CAR MANAGEMENT BRIEFING SEMINARS
AUGUST 4–7
Traverse City, Michigan, USA
#MBS2014
PATHWAYS TO PROSPERITY
MBS
2014
CAR MBS 2014
For nearly 50 years, the CAR Management Briefing Seminars
have delivered thought leadership on the most important
issues facing the automotive industry–and the strategies to
succeed. This year that tradition continues with nearly 1,000
expected attendees representing automotive manufacturers,
suppliers, academia, media, and government.
Each informative session has been built on the foundation
of CAR’s research combined with the expertise of industry
leaders and executives. Attendees can expect enlightening
presentations and discussions surrounding what’s new in
the automotive industry.
The Grand Traverse
Resort & Spa
Situated on 900 acres in the northwest corner
of Michigan’s Lower Peninsula along the shores
of Lake Michigan’s East Grand Traverse Bay, the
Resort is located six miles northeast of Traverse
City, Michigan. Many conference attendees bring
their families with them to enjoy the Traverse City
area. To secure accommodations at the Resort, you
must first register for the seminars.
100 Grand Traverse Village Boulevard
Acme, MI 49610
(800) 236-1577
www.grandtraverseresort.com
Connect and network with industry peers and potential
business partners during our renowned social hours in
beautiful northern Michigan.
Partners Program
Do you plan to bring your family, spouse, or partner? Guests
of MBS attendees and their families are encouraged to join the Partners
Program to explore what the Traverse City area has to offer. A continental
breakfast will be provided each morning. All adults are invited to each
evening’s social hour event.
Monday, August 4, 2014
A representative from Traverse City Tourism will provide an overview of the
area and will offer activity ideas for you to do on your own throughout the
week. Following the overview, take a tour of the Grand Traverse Resort’s
Spa and indulge in optional spa activities.
Opening Golf Scramble
Join us on Sunday, August 3 for the ninth annual
CAR MBS Golf Outing on the Gary Player-designed
Wolverine Golf Course at the Grand Traverse Resort
& Spa. This year’s tournament begins with a
shotgun start at 2 p.m. Sign up for the tournament
during the registration process. The cost this year is
$125 for golf and a post-tournament dinner.
Tuesday, August 5, 2014
Enjoy a relaxing two-hour canoe trip down the Manistee River.
Wednesday, August 6, 2014
Take a walk through Dee Blair’s historic Sunnybank home and Victorian garden
in Traverse City and enjoy a private lunch in the Wellington Inn’s Tea Room.
Thursday, August 7, 2014
A continental breakfast will be provided as the conference concludes.
For Partners Program registration and pricing on
daily activities, visit www.cargroup.org/mbs or
contact Deb Gable at [email protected]
CAR Management Briefing Seminars Schedule
MONDAY
August 4
Morning Sessions
Afternoon Sessions
Mapping the Pathway to
World-Class Manufacturing
Connected and Automated
Vehicles: Driving Forward Fast
Monday 8:00 AM – 12:00 PM
Monday 1:00 PM – 4:30 PM
Featherweight Competition:
Agile, Light, and Strong
Monday 1:00 PM – 4:30 PM
TUESDAY
August 5
Advanced Powertrain Forum
Tuesday 8:00 AM – 12:00 PM
Onwards and Upwards?
The Sales Forecast Workshop
Tuesday 8:00 AM – 12:00 PM
Attracting and Retaining
Talent in an Era of Changing
Technology and Demographics
Tuesday 1:00 PM – 4:00 PM
Managing the Global Supply
Chain and Logistics: Moving all
the parts, on time, all the time
Tuesday 1:00 PM – 4:00 PM
WEDNESDAY
August 6
Automotive Strategy:
Pathways to Prosperity
Designing for Technology
and the Customer
Wednesday 8:30 AM – 12:00 PM
Wednesday 1:30 PM – 4:00 PM
Global Opportunities, Global
Decisions, Final Outcomes
Wednesday 1:30 PM – 4:00 PM
THURSDAY
August 7
Automotive Strategy:
Pathways to Prosperity
Thursday 8:30 AM – 9:45 AM
Purchasing and Automaker/
Supplier Relations in Today’s
Automotive Industry
Social Schedule
Networking Social Hours
5 PM Monday–Wednesday
Dinner on the Fairway
6:30 PM Wednesday
Thursday 9:45 AM – 12:30 PM
To Register
Seminar Pricing
Visit www.cargroup.org
Call (734) 662-1287
Before June 15, 2014
After June 15, 2014
Four Days
$1,750
Four Days
$1,850
After you register:
Three Days
$1,650
Three Days
$1,750
Two Days
$1,450
Two Days
$1,550
One Day
$1,150
One Day
$1,250
Once you have completed your registration and your
payment has been confirmed, you will receive an
e-mail with your confirmation number and a link
which will enable you to register online for your
Grand Traverse Resort & Spa housing.
The Resort will confirm your
reservation with you directly.
Continental breakfast and lunch are served daily. A box lunch is available
after Thursday’s session.
3
Mapping the Pathway
to World-Class
Manufacturing
Featherweight
Competition: Agile,
Light, and Strong
Connected and
Automated Vehicles:
Driving Forward Fast
Monday 8:00 AM – 12:00 PM
Monday 1:00 PM – 4:30 PM
Monday 1:00 PM – 4:30 PM
The automotive industry is fueling the U.S.
economy on the strength of its manufacturing
core. Modern manufacturing is an increasingly
complex integration of engineering,
manufacturing, supply chain, and information
and technology systems. The perception that
factories are monolithic, inflexible transfer
lines operating in a dark and unappealing
environment is inaccurate and outdated. In
fact, factories of today are technologically
advanced and innovative.
Intense pressure to meet demands for fuel
economy and safety are transforming the
materials and production methods used in
today’s vehicles. With many pathways to
reduce vehicle weight and improve safety,
there is no single near-term strategy that is
being applied
by the industry.
Use of advanced
high strength
steel, aluminum,
and structural
composites are serious contenders for all
new vehicles. Long term, a mixed-material
approach is seen by the industry to offer one
of the most economical, lightweight solutions,
but this approach adds complexity at every
development step from design to fabrication
and assembly. This panel will exhibit stateof-the-art lightweighting solutions and how
they are being designed, tooled, fabricated
and assembled today, and discuss what can
be expected tomorrow. The winner of the 2014
Altair Enlighten Award will be announced
during this session.
Connected and automated vehicle
technologies are revolutionizing the way
we think about how vehicles are designed,
engineered, manufactured, and used.
These technologies are enhancing safety,
enabling infotainment and location-based
services, improving diagnostics and
prognostics, and enriching the consumer
and driver experiences. Clearly, connected
and automated vehicle technologies are
affecting the driving experience and over time
will greatly influence the future of personal
transportation.
This keynote session will launch the 2014 CAR
Management Briefing Seminars focused on the
“might” of manufacturing and its importance.
The session will showcase new product and
process technologies, and demonstrate the
breadth, depth and performance of state-ofthe-art technology integration. Presentations
and discussions will focus on manufacturing
excellence, and present advanced vehicle
technologies that support fuel economy,
safety, and performance.
CHAIR:
Dr. Jay Baron, President & CEO, Center for
Automotive Research
CO-CHAIRS:
SPEAKERS:
Dr. Jay Baron, President & CEO, Center for
Gerald Johnson, North America
Manufacturing Vice President, General
Motors Company
Jon Minto, Senior Vice President, Honda
Automotive Research
Greg Schroeder, Senior Research Engineer,
Manufacturing, Engineering & Technology
Group, Center for Automotive Research
North America
SPEAKERS:
David Dauch, Chairman, President &
Franz Storkenmaier, Head of Lightweight
Chief Executive Officer, American Axle &
Manufacturing
Nigel Francis, Senior Vice President,
Automotive Industry Office, Michigan
Economic Development Corporation
Martin Kinsella, Director of Advanced
Construction and Vehicle Weight, BMW
Dr. Mark White, Chief Engineer Body
Complete Business Unit, Jaguar
Land Rover
Takefumi Shiga, Division General Manager,
Materials and Process Technology, Comau
No. 1 Body Engineering Division, Toyota
Motor Corporation
Hubertus Lemke, Head of Technical Project
Michael Murphy, Vice President -
Management, Volkswagen AG
Commercial, Global Automotive, Alcoa
Jason Prater, Vice President of
Development, Plex Systems
Todd Summe, Director of Global Automotive
Technology, Novelis Inc.
register :
www.cargroup.org/mbs
Sponsor of the World-Class Manufacturing
and Featherweight Competition seminars:
While there remain some differences, these
two once-divergent technology pathways
continue to morph into a more complementary
and synergistic mobility strategy. This session
will explore emerging trends and future
developments in the ongoing evolution of
these critical, game-changing technologies.
CHAIR:
Richard Wallace, Director, Transportation
Systems Analysis Group, Center for
Automotive Research
SPEAKERS:
Nat Beuse, Associate Administrator, Vehicle
Safety Research, National Highway Traffic
Safety Administration
John Capp, Director, Electrical & Control
Systems Research and Active Safety
Strategic Lead, General Motors Research
& Development
Rob Csongor, Vice President and General
Manager, Automotive , NVIDIA
Jim Keller, Senior Manager and Chief
Engineer, Honda R&D Americas, Inc.
Justin McBride, Director, Elevate Lab,
DENSO International America
Kirk Steudle, Director, Michigan
Department of Transportation
Jörg Schlinkheider, Head of Driver
Assistance Systems at the Electronics
Research Laboratory, Volkswagen Group
of America
Advanced
Powertrain Forum
Tuesday 8:00 AM – 12:00 PM
Manufacturers are currently planning and
developing vehicle powertrain portfolios which
will be introduced under the more stringent
greenhouse gas (GHG) and Corporate Average
Fuel Economy (CAFE) requirements starting in
2017. Meeting GHG/CAFE regulations, while
exceeding customer requirements, will likely
require vehicle manufacturers to deliver a
broad portfolio of powertrain technologies.
Whether it is stop/start, hybrid or electric;
or gasoline, diesel, bio-fuels, natural gas or
hydrogen, the industry has many options, but
also great uncertainty.
The decisions being made now, and the
investments to follow, will define the
powertrains the industry builds—and
consumers may buy in the coming years. The
2014 Advanced Powertrain Forum will include
representatives from vehicle manufacturers
and suppliers discussing technologies,
strategies and alternatives for meeting these
daunting challenges, now and in the future.
Onwards and
Upwards? The Sales
Forecast Workshop
Tuesday 8:00 AM – 12:00 PM
Sales growth in 2014 is expected by most
forecasters to be in the range of a 4 percent
increase, bringing the U.S. market to over 16
million unit sales for the first time since 2007.
This session will lead off with the perspective
of an automaker followed by forecasters from
major automotive associations and consulting
and financial firms. The panel will address
a host of topics tied directly to sales levels,
such as younger buyers, the popularity of new
technologies and options, shifts in segments,
and affordability to name a few—to provide
attendees critical information on what is
needed going forward in the market beyond just
mere capacity.
CHAIR:
Dr. Sean McAlinden, Executive Vice
President of Research and Chief
Economist, Center for Automotive
Research
CHAIR:
SPEAKERS:
Brett Smith, Program Director, Industry
Dr. Emily Kolinski Morris, Senior Economist,
Analysis and Community Activities,
Sustainability and Economic Development
Strategies Group, Center for Automotive
Research
SPEAKERS:
Ford Motor Company
Yen Chen, Senior Research Economist,
Attracting and
Retaining Talent in an
Era of Changing
Technology and
Demographics
Tuesday 1:00 PM – 4:00 PM
Attracting and retaining the best talent are
key differentiators for great companies.
Technology is redefining the motor vehicle,
and as a result the human resources needs
of the automotive industry are beginning to
merge closer to other technology sectors,
creating competition for talent from outside
the industry. No more is it just about getting
the best in the automotive sector; it is also
about getting the best to the automotive
sector—and keeping that talent.
As the environment in which the automotive
industry operates gets more technical and
more diverse—whether in terms of product,
workforce or the consumer, human resource
leaders will be challenged to keep the
current workforce engaged, and to attract
new talent to the industry. This session will
bring together representatives from leading
companies to discuss how the industry needs
to position itself to attract and keep the best
and brightest.
Industry and Labor Group, Center for
Automotive Research
CHAIR:
Itay Michaeli, Director, Citi Investment
Center for Automotive Research
Lisa Hart, Vice President, Operations,
Steve Kiefer, Vice President of General
Research and Analysis
Motors Global Powertrain, General Motors
Michael Robinet, Managing Director,
Oliver Schmidt, General Manager,
IHS Automotive
Engineering and Environmental Office,
Volkswagen Group of America, Inc.
Jeff Schuster, Senior Vice President,
LMC Automotive
SPEAKERS:
Justin Ward, General Manager, Powertrain
Steven Szakaly, Chief Economist, National
Kristin Dziczek, Director, Industry & Labor
System Control Department, Toyota Motor
Engineering & Manufacturing, North
America, Inc.
Automobile Dealers Association
Session sponsored by:
MODERATOR:
John McElroy, Host, Autoline/WWJ
Group, Center for Automotive Research
Craig Giffi, Vice Chairman, Automotive
California Air Resources Board (CARB)
and Industrial Products Industry Leader,
Deloitte
Joel Ewanick, Chairman & CEO, FEFuel
Dr. Ben Patel, Vice President Clean Air,
Dr. Alberto Ayala, Deputy Executive Officer,
Global Research & Development, Systems
Integration, Tenneco
Lynn Weaver, Vice President, Human
Resources & General Affairs, Yazaki North
America, Inc.
Additional speakers invited.
Managing the
Global Supply Chain
and Logistics
Automotive Strategy:
Pathways to Prosperity
Tuesday 1:00 PM – 4:00 PM
The automotive industry finds itself racing
toward a future of great global opportunity
and competition; of spectacular technological
development, choice and risk; and, of rapidly
tightening regulation and changing customer
expectations. This session will highlight what
it will take for companies and their people to
succeed in this rapidly changing automotive
landscape. Key industry leaders will discuss
how they are positioning their organizations
to be profitable and prosperous in the coming
years.
Supply chain logistics is a vital, highly
complex, and rapidly changing part of the
automotive industry. Vehicle parts and
components must be delivered to assembly
plants within a precise time window—
either JIT, or minimal inventory—but many
factors can impact their successful delivery.
This session will explore challenges and
opportunities affecting the automotive value
stream today and in the future.
The implications of the changing global
supply chain are of great interest to all
automotive stakeholders, including vehicle
manufacturers, suppliers, third party logistics
providers, economic developers, and state and
local public officials. The panel will engage in
a thought-provoking discussion of how supply
chain planning and logistics are shaping the
industry’s manufacturing footprint.
CO-CHAIRS:
Kim Hill, Director, Sustainability &
Economic Development Strategies Group,
Center for Automotive Research
Richard Wallace, Director, Transportation
Systems Analysis Group, Center for
Automotive Research
Note: this session continues Thursday
morning.
WEDNESDAY CHAIR:
Dr. Jay Baron, President & CEO, Center for
Automotive Research
WEDNESDAY SPEAKERS:
Governor Rick Snyder, State of Michigan
Simon (Osamu) Nagata, President &
Chief Executive Officer, Toyota Motor
Engineering & Manufacturing North
America, Inc., Senior Vice President,
Toyota Motor North America, Inc.
and Managing Officer, Toyota Motor
Corporation
Mike Mansuetti, President, Robert
Bosch LLC
SPEAKERS:
Peter C. Anastor, Managing Director,
Logistics, Supply Chain and
Manufacturing, Michigan Economic
Development Corporation
Joe Carlier, Senior Vice President of Sales,
Penske Logistics
Elliot Garbus, Vice President, Internet
of Things Solutions Group and General
Manager, Automotive Solutions Division,
Intel Corporation
Chris Styles, Senior Director, Logistics Supply Chain Management, Nissan North
America
Carrie Van Ess, Vice President of
Procurement, Americas, Magna
International
register :
Wednesday 8:30 AM – 12:00 PM
www.cargroup.org/mbs
Jeffrey J. Owens, Chief Technology Officer
and Executive Vice President, Delphi
Automotive
Additional speakers invited.
Designing for
Technology and
the Customer
Wednesday 1:30 PM – 4:00 PM
The Designing for Technology and the
Customer Forum will explore how the
automotive industry is leveraging rapidly
evolving technologies and trends to create
innovative products that meet the needs
and expectations of a new generation of
drivers. Social media, interior design, brand
image, mega trends, onboard processing
power and young entrepreneurs have taken
center stage in the Designing for Technology
Forum over the past several years. While
continuing to include a variety of influences
and presentation formats, the 2014 forum will
also highlight infotainment technologies that
may shape the future of mobility.
CHAIR:
Brett Smith, Program Director, Industry
Analysis and Community Activities,
Sustainability and Economic Development
Strategies Group, Center for Automotive
Research
SPEAKERS:
John Krafcik, President, TrueCar
Chuhee Lee, Deputy Director, Volkswagen
Group Electronics Research Lab,
Volkswagen Group of America
Han Hendriks, Vice President, Advanced
Product Development & Sales, Johnson
Controls, Inc.
Mike VanNieuwkuyk, Executive Director,
Global Automotive, J.D. Power
Global Opportunities,
Global Decisions,
Final Outcomes
Wednesday 1:30 PM – 4:00 PM
This session will bring together a panel of
automaker and major supplier executive
strategists, along with respected automotive
consultants and analysts, to identify optimal
strategies of investment in capacity and
products across global regions to yield the
best rate of future return. They will also
discuss important factors such as divergent
consumer preferences across national
markets; the critical role of domestic
governments in regulating foreign direct
investment; risk in developing markets and
the behavior of competitors as it pertains
to global investment. Finally, there will be a
focus on what the overall Asian market and
production base will mean for other regional
automotive production bases. This session
will provide strong insights into the future of
the North American industry as it competes
for resources with other regional markets in
the years ahead.
CHAIR:
Dr. Sean McAlinden, Executive Vice
President of Research and Chief
Economist, Center for Automotive
Research
SPEAKERS:
Dr. G. Mustafa Mohatarem, Chief Economist,
General Motors
Torsten Maschke, President, Automotive
Automotive Strategy: Pathways to Prosperity
Thursday 8:30 AM – 9:45 AM
The automotive industry finds itself racing toward a future of great global opportunity and
competition; of spectacular technological development, choice and risk; and, of rapidly tightening
regulation and changing customer expectations. The Automotive Strategies: Pathways to
Prosperity session will highlight what it will take for companies and their people to succeed in this
rapidly changing automotive landscape. Key industry leaders will discuss how they are positioning
their organizations to be profitable and prosperous in the coming years.
Note: this session is a continuation of Wednesday morning’s session.
THURSDAY CHAIR:
Dr. Sean McAlinden, Executive Vice President of Research and Chief Economist, Center for
Automotive Research
THURSDAY SPEAKERS:
Douglas Grimm, Chairman, President & Chief Executive Officer, Grede Holdings LLC
General Motors speaker to be confirmed.
Purchasing and Automaker/Supplier
Relations in Today’s Automotive Industry
Thursday 9:45 AM – 12:30 PM
As the automotive industry rebounds from the Great Recession, relations between automakers
and suppliers continue to be a focal point. Participants along the automotive value chain face
increasing pressure to meet the demand of rising production volumes coupled with limited
physical and financial resources. Though three years have passed since the natural disasters of
2011, that revealed the industry’s lack of supply chain visibility
and vulnerability, many issues are far
from resolved.
The session will be run as a series of focused conversations, with all panelists addressing a
preselected topic, followed by a brief panel discussion of the issue. In the months preceding MBS,
attendees registered for this session will be asked to respond electronically as to the subjects and
questions they would like the speakers to address. This lively, interactive approach will ensure
that those in the audience will derive maximum usefulness from the panel.
Sales and Marketing, Freudenberg Sealing
Technologies
CHAIR:
Randall Miller, Global Client Service Partner
Bernard Swiecki, Assistant Director,
and Global Automotive Advisory Sector
Leader, EY
Automotive Communities Partnership,
Center for Automotive Research
Dr. Frank (Fuquan) Zhao, Professor and
SPEAKERS:
Director of Automotive Strategy Research
Institute, Tsinghua University, China
Additional speakers invited.
Hau Thai-Tang, Group Vice President,
Global Purchasing, Ford Motor Company
Robert Young, Vice President of
Purchasing, Toyota Motor Engineering &
Manufacturing, North America, Inc.
Steve Fredin, President, Autoliv Americas
Additional speakers invited.
Join us on Wednesday, August 6 for
Dinner on the Fairway, CAR’s MBS
tradition. Networking starts at 5 pm
under the Yellow Tent, and dinner
begins at 6:30 pm.
2014 CAR MBS Sponsors
Industry Driven, Industry Sponsored
AUTOMOTIVE AMERICA
AM 760
Detroit, MI
Additional limited opportunities to exhibit and/or sponsor are available.
Call 734.662.1287 for more information.
The Center for Automotive Research
The Center for Automotive Research, a
nonprofit organization, conducts industry
research, develops new methodologies,
forecasts industry futures, advises on
public policy, and sponsors communication forums. CAR staff possesses expertise
in manufacturing systems, economic and
business policies, transportation systems,
supply chain relationships, and general
policy assessment. Our research studies
investigate how international, federal, and
local issues influence the industry, and how
the industry affects society in such areas
as employment, the environment, and the
consumer. CAR partners collaboratively
with numerous organizations from industry,
various levels of government and academia.
3005 Boardwalk, Suite 200
Ann Arbor, Michigan 48108
(734) 662-1287
For more information and to register:
www.cargroup.org