1. business and industrial

What are QR codes and how can they help your business?
Q
uick Response codes (QR codes) and other
Applications for QR Codes
two-dimensional codes have achieved
widespread use this year – and for good
Sharing – There’s no limit to how, or even how
reason. Consumers want immediate access to what’s much, you can share with QR codes. While a video
In a BInd?
relevant and QR codes are being used to make that
or landing page is easily shared, you could go further
Weeven
putmultiple
it all together
possible.
and share an entire eBook and
pieces
If you’re not yet familiar with
of content that share a common link.for you
QR
codes,
they’re
similar
to the
Need
Help
with
Marketing
Collateral?
barcodes
used
by
retailers
to
track
qr code like - QR code Like button to the
If you need some help stocking up with your
inventory
and
price
products
at
the
author’s Facebook page.
marketing pieces this season we can help with your
point
of sale.
The key
design
& prinitng.
Fordifference
a menu of services please go to
between
the
two
is
the amount of under services and Community – Sharing is how you build community,
www.NaplesExecutiveSuites.com
data
they can
or share.
and one of the favorite arenas for doing this is
download
ourhold
marketing
menu of services. We offer
When
you
scan
or
read
a
QR
code
with
Business Cards, Brochures, Postcards, Stationery and Facebook. You can use Likify to create a QR code
• Menus
• Booklets
• Reports
your
iPhone,
that links your mobile device
to a fully
functioning
much
more. Android or other camera-enabled
Smartphone, you can link to digital content on the
• Brochures
LIKE button for your Facebook
page. • Presentations
web; activate a number of
phone functions including
Now
AvAilABle
email, IM and SMS; and connect the mobile
device to Collapsible
This greatly simplifies the process
of merging
yourinto
Turn your
documents
“X-Style”
$
00
a web browser.
other communities with your
Facebook
page
–
it
binders with our GBC and
binding
Banner Stands
Any of these desired+ Tax
functions
are easily achieved is all accomplished in one click.
& Shipping
and Pro Bind machines.
by properly creating your QR code. It’s a simple
We offer black coil binding
2 ft. x 5 ft. (10 square feet)13 oz scrim vinyl
process of entering the appropriate data into the QR
Calls to Action – After building
a community,
and clear
plastic formal
“X-Style”
Collapsible
Banner
code generator, described below,Our
andEconomy
it all takes
just
the
next logical
step is to mobilize
them
to take
presentation folders.
Stands are versatile andaction.
easy to What
setup.are
They
a few minutes.
you trying to accomplish? You
are available
our 13
oz scrim
vinyl offers by simply linking your QR
The ability of QR codes to connect
people with
with either can
alternate
special
outdoor,
banners
and
arrive
in
a
slim
nylon
each other and to multimedia digital content is very
codes to new landing pages, and you can combine
bag. (Graphic
Design is then
additional)
useful for businesses and consumers
alike.
with email opt-ins to build your list.
Business Beat
Marketing services
75
Business Beat
Client Spotlight
client spotlight
(239) 325-1858
a nationwide presence with 18 regional locations as
[email protected]
well as partnerships with more than 80 insurance
www.DidrickMedical.com
carriers.
aples
Executive
Suites
is
The
brokerage
company is a wholesaler
an Didrick and Scott Zajaczkowski were
in the
U.S.
has
proud
to
feature
James
Ash
specializing
college friends who seized an opportunity
covered
the in Life Insurance, Annuities, Long
in
our
Client
Spotlight
not
only
Term
Care,
and found their entrepreneurial niche by
cost of their and Disability Income. Ash’s marketing
because
he
is
a
longtime
and
consultants serve insurance agents, financial
creating and selling Halloween masks and Haunted devices.
valued
client,
but
also
because
advisors, registered representatives, and career
house props to Halloween stores.
he is the inspiring founder
agents by offering
hands-on
expertise
regarding
Furthermore,
in an effort
to give
back to
the global
behind
an
all-American
business
product
solutions,
concept
evaluation,
underwriting
Soon thereafter,
community, Dan and Scott also founded the World
Jim Ash Dan discovered a way in which
success
story.
negotiation
and business
development.
As Jason
his special effects skills
could be
used to benefit
Hand
Foundation.
This non-profit
organization
has
Established
in
1971,
Ash
Brokerage
Corporation
is
Grover,
Senior
VP
of
Sales,
points
out,
“We
cannot
society. He started producing silicone facial
recently partnered with Baroness Kimberly Moore be
a
family-owned
insurance
brokerage
general
agency
all things
to all people inprogram
the insurance
industry,
but
prosthesis and artificial fingers for cancer and
and
the Adopt-A-Letter
to provide
devices
working
to
fulfill
Jim’s
vision
of
doing
the
right
thing
what
we
are
is
exceptional
in
the
areas
that
we
focus.”
trauma patients. Then after learning of a deaf
to child with missing limbs. With a majority of health
for theamputee,
buyer, thebecame
seller, and
the provider. inOver
The organization’s
provides
finger
disappointed
whatthe
the
insurance
companies service-centric
failing to coverculture
pediatric
course
of
the
last
40
years,
it
has
become
the
largest
its
clients
and
partners
with
the
support
they
need to
world had to offer finger amputee’s with regards to
prostheses, the organization will be gifting their
independently-owned
brokerage
agency
in
the
United
take business
the who
next level.
about
function. Dan developed the world’s first functional
devices
to anyto
child
writesTo
to learn
Santamore
asking
for
States
employing
330
individuals.
The
company,
Ash
Brokerage,
please
visit
their
web
site:
artificial finger for amputees; called the X-Finger.
a prosthetic finger. This holiday season, during the
which
is headquartered
in Fort
Wayne,toIndiana,
www.AshBrokerage.com
The
self-contained
device,
designed
bend agained Macy’s
Thanksgiving Day Parade, keep your eyes
D
N
silicone
finger sheath in a realistic manner, allows
4 - Suite
200 - www.NaplesExecutiveSuites.com
users to regain complete control of the flexion and
peeled for Dan atop the Santa float! Serving as
a member of the Medical Advisory Board for the
Winter 2012
Naples
Executive Suites
Fall 2011
www.NaplesExecutiveSuites.com
999 Vanderbilt Beach Road, Suite 200
Naples
ExEcutivE SuitES
999 Vanderbilt
Beach
Suite 200
Holiday
Hours
&Road,
Events
March 11th
Daylight Savings Begins
H oMarch
l i da y H o u r s
17th
E vDay:
Ents
St.&
Patrick’s
March 20th
Holiday
First Day ofluNCHEoN
Spring
December 15th
April 1st
Fool’s
Daywill be closed
NaplesApril
Executive
Suites
on the following dates
April 6th
Good
Friday
Holiday
HourS:
Suite 200
Suite 200
NES is Growing!
H
www.NaplesExecutiveSuites.com
aving just wrapped up negotiations with building
management, Naples Executive Suites is pleased to
announce
that of
it has
acquired
the eastfrom
wing on
the first
For those
you
returning
summer
floor. The space is similar to the layout of the east end
getaways, welcome back!
of our Suite 200 floor which is made up of three large,
individual
officesbusy
andwhile
a sitting
room/receptionist
area.
NeS has remained
you were
away. We’re pleased
to report
that during the summer months we took a variety of steps to update and
This
space
will offer
additional
options
clients who
improve
our phone
and IT
infrastructure.
We’vefor
modernized
the software
prefer
contiguous
it may be
used and
for youraphone
system. office
Most ofconfiguration
the changes areor
operational
in scope
simply
as large
convenient
transparent
to the individual
end user. Anoffices
apparentadjacent
difference to
youa may
have noticed is
the improved
and
shared “hold”
sittingmusic.
or lounge area. We’re excited about this
On the to
IT side,
we’ve doubled
bandwidth
addition
our inventory.
It the
goes
withoutcapacity
sayingavailable
that weto
all clients.
You now clients
have 10 to
full thank
Megs offor
fiber
bandwidth,
should
have
our current
creating
thewhich
demand
facilitate
the
ease
and
speed
with
which
you
can
access
the
internet
and
that makes this expansion possible.
download files.
Many of you have already noticed the flat screen TV added to
Conference Room C, similar to the system already installed in Conference
Room A. The additional screen will offer another resource for our clients
who require the ability to make presentations. We are also making
Monday, December 26
arrangements to provide an additional Conference Room to meet increasing
Monday,joinJanuary
2
–
demand during the winter months. The result should be fewer conflicts and
– Please
more availability. However, please remember to schedule your Conference
Room as far ahead as possible to avoid being disappointed, particularly if
your preference lends itself to a specific room.
Please join us for a
We’ve added another person to the team at the front desk. Many of you
will remember Elizabeth Strausbaugh as a productive member of the NES
staff in the past. Elizabeth’s professional presence will give us increased
For the 5th annual
capacity for your reception and clerical needs, as well as give Cristina the
latitude to perform other managerial and client support functions.
Pizza Luncheon
One of the associated benefits of a quality executive suite environment
th
15
ber
cem
is the opportunity to be surrounded by dynamic professionals from a
March 16th
Thurs
day,, De
Friday
.
1st includes
Floor some of the
p.m
0
3:0
to
.
on
variety of disciplines. As in the past, this issue also
p.m
No
:00
at
from 12
ge
unge
impressive accomplishments among our neighbors.
ther Loun
In ou
We’ve scheduled our Holiday Party for the 15th of December, so
you,
We look for ward to seeing
please mark your calendars. We hope to see everyone there. Finally
and always, thank you for your business. We know you have a variety of
What’s Inside
choices and we appreciate having you as our client.
by December 10th
9) 325-5000
VP at (23
Please RSParty
Holiday
Pictures
PG 2 > Housekeeping PG 3 > Client Spotlight PG 4
Thanksgiving
April 8th
Thursday, November 24
Easter
Friday, November 25
Jack O’Coyle
&
Peter McAldridge
Holiday
Day
t. Puantrchiceoksn9
SL
Suite 200
Jack and Peter
Peter Aldridge & Jack Coyle
Holiday Luncheon
We were truly pleased to have had so many of our clients and business associates attend the Holiday Luncheon.
As you will note from the pictures below, the afternoon was filled with the spirit of the season. Hopefully, even
more of you will be able to join us for our annual St. Patrick’s Day Pizza Party in March.
Best Practices for Leaving Effective
Voicemail Messages and Receiving a Return Call
1. Beginning your message with “Hi [name], it’s [your
name]” is preferable to “Hi [name], my name is” due
to the fact that the latter version is more commonly
utilized by strangers and telemarketers.
2. When requesting that someone return your call,
using the word “because” is an unconscious trigger
that increases the likelihood that someone will comply
with your request.
3. Using voicemail in conjunction with email helps
increase awareness about the reason for your call.
4. Consider contacting people at the beginning or end
of the work day, so as not to have your message lost in
the shuffle.
Housekeeping Note
As of February 23, 2012, New
Island Cleaning, which is owned
by John Mendes, will begin
servicing the Suites. Some of you
may already be familiar with the
high quality
carpet and
upholstery
cleaning
that John has provided us in the
past. We hope that our clients
will notice an improvement in
the cleanliness of the common
spaces as well as the offices.
Weekly cleanings will still occur
on Mondays, Wednesdays, and
Fridays. NES Management has
made it clear that only trash bins
and other items marked trash are
to be tossed out. We appreciate
your feedback and cooperation
during the transition, but we
expect to establish a long-lasting
relationship with New Island.
5. Eliminating the word
“just” can significantly
increase the chances of
a callback. The word
“just” connotes that
your matter is of lesser
importance and can be
ignored.
6. Research indicates
that for every 30
seconds your message
lasts, your response rate drops by 2%. Messages
between 15 and 25 seconds in length tend to yield a
callback. Keep it short and pithy.
HIGHLY ANTICIPATED iPAD3 TO BE RELEASED
On Wednesday, March 7th, Apple will once again host an unveiling event
for its new product line. The secretive nature of Apple’s reveals not only
creates industry-level marketing buzz, but simultaneously bolsters fan’s
excitement. Here are some of the more interesting tidbits of speculation
stemming from the chatter:
NEW FEATURES
Tech insiders are expecting the new iPad to
have unbelievably sharper graphics, a truly
powerful processor, and the 3G model to be
compatible with the speedy 4G LTE cellular
infrastructure.
PRICE POINT TO REMAIN UNCHANGED
The $499 entry-level price point has served Apple’s sales well through the
releases of the first two generations of iPads, so it is highly doubtful that
they will veer off this well-trodden path. This is particularly true in light
of the fact that there is increased competition in the tablet market from
vendors such as Kindle fire & Ebooks. However, used iPad2’s prices have
already plummeted in anticipation of the iPad3 launch.
WHAT’S IN A NAME?
One thing Apple will never strive to be is predictable. Hence, it is highly
unlikely that the iPad3 will actually be called the iPad3. When naming
the iPhone4 and iPhone4S, Apple found it very difficult to explain to
consumers that the phone, despite its name, was not 4G platform
compatible. Possible names that are being discussed include: iPad2S,
iPad HD, and iPadAX5/AX6 (for the AX5 or AX6 chip).
ALLIANCE Global Conference Rooms
As one of our clients, you have priority access to 650
Alliance locations worldwide. If you need an office or
conference room and a friendly face while traveling, we can
help. For more information Dial “0” for Cristina
2 - Suite 200 - www.NaplesExecutiveSuites.com
Suite 200 - www.NaplesExecutiveSuites.com - 3