MEDIA KIT I N N OVAT E I N D U L G E E X P L O R E DIGITAL PRINT VIDEO WEB SOCIAL MEDIA A luxury, quarterly magazine serving the on-premise beverage business WWW.ITMMAG.COM EDITORIAL INFO in the Mix is a luxury quarterly magazine published by Agency, a marketing consultant to the hospitality industry for over 25 years. ITM provides exceptional editorial content on the alcoholic beverage business through our market-savvy columnists, feature focus articles, product information and tastings, new product introductions, and by covering topics such as mixology, training and education, and food and beverage pairings. OUR READERS comprise on-premise national account retail chains made up of national headquarters, restaurants, hotels and concessionaires, along with a large base of upscale, independent restaurants, bars and nightclubs. By indulging our subscribers with beautiful design and superior quality, our magazine has become a favorite resource for them. ITM is sent to a CONTROLLED MAILING LIST — you will be provided with a CPA-verified audit upon request. in the Mix Magazine Staff DON BILLINGS Publisher [email protected] MIKE RAVEN Editor [email protected] CELESTE DINOS Associate Editor HELEN BENEFIELD BILLINGS Travel and Hospitality Writer Our SOCIAL MEDIA platforms include Facebook, YouTube, Pinterest, LinkedIn and Twitter. CHRISTINE NEAL Our EMAIL NEWSLETTER, “Tipple Times,” is sent out intermittently and focuses on industry topics and events. It has an audience of over 8,000 recipients. Print Magazine and Website Design by Our WEBSITE, ITMmag.com, has over 100,000 unique visitors a year, 225,000 visits and 1 million pages read. It reinforces our magazine with new online-only stories, recipes, videos, press releases, access to our media kit, archives of past magazines and more. Statistics are always available for your review. in the Mix DIGITAL is a virtual version of the print magazine, accessible for everyone at intheMixDigital.com. Its state-of-the-art platform provides versions to fit all your mobile devices. Copy Editor THINKWORKS CREATIVE Printed by ST. CROIX PRESS ADVERTISING INQUIRIES: [email protected] 770-928-1980, ext. 240 MixTV, our latest endeavor, offers custom-made and edited videos focusing on specific subjects in the industry. I N N OVAT E I N D U L G E E X P L O R E EDITORIAL CONTENT in the Mix is a quarterly luxury magazine distributed at the beginning of each season of the year. Our articles are unique for each quarter, not developed a year ahead of time, so they are fresh and up to date. We strive to match the current climate of the ever-changing on-premise business. Wine In every issue of in the Mix, we feature intriguing articles about wines from all around the world. We keep our selection process open to give us the choice of the best articles for the given season. Beer, Cider and Associated Malt Beverages We constantly look for current, relevant stories on beer and cider trends year-round. Spirits Focus SPRING — Vodka FALL — Bourbon SUMMER — Gin WINTER — A special focus on the spirits of Italy IN EVERY ISSUE Spotlights — An in depth interview with key personnel in the on-premise world. Take 5 — A five question interview for a quick view point of the interviewee. Legal Journal — Legal tips that pertain to today’s on-premise business. Technology — Updates on today’s technology that effect our everyday business. Biz Mix — A pictorial re-cap of the season’s meetings and functions. Making The Rounds — Travel journal exploring the world’s resort destinations. Ultimate Beverage Challenge — Reviews on wine and spirits by F. Paul Pacult’s team. I N N OVAT E I N D U L G E E X P L O R E 2015 DUE DATES AND DELIVERY SPRING SUMMER FALL WINTER Copy Due Feb 01 May 01 July 31 Oct 23 Ad Space Requested Feb 01 May 01 July 31 Oct 23 Ad Materials Due Feb 16 May 20 Aug 19 Nov 09 Upload Issue to Printer Mar 02 June 01 Sept 04 Nov 20 Estimated Completed USPS Distribution Mar 20 June 21 Sept 23 Dec 18 ADVERTISING FEES MECHANICAL SPECS 1 x4 Full Page $6,000 $5,000 2-Page Spread $8,500 $7,500 Back Cover $8,500 $6,250 Inside Cover $7,000 $5,750 Inside Back Cover $6,500 $5,500 Yearly print advertising customers (x4) receive a monthly website ad free of charge. ($6,000 Value) in the Mix only prints full page ads Full Page with Bleeds – 9.25 x 11.25” (0.125” bleed) Full Page Trim Size – 9” x 11” Recommended Live Area – 8” x 10” I N N OVAT E I N D U L G E E X P L O R E ADVERTISING CLIENTS American Beverage Marketers BACARDI Banfi Vintners BOLS Boston Beer Brown Forman Cardinal Glass Casa Vinicola Zonin Constellation Brands DFV Wines DIAGEO Duckhorn Wine Company E. & J. Gallo Winery Francis Ford Coppola Winery Free Flow Kendall-Jackson Wine Estates Kerry Kobrand Wine and Spirits Monin National Restaurant Association Ocean Spray OneBar Patron Tequila Pernod Ricard Phillips Distilling Company Proximo Spirits RumChata Sidney Frank SmartBar Society of Wine Educators Stoli Group USA Terlato Wines International Tito’s Vodka Treasury Wine Estates Trinchero Family Estates Wente Vineyards Western Spirits Beverage Company William Grant & Sons Hotels and Casinos 19.73% Restaurants 50.77% Headquarters 13.87% CURRENT CIRCULATION 11,730 (X4) Related Businesses 3.09% Concessions 2.38% Bars, Cruise Lines and Retail 0.54% Misc., Suppliers, Distributors and Media 9.62% I N N OVAT E I N D U L G E E X P L O R E ONLINE FEES Our website, ITMmag.com, has over 100,000 unique visitors, 225,000 visits and 1 million pages read a year. It reinforces our magazine with new online-only stories, recipes, videos, press releases, access to our media kit, archives of past magazines and more. Statistics are always available for your review. MONTHLY Box Ad $500 Ads rotate throughout the site. Yearly print advertising customers (4X) receive a monthly website ad free of charge. WWW.ITMMAG.COM I N N OVAT E I N D U L G E E X P L O R E
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