OVERVIEW I am looking for communication challenges in progressive organizations with an opportunity to engage as a team member or freelancer in creative communications, marketing, and publishing. As an experienced salesman PLUS a creative producer, I bring writing, design, illustrations, video, photography to communication projects such as multimedia communication for web snipersites, online staff training, whiteboard videos, video-linked online magazines, to name a few. With sales experience in B2B, B2C, F2F in a variety of industries ranging from government, technical, scientiﬁc, to retail, I can contribute to strategic thinking, positioning, psychographics, ‘tested selling sentences’, tactics, campaign development, and media decisions. I would love to work with an organization that can maximize savings through my ‘one-man-agency’ skills. If this sounds like there might be a ﬁt, please view the enclosed pages or call me 289-460 5226; email [email protected] HIGHLIGHTS SALES I had the good fortune to grow up in my parents’retail stores and started in sales at 10. Worked as copywriter, concept developer and producer with B2B and B2C advertising agencies. Experienced with set up and management of trade shows, retail stores, and online sales. Specializing in lead-generation using internet and traditional communication. Spreadsheet junkie for projections and what-if scenarios. COMMUNICATION Experienced working on communication with both SBEs and larger billion-dollar international companies in engineering, transportation, furniture, real estate. Part of team taking $35-million company to $450million public company. Increased a small manufacturer’s sales 230% in 9 months with a single tactic ROI 1:81. Another, 1000% in 6 months with PPC and web. INTERNET MARKETING Interested in creating powerful online and oﬄine marketing programs and sales funnels for rapid expansion through geographical and cross-category selling. Able to handle social media, video marketing, and use other online tools for growth. PRODUCTION Self-starter and able to work without supervision. Capable of handling all print materials, video production, media selection, and internet marketing. Production skills include all common design and editing programs such as InDesign, PhotoShop, Final Cut Pro, Microsoft Oﬃce, and their Mac and Google Docs equivalents. EDUCATION Master of Arts, University of Toronto, Toronto, Ontario 1980 Specialization in Psychology of Art, Visual Perception, Cognition and Memory. Bachelor of Arts (Hon.), University of Guelph, Guelph, Ontario 1976 Specialization in Psychology of Visual Perception and Reading. BUSINESSvideos 5 out of 6 would rather watch than read ... ... that’s what made television so popular. Use video on sniper sites to connect with your old and new customers. They are your autopilot salesmen on the internet working 24 hours every day worldwide. “Really, can you name a company whose marketing strategy should NOT include informative internet videos?” Training Videos & Training Websites I create staﬀ training videos, DVDs, and special password-protected websites for adult learning. Videos are a great way to educate staﬀ and contract workers on your Standard Operating Procedures (SOPs) and online User Manuals. • Social Media Campaigns • 600+ newspapers across Canada • Radio spots and Television (CP24) • Google, Bing, Yahoo search networks • One good press release can bring more sales than all search engines combined in a year. Snipersites targeted for keywords. Snipersites are mini sites 4-5 pages typically with product or infomercial video and optimized for “ready-to-buy” keywords on search engines and work well for converting leads from other media. Basic idea is to build a mini site and put it on autopilot. Magazines, Brochures, Catalogs ... Print & Online Production of high-end brochures, magazines from cover to cover including writing, design, pre-press and printing. Education about your products: Magalogs are a popular way to combine the magazine concept with catalog. Writing Design • • • • • • • • • • • • • • • • • • Content Marketing Press Releases & PR Trade Magazine Ads Blogging / Editing Article Marketing Case Histories Social Media Proposals eBooks Illustrations Websites ePublishing Wordpress Tweaks High-end Brochures Catalogs /Magalogs Pocket Folders Photography Illustrations Cartooning Tell Your Story With A Whiteboard Movie In a whiteboard movie a hand draws out quickly what the voiceover is saying. People love them. Fastdraw videos can convey complex information in a fun way. I have drawn these for syndicated mortgages, membership programs, cloud software, woodworking, etc. It’s free to show your story to millions. Creative and Production for Basic Business Tools • Websites • Brochures • Snipersites • Catalogs • Content Marketing • Media Plans • Training Videos • Company Videos • Cold Calling • Lead Generation • Article Marketing • Magalogs • Lead Funnels • Mobile Publishing • Posters • Social Media • Company Magazine • Pocket Folders • Signs & Wraps • eBooks Booklets • Postcards • Blogging • Audio CDs • DVDs John Kumpunen • 289-460-5226 • [email protected]