1. hobbies and interests
2. getting published
3. freelance writing

High Impact Workshop
PRINCIPLES AND PRACTICAL
APPLICATION OF EFFECTIVE
WRITING SKILLS
Date: 9 - 10 June 2015
Venue: Radisson Hotel Brunei
Course Overview
Business communication has transitioned from letters and reports to email correspondence and internetbased communication. However, the familiarity and convenience of email is resulting in sloppy, careless
habits that could ruin your business and your reputation just as surely as any email virus. Poor writing
skills could prove costly and annoying, and they can quickly damage a person’s, and a company’s,
reputation.
This programme is designed to equip participants with the ability to write emails, proposals, reports,
letters and other business-related communiqués that are succinct and convey the desired message.
This two-day workshop will help participants to:
¾¾ Apply creative writing skills in crafting communiqués.
¾¾ Structure all written communiqués to be organised and
succinct.
¾¾ Select and incorporate relevant information in a clear
and concise manner.
¾¾ Set well-formed outcomes for each communiqué to be
written.
¾¾ Identify old-fashioned phrases and
overused jargon commonly used in emails.
¾¾ Use modern business language when composing
emails.
¾¾ Apply the main rules of good writing to email messages.
¾¾ Write with creativity and confidence.
¾¾ Understand the main problems in composing emails.
Who should attend?
Department heads, managers, executives, secretaries, administrators, clerical officers, and anyone who uses email in business.
www.kcomacademy.com
High impact Workshop
PRINCIPLES AND PRACTICAL APPLICATION
OF EFFECTIVE WRITING SKILLS
Date: 9 - 10 June 2015
Venue: Radisson Hotel Brunei
Course Outline
Celia Alphonsus is passionate about
coaching and communication. She
believes that at the root of positive
relationships - both in and out of
the corporate world is our ability to
communicate effectively with one
another.
Her forte is using her coaching,
training and writing skills to
help others achieve the positive
outcomes they want in their lives
that will take them to higher levels
of achievement. She works with
individuals, institutions of higher
learning and corporations to achieve
this through one-on-one coaching
sessions, seminars and training
programmes.
Celia is a Chartered Marketer (CIM,
UK) by training and is very much
entrenched in the world of Marketing
Communications exploring the
different styles of writing and the
impact it has on conventional and
online communication strategies.
Her love for writing has also led
her into the field of journalism and
publishing. She was a writer for
the New Straits Times, Malaysian
Institute of Accountants, Digital
News Asia and Assistant Editor of
Green Prospects Asia – a regional
business magazine. That soon
paved the way for her foray into book
publishing. One of her first bookwriting projects was “Makyung:
The Mystical Heritage of Malaysia”
for Institut Terjemahan dan Buku
Malaysia (ITBM). It was launched
at the 2010 Frankfurt Buchmesse
in Germany. Subsequently she
was also co-writer of “The Green
Frontier: A Malaysian Journey”
which was launched by Malaysian
Prime Minister Dato’ Sri Najib Tun
Razak at the 2012 International
Greentech& Eco Products Exhibition
and Conference (IGEM) Malaysia.
A strong advocate of continuous
development, Celia completed a
Neuro Linguistic Programming
(NLP)
Corporate
Practitioner
Programme and Time Line Therapy™
certification which gave her the tools
to further develop her expertise in
writing, coaching and training.
t: + 603 9102 1021
Introduction and Course Overview
Email culture
What are you writing for?
¾¾ Top 10 tips for effective email
messages
¾¾ Online netiquette
¾¾ Email do’s and don’ts
¾¾ Sample email messages
¾¾ Questions to ask yourself before you
click ‘send
¾¾ Creative writing techniques –
examples and exercises
¾¾ Rule 1: Write as you speak –
translating what you would say into
writing
¾¾ How to say it simply: Avoiding archaic
business language
¾¾ The POWER Process for effective
writing
¾¾ The SPACE Model for preparing your
content
¾¾ Setting Well-Formed Outcomes for
your writing
Writing out of the Box
¾¾ Examples of creative writing styles
¾¾ Creative writing exercises to break
mindsets
¾¾ Putting yourself in the readers’ shoes
¾¾ 5Ws and an H in writing
¾¾ Active vs Passive Voice
¾¾ Adding colour to your writing
Don’t let email be your weakest link!
¾¾ Common problems in composing
emails today
¾¾ Email vs other communication
methods
¾¾ The good, the bad and the ugly of
email
¾¾ Make email work for you, not against you
¾¾ Top 10 complaints with email in
practice
Crafting Effective Emails
¾¾ How to build rapport in writing
¾¾ Accepted email conventions – what’s
allowed and what’s not
¾¾ The structure of an email
¾¾ A comparison of emails – identifying
tone, effectiveness etc
¾¾ What’s your objective?
¾¾ Writing emails for various scenarios
¾¾ 5 steps to planning effective emails
¾¾ The importance of SMART subject lines
¾¾ Perfectly professional prose
¾¾ Practice your positivity
¾¾ Eliminate
irritation
by
using
appropriate tone
¾¾ Project a professional image on email
¾¾ Electronic style - looking good online
f: + 603 9102 1022
Compelling Proposals
¾¾ Designing the framework for your
proposal
¾¾ Writing the introduction
¾¾ Fleshing out the body
¾¾ Using language that influences
¾¾ Building in the request
¾¾ The value of the appendix
¾¾ Concluding with power
¾¾ Proposal-writing practice
Reports that Work
¾¾ A template for reports
¾¾ Writing the introduction
¾¾ Planning the content
¾¾ Fleshing out the content
¾¾ A conclusion that summarises
¾¾ Report-writing exercise
21st Century writing rules
¾¾ Business writing yesterday and today
¾¾ Main rules of good business writing
¾¾ Compose CLEAR messages
¾¾ Respond efficiently and effectively by
email
¾¾ Improve
relationships
through
effective email
¾¾ Analyse and improve real email
messages
¾¾ Different styles for different purposes
(policies, employee engagement,
educational,
updates,
morale
boosters, emails etc)
¾¾ The “tone” of your communique
¾¾ The art of attention-grabbing
communiques
¾¾ Words to avoid
Workshop Wrap-Up
At the end of the workshop, students will
have an opportunity to ask questions
and fill out an action plan.
w: www.kcomacademy.com
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High Impact Workshop
PRINCIPLES AND PRACTICAL APPLICATION OF EFFECTIVE
WRITING SKILLS
Date: 9 - 10 June 2015
4 ways to register or enquire:
Contact us via
Venue: Radisson Hotel Brunei
Tel Fax Email Web :
:
:
:
(60) 3 9102 1021
(60) 3 9102 1022
[email protected]
www.kcomacademy.com
Fax to: +603 9102 1022
Please register the following delegate(s) for the event
(Please photocopy for more delegates)
Delegate 1
Delegate 2
Delegate 3
Name ( Dr / Mr / Mrs / Ms )
Job Title
Email Address
Mobile
Approving Manager
Name
Job Title
Direct Line
Email
Job Title
Direct Line
Email
Registration Contact
Name
Registration Contact
Full Company Name
Nature of Business
Billing Address
Important Note
Signature & Company Stamp
Please tick/fill-in any of the corresponding boxes below to select your choice of
participation:
EWS_KC
Important Note
Upon sending in this registration page, it is understood that you agreed upon
the following terms of service. KCOM Management Sdn Bhd reserves the right
to change the content, the speaker, the time and/or the venue for the program
due to unforeseen circumstances. KCOM Management Sdn Bhd will also not be
held responsible should the program be delayed or cancelled due to unforeseen
circumstances.
Cancellations & Replacements
Upon registering, delegate(s) are considered successfully enrolled in the
program. Should the delegate(s) decide to cancel their enrolment, a cancellation
fee will be levied.
Cancellations 14 days or greater prior to start of the program will be subjected
to 50% cancellation fee. Cancellations received less than 14 days to the program
is subject to no refund.
Cancellations must be submitted in writing. ‘No shows’ during program days are
not considered cancellations, payment will not be refunded. ‘No show’ individuals
will be sent a copy of the program’s proceedings. Please note that substitutes are
always welcome.
Upcoming Workshops



3 participants or more*
BND 1,450.00 x
Early Bird Price*
BND 1,550.00 x
Normal Price
BND 1,650.00 x



delegate (s)
delegate (s)
delegate (s)
Send 3 participants or more at BND 1,450 each
* validity is until 29th May 2015.
* early bird price is only valid if payment is received before or on the program date(s).
Payment Method
Crossed Cheque / Bank Draft to be made in favor of:KCOM MANAGEMENT SDN BHD
B-3A-2, Block B, Jalan 2/142A,
Megan Phoenix, 56100 Cheras,
Kuala Lumpur, Malaysia.
Bank : CIMB Bank Berhad
A/C No : 8002371909
Bank swift code : CIBBMYKL
visit us @ www.kcomacademy.com
Please send me the brochures for the following conferences and workshops as ticked below 
 Transformational Leadership
 TNA Identifying and Evaluating your Training Programs
 Creating a Coaching & Mentoring Culture in Your Organisation
 Conducting an Effective Performance Review
 Understanding & Implementing Project Management
t: + 603 9102 1021
 Improving Workplace Communication Skills for Better Productivity
 Social Media as a Branding Tool for Corporate and Non-Corporate Organizations
 Managing Projects from Start to Finish using MS Project
 Finance for New Finance & Non-Financial Managers and Executives
 High Performance Skills for Secretaries & Support Staff
f: + 603 9102 1022
w: www.kcomacademy.com
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