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Digital Citizen Engagement
for Government
Masterclass 2015
Cutting-edge tools and strategies for leveraging multi-channel,
online platforms for enhanced public participation and engagement
This exciting, interactive, hands-on program will provide delegates with
practical take-away tools and knowledge required to connect citizens with
policy development, enhance service delivery and successfully engage the
community in the digital domain.
EXPLORE
•
Facilitating greater interconnectivity and citizen collaboration
through online ideation and crowd-sourcing tools and platforms
•
Establish engagement objectives that will outline the planned
deliverables of your digital strategy
•
Tackle key challenges and opportunities, enabling movement
towards greater transparency, citizen participation, and multichannel service excellence
•
Foster support for digital citizen engagement strategies through
increasing both employee and management participation
•
Achieving greater public participation and co-creation for
improved citizen-centric policy design and program delivery
•
Leveraging multiple digital and social channels to communicate
efficiently with diverse stakeholders
•
Determine organisational engagement risks, establishing tools
to both manage and mitigate these
•
Developing and implementing effective digital strategies to
connect and engage with the public online
EXPERT FACILITATOR
Crispin Butteriss
Founding Partner and Director
Bang the Table
26 & 27 August 2015
Wellington
EARLY BIRD & GROUP
DISCOUNTS AVAILABLE
Register and Pay by 27 May 2015 to
receive additional Value Plus Discounts!
Please note participant numbers will be strictly capped to ensure a
quality, interactive experience for attendees
Phone: +64 9 927 1500
Fax: +64 9 927 1525
www.liquidlearning.co.nz
Booking Code - I
Digital Citizen Engagement for Government
Masterclass 2015
BACKGROUND
The speed at which online communication and social
networking is evolving is extraordinary. Organisations across
the Public Sector are expanding their use of online platforms
in line with their employees, clients and stakeholders online
behaviour. The online environment is evolving rapidly therefore
organisations must continue adapt and evolve their public
engagement and communication strategy to maximise impact.
With heightened public scrutiny, increasing stakeholder
expectations and the need for Governments to improve
performance and service delivery within finite budgets, it is
more crucial than ever for agencies to find innovative ways to
engage and communicate with the public for citizen-centric
policy development and service delivery.
This unique Masterclass will equip delegates with a sound
understanding of what a successful digital citizen engagement
strategy looks like and how it can achieve effective and
efficient citizen engagement. Using the Design Thinking’
methodology, delegates will develop an implementable
engagement strategy, applicable to real-life projects. Relatable
to your organisation, delegates will be able to increase citizen
participation and collaboration for public policy and service
excellence.
TRAINING DELIVERY AND
PRE-COURSE QUESTIONNAIRE
This masterclass will be delivered using a three tiered approach.
The structure of each session is as follows:
1. Technical overview and review of research into the topic area
under discussion
2. Practical application of management principles in the review
of case studies, worked examples and interactive exercises
3. Discussion of outcomes and implementation issues
Masterclass participants will have the opportunity to include
comments and questions about issues outlined in the program
by way of a pre-course questionnaire. This feedback will
enable the course facilitator to adjust content accordingly.
The masterclass has limited places to allow for customisation,
greater interactivity and for individual concerns to be addressed.
INTRODUCING YOUR FACILITATOR
Crispin Butteriss
Founding Partner and Director
Bang the Table
Crispin is a founding Director of Bang the Table and creator of
EngagementHQ, the premier online community engagement
application for governments of all levels in Australia, New Zealand
and Canada.
He is currently the Chief Practice Officer with responsibility for
organisational leadership to help Bang the Table’s clients to
get better outcomes from their online campaigns. He does this
through continuous evaluation and improvement of methodologies,
strategies and software. Crispin is also responsible for digital
marketing of the Bang the Table, EngagementHQ and Budget
Allocator brands.
Bang the Table is also the company behind, Budget Allocator, an
online participatory budgeting application that has been used by
local government in Australia, New Zealand, Canada and the USA to
help balance the books.
Over the past eight years Crispin has helped dozens of government
agencies from across the policy spectrum to effectively engage
their stakeholder communities online. Bang the Table’s clients have
included organisations as small as local governments with as few
as 5000 residents, to national agencies servicing over 35 million
people. The Bang the Table team is currently working with 160
organisations to help them engage their communities.
Crispin’s clients have launched over 3,500 online campaigns! The
issues canvassed have ranged from the design and implementation
of a national disability insurance scheme for Australia, a controversial
gas pipeline through remote and urban communities of Canada, and
law reform in New Zealand.
He has a background in stakeholder engagement strategy, public
policy development and whole-of-government coordination (with
a particular emphasis on land use planning, regional economic
development and natural resources management). He has a
particular passion for online dialogue and debate, as well as
(digital) story telling to build empathy within communities, as well as
between communities and government.
Crispin’s doctorate explored the application of organisational and
adult learning to community engagement practice in the often
contentious mining sector.
VALUE PLUS DISCOUNT
SUPER SAVER DISCOUNT
Receive $300 off registration if you
register and pay by 27 May 2015
Receive $200 off registration if you
register and pay by 24 June 2015
Day One
26 August 2015
Day Two
27 August 2015
Part One: Engaging Citizens in the Digital Age
Part Two: Digital Channels, Strategies, Methods and
Tactics
Identifying your Engagement Objectives
• Policy crowd sourcing through ideation
• Community education and capacity building
• Relationship development and network creation
• Statutory consultation and policy interrogation
• Decision making: Examples of why you might be engaging
online
Discuss: The diversity of ‘real-world’ issues confronting the
group and ‘use cases’ for citizen engagement.
Measuring Engagement: What does a digitally engaged
citizenry look like to your organisation?
• Gaining a shared appreciation for the diversity of “outcomes”
from engagement programs and how they are measured
• Stories of Success and Failure: What happens when your
organisation fails to engage?
• Identifying internal barriers that are preventing your organisation
from embracing digital engagement
Task: Create a list of barriers and mitigation strategies
Managing and Mitigating Risks: Identifying and
overcoming fears for approaching Digital Citizen
Engagement
• Determine perceived, organisation specific “risks”; dependent on
realism how can they be mitigated or managed?
• Social Media Protocols: Who can do and say what, where and
when?
• Responsiveness is the key to social media engagement. Do you
have the training and delegations in place to match community
expectations?
The day in Review
• Reflection and open discussion: What have we learned and
what questions and concerns are on our minds?
WHO WILL ATTEND
Managers and specialists from across the public sector
involved in:
• Stakeholder and
Community Engagement
• Strategic Planning
• Communications
• Service Design and
Delivery
• Public Affairs / Public
Relations
• Policy Planning and
Development
• e-Government
• Policy Implementation
• Gov 2.0
• Programmes
• Social Media
• Community Education
Phone: +64 9 927 1500
Fax: +64 9 927 1525
www.liquidlearning.co.nz
Utilising various digital and social channels to maximise
your organisational reach
• What tools are available and how do you decide when to use
them?
• Deciding on the appropriate online application for your
organisation: Tools to enable you to assess which one is right for
your project and audience
Task: Develop a decision framework for evaluating and selecting
online channels
International digital engagement
• Looking at Digital Engagement from a global perspective: Stories
of success and failure
Task: De-construct a number of international examples of digital
engagement. Was the objective clear? Did the strategy support
the objective? What made it a success or failure?
Embedding digital engagement at both and employee
and organisational level
• Knowing the key preconditions and strategies that need to be in
place to ensure your organisation successfully embraces digital
citizen engagement
• Preparing your organisation for success : Embedding strong
leadership, ownership, protocols and strategies
Task: Create a “to-do” list, due for implementation on return to the
office
Part Three: Applying the Tools: Creating a Digital Citizen
Engagement Strategy (Group Exercise)
The final session will bring together all of the learning from the
masterclass and give delegates the opportunity to participate in a
practical, creative and energetic exercise.
Using an ‘Open Space’ approach to generate case studies,
delegates will form small groups and asked to use a ‘Design
Thinking’ methodology. Developing prototype digital engagement
strategies for real-life projects, the groups will be asked to present
back to the rest of the group allowing for deconstruction and
constructive feedback.
MASTERCLASS SCHEDULE
• 8.30 - 9.00 Registration
• 1.30 - 3.00 Session Three
• 9.00 - 10.40 Session One
• 3.00 - 3.20 Afternoon Tea
• 10.40 - 11.00 Morning Tea
• 3.20 - 4.30 Session Four
• 11.00 - 12.30 Session Two
• 4.30 Close of Masterclass
• 12.30 - 1.30 Lunch
Booking Form
Digital Citizen Engagement for
Government Masterclass 2015
26 & 27 August 2015
VALUE PLUS DISCOUNT
SUPER SAVER DISCOUNT
EARLY BIRD DISCOUNT
Receive $300 off registration if you
book and pay by 27 May 2015
Receive $200 off registration if you
book and pay by 24 June 2015
Receive $100 off registration if you
book and pay by 22 July 2015
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Wellington
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