Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836 APJMMR, Vol.4 (4), APRIL (2015), pp. 66-70 Online available at indianresearchjournals.com RECENT TRENDS IN FM RADIO IN INDIA: NEED AND PROSPECT MS. ROMICA*; DR. SUBHASH KUMAR** *RESEARCH SCHOLAR FACULTY OF MEDIA STUDIES MANAV RACHNA INTERNATIONAL UNIVERSITY. **HEAD OF DEPARTMENT & ASSISTANT PROFESSOR FACULTY OF MEDIA STUDIES MANAV RACHNA INTERNATIONAL UNIVERSITY. ABSTRACT According to KPMG reports, entertainment industry in India is going towards an annual growth rate of 20%.This never before growth rate is the result of growing number of Television sets, Radio channels and social media networks. Constant changing trends and regular infusion of creativity has given rise to such a never seen before popularity to the industry. FM Radio in India is also going on the same path by introducing regular doses of creativity in it. This paper will throw light on the current and future trends of FM Radio industry. It will also discuss the factors which led to these trends in FM Radio in India. KEY WORDS: FM Radio, Trends, Creativity. REFERENCES 1. Barathi C, Balaji D.C, Dr. Meitei Ibohal CH, Trends & Potential of the Indian Entertainment Industry - An In depth Analysis”,2011, Research World 2. Sikka Puneet, 2014, “Why is trend of listening to Internet Radio increasing?”, www.marketrealist.com 3. Mondal Puja, “Social Change: Characteristics and Factors”, Accessed on 26, January, 2015, www.youngarticlelibrary.com 4. Ananya Saha, 2012, “FM Radio: Facing Challenges, Embracing Growth”, Accessed on 01, February, 2015, www.mxmindia.com 5. Khadekar Kohli Vinit, 2013, “What is Ailing Radio Industry?”, Accessed on 27 January,2015, www.business-standard.com Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836 APJMMR, Vol.4 (4), APRIL (2015), pp. 66-70 Online available at indianresearchjournals.com 6. Basu Shabarni, 2011, “Social Responsibility: The Obligation of Mass Media”, Indian Edition, Summer Issue, Global Media Journal 7. http://www.thehindu.com/news/national/news-bulletins-now-on-fmradio/article2207632.ece 8. http://www.ey.com/IN/en/Newsroom/News-releases/PR_Indias-FM-radio-segment-togenerate-INR14-bn-in-2012-13 9. http://thehoot.org/web/RADIO/5844-1-1-37-true.html