1. No category

SCHEDULE “A” – JOB
Position Title:
Reference No:
MGR_MKTG
Manager, Marketing, Manitoba Moose
Department:
Marketing
Position Status:
Position Description
Reports & responsible
to:
Position summary:
Detailed
Responsibilities:
DESCRIPTION
Revision date:
May 2015

Permanent Full Time
Temporary Position
Permanent Part Time
Specified Term
Vice President, Marketing & Brand Development
The Manager, Marketing, Manitoba Moose, will oversee the development
and implementation of the marketing strategy for the Manitoba Moose. The
position will work closely with various departments including Creative, Digital
Media, Retail, Game Production, Communications, Community Relations
and Corporate Partnerships to provide integrated and consistent marketingrelated strategic planning and support in an effort to ensure the team’s goals
and objectives are met.

Develop marketing strategies and plans to support the sale of
Season Tickets, Mini-Packs, Groups, and Individual Tickets.

Work closely with the Ticket Sales department to help develop new
and support existing group initiatives.

Work with the Ticket Sales and Ticket Systems departments to
develop and support strategies to retain Season Ticket and Mini
Pack Holders.

Assist in the development of sales collateral brochures and other
materials for use by Ticket Sales.

Production Management - Oversee the production management for
all Manitoba Moose projects involving print, signage and branding
execution. Key liaison between True North and the supplier on
various projects.

Brand Management – working the Vice President, Marketing, he/she
will provide key input on the long term brand positioning of the
Manitoba Moose.
Develop and execute marketing campaigns, strategies and related
activities to increase fan engagement and brand equity related to the
Manitoba Moose.
Media Buying – Plan and execute advertising campaigns in support
of ticket sales initiatives and general branding of the team, across
both traditional and digital media.
Digital – manage the creation, scheduling, and distribution of
marketing communication through all digital media platforms
(website, social media, mobile, e-blasts, etc.) in order to provide



True North Sports & Entertainment Limited

Manager, Marketing, Manitoba Moose
Page 2 of 2
timely, consistent and engaging information to fans.
Work with Community Relations in managing the community
presence of the Manitoba Moose to ensure the brand is represented
in the community.
In addition to Marketing, this position will be supplemented with additional
routine and non-routine tasks as time allows and assigned.
Qualifications:














Post-secondary degree or certificate in Marketing, Sports
Management or Business study
3 - 5 years’ experience in a marketing role, including experience in
media buying, digital marketing and/or account services would be
considered an asset.
Experience planning, implementing, managing, and measuring
integrated marketing plans.
Strong analytical skills, with the ability to perform analysis, interpret
results and make recommendations to various audiences.
Good understanding of all desktop publishing applications.
Ability to work in a dynamic, high paced environment.
Ability to handle multiple tasks at one time.
Results driven with the ability to set goals and deliver on priorities.
Superior attention to detail and excellent personal organization.
Passion for hockey and knowledge of the AHL is considered an
asset.
Comfortable working with very firm deadlines. The ability and will to
do whatever it takes to get the job done.
Good inter-personal and communication ability in working with other
staff, management, and suppliers.
Ability to work as a positive contributor to a team in a fast-paced
sports and entertainment environment.
Must be flexible with working weekends, evenings and holidays as
required.
Specific
Objectives/Criteria for
initial review period:
Reasoning Ability
Subject to annual review.
Compensation/Benefits:
To be discussed during the interview process.
Application Details
Ability to put customer needs and organizational goals at the forefront while
still striving to meet individual performance targets.
To apply for this position please send a resume and cover letter, including
salary expectations to [email protected].
Please use the title Manager, Marketing, MB Moose in the subject line.
Closing date: Sunday, June 14, 2015
True North thanks all that apply however only those selected for interviews
will be contacted. No phone calls please.