THE GDH VISAYAS EXPERIENCE
UP Diliman, Quezon City UPSSI
April 7, 2015
VENUS C. GENSON
President, Cebu GTH Foundation Inc.
Out of the ruble
comes
a
Strong, More resilient & Sustainable
ONE VISAYAS
The Concept…
 The
Visayas region is endowed with
rich natural raw materials coming from
plants in the area. Raffia, Piña,
Pandan, Abaca, Tikog and Sinamay,
among others, are versatile indigenous
fibers that can easily be integrated into
any recyclable materials – hats, bags,
wallets, placemats, table runners,
pillow cases, and other home
decorations.
The Concept…
 With
this abundance, HINIMO was
conceived.
 From the Visayan word for creation,
HINIMO is the brand name of the beautiful
products and artworks created by the
people living in the Visayas Region.
 It represents the creative output of the
participants of the NICCEP Design
Workshop from Regions 6, 7, and 8.
The concept…
 MSMEs
behind HINIMO products aim
to use raw materials that are traceable
and biodegradable, and will maintain
an eco-efficient manufacturing process
with less energy and water use.
 Products will be functional and safe
from toxicity.
 Design will be modular, transport
efficient and sustainable.
Product Consultation
with Mr. Yoshida –
Japanese Designer
November 26, 2013
(HINIMO soft
launching-Reg 6-6;Reg
7-13;Region 8-5 MSMEs
Cebu GTH Foundation
on its 2nd General
Membership Meeting
and Election of Officers
2014-2015
Product Development & Design Center Phils. (PDDCP)
Merchandise Development Program
for Cebu GTH Members & OTOP Store Tindahang Pinoy Exhibitors
Designer Ms. Vina Roy during consultation meetings
•1st batch (March 12-14, 2013) – 10 companies
•2nd batch (June 6-7, 2013) – 12 companies
Business
Matching in
Japan
Products from Region 6-78 during HINIMO Soft
Launching were brought to
Japan for the business
matching.
AGREEING ON A SHARED VISION
OUR IDEAS
SHARED
VISION
What does a
successful
CONVERGENCE
look like?
What does an
effective Gifts Décor
and Housewares
coalition look like?
CONSTRAINTS AND CHALLENGES
Barriers to SMEs market expansion
1.Shortage of working capital to finance exports
2.Identifying foreign business opportunities
3.Limited information to locate/analyze markets
4.Inability to contact potential overseas customers
5.Obtaining reliable foreign representation
6.Lack of managerial time to deal with internationalization
7.Inadequate quantity of and/or untrained personnel for
internationalization
8.Difficulty in matching competitors’ prices
9.Lack of home government assistance/incentives
10.Excessive transportation costs
Source: OECD-APEC 2007
International Trace Center (ITC)
1. RECOGNIZE & EMBRACE THE LARGER MARKET
•




Collectively, ASEAN countries have more than $2 trillion GDP,
making it the fifth largest market in the world.
Promote awareness on the ASEAN Economic Community.
The ASEAN Economic Community provides an opportunity to
diversify markets in order to leverage the risks in focusing too
much on traditional markets (e.g. United States and European
countries which experienced economic slowdown)
AEC could promote access to finance and technology
transfer. Other nation ’ s industry knowledge and expertise
could also be shared.
These countries could usher additional supply of raw materials
Source: ATKearney, Countdown to 2015: Creating ASEAN Champions
2. DEVELOP PEOPLE & INNOVATE PRODUCTS
•Formulate policies that would
encourage lifelong learning and
skills development throughout the
country
•Education and skills training and
development for workers to
increase competitiveness of the
industry
•Skills of craftsmen and designers
could defy intense competition
posed by AEC
•Use creativity to upgrade furniture
standards
•ASEAN
consumers
are
spending more on higher value
items.
•Do-it-Yourself (DIY) GDH
3. TAKE A PAGE FROM A WINNER’S BOOK
1. Inspiration has no formula: Design is a discipline
2. Find your voice: Look for something new
3. Keep evolving: Design has to be always progressive
As we head toward the AEC, approach product
innovation and brand development from a
wider perspective.
•Diversity is a distinct feature of the ASEAN
region, and understanding regional and
country-specific idiosyncrasies can help your
company use these differences to build a
flexible, targeted value proposition.
Source: Rappler.com
4. BUILD MARKETING MUSCLE
 Now
is the time to create a regional brand, as
consumption is about to surge and local
consumers are feeling positive about the
region’s outlook and about ASEAN.
 Being first or selling cheaply doesn’t mean you’ll
remain a market leader.
 Tap Big or Global Homestyle chains
Source: ATKearney, Countdown to 2015: Creating ASEAN Champions
5. EMPLOY BEST MANAGEMENT PRACTICES AND
SUPPORT BSOs ie CEBU GTH; CFIF; CEBU FAME
Robert Solow explained
that differences in
productivity of industries
and countries are found in
technological advances
and management or
organizational
techniques.
Source: McKinsey Global Institute, September 2014
6. PREPARE A STRATEGIC GAME PLAN
7. BE RESOURCEFUL
Use alternative materials &
mixed-media to respond to
new GDH trends/market
Identify areas which
are suitable for mass
cultivation and
production of raw
materials
8. STUDY ASEAN CLUSTER MARKET
 We
must study the cluster market (like what can
be exported within the ASEAN region, etc) and
also to study competition within the region by
studying the clusters in other ASEAN
countries....its like developing cluster strategic
roadmap towards ASEAN integration. SMEs
need to be familiar of what's outside the
country...they need to travel to get first hand
information and to be able to share it with other
SMEs
• Time
Commitment
Deeper
partnerships
emerging
• Program commitment
required to resource people
(with the right competencies
)
• Different
approaches
Emerging
outcomes
Engagement
• Review/reflect/adapt
• Risks by not
completing due
diligence
• Build and sustain trust
• Continually explore
• Agree a shared agenda
Effective
partnerships
• Discover and agree mutual
opportunities
• Deepen understanding
• Connect
• Joint projects
benefit
Evolution
Sustainability • Facilitate mutual learning
• Provide/secure adequate
funding
• Agreement
processes/structures
Practices
• Believe in yourself
and your goals
•
Change from within and
your sphere
of influence
S - Seize every OPPORTUNITY
T - Tame your FEARS
A - Announce your FAITH
R - Receive from GOD
T - Take a step of FAITH
• Commitment
• Fair business practices
• Compliance of
market demands
• partnering
• Understanding
buyers’ challenges
With buyers, suppliers
but also govt. agencies
• Act & Interact
• Communicate and
strategize
Never..never…never give up! Times of crisis
are for learning, redirection and reinvention
of yourself!
Visayas
Gifts, Decors & Housewares (GDH) Cluster
“Level Up GDH Visayas”