1. style and fashion
2. beauty
3. hair care

\SD
NEW! NECTAYA
NEW! Stylesign FULL REBEL
california
NEW TAMEFRIZZMousse & Gel SALE
Surface
NEW Surface Skin
DEVACURL
DevaCare & DevaClips
PP3 May/June 2013
"Like" us on facebook www.facebook.com/goldwellny
Table of Contents
Page 2... Goldwell Nectaya
Page 3... Goldwell Promotions
Page 4... Goldwell Promotions
Page 5... Surface
Page 6... DevaCurl
Page 7... Agadir
Page 8... KMS California
Page 9... KMS California
Page 10... Simply Smooth/ Pure NV
Page 11... Must Have Tools
Page 12... Skin & Body
Page 13... NEW Service Trends
Page 14... Educational Opportunities
Page 15... Educational Opportunities
Page 16... Small Business Advisory
GOLDWELL NEW YORK
PRODUCTS. EDUCATION. BUSINESS SOLUTIONS.
www.goldwellny.com
NECTAYA'"' is a permanent color prod
that nurtures the hair—resulting in
brilliant color and 100% grey cover
.
•
•
•
•
Nurturing, Ammonia-Free permanent hair col
Up to 92% ingredients of natural origin
Enriched with deep-conditioning Argan Oil
Paraben FREE
NECTAYA
superior in terms of conditioning, gentl
and shine vs other ammonia-free Pertanent Hair C
Competitor
NECTAYA
For salon 8 stylist testimonials on the new Nectaya T " go to Goldwell-NorthAmerica corn
NECTAYA" Hair Color Introductory Offer
OPEN STOCK
...AND RECEIVE FREE!
PURCHASE 2 OF EACH:
2N
5N
3N
4N
6N
7N
8N
5NN 8NN 7BN 5BG
9N
6NN 7G
9BN 7GB
10N 7NN 8G
6I3
6RB
PURCHASE 1 OF EACH:
4K
5BK
4BV
7NA
10BS
6KG
5R
5MB
9NA
3VV
8K
6R
6NA
6BS
6VV
1 NectayaT" Hair Color Lotion 3% 725 mL
1 NectayaTm Hair Color Lotion 6% 725 mL
1 NectayaTM Hair Color Lotion 9% 725 mL
1 Nectaya w Hair Color Lotion 12% 725 mL
1 dualsenses Green Color Shampoo 1500 mL
1 dualsenses Green Color Conditioner 1500 mL
4 Color Rack (grey)
1 Digital Scale
SALON
SUPPORT MATERIALS
1 Nectaya Hair Color Color Card
1Nectaya " Hair Color Activation
Folder
1 Nectaya Hair Color Business
Building CD
1 Nectaya'" Hair Color Salon Loop
1 Nectaya'" Color Stirrer
atnparison to an ammonia-free color of a leading professional hair cosmetics brand
Attention
STYLISTS!
NEW Technology,
same ease of use as
Topchic =
Equal parts mixing
30min processing time
6N is still 6 N
9/ 7"
STOCK UP AND SAVE
WITH 20% OFF OXYCUR ®
PLATIN LIGHTENERSI
FREE LOTION WITH PURCHASE OF
COLORANCE® EXPRESS TONiNtii
Refine blonde tones in just 5 mime with
the Colorance® Express toning services
for shiny, beautiful results.
CAN OPTION:
Purchase:
3 Colorance® Can 120mL
Receive FREE:
1 Express Toning Lotion 1L
Experience Colorance
Express Toning
6 shade choices
9 & 10 Champagne
9 & 10 Creme
9 & 10 Silver
TUBE OPTION:
Purchase:
6 Colorance® Tube 60mL
IntraLipid Technology improves hair
structure up to 35%
Receive FREE stock:
1 Express Toning Lotion 1L
Shear tonal results in
Use Express Toning to provide your
highlift & highlight clients the best
summer blondes possible... fast!
oxycur
platin
• Provides fast and effective lift
with maximum possible protection.
• Dust-free blue powder lightener
for lifting up to 7 levels.
• On & Off scalp applications.
• Ultra gentle for lifting up to 7 levels.
• Ammonia Free
• On & Off scalp applications.
• Dust free
Available in
0xycur® Platin Dust Free Lightener 1000g
Oxycur® Platin Highlights System
Oxycur® Platin Dust Free Lightener 500g
Oxycur® Platin Ultra Lightener 500g
Refined blonde with subtle pigmentation:
9 & 10 CHAMPAGNE
warm direction
9 & 10 CREME
neutral direction
9 & 10 SILVER
coot direction
DUALSENSES® COLOR PROTECTION
TRIOS
Provide your clients with the perfect solution
dua senses
See It. Feel It. Instantly
• Instantly locks in color
• Intensifies color brilliance
• Deeply conditions hair
• Proven prolonged color retention up to 22 washes
FREE DUALSENSES ® SERUM
WITH PURCHASE OF
TOPCHIC® COLOR!
CAN OPTION:
TUBE OPTION:
Purchase:
3 Topchic® Color Can 5NN 250mL
Purchase:
6 Topchc® Color Tube 5NN 60mL
Receive FREE:
1 Dualsenses® Color Lock Serum
box of 12, 18mL
Receive FREE:
1 Dualsenses® Color Lock Serum
box of 12, 18mL
for their hair and get a hairspray FREE
The new dualsenses® Fade Stop Shampoo gently
cleanses hair & locks in color molecules, providing
double color retention.
1 » Fade Stop Shampoos strengthen the anchoring
of the color molecules, actively locking them
in the hair and effectively reducing color fading.
2 »The new cream foam reduces fading by
gently cleansing and protecting the hair
surface.
1 Dualsenses® Shampoo 300mL
1 Dualsenses® Conditioner 300mL
1 StyleSign® Hairspray 300mL
Available In:
uitimate polor protection box
4 9 MARKETING TIP:
Add Color Lock Serum to your salon menu for $10.00 to $15.00
(your choice), offer to first time users $5.00 off to experience
immediately following a color service.
-
(Color sh/cond w/ Big Finish®)
ultimate blonde & highlight protection box
(Blondes & Highlights w/ Big Finish®)
ultimate repair & protection box
(Rich Repair w/ Magic Finish®)
THE NEW STYLESIGN FULL REB
IS THE FIRST OF ITS KIND!
A lightweight paste product in an innovative product dispenser. The lightweight formula
is suitable for all hair types, especially fine hair, and comes in a new, easy to use canister.
Innovative nozzle allows for quick, precise, and clean dosage
Product won't weigh hair down, so it's ideal for normal and fine hair
Transparent once applied
Usage: on towel-dried or dry hair
FULL REBELTM FLUID PASTE
PRODUCT INTRO OFFER
Purchase prepack
3 StyleSign Full Rebel 1 00mL
:
Receive FREE prepack:
1 StyleSign' Full Rebel 1 00mL stylist station sample
1 Full Rebel Sales Sheet
[11[LLIC21
DUALSENSES SUN REFLECTS SALON INTRO OFFER
A great addition to your salon for the spring & summer season!
Its the ultimate color protection & care for sun-damaged hair.
PURCHASE AT A DISCOUNT:
ry This
Purchase one 3/1
Free offer per stylist
and display at station.
Once stylist sells 3
they get 1 FREE !
DUALSENSES SUN REFLECTS DUOS
PURCHASE:
1 After Sun Hair & Body Shampoo 300mL
1 After Sun 60sec Treatment 200mL
Packaged together in a retail-friendly box
3 After Sun Hair & Body Shampoo 300mL
3 Leave-in Protect Spray 1 50mL
3 After Sun 60sec Treatment 200mL
RECEIVE FREE:
PURCHASE:
1 Sun Reflects In Salon Shelf Talker
1 Sun Reflects Fact Sheet
1 After Sun Hair & Body Shampoo 300mL
1 Leave-in Protect Spray 150mL
Packaged together in a retail-friendly box
COUNT DOWN TO ENTER:
COLOR ZOOM CHALLENGE
Enter for your chance to help set trends. Become a national finalist and
compete at the International October 2013 Global Event in Los Angeles.
Enter online or mail in your entry to arrive by May 31, 2013
Go to colorz000m13.com for more details!
I
NATURAL GLAMOUR
Theory Firm 10oz
Awaken Spray 10oz
Push Powder
Shift Shine Wax
Bassu Shine Spray
Jump Mousse 8oz
FATHERS DAY Da5
Men's skin, scalp and hair have specific needs
and require deeper cleansing, specific care and
rejuvenation. Experience five new high performance products formulated specifically for
men. Surface Men is simple to understand,
simple to use and has no compromises. Men's
Shampoo / Bodywash and Shave Cream packed
in a box set.
HOT TIPS FROM WAYNE - We used Coconut oil to create a
,icep lather for our all in one shampoo and a creamy lather for our
have cream. Coconut oil is loaded with Vitamin E and tatty acids
such as lauric acid, myristic acid, capric acid and morel which are
anti-fungal, anti-oxidizing and anti-bacterial. These properties heal
many skin conditions that men are prone to, as well as smooth and
renew dry rough skin and hair.
Utilizing natural, skin
beautifying gifts from nature,
Surface Skin formulas deliver
an abundance of anti-aging,
skin moisturizing, hydrating,
and renewing benefits for
smoother, younger-looking,
NATURALLY BEAUTIFUL vibrant skin from head to toe.
Acai & Blueberry Body Lotion 9oz
MAY/JUNE 201
Acai & Poppyseed Body Wash 7oz
Siff q[0
,
■
I It
II I
A L
Body Lotion Foil 10m1
Salon Intro Opportunity
Includes: 6 Body Lotion, 6 Body Wa sh, 30 Body Lotion
Foils, Free Body Lotion Tester, Free Body Wash Tester,
Promotional Easel.
R T
• COLOR VIT-1-f '01■ 111 FX • SURFACEHAIR.COM
(TRT MD ORGANIC BOTANICALS - SULFATE FREE • GLUTEN FREE • PARAREN FREE • VEGAN
NEW
THE CURL
INNOVATION
CATEGORY
LEADER
DevaClips
instantly with wider & longer clip size
MAXIMUM imt...)k: i
MAXIMUM HOLD for even fine curls; clips don't slip while styling
EASY T 0 HANDLE and fewer clips needed due to unqiue design
DevaCare
by DevaCurl
THREE SIMPLE STEPS TO HYDRATION
CLEANSE • HYDRATE • DEFINE
ENRICHED with VITAMIN C and ORANGE PEEL EXTRACT
DgvaCare products are excellent for color treated and chemically dehydrated hair
• Zero Lather Cleanser
DevaClips
• Contains UV Absorbers & Anti-oxidants to protect
the longevity of hair color
• Provides protection from sun damage
• Exclusive DevaCurl Botanical Blend. Restores curls
natural moisture balance
• Natural citrus fragrance
• Alcohol Free and water soluble
• 100% Sulfate, Paraben and Silicone Free
8 Clips per package
Scan here to watch
the D eva 3-Step
Professional video
DEVACARE STARTER KIT
Scan here for DeyaClip
styling tips and
DeyaCurl advanced
clipping techniques.
DevaClips
SPEC. SALON
MULTI-PACK OFFER!
50 Clips
Suggested Client Offer
Purchase Trio:
_Receive Deva Towel FREE
WHAT IS YOUR CURL TYPE?
ro an awbattittittelC Cu Hs f*ctrii
• Low to no frizz factor with a natural shine
• A slight bend at the ends of your hair
• Hair that looks better when it's layered
r Pr,-41,rWmf, r't
ir,, r•-•
• H air that you believe is straight
• Hair that develops a natural wave
• Hair that is dry on the ends
6
• C urls that vary in size and shape
• Loose curls are combined with tight
• Curls that have a ropier appearance
"nq tk--Vrt
r!irlsirrmalia
• Lots of small spirals
• A high frizz factor
• Hair that soaks up conditioner
t
a,
Agadir
f ry
*no.
Argan Oil
Available May 201
with Agadir
Non-Aerosol Spritz
or
Aerosal Volumizing
Hairspray
Hair Oil Treatment
& Spray Treatment
June Specials
• Builds Volume
• Humidity Resistant
• Enriched with Argan Oil
• Adds Shine
• Agadir Signature Fragrance
PURCHASE: 1 Agadir Argan Oil,
3 piece, 4oz. bottle display with
10 FREE stick packs and
RECEIVE 1-2.25oz. bottle FREE
HOUR
HOLD
Agadir Hairspray 10.5 oz.
Agadir Spritz 10.5 az
Special
Salon Offer
MAXIMUM DEFENSE
Against all Heat Applianc
Formulated with extra strength,
heat protection properties that
withstand extreme temperatures
8.7 oz.
Agadir Gel
Hair Shield 450 plus
is the ultimate protection
and repair treatment
9.1 mL Argan Oil
Hair
Shield
450°
Made in USA
Available June 2013
ammoimmoiol
7
0.
NEW! KMS® CALIFO
TAIVIEFRIZZTm RANG
More than 68% of women are concerned with frizzy hair, fty-aways, static and the
effects of humidity. The new KMS® California TAMEFRIZE" range addresses all
these concerns by tackling frizz from the inside and outside of the hair, providin
g
instant control and manageability. The end result beautiful smooth hair with less frizz.
■
KMS
Callforn..
Calotornia
TAME
RANGE
Instant frizz control and manageability with
up to 100% frizz reduction-plus humidity
resistance for up to 3 days!
SHAMPOO + CONDITIONER
Prepare for frizz reduction I Smoothing
SMOOTHING LOTION
Instant combability I Detangles I Manages frizz I Humidity
resistant I Heat protection
GET IN CONTROL TODAY!
TAMING CREME
Controls hard-to-tame frizz I
Adds definition I Manageability I
Humidity resistant I Heat protection
DE FRIZZ OIL
-
Absorbs instantly I Non-greasy I
Extremely lightweight I
Humidity resistant I Heat protection
All TAMEFRIZZTm products are paraben free.
TAME
PRODUCT
INTRO OFFER
Purchase:
1 Shampoo 300mL
1 Conditioner 250mL
1 Smoothing Lotion 150mL
1 Taming Creme 125mL
1. Use and recommend the smoothing lotion as a
detangler for clients with fine hair who don't like
to use conditioner.
2. Add taming creme to damp, thick hair to give
it extra control, blow dry with a round brush for a
Receive Free:
smooth frizz-free finish.
1 Shampoo 750mL
1 Conditioner 750mL
1 De-Frizz Oil 100mL
3. Run de frizz oil through the mid-lengths and
-
ends of hair, followed by a cool blast of air from your
dryer for amazing shine and to tame fly-aways!
Hello KMS Friends!!
I'm just finishing work for today! I have
used the TAME FRIZZ for a few of my
clients! I'm loving the result of this NEW
PRODUCTS...My last clients said it is the
straightest her hair has ever been!! The
look of this product is smooth & sleek
with "ABSOLUTELY NO FRIZZ!" (hence
the name° ...) These are going to be a
great pro• ucts... ano er grea pro• uc
you will have to see to believe!!!
Great
results you can see, the hair take a
smoother look right after you use the
Controls
products ©
with a little bit of hold...little goes a
long way (loving this for thicker hair)
Is great for fine
KMS® SESSION STYLIST KIT
Purchase prepack at a discount:
1 FREESHAPI ® hot flex spray 200mL
1 HAIRPLAY® dry wax 150mL
1 HAIRSTAY style boost 200mL
1 HAIRSTAYdry xtreme hairspray 300mL
Receive free:
STYLIST BOX including an
assortment of hair pins,
bobby pins, pin curl clips
and hair elastics
air... ac ua y ave .een using o
together (taming & smoothing) & finding
great results!
I have
been finishing with it at the end c
Amazing Shine!!
X0X0,
Antoinette Salon Eleganza Rochester, NY
KMS® SHAMPOO &
CONDITIONER DUOS
Purchase prepack:
1 KMS® Shampoo 300mL
1 KMS® Conditioner 250mL
From GotdweU® Hair Care:
It bring you a new
color inspiration featuring the best in color education,
trends and techniques.
May 7
Conquering the Grey Canvas
June 4
Shift the Summer Shade
Available in:
COL ORVITALITY°
FREESHAPI
MOISTREPAIR ®
air Care.
mon
alifornia
rtistic Team will share their latest STYLE
OBSESSION. They'll show you what's hot and
translate it into personal style recommendations for
your clients!
June 3
MOUSSE & GEL SALE
STYLESIGN®
MOUSSE a GEL
25°10 OFF SALE
Purchase:
StyleSign ® Lagoom Jam® Volume Gel 150mL
StyleSign® Double Boost® Root Lift Spray 200mL
StyleSign® Jelly Boost® Spray Gel 150mL
StyleSign® Top Whip® Volume Mousse 300mL
w
25% OFF
KMS® CALIFORNIA
MOUSSE, GEL
& FOAMS 25%
OFF SALE
Purchase:
HAIRPLAY® gel wax 100mL
CURLUP® wave foam 200mL
HAIRSTAY styling gel 250mL
HAIRSTAY styling gel 750mL
ADDVOLUME® styling foam 300mL
members oft
"
OBSESSION: SUMMER HAIR
Log onto www.kmscaliforniaLlVE.com
or www.goldwelltIVE.com
Missed one of your favorite webcasts?
Log on ANY TIME to watch ON DEMAND!
1
HOW TO MAXIMIZE THE
SAVINGS FOR YOUR SALON...
STEP 1 Utilize 25% off savings to stock up on
station product for yourself and/or staff.
STEP 7. Bdicate a space in your retail area
and promote the 25% off savings for
your clients.
THE ULTIMATE BLOW DRY EXPERIENCE
includes:
• 1- 8.5oz xtend keratin reparative magic potion shampoo
• 1- 8.5oz xtend keratin reparative magic potion conditioner
• 1- 4oz keratin reparative magic potion intense blowout
• 1- 8.5oz xtend keratin reparative magic potion
• 1- Cocktail Marketing Kit:
magic potion
STRAIGHT UP!
cocktail kit
5- Assorted Cocktail Service Tent Cards
1- Magic Potion Blowout Mirror Cling
1- Magic Potion Consumer Brochure
1- Simply Smooth Consumer Brochure
Reparative Blowout
—I –
For smooth, ruler straight
frizz-f ree hair!
includes:
magic potion
STRAIGHT UP!
,
mr'ktPil
kit
• 1- 33.3oz xtend keratin reparative magic potion shampoo
• 1- 33.3oz xtend keratin reparative magic potion conditioner
• 1- 4oz keratin reparative magic potion intense blowout
• 1- 8.5oz xtend keratin reparative magic potion
• 1- Cocktail Marketing Kit
5- Assorted Cocktail Service Tent Cards
1- Magic Potion Blowout Mirror Cling
1- Magic Potion Consumer Brochure
1- Simply Smooth Consumer Brochure
1yr Reparative Blowout
— -...BACKBAR
SIZE
For smooth, ruler straight
frizz-f ree hair!
magic potion
SALON INTRO
includes:
• 1- magic potion STRAIGHT UP COCKTAIL KIT
• 1- magic potion STRAIGHT UP COCKTAIL KIT Tack Bar"
• 2- 8.5oz xtend keratin replenishing spiral gel
• 2- 8.5oz xtend keratin thickening volumizer
• 2- 4oz xtend keratin replenishing spray shine (aerosol)
• 2- 2oz xtend keratin replenishing reflection shine finisher
• 2- 2oz xtend keratin replenishing substance
• 2- 8.5oz xtend humidity shield hairspray (non-aerosol)
• 2- 10oz xtend humidity shield hairspray (aerosol)
• 2- Cocktail Marketing Kits:
5- Assorted Cocktail Service Tent Cards
1- Magic Potion Blowout Mirror Cling
1- Magic Potion Consumer Brochure
1- Simply Smooth Consumer Brochure
,
,
NV
BKT COLOR SEAL COMPLE IF
,ncludes.
1- 2oz. BKT CLARIFYING SHAMPOO
1- 2oz. BKT COLOR SEAL TREATMENT
1- 2oz. BKT COLOR SEAL CLEANSER
1- 2oz. BKT COLOR SEAL MOISTURIZER
1- 2oz. BKT 1 FOR ALL
BKT BOTANICA:
SEi-1, TREATMENTS VaL.
• Intensify shine & magnify color dimension
• Repair hairs integrity, elasticity and seal split ends
• Eliminate frizz up to 75% • Seal in hair color
• Create a humidity barrier, locking in moisture
• Tame curl, Reduce texture up to 35%
Pure NV BKT Color Seal Treatment is an NV complex enriched, Keratin and collagen
infused, post color service treatment. This Kit yields approximately 1-2 Color Seal
treatment applications, depending on hair type, and includes everything you need to
perform a Pure NV BKT Color Seal Treatment Service. For professional use only.
10
V II
▪
Buy This...
FRO
RE I! jtr
ti
BaByliss•PRO Professional J1 Clipper MODEL FX885
I yence
•
Professional capper nit, tI fr specialted blade Or superaur artling pertonrams
•
•
Cuts 2X fasten on first pass
Includes 8 comb attachments
FREE
Thinner &
Shear Case
GET THIS FREE!
BaByess• P80 Wm Trimmer MODEL F049
NEW!
FLEX I T SHEAR
ma. ins rhumb ring rotates ,9& for
•
• . isive motor laves mono curling pow
•
ergonomic design fur unsurpassed comice
• ?reason darocod•snarpenad, hardened Japanese
I.,t1,,
kind 1.1try,u, ha
bluk, , 81/2 - sk,e''
steel blades deliver superior cutting
FLEX IT 28-TOOTH TM
011, , Lodi,. holloologrod -
NE \ ER sit \ RNA \\ ARRANTr
Just trade in your Flesh shear for
a
new shear for
Buy a Flexlt Shear and Receive
one iApron or one iCape
FREE!
Ala
Package Includes:
Joewell PS Shear
5.0" code: 9854
_ 5.5" code: 9855
—
`- 6.0" code: 9856
Joewell PS 40
Case & Care Kit
jay&
co3
kerabrush- collection
Olivia Garden
Extend the life of your keratin straightening service!
0010'
Create easy, beautiful, healthy and long-lasting hairstyles
.0
■0•
.
SPRING
SIZZLE
BLOWOU
SALE
BUY 1 GET
1 FREE
kerobrulh
Aftr
• Prolongs & preserves
your keratin treatment
• Minmizes bristle friction
on keratin-coated cuticle
• Gently glides through your hair
when detangling, brushing or styling
• Extremely fast drying due to large vents
which evenly distribute the blowdryer's airflow
*DISCLAIMER: Limited Varietes
* While Supplies Last
Code
Size
KB23
1 7/8"
KB33
21/4
KB43
21/2
:13
• No hot metal surfaces in contact with keratin-coated hair
KBDV
Double Vent
KBD16
16pc Display
The best brush for stlying and caring for your
straightened hair!
11
Goldwell New York,
invites you to.„
Two days of education, focused on
the esthetician. Learn a little about
each brand in our Key Foundations
Trainings, spend time one on one
with the educator at the Trade Show
booth, or get an in depth education
during a hands on seminar.
Sunday, August 11, 2013
10:30am-5:00pm
See your Goldwell Salon Consultant
for details...
Monday, August 12, 2013
9:30am-3:30pm
Attention Spa Owners:
Are you looking for a high-end, performance
driven skin care line?
Are you looking for exclusivity in your market?
Are you looking for in-house training to reduce
the expense of traveling for education?
We will be booking appointments
starting in June for qualified Spas.
Contact: rtemming2goldwellny.com
Ramada Geneva Lakefront, 41 Lakefront Drive, Geneva, NY 14456
Get your Foot-in-the-door with...
Elevate your service to a transformational pedicure, gentle enough for even sensitive clients. Dermal
Infusion Technology carries the active ingredients to the target areas to rejuvenate, repair and
moisturize the skin of the feet.
FREE
B
ow'
OW
till
tt.
, is! t.ti.Z. 1.1
kr
0
Dry Formula
2-#7+ Rouch Skin Formula
245 Sweaty Feet Formula
2410 Shoe Deodorant Spray
st2lEttiettALS
3-#3+ Cracked Heel Formula
2-#4 Cold Feet Formula
248 Tired Legs Formula
2-#3 Very
PURCHASE: 2-#2 Dry Formula
2-#7 Peeling Skin Formula
4-#7 NT Anti-Fungal Tincture Spray
2-4#9 Foot Deodorant Spray
foottogix
RECEIVE FREE 1 - #3 Professional Very Dry Skh Formula 1- #13 Professional Foot Soak
1- #18 Professional Callus Softener
1- #19 Professional Massage Formula
1- #3 Professional Exfoliating Seaweed Scrub PLUS 50 Brochures +1 Training DVD
ale
by
/e4,44.n:eigot
YARI , V
a
The FIRST professional depilatory wax specificall y
designed for the FACE!
VISAGE
(1) Antiseptic Blue lotion 250m1
(50) pk Facial spats
La Petite heater
Pre packed in a vinyl tote.
sparkling
crystal
toe-ring
+ a pair of
plush terry,
Foottogix
PEDI -111
SLIPPERS
Visage/Faee
•• •
Create an unlimited amount of Pearlescent
color combinations with Young Nails Pigments
PURCHASE:
Foaming Cleanser & Light Moisture
OR
Purifying Cleanser & Hydrating Moisture
;'
/ nails
it's all about you.
Amethyst Sapphire Pearl
RECEIVE FREE: 1 Matching Toner
* Valid on
Normal/ Dr
Oily/ Combination
All paraben free
12
Get gifts
for your
Clients
Receive a
It only happens once a year!
Facial fusing at as finest!
maks, it suitable for every
Cirepil Facial
Wax Kit contains:
hen you buy a 75ml Rough Skin formula +
125m1 Daily Maintenance Formula
Designed with an excltuetve blend of mastunzina
requnerabnp and a - II-inflammatory properties
GI for 9
young '
Exceptional Offer on Plantogen Skin Care
ADD VISAGE FACIAL
WAXING SERVICES TODAY! _
(2) Visage Facial Wax 4009 bead
(1) Pre Dep Oil 250m1
foottogix
Garnet
Emerald Bronze
Gold
Pigments 1/4 oz
Mix with acrylics, synergy gels & mani•Q color to make
an unlimited amount of pearlescent color combinations.
- Don't
it off.
Blowout Bars are coming to a salon near you!
Be the first to promote and market your salon as the Blowout Experts!
1.
2.
3.
a. That promotes building relationships with the clients
b. Which promotes referrals to your salon from the client
4.
(Yes, I said the dreaded word "sales") The reality is your clients want to buy the newel
and best products to make their hair look amazing. If they did not want these products,
big corporations would not be opening up entire stores that sell our products. Why
don't clients buy them from us, the stylist???????? We do not tell them about the
great products and we definitely do not offer for them to "buy" them before they leave.
5.
Research what other salons in the cities are doing and then create your own fun plan. Successful
Blowout Bars are fun and innovative. My favorite phrase these days is
"GOOGLE IT"!
And then think outside the box and let the entire staff create a plan.
How can Goldwell New York Help?
1
a. KMS - Its All About the Finish Class - you create the look by intermixing products
b. Goldwell - Elixir and Stylesign, any combination will create a customized blowout
c. Simply smooth - Magic Potion INTENSE BLOWOUT - new class coming soon
i. Marketing material with fun cocktail names available. JUST ASK US!
d. PURE NV - Ker-Argon oil (shorter hair) or Versatility (longer hair) -amazing bounce and shine
providing! New Ammonia Free
Goldwell Nectaya provides the same amazing Goldwell color perfection results! Great Grey
Coverage, up to 3 levels of lift, brilliant shine and conditions the hair with Lipids! Matches
the Goldwell Color System and is easy to use!
s always been ammonia free? All 3 segments including
ammonia.
deposit only and Ammonia Free, great for toning blondes, color balancing
Goldwell Colorance
.
both ammonia free and extremely gentle for
sensitive hair types.
With Goldwell you have plenty of Ammonia Free tools to meet the client's
needs and create Color PERFECTION!
Amy Schubach- Director of Education
13
ducational Opportunities
HAIRCOLOR
11111=1
_ ROCH mow'
IQ
9:30-12:30
6/10
6/17
6/17
GOLDWELL Foundations 3 - Foiling/ Blonding
1:30-4:30
6/10
6/17
6/17
GOLDWELL Foundations 4 - Elumen
9:30-12:30
GOLDWELL Color Restore
9:30-12:30
5/13
5/20
Intermediate Series - GOLDWELL Essentials Part 1
9:30-4:30
Intermediate Series - GOLDWELL Essentials Part 2
9:30-4:30
GOLDWELL's The Art of Color Dipping
9:30-12:30
GOLDWELL's Shades of Ammonia Free
1:30-4:30
GOLDWELL Foundations 1 & 2 - Colorance & Topchic
111.111111111
CUTTING/ STYLING
KMS - In Session Cutting Demo
Surface - Indie Rock Cutting
. 30-12 . 30
1:30-4:30
•
5/20
6/2L
5/20
6/24
5/13
5/6
5/20
5/6
5/20
Demi...1=1130-12:30 IIIII
KMS Upstyles for Special Occasions
9:30-12:30
1:30-4:30
6/3
Surface Push & Pin Upstyling
1:30-4:30
6/10
5/6
STUDIOS:
ROCHESTER:
BUFFALO:
SYRACUSE:
ALBANY:
BINGHAMTON:
14
2117 Brighton Henrietta Town Line Rd.
6850 Main Street
628 S. Main St. Peter's Plaza
1545 Central Ave.
3660 George F. Highway
Rochester, NY 14623
Williamsville, NY 14427
N. Syracuse, NY 13212
Albany, NY 12205
Endwell, NY 13760
6/17
(585) 424-4110
(716) 565-1760
(315) 214-0366
(518) 456-7994
(607) 834-7218
ducational Opportunities
BUSINESS BUILDING
TIME
Seeds of Success Series... Puttin on the Ritz
11:00-12:30
Seeds of Success Series... 6 Thinking Hats
2:00-3:30
Seeds of Success Series... Change or Be Changed
Seeds of Success Series... The Success Gene
Seeds of Success Series..1Wish Upon A Star... I Plan Upon A Goal
11:00-12:30
BUF
5/20
6/3
SYR
ALB
BING
5/13
2:00-3:30
11:00-12:30
Seeds of Success Series... Reignite Your Creativity
2:00-3:30
Work Smarter, Not Harder: Profit or Perish
9:30-12:30
1:30-4:00
Work Smarter, Not Harder: Prescdption to Success
9:30-12:30
Work Smarter, Not Harder: Living the Color Cycle
ROCH
9:30-12:30
Elk
SKIN CARE
Mani Q Color and Synergy Gel
10:00-4:00
Playboy-Glitz Sunless Tanning
10:00-3:00
5/13
riwwwfflmommenew
MENS LAB SERIES
Men's Lab— Tailored Consultation & Retailing
9:30-12:30
5/13
GOLDWELL NEW YORK
Men's Lab Hands-On Cutting-Jes Sutton
1:30-4:30
5/13
6/3
6/24
6/10
6/10
GET THE MOST OF YOUR EDUCATION EXPERIENCE:
•
•
•
Check our website — www.goldwellny.com for our full schedule of education in your area.
Register on-line or call your local Goldwell New York Studio.
Register in advance to insure your spot.
It is highly recommended to preregister for all programs. Each location has limited space so to insure the quality of the
experience we ask that you plan accordingly.
15
Welcome to Spring in Upstate NY.
Determine a 90 day average of:
Number of clients per week
Spring is a great time of year to start thinking about new
ideas or habits to develop in your business. Clients are
excited to hear about what's new in hair and fashion and
you are their connection.
Number of cut only clients
Number of color only clients
Number of cut/color clients
Number of other (wax, nails, etc)
We began the year suggesting a 3 prong approach to
growing your business.
1. Gain new clients
2. Turn cut clients into color/cut clients
3. Units per client or sell more retail to your
existing clients
To date, I have done programs in several salons to help build
business and the conversations have been enlightening.
I begin by asking which of these three objectives are easiest to accomplish and I am finding out that it is evenly split.
If we understand why certain stylists have different opinions
we can plan accordingly.
1. Gain new clients
I encountered stylists who felt gaining new clients was the
easiest because they have an active presence on Facebook.
They are posting several times a day showing "before &
after" pictures for clients, last minute openings, etc.
Number of retail units sold per week
(how many shampoos, conditioners, styling
products do you sell per week on average?)
Once you have established your existing business, you can
determine the best area to improve upon.
3. Units per client or sell more retail to your
existing clients
Remember the song "Shiny, Happy People" — lets make
it shiny, happy hair! Do you have clients walking around
with dull, fuzzy hair? If so, help them out. Recommend the
perfect product for their hair; they will love you for it.
We know the power of word of mouth advertising yet do
we miss opportunities because you have clients walking
around with bad hair.
Solution:
Educate and recommend the right products to everyone. If you are educating and recommending products,
whether they say yes or no may be less intimidating.
Solution:
If you are interesting in growing your clientele become
active on Facebook, if you don't know how find a friend
to help you. Best part is, it is FREE. The only investment
is your time.
If you are serious about eaming more money this year then
you need to attend our upcoming Milady programs along with
the "Work Smarter, Not Harder" series of programs. Check our
education schedules to see when they will be in your area.
NOTE:
Keep the personal stuff to a minimum and focus on your
professional image.
Plan your work, work you plan. Not sure who originally came
up with this but it certainly still works. If you would like help
working on a plan, please contact your GNY Salon Consultant.
2. Turn cut clients into color/cut clients
Happy Spring!
As for tuming cut clients into color clients, the conclusion on
this topic is that we don't really know the number or potential.
Ryan Temming
Director of Sales
[email protected]
The starting point would naturally be to determine your
overall numbers.