Fight for front page
Royal Baby vs UK Politics
Cameron, Leading the Headlines
Re-elected Prime Minister
David Cameron may have taken
pole position in the battle for
peak Page One coverage, but
Her Royal Highness Princess
Charlotte of Cambridge was hot
on his heels, managing to push
former Labour leader Ed
Miliband into third place.
22
30
HRH Princess
Charlotte of
Cambridge
Conservative
David Cameron
424
12
1
2
3
Labour, Ed Miliband
Liberal Democrats, Nick Clegg
UKIP, Nigel Farage
SNP, Nicola Sturgeon
Using Factiva, a leading provider of global business content built on an archive of important, original publishing sources, we’ve identified the number of
Page One stories each leader of the UK’s five main political parties and Her Royal Highness Princess Charlotte of Cambridge received in UK print
publications between May 1 and May 8, and selected their highest performing day.
PARLIAMENT vs PALACE
Baby Buzz Abroad
vs
87%
13%
Though HRH Princess Charlotte captured
the hearts of people across the nation, it
was the UK General Election that captured
the attention of the UK press, securing a
decisive 87% share of voice.
While elections dominated the coverage in
the UK, the royal birth generated greater
interest internationally.
2.5K
0
18
2K
5
1.5K
1K
64
4
3
500
19
0
01
May
02
May
Parliament
03
May
04
May
05
May
06
May
07
May
08
May
Palace
Using Factiva we’ve identified the volume of coverage for the UK General
Election vs birth of HRH Princess Charlotte in UK print publications
between May 1 and May 8.
*Source: Factiva.com.
Analysis powered by Factiva, a leading provider of global business
content built on an archive of important, original publishing sources.
UK General Election
29
Royal Baby
Using Factiva we’ve identified the number of Page One stories the UK
General Election and the royal birth received in global English-language
print publications between May 1 and May 8.
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