Design Manual
2014
Y O U R
INDIVIDUAL
Contents
Logo & Colours........................................................................................................................3
Colours.................................................................................................................................4
Colour Usage...........................................................................................................................5
Variation............................................................................................................................7
Size.......................................................................................................................................8
Spacing................................................................................................................................9
Typography.......................................................................................................................11
Avenir Light.............................................................................................................................12
Avenier Light Oblique............................................................................................................13
Avenir Heavy............................................................................................................................14
Georgia..............................................................................................................................15
Corparate Branding..............................................................................................................17
Letters................................................................................................................................18
Envelopes..........................................................................................................................21
Email..................................................................................................................................24
Business Cards........................................................................................................................25
Inspiration........................................................................................................................27
1
Logo & Colour Usage
The following pages contain all the information required to use colours correctly at
Your Individual, and examples of how these can be used.
3
Colours
The following page contains information about the colours to be used for Your
Individual branding.
Base Colours: The colours designed for day - to - day use at Your Individual
#464646
RGB code:
r - 69
g - 68
b - 68
#e5e865
RGB code:
r - 225
g - 226
b - 95
#8b8378
RGB code:
r - 69
g - 68
b - 68
#cdc0b0
RGB code:
r - 221
g - 193
b - 177
#ffffff
RGB code:
r - 255
g - 255
b - 255
Shades of these colours may be used at the only at the discretion of the Your
Individual marketing team. For example, the logo used in the footer of this booklet
has the colour code #bebebe, a shade of colour code #464646.
4
Colour Usage
Although there are several different versions of the logo, there are 2 main forms of the
logo that should be used in most situations.
Main Logo: Colour Code #464646
Y O U R
INDIVIDUAL
Y O U R
INDIVIDUAL
Colour example 1: Colour Code #8B8378
Y O U R
INDIVIDUAL
Y O U R
INDIVIDUAL
Colour example 2: Colour Code #CDC0B0
Y O U R
INDIVIDUAL
Y O U R
INDIVIDUAL
Colour example 4: Colour Code #E5E865
Y O U R
INDIVIDUAL
Y O U R
INDIVIDUAL
5
Further examples. The logo is designed to work with a broad range of foreground
and background colours defined in the colour section of this manual. Additional colours
may be used at the marketing teams discretion for consumer level marketing.
Colour Example 4: Black & White
Y O U R
INDIVIDUAL
Y O U R
INDIVIDUAL
Colour example 5: Black & White Inversed
Y O U R
INDIVIDUAL
Y O U R
INDIVIDUAL
Colour example 6: Colour Codes - Logo #8f8478, Background #e1e25f
Y O U R
INDIVIDUAL
Y O U R
INDIVIDUAL
Colour example 7: Colour Codes - Logo #e1e25f, Background #454444
Y O U R
INDIVIDUAL
6
Y O U R
INDIVIDUAL
Variation
The logo can be used in several different forms depending on requirements. These
variations are to be used mainly in, but not limited to, clothing & advert designs.
Example 1:
Y O U R
INDIVIDUAL
Example 2:
Y O U R
INDIVIDUAL
Example 3:
Example 4:
Example 5:
Example 6:
Y O U R
INDIVIDUAL
7
Size
The logo is designed to be used in a variety of sizes, and is in created in vector format
and therefore can enlarged indefinatly. The VS shape in the logo should not be scaled
smaller than 1.5cm to ensure legibility.
Minimum width: 1.5cm
8
Spacing
A logo needs room to breathe to make an impact. Ensure that the logo has
surrounding white space, defined by the height of the Y from said logo, placed
around the perimeter.
Y
Y
Y
Y O U R
INDIVIDUAL
Y
Example 3:
Example 4:
Y
Y O U R
Y
INDIVIDUAL
Y
Y O U R
INDIVIDUAL
Y
Y
Y
Y
Y
Y
Y
Example 2:
Y
Example 1:
Y
In example 2, there is no value defined for Y. In this case, an assumption is made for
the size of the border, based upon the size the Y would be if ‘Your Individual’ was
part of the logo, as shown in example 1.
9
Typography
The fonts displayed on the following pages are to be used for all written
communication at Your Individual.
11
Avenir Light
The main font to be used by Your Individual. This is the font adapted for the logo,
and should be used in most situations.
Example 1: Avenir Light, displayed at 24px & colour #464646
ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
abcdefghijklmnopqrstuvwxyzæøå
1234567890
!”#€%&/()=^’*-;:.,<>
Example 2: Avenir Light at different sizes & colour #464646
Avenir Light 48px
Avenir Light 36px
Avenir Light 24px
Avenir Light 18px
Avenir Light 14px
Avenir Light 12px
Avenir Light 8px
12
Avenir Light Oblique
A spin on the main font, Avenir Light Oblique is only to be used for type where
italics are appropriate.
Example 1: Avenir Light Oblique, displayed at 24px & colour #464646
ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
abcdefghijklmnopqrstuvwxyzæøå
1234567890
!”#€%&/()=^’*-;:.,<>
Example 2: Avenir Light Oblique at different sizes & colour #464646 (Light
omitted for space)
Avenir Oblique 48px
Avenir Oblique 36px
Avenir Oblique 24px
Avenir Oblique 18px
Avenir Oblique 14px
Avenir Oblique 12px
Avenir Oblique 8px
13
Avenir Heavy
Another spin on the main font, Avenir Heavy is only to be used for type where text
needs to be strongly emphasised.
Example 1: Avenir Heavy, displayed at 24px & colour #464646
ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
abcdefghijklmnopqrstuvwxyzæøå
1234567890
!”#€%&/()=^’*-;:.,<>
Example 2: Avenir Light at different sizes & colour #464646
Avenir Heavy 48px
Avenir Heavy 36px
Avenir Heavy 24px
Avenir Heavy 18px
Avenir Heavy 14px
Avenir Heavy 12px
Avenir Heavy 8px
14
Georgia
Georgia is mainly used as a header & accent font for online marketing, and can be
used only in other appropriate situations when approved by the Your Individual
marketing team.
Example 1: Georgia, displayed at 24px & colour #464646
ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
abcdefghijklmnopqrstuvwxyzæøå
1234567890
!”#€%&/()=^’*-;:.,<>
Example 2: Georgia at different sizes & colour #464646
Georgia 48px
Georgia 36px
Georgia 24px
Georgia 18px
Georgia 14px
Georgia 12px
Georgia 8px
15
Corporate Branding
Branding for B2B follows stricter guidelines than consumer side branding. The
following pages contains information about the different formats to be used in all
corporate communication.
Please note all examples are for instructional purpouses only and are not to scale.
17
Letters
Letters should use Your Individual branded paper. The paper to be used is high quality
matt finish 120 gsm A4 paper, and is formatted as follows:
Main paper: 1st page of letter
Height: 3.5cm
Secondary paper: for all continuing pages
Y O U R
INDIVIDUAL
Margin: 1.5cm
Kolejowa 55 st. - 05-092 Lomianki - Poland
+48 (22) 487 94 53
Height: 1.5cm
Kolejowa 55 st. - 05-092 Lomianki - Poland
+48 (22) 487 94 53
Address font: Avenir Light 10px, colour #464646
Page reverse: Not to be used for any type
18
Y O U R
Y
Y
Y
Height: 2cm
INDIVIDUAL
Y
Letters should all be typed in the same format, as visualised below. Type should be
Avenir Light, colour #464646 at 12px. Margins should follow the guidelines below.
3.5 cm
9 cm
[Your Name]
[Street Address]
[City, Postcode]
Y O U R
INDIVIDUAL
[Today’s Date]
[Name of Recipient]
[Title]
[Company]
[Address]
[City, Postcode]
Dear [Name of Recipient]: (If unknown, use To Whom It May Concern:)
[Short introduction paragraph, stating purpose]
[Additional information]
1.5 cm
[Closing information, summary or thank you as appropriate]
1.5 cm
Sincerely,
[Sign here for letters sent by mail or fax]
[Your Name]
[Title – if applicable]
Enclosures: #
CC:
Kolejowa 55 st. - 05-092 Lomianki - Poland
+48 (22) 487 94 53
2.5 cm
19
All letters should be signed by hand, and inserted into envelope as per following, so
that in both circumstances the first thing viewed by the recipient is the logo.
A4 Paper insertion: Address facing up
[Your Name]
[Street Address]
[City, Postcode]
Y O U R
INDIVIDUAL
[Today’s Date]
[Name of Recipient]
[Title]
[Company]
[Address]
[City, Postcode]
Dear [Name of Recipient]: (If unknown, use To Whom It May Concern:)
[Short introduction paragraph, stating purpose]
[Additional information]
[Closing information, summary or thank you as appropriate]
Sincerely,
[Sign here for letters sent by mail or fax]
[Your Name]
Address
[Title
– if1 applicable]
Address 2
Postcode
Country
Enclosures: #
CC:
Kolejowa 55 st. - 05-092 Lomianki - Poland
+48 (22) 487 94 53
Y O U R
INDIVIDUAL
A5 Paper insertion: Folded with content inwards, logo on reverse of paper facing the
address.
1.
2.
Y O U R
INDIVIDUAL
Address 1
Address 2
Postcode
Country
Y O U R
INDIVIDUAL
20
Y O U R
INDIVIDUAL
Envelopes
The white envelope is to be used for accounts and “formal” use. The black envelope
is to be used where a more personal touch is desired.
Example 1: A4 Dark
Example 2: A4 Light
Address 1
Address 2
Postcode
Country
Address 1
Address 2
Postcode
Country
Y O U R
Y O U R
INDIVIDUAL
INDIVIDUAL
Example 3: A4 Dark
Example 4: A4 Dark
Address 1
Address 2
Postcode
Country
Address 1
Address 2
Postcode
Country
YOUR
INDIVIDUAL
YOUR
INDIVIDUAL
21
The logo is places in the bottom right corner, and is positioned relative to the Y height
of the logo.
Example 1: A4 Dark
Example 2: A4 Light
Address 1
Address 2
Postcode
Country
22
Y
Y
Y O U R
INDIVIDUAL
Y
Height: 2cm
Y O U R
INDIVIDUAL
Y
Y
Height: 1.5cm
Y
Y
Address 1
Address 2
Postcode
Country
Y
Example 3: A5 Dark
Address 1
Address 2
Postcode
Country
Y O U R
INDIVIDUAL
Y
Height: 1.5cm
Y
Y
Y
Example 4: A5 Light
Y
Height: 2cm
Y
Address 1
Address 2
Postcode
Country
Y O U R
Y
INDIVIDUAL
Y
23
Email
Type should again be Avenir Light, colour #464646 at 12px. The signature follows the
same format, apart from the address having font size 10px. All emails sent at Your
Indivuidual should be signed in this way.
Yours Sincerely, [Yours Truly, Best Regards]
[Your Name]
[Title – if applicable]
Y O U R
INDIVIDUAL
Logo Width: 150px
Kolejowa 55 st. - 05-092 Lomianki - Poland
[Phone Number] [Email Address]
24
Business Cards
Type should again be Avenir Light, colour #464646. Name is 14px, Position is 12px
and all other information is 10px. The cards bust be ust be printed on matt finish 360
gsm card.
[First Name] [Last Name]
[Position]
2.5cm
3.5cm
Designer
[Phone Number]
[Email Address]
60334530
[email protected]
1cm
Y O U R
Y
Viola Spechovicz
2.5cm
Kolejowa 55 st.
05-092 Lomianki
Poland
INDIVIDUAL
Y
Y O U R
INDIVIDUAL
Kolejowa 55 st.
05-092 Lomianki
Poland
3cm
5.5cm
8.5cm
25
Inspiration
The following pages are purely for inspiration on different potential uses for the logo..
27
Example 1: Opening of a new store
Example 2: Inside store
28
Example 3: Price Tag
Example 4: Giftcard
Example 5: Fashion Runway
Example 7: Clothes Label
Example 6: Handbag
29
Example 8: Cashmere Gloves
Example 9: Clothing button
Example 11: Coffee Mug
Example 10: Shopping Bag
Example 12: Webstore packaging
30
Project 2.2, Business Academy Aarhus
Henrik Davison, Stefani Boresova, Søren Hygum,
Christina Holdensen, Cæcille Laursen