RYAN THOMPSON
BRAND & PRODUCT MARKETING SPECIALIST
Attn: Brooke A. Ditzler - Recruiter
Specialized Bikes
My name is Ryan Thompson. I’m writing in response to your opening for a Global Marketing Programs Manager..
Finding the right candidate for this position must be a difficult task. I’m sure you’ve reviewed countess resumes
from candidates who profess their love and passion for the sport of cycling as well as their vast knowledge of
products flooding the marketplace.
However, I’m sure there are far fewer prospects that share such a passion for both product and sport, but also
possess the necessary marketing acumen that can translate that passion into revenue and growth for your
brand.
That’s where I come in.
As an owner/operator of a growing IMBA certified mountain bike instructional service, RideKore, I regularly work
hand-in-hand with your target audience. In doing so, I posses a deep understanding of what makes riders
tick, from young to old and newbies to experts. Simply put, I’m part of their tribe. I speak their language.
I understand each and every nuance of how the rider physically interacts with each component of their bike.
To effectively market and instruct riders is to understand them at their core and communicate with
them by tapping into their wants, needs, desires and emotions.
Additionally, as an advertising/marketing manager at one of the top ten marketing agencies in the country,
The Martin Agency, I understand what it takes to bring brand and product marketing plans to life by crafting
campaigns that tell a story about your brand and products. Stories that make meaningful, emotional
connections with your audience. Stories that follow a strategic objective and ultimately move your business
forward.
I can make an impact as your Global Marketign Programs Manager. Take a look at my resume and experience.
Take a look at my letter of recommendation. You’ll see why I AM SPECIALIZED.
I’m looking forward to setting up a call and discussing more of my experience and background with you in the
very near future.
re: Ryan Thompson Dear Specialized Bicycles, I’d like to offer my strongest recommendation for Ryan Thompson to join your team. Ryan and I have worked together for a little more than 3 years on the BFGoodrich Tires account at the Martin Agency, and I know him to be a talented and focused person. At Martin he has helped to wrangle a complicated account, and worked with our team to produce some of the work I’m proudest to have in my portfolio. His role may be in account management, but he brings the passion of a true enthusiast. I believe that passion is key to promoting an enthusiast brand like BFGoodrich – or Specialized. We keep his plate full, but Ryan still manages to run and promote his business, RideKore. He’s done such a professional job, in fact, I first assumed RideKore was a franchise. It simply feels bigger than two friends who share their passion on the side. Ryan has many talents that would help Specialized. He’s tenacious, always pushing for what’s right when it comes to business and creative decisions. Ryan is great with client relations. He represents our interests well and consistently wins clients over to the approaches we recommend. And not to be discounted, he’s a fun guy to have around. That helps our team run smoothly on a daytoday basis. Finally, Ryan is amazing on a mountain bike. I helped shoot a video for RideKore and was stunned by his skills. His IMBA certification and successful side business mean he is beyond competent in the biking space. He would bring the same passion and professionalism to your brand that he has brought to his work here. In short, don’t miss out! If you’d like to know more, I’m free to talk most any time. Thank you, Eric Eisele Creative Director, The Martin Agency 804.467.8271 RYAN THOMPSON
BRAND & PRODUCT MARKETING SPECIALIST
Work Experience
2011 – Present
Website:
Email:
Phone:
www.ridekorerva.com
[email protected]
804.426.1744
Education
The Martin Agency, Richmond VA
Advertising / Marketing Manger
• Account lead responsible for managing team resources, brand advertising budgets,
strategic development of brand marketing plans and all product marketing
executions for the enthusiast brand BFGoodrich Tires.
• Identified and partnered with select adventure sports athletes , including Cam Zink
and Kyle Strait, to launch the brand’s new Playground Earth marketing platform in
2013.
Major: Strategic Advertising
School of Mass Communications,
Virginia Commonwealth University,
GPA: 4.0
Summa Cum Laude
Top Scholar Award recipient
MACFAC Award recipient
• The Playground Earth digital /social campaign generated over 1 million video
views, increased website visits by over 50%, generated over 28,000 shares and
increased positive brand mentions by 25%.
• Led a digital and social marketing campaign for the launch of the new KO2
All-Terrain tire in 2014. The campaign exceeded KO2 pre-order sales by 200%,
increased brand mentions by 84%, generated 172, 531, 726 impressions and 1.7
million video views.
• Responsible for all aspects of social media marketing and collateral development,
increasing overall social engagement month over month for the last three years.
• Adept in managing the production of television, interactive, web, print and outdoor
marketing executions for the BFGoodrich brand.
2012 – Present
Ride Kore, Richmond VA
Owner / Operator
• Responsible for all aspects of brand and business development, including
instruction, for Richmond, VA’s premier IMBA certified mountain bike skills
instruction service. (ridekorerva.com)
• Developed strategic, grass roots marketing plans for multiple MTB audiences, from
newbies to veteran riders, and helped to drive bookings across our three core
products, increasing second season revenue over 400%.
• Concepted and produced brand mountain bike videos as featured on Pinkbike.
com. The videos earned over 42,000k views and were shared by respected brands
such as SantaCruz Bikes, TroyLee Designs and Five Ten shoes.
• Handle all content creation including website development, video, social print and
product and brand marketing guidelines.
• Active lead on all grassroots partner sponsorships that include Deity Bikes,
CaneCreek, IndustryNine and SantaCruzBikes.
2010 – 2011
Siddall Advertising Inc, Richmond VA
Advertising Account Executive
• Account lead responsible for managing team resources, brand advertising
budgets, strategic development of brand marketing plans for the following
brands: Rocketts Landing Real Estate; VCU Chilrdren’s Hospital of Richmond
• Managed all marketing campaigns for Rocketts Landing, helping to increase
home sales by 50% compared to campaigns from previous two years.
• Assisted in the development of VCU Chilrdren’s Hospital’s internal Mission,
Vision and Values by organizing focus groups and performing a full
communications audit.
• Managed development of new logo and graphics standards for the VCU
Children’s hospital brand.
Skills
Brand Planning
Product Marketing
Digital/Social Communications
Technical/Creative Writing
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premier / AfterEffects
Adobe Dreamweaver
Graphic/Web Design
HTML / CSS / SEO
References
Available upon request
RYAN THOMPSON
BRAND & PRODUCT MARKETING SPECIALIST
Work Experience
2005 – 2010
www.ridekorerva.com
[email protected]
804.426.1744
Education
Off-Site Facility Operations Manager
Bizport, Inc, Richmond, VA
• Managed Bizport’s $500,000 per year off-site print facility account.
• Exceeded sales revenue/production goals by 5-10% per year, from 2005-2008.
2002 – 2005
Website:
Email:
Phone:
Major: Strategic Advertising
School of Mass Communications,
Virginia Commonwealth University,
• Cut production times in half by re-designing off-site production procedures.
GPA: 4.0
• Accelerated training for new hires by creating step-by-step training guides.
Summa Cum Laude
Top Scholar Award recipient
MACFAC Award recipient
Mobile Audio Department Manager
Best Buy, Inc, Richmond, VA
• Promoted within one year, to head the sales and installation team, for my strong
work ethic and full understanding of Best Buy’s marketing process.
• Awarded numerous certificates of recognition including: Top 100 of 600 stores in
overall power ranking, gross margin percentage, and revenue percent to budget.
• Consistently exceeded corporate marketing goals by analyzing daily reports such
as mixed margin percentage, gross margin percentage, and revenue percent to
budget.
Skills
Brand Planning
Product Marketing
Digital/SocialCommunications
Technical/Creative Writing
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premier/AfterEffects
Adobe AfterEffects
Adobe Dreamweaver
Graphic/Web Design
HTML/CSS/SEO
CSS
References
Available upon request