exhibitor Rate: $84 Single or Double – Free parking Group Code: Harvest Festival – Cut-off Date: August 25, 2015 Ventura, Oct 2 - 4 Comfort Inn Ventura Beach: 2094 E Harbor Blvd, Ventura 93001 Reservations: 805-653-5000 Exhibitor Rate: $95 except $139 on Fri & Sat - Includes free Denny's breakfast, free internet, free parking Group Code: Harvest Festival – Cut-off Date: August 29, 2015 Ontario, Oct 9 - 11 DoubleTree by Hilton: 222 N. Vineyard Ave, Ontario 91764 (next to Convention Center) www.hilton.com - Reservations: 909-418-4873 Exhibitor Rate: $92 – Free vehicle & trailer parking next to the Convention Center, Free WiFi Group Code: HRV – Cut-off Date: September 22, 2015 Del Mar, Oct 23 - 25 Holiday Inn Express: 621 S Hwy 101, Solana Beach, CA 92075 (1 mi. from show) Reservations: 858-350-0111 Exhibitor Rate: $110 Single / Double – Free Breakfast, Free Parking, Free Internet Group Code: Harvest Festival – Cut-off Date: September 19, 2015 San Mateo, Nov 13 - 15 NO SHOW HOTEL AT THIS TIME - REFER TO PRICELINE.COM OR HOTELS.COM Sacramento, Nov 20 – 22 Hilton Sacramento Arden West: 2200 Harvard St, Sacramento 95815 www.hilton.com – Reservations: 1-800-344-4321 Exhibitor Rate: $75 Single / Double –Parking $4, 15% food coupon Group Code: Harvest Festival – Cut-off Date: October 30, 2015 San Jose, Nov 27 - 29 Hilton Hotel: 300 Almaden Blvd (connects to Convention Ctr), San Jose 95110 www.hilton.com – Reservations: 408-287-2100 or 1-800-HILTONS Exhibitor Rate: $85 Single / Double – No Executive Level Rooms – No oversize parking - $10 Self parking Group Code: Harvest Festival – Cut-off Date: November 3, 2015 Pomona, Dec 4 - 6 Sheraton Suites Fairplex: 601 West McKinley Avenue, Pomona, CA 91768 www.starwoodhotels.com – Reservations: 909-622-2220 or (fax) 909-622-3577 Exhibitor Rate: $133 Single / Double – Free parking Group Code: Harvest Festival – Cut-off Date: November 1, 2015 BOOK YOUR HARVEST HOTEL TODAY - THE MORE EXHIBITORS WHO USE OUR HOTELS – THE BETTER RATES WE CAN OBTAIN FOR YOU! 2016 Harvest Festival Dates – All dates are subject to change. LAS VEGAS • September 9-11 PLEASANTON • September 16-18 VENTURA • September 30-October 2 ONTARIO • October 7-9 DEL MAR • October 21-22 SAN MATEO • November 11-13 28 SACRAMENTO • November 18-20 SAN JOSE • November 25-27 POMONA • December 2-4 Important Reminders ELECTRICAL USAGE – HOW TO AVOID POWER FAILURES . . . Each 10 x 10 booth comes with 500 watts of electrical – overloading electrical outlets can cause power outages – not just for you, but for your neighbor or an entire section of booths. Please be considerate of your fellow exhibitors and our customers - if you require more power than automatically comes with your booth – order additional through the designated service provider. Check right column for a list of power used by common appliances: • One regular light bulb = 60 watts • A microwave or 4 slot toaster = 650-2000 watts • Coffee maker = 900-1200 watts • Blender = 375 watts • Space heater = 600 to 1400 watts depending on size • Crock Pot = 1000-1500 watts • Hand Held Steam iron = 800-1600 watts • Flat Iron = 1000-1800 watts • Fan = 100 watts • Hot plate = 720-2000 watts • Laptop computer = 45 watts • Iron = 1100 watts • Radio = 40-60 watts • Portable Heater = 1500-2000 watts • Vacuum cleaner = 700-1400 watts IMPORTANT NOTICE: Beginning this year, any exhibitor using more power than they have been provided as part of their booth package or ordered additionally themselves will be charged for the overage by the electrical provider –either Edlen, Lights West or the Facility. DO NOT CONNECT (DAISY CHAIN) ONE POWER STRIP TO ANOTHER - THIS CAN OVERLOAD CIRCUITS. DO NOT PUT ROUNDED POWER CORDS UNDER CARPET OR OTHER FLOOR COVERING - FLAT POWER CORDS 14 GAUGE OR LARGER MAY BE PUT UNDER FLOOR COVERINGS. If you have a 10 x 10 booth you automatically are provided with 500 watts – if you use 750 or 1000 etc. you will be charged for that additional amount . DO NOT HANG POWER STRIPS FROM DRAPES OR POLES. ALL 110 VOLT ELECTRICAL EXTENSION CORDS MUST BE 3-WIRE (grounded). FIRE MARSHALLS IN LAS VEGAS AND SAN MATEO ARE PARTICUARLY STRICT ENFORCING THESE RULES. Using more power than allotted causes electrical failures not just for you but for those around you – it conveniences many and is disrespectful to our customers. We ask that you only use the power you have ordered or been provided with. IBC Owned and produced by Western Exhibitors, Inc. 2181 Greenwich Street, San Francisco, CA 94123 (415) 447-3205 • [email protected] www.harvestfestival.com
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