1. technology and computing
2. consumer electronics
3. telephones
4. mobile phones

Go Gujarati News App Avenir Case Study
Application Overview
Application Name:
Go Gujarati

Client Name:
Pocket Express
Application Background
Go Gujarati is not just a normal News
Application. It is rather a community
news application. Go Gujarati App is
dedicated to the Gujarati Community
World-wide. The news content in the
app would be related to only the
Gujarati Community.
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Go Gujarati Application serve its users the following Contents.
 Category–wise News
 Photos
 Videos
 Polls
Go Gujarati is a Bilingual Application, which provisions the users to use the
application in two different languages and also to read the news in two
different languages. The following are the languages supported by the
application:
 English
 Gujarati
The application is designed to work on multiple Mobile Platforms.
 iPhone
 Android phone
Avenir IT Pvt Ltd. Unit 16 CEME Innovation Centre, Marsh Way, Rainham, Essex – RM13 8EU, United Kingdom.
Website: www.avenir-it.com/
Phone: +44(0) 20 8596 5007, +44(0) 20 8141 7223
Go Gujarati News App Avenir Case Study
Business Challenges


User can customize the app according to his/her personal pleasure. There are
three different themes available in the app for the choice of the user:
One of the business challenge was
to have the same application on
multiple mobile platform, with
utilizing the native features of the
platform.
The cost for developing for multiple
channels was also too high
Application also needs to be
bilingual with English and Gujarati
languages
Application had to be developed in
a short time.
Technologies Used


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 Light Theme
 Dark Theme
 Vibrant Theme
The Application is built on
KonyOne
Multi-channel
platform, which consists of the
following components:
 Kony One Studio
 KonyOne Server
Database:
Microsoft
SQL
Server.
The Web Portal was developed
using Microsoft .Net
Key Benefits Achieved






Increase the reach of media to
the users.
Up-to-date
coverage
of
everything that is relevant and
interesting
—
anytime,
anywhere.
User can read the news in his/her
preferred language.
Generate revenue through the
Advertisements.
The complete Application was
delivered in less than 2 months
which have reduced the ‘Go To
market’ time.
Multiple platforms having the
same code-base makes the
maintenance easier.

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User can share the News and Photos of the application through Facebook,
Twitter and Instagram. User can also share the application using email.
Reading of News items in Offline mode is another outstanding feature of the
application. With this capability, user can read the news even when he is not
having internet connectivity.
User can also download the Photos from the application to the Gallery of the
mobile device. These photos can be then shared using native applications in
the device like WhatsApp, Instagram, Facebook, Twitter, Messaging, e-mail,
Hangout, Viber, etc.
User can mark a particular news item as ‘Favorites’, so that he /she can read
the news at a later stage at his/her convenience.
Avenir IT Pvt Ltd. Unit 16 CEME Innovation Centre, Marsh Way, Rainham, Essex – RM13 8EU, United Kingdom.
Website: www.avenir-it.com/
Phone: +44(0) 20 8596 5007, +44(0) 20 8141 7223
Go Gujarati News App Avenir Case Study


The App is designed in such a way that it will deliver
the same user experience on all the available
Android Phones with various screen dimensions.

An interactive system for Polls would be available in the
application. The polls would be popping up for the user at a
specific interval. User can also go to the Polls section manually
and answer the polls.

User can provide the feedback to the Admin on click of a
button. The default email client of the device would be used
to provide the feedback.
There are 4 slots provided for the advertisements
which include horizontal banners and full screen
Ads. There is also provision to have Google Ads
inside the App.
Avenir IT Pvt Ltd. Unit 16 CEME Innovation Centre, Marsh Way, Rainham, Essex – RM13 8EU, United Kingdom.
Website: www.avenir-it.com/
Phone: +44(0) 20 8596 5007, +44(0) 20 8141 7223
Go Gujarati News App Avenir Case Study

A web Portal has also been developed for the Admin to feed in the news contents. The web portal provides the following
capabilities:
 Add, edit and delete the news items, photos, Videos, Polls and Advertisements.
 Set the time intervals for the news items.
 Archive news items to the database for permanent storage.
 Prioritize the news photos and videos using drag and drop feature.
 In-built crop functionality to crop the images while uploading.
 Create news users and assign different roles
Avenir IT Pvt Ltd. Unit 16 CEME Innovation Centre, Marsh Way, Rainham, Essex – RM13 8EU, United Kingdom.
Website: www.avenir-it.com/
Phone: +44(0) 20 8596 5007, +44(0) 20 8141 7223
Go Gujarati News App Avenir Case Study
About Avenir
Founded in 2005 as Avenir Business Solutions, we have evolved as one of the major service providers in sectors like BFSI, Legal, e-learning and e-governance.
Various businesses, big and small, important and even mundane, have sought our services for acquiring successful business solutions and customer support
services.
Be it for a start-up or a technology giant, Avenir develops products keeping in mind the understanding of the critical business constraints and drivers like the
client’s business, its target customers and the companies it is competing with. Through our network that expands globally, we assemble teams that comprise of
most innovative and creative minds.
Owing to our global delivery model, from our delivery center in Hyderabad, we are able to engineer high quality products at reasonable costs, leading to high
returns on investments (ROI), thus providing the entire benefits of outsourcing to our clients.
To know more about our services, please visit www.avenir-it.com.
Avenir UK
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Phone : +44 (0) 2085965007
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Phone: +971- 44474265
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Phone: +673 233 7368
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Phone: +267 391 3218
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Darussalam
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Copyright© Avenir IT Pvt Ltd 2013 All rights reserved.
Avenir IT Pvt Ltd reserves all rights to its copyrighted materials. The contents of this document cannot be transmitted, reproduced, distributed or copied in part
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The Go Gujarati App
was launched by the
Hon’ble Prime
Minister of India,
Mr. Narendra Modi
Avenir IT Pvt Ltd. Unit 16 CEME Innovation Centre, Marsh Way, Rainham, Essex – RM13 8EU, United Kingdom.
Website: www.avenir-it.com/
Phone: +44(0) 20 8596 5007, +44(0) 20 8141 7223