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CHINA ASEAN MODULE OF iMBA
Course 1: China and AEC in Global Economy
Guest Speaker
Topic
Assoc.Prof. Sompop Manarangsan, Ph.D.
President,
Panyapiwat Institute of Management
China Perspective and
its Macro Environment
H.E. Dr. Chaiyong Satjipanon
Ex-Ambassador, The Royal Thai Embassy
US-Korea-AEC Businesses Connection
Dr. Watcharas Leelawath,
Acting Director,
International Institute of Trade and
Development (ITD)
AEC: 5 Pillars of Collaboration,
Implication & Challenges Regional
Impact from China
AEC and its Regional Integration:
An Inside Perspective
Dr. Pawin Taleangsri
Manager, UN Specialist Team for Sustainable
Business, United Nation Development
Program (UNDP)
Performing Sustainable
Business in AEC
Course 2: Networking and Managing People in China and ASEAN
Guest Speaker
Prof. Haiquan Xia
University of International Business
and Economics (UIBE)
Topic
International Business Negotiation
and Networking in China
Prof. Leonard Barnett
Professor of International Network
and Cross Cultural Relationship,
Bangkok University
International Business Networking
and Asian Connection
Mr. Prasertsak Ongwattanakul
President, Ek Chor China
Motorcycle Co., Ltd.
Establishing Business Contact
and Networking in China
Mr. Pisanu Rienmahasarn
Former Deputy Permanent Secretary,
Ministry of Commerce
Senior Director of China-ASEAN
Studies Center, PIM
Chinese–Thai Networking
CHINA ASEAN MODULE OF iMBA
Course 3: Investment and Finance in China & ASEAN
Guest Speaker
Ms. Pipavin Sodprsert
Fullerton Bank of China
Dr. Ye Hu
Chairman,
Chair of Board of Director,
ICBC Bank, Thailand
Mr. Manop Sangiambut
EVP, Head of International Banking
Business, SCB
Topic
China Banking and Investment
China Banking Sector: The Outbound
opportunity to Thailand
China Securities and Bonds Market,
Private Equity Funds and The Real
Estate Market. China Securities and
Bonds Market
RMB: The Next Dominant Currency?
Course 4 : Branding and Marketing in China & ASEAN
Guest Speaker
Topic
Dr. Kriengsin Prasongsukarn
Managing Director,
Inspire research Co., Ltd.
Asian & Chinese Market:
Market & Brand Positioning
Mr. Supak Muennikorn
Chairman/Founder “Food Franchise Institute”
Thai Brands Go “Inter”
Business Plan: How to Make it
Successful?
Mr. Tanat Tanaboriboon
Founder and Owner,
Tanatkorn International Co., Ltd.
Adapting Asian Marketing Strategy:
The Reality of SME
Mr. Gordon Miline
Regional Representative,
Asia Pacific IPSOS Thailand
International Market Research for
a Better Business Improvement
Mr. Rungsi Vongkitbuncha
EVP, Division Head of Corporate Banking,
SCB
Inbound Investment from China
EXPERIENCE
 REAL  
Course 5,6 : Selected Topics in China & ASEAN
Guest Speaker
Prof. Susumu Yamamoto
Dean of Career Development,
Ritsumeikan Asia Pacific University
Mr. Edmund Lo
Managing Director,
United Parcel Service (UPS) Asia Pacific
Topic
ASEAN Electronics Industry
Business Logistic and Connectivity:
a case study of UPS
Dr. Karuna Auksaravut
Educational adviser,
CP ALL Public Company Limited
Business Opportunities &
Challenges in Asia Pacific Region
Dr. Nimnual Piewthongngam
ASEAN Legal Expert
Outbound Investment in Asian
China & Legal Concern
Mr. Kraiserm Totubtiang
Marketing Director,
Kuang Pei San Food Products PLC
Mr. Manoon Sankunakorn
Educational Advisor,
CP ALL Public Company Limited
Business in ASEAN:
Pompui Case
HR Development in ASEAN
Countries
The ASEAN Economic Community (AEC) takes off in 2015
and China drives transformative economic innovation in
Asia today. iMBA at PIM builds the capacity for analysis,
assessment and action in this unique economic environment.
Corporate Mentors
EXPERIENCE
 REAL  
iMBA Corporate Mentors
Mr. Damrong Piyanitdamrong
Organization
Position
Expertise
Uni-Charm
Thailand Co., Ltd
Director of Sales
Division
Marketing
Mr. Arin Treechorvitaya
Organization Jellybird Company
Limited
Position
Managing Director
Expertise
Product Innovation
and Export
Mr. Supak Muennikorn
Organization EZ'S International
Franchise
Position
Chairman
Expertise
Food Business
Management
Mr. Jaroonsak Chaveesak
Organization
Position
Expertise
Mr. Amnuay Aungabsee
CP ALL Public
Co., Ltd
Managing Rector
(HR)
Human Resource
Dr. Karuna Auksaravut
Mr. Chokchai Dejsiriudom
Organization Kasembundit
University,
Romklao Campus
Position
Vice President
Expertise
Human Resource
Management
Organization
Position
Expertise
CP ALL Public
Co., Ltd
GM Business
Networking
Management
Division
Networking / China
Mr. Kongkiat Phannawadee
Ms. Suphawan Saelee
Organization CP ALL Public
Co., Ltd
Position
General Manager
Expertise
Customer & Market
Development
Organization C.P. Seeds Co., Ltd
Position
Assistant Vice
President
Expertise
Investment in China
Mr. Jirabool Vittayasing
Dr. Anek Silapapun
Mr. Wiroj Chuchottavorn
Organization Thai Gift Premium
Decoration and
Association
Position
Secretary General
Expertise
Product Innovation
Organization C.P. Seeds Co., Ltd
Position
Executive Vice
President
Expertise
Agriculture Business
Organization Panyapiwat Institute
of Management
Position
Executive Director
Expertise
Finance
Organization
Position
Expertise
Ms. Wilawan Chokkhanchitchai
Organization Charoen Pokphand
Foods PCL
Position
AVP Strategy & Policy
(CSR & Sustainable
Development)
Expertise CSR
CP ALL Public
Co., Ltd
Advisor (Academic)
International Trade
and Marketing
Mr. Panithan Sethabutra
Organization
Position
Expertise
CP ALL Public
Co., Ltd
Consultant
Organization and
Supply Chain
Management
Mr. Mana Amatanon
Organization CP ALL Public
Co., Ltd
Position
Deputy General
Manager Business
Networking
Management Division
Expertise International Networking