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Corvinus Health Policy and Health
Economics Conference Series 2013
Health Economics and Health Technology Assessment Research
Center, Corvinus University of Budapest
Health Economics Study Circle, Corvinus University of Budapest
Health and Health Care Economics Section of the Hungarian
Economic Association
From Nudging to Budging: Using
Behavioural Economics to Inform
Public Sector Policy
Prof. Dr. Adam Oliver
Helyszín
Dátum
INVITATION
Corvinus Health Policy and Health Economics Conference Series 2013
Health Economics and Health Technology Assessment Research Center, Corvinus University
of Budapest
Department of Comparative Economics, Corvinus University of Budapest
Department of Mathematical Economics and Economic Analysis, Corvinus University of
Budapest
Health Economics Study Circle, Corvinus University of Budapest
Health and Health Care Economics Section of the Hungarian Economic Association
From Nudging to Budging: Using
Behavioural Economics to Inform Public
Sector Policy
Prof. Dr. Adam Oliver
Corvinus University of Budapest
15th October 2013
10:00-12.00
Corvinus University of Budapest, E2001 (2nd floor, Main building, Fővám tér 8.,
Budapest 1093)
Program
Moderator:
Prof. Dr. László Gulácsi, Health Economics and Health Technology Assessment
Research Centre, Corvinus University of Budapest
10:00 – 10:10 Opening
10.10-11.00 From Nudging to Budging: Using Behavioural Economics to Inform Public
Sector Policy
Prof. Dr. Adam Oliver, Department of Social Policy, The London School of
Economics and Political Science
Abstract: The use of behavioural economics to inform policy has over recent years
been captured by those who advocate nudge interventions. Nudge is a non-regulatory
approach that attempts to motivate individual behaviour change through subtle
alterations in the choice environments that people face. It is argued in this article that
government interventions ought to be more overt than that traditionally advocated by
nudge adherents, and that governments should principally attempt to influence
behaviour if the acts of those targeted are causing harm to others. With this in mind,
governments can use the findings of behavioural economics, including present bias
and loss aversion, to inform where and how to regulate directly against undesirable
private sector activities. This behavioural economic-informed method of regulation is
hereby termed budge, to indicate that, rather than nudging citizens, behavioural
economics might be used more appropriately in the public sector to help inform
regulation that budges harmful private sector activities.
11:00 – 11.50 Discussion
Invited discussants:
Prof. Dr. Balázs Hámori, Department of Comparative Economics, Corvinus
University of Budapest
Dr. János Vincze, Ph.D., Department of Mathematical Economics and Economic
Analysis, Corvinus University of Budapest
11.50 – 12.00 Afterwords and closing
Márta Péntek, Ph.D. habil, & Petra Baji Ph.D., Health Economics and Health
Technology Assessment Research Centre, Corvinus University of Budapest
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Prof. Dr. Adam Oliver
Prof. Dr. Adam Oliver is a Reader in the Department of Social Policy at
the London School of Economics and Political Science. He is a former
Japanese Ministry of Education Research Scholar at Keio University in
Tokyo and a former Commonwealth Fund Harkness Fellowat
Columbia University. He cofounded the Health Equity Network, the
Behavioural Public Policy Group, the Anglo-American Health Policy
Network, and the European Health Policy Group; he is also founding
coeditor of the journal Health Economics, Policy and Law. He served
on the Public Health Interventions Advisory Committee at the National Institute for Health
and Care Excellence in the UK and has published widely in the areas of economic evaluation,
risk and uncertainty, health equity, and the economics of health care reform.
His principle interests these days are the study of behavioural economics, and how to apply
these findings to policy concerns. Until now Oliver has focused upon the health domain, and
has published about 60 sole or lead authored papers in peer reviewed journals and leading
international journals, such as Health Economics, the Journal of Health Economics, the
Milbank Quarterly, the Journal of Health Politics, Policy and Law, the Lancet and the BMJ,
but he is interested in furthering his work to other aspects of public policy. Since 2001, he has
taught dozens of postgraduate students the principles of behavioural economics at the LSE.
His latest book “Behavioural Public Policy” is coming out in October,
2013.
http://www.cambridge.org/it/academic/subjects/economics/public-economicsand-public-policy/behavioural-public-policy
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Prof. Dr. Balazs Hamori (66) has been a Professor of Economics at the
Comparative Economics Department of the Corvinus University of
Budapest. He got his first degree in Economics from the Karl Marx
University of Economic Sciences (Budapest) in 1969 and his Ph.D. in
Economics from the Hungarian Academy of Sciences in 1985. He was
participating in different postgraduate programs at Indiana University
(Bloomington, IN), Purdue University (West Lafayette, IN) and
Washington University (St. Louis, MO), University of Tuebingen
(Germany) and University of Bamberg (Germany). He also was serving
as Visiting Professor/Research Fellow at different universities in the US and Europe. Recently
he is the Head of the Comparative Economics Department of the CUB. He was formerly
General Director of the Management Development Center more than a decade, then Dean of
Postgraduate Studies and Vice Rector of the same university. He has published 8 books and
more than 220 articles, research papers, etc. Some of his selected publications are Economics
of Emotions – An Extension of Economic Analysis. Kossuth Publishing House, Budapest,
1998, 2003, p. 221; Information Economy (Információ-gazdaság, Co-Author: Katalin Szabó),
Monograph. Akadémiai Kiadó (Wolters Kluwer), Budapest, 2006. 616 p.; Innovation
Competition (with Katalin Szabo) Aula Publishing, Inc, 2013, p. 484; Dog Strategies in the
Transition Economies, Business Horizons, Volume 42, Number 5, September-October 1999,
pp. 47-54., Most recently, his researches are focused on institutional economics, behavioral
economics and some behavioral issues of information economy.
Dr. János Vincze is Associate Professor at the Department of Mathematical
Economics of Corvinus University of Budapest, and Senior Research Fellow
at the Institute of Economics of the Hungarian Academy of Sciences.
Formerly he worked at the National Bank of Hungary. He has written on
several aspects of applied micro and macroeconomic theory. More recently
he has worked on agent-based models with a view towards applying
psychological research to classical economics issues.
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