1. style and fashion
2. beauty
3. hair care

MODERNSALON.COM
FALL/WINTER 2011
Lush
LASHES
Trendy
NAILS
Plan to make more
money this year!
Joy
OF
COLOR
Trends, tips and techniques
Texture
SEASON
Products and tools to curl
it up, smooth it out
w
o
l
g
,
r
e
t
t
i
l
g
,
r
u
glamo
Services, strategies and styles
to light up salon success!
facebook.com/modernsalon
Bonus Holiday Issue
Scan and watch!
from Beauty Systems Group,
CosmoProf and Armstrong McCall
cosmoprofbeauty.com
Holidays
JUST GOT more
THE
Luxurious...
©Joico® Laboratories, Los Angeles, CA 90042-0308
800.44.JOICO
THANKS TO JOICO
K-PAK® APPLIANCE
HOLIDAY GIFT SET
$
14900 Salon
(IRON + DRYER + FREE BLOWDRY SPRAY)
JOICO.COM
$219.95 Retail
US pricing only
$
1148 Salon
$22.95 Retail
$ 98
Salon
9
US pricing only
$19.95 Retail
US pricing only
NEW K-PAK REVITALUXE (5.1 oz)
+ FREE K-PAK SHAMPOO (10.1 oz)
JOICO & K-PAK HOLIDAY DUOS
+ FREE NEW K-PAK REVITALUXE
(1.7 oz)
(Available in K-PAK,® K-PAK Color Therapy, Daily Care, Color Endure,® Color Endure Violet, Moisture Recovery,
Body Luxe, Silk Result® Fine/Normal, Silk Result Thick/Coarse, and NEW Smooth Cure)
Available through BSG and Armstrong McCall sales consultants or at CosmoProf and Armstrong McCall stores. Visit cosmoprofbeauty.com
to shop online or for orders to ship call 1-800-362-3186 (BSG East) or 1-800-544-9227 (BSG West). Visit armstrongmccall.com to find
a store near you. All product is subject to availability and all products may not be available in all locations.
DISCOVER AQUAGE ULTIMATE COLORCARE
©2011 SalonQuest, LLC.
FOR SILKY SMOOTH FRIZZ-FREE HAIR
You have to feel the difference to believe it!
SeaExtend Silkening Shampoo
Perfect for smoothing coarse, curly and frizzy hair.
Extra-gentle, sulfate-free formula keeps haircolor vibrant.
SeaExtend Silkening Conditioner
Seals in smoothness and moisture. Dramatically improves
manageability leaving hair feeling silky-smooth.
SeaExtend Silkening Oil Treatment
Creates silky, smooth and frizz-free hair. Crystal-clear formula
seals in haircolor, adds moisture and shine.
®
SOLD ONLY TO INDEPENDENT SALONS
NO NATIONAL SALON CHAINS OR RETAIL STORES
Visit www.aquage.com for step-by-step styling videos
Available through BSG and Armstrong McCall sales consultants or at CosmoProf
and Armstrong McCall stores. Visit cosmoprofbeauty.com to shop online or for
orders to ship call 1-800-362-3186 (BSG East) or 1-800-544-9227 (BSG West).
Visit www.armstrongmccall.com to find a store near you. All product is subject
to availability and all products may not be available in all locations.
HOLIDAY 2011
YOUR MULTI-MEDIA SOURCE FOR EDUCATION, INSPIRATION AND COLLABORATION.
features
departments
Brightest Season,
Biggest Service
Hair color still rules, at the
holidays and year-round
Holiday Style Watch
Your holiday check list, behind
the cover info, social media
musts and more
42
20
46
’Tis The Season For Texture
Curl it up, smooth it out with
texture-driving products and tools.
50
Holiday Extras
Lush lashes are in demand.
54
True Luxury
Dazzling color, festive designs
and updo how-tos from Goldwell’s
Holiday Collection.
Holiday Portfolio
Tips, trends and how to get the
looks of the season.
Aura
The Aquage artistic team creates
a holiday mood.
58
Holiday Inspiration
Take time to take care of yourself!
62
in every issue
72
MODERN SALON HOLIDAY 2011 Volume 97, Number 10B
Fill Your Own Stocking
Tips and ideas on how to make sure
you make more money this year.
FALL/WINTER 2011
modernsalon.com
Lush
Joy
OF
LASHES
Trendy
NAILS
COLOR
Plan to make more
money this year!
Trends, tips and techniques
Texture
SEASON
Products and tools to curl
it up, smooth it out
P L E A S E R E C Y C L E T H I S M AGA Z I NE
glamour, glitter, glow
Services, strategies and styles
to light up salon success!
facebook.com/modernsalon
COVER
Hair: John C. Simpson for Goldwell
Photography: Roberto Ligresti
Make-up: David Maderich
Fashion Styling: David Widjaja
Holiday Updos
Style it up, speed it up
Holiday Nails
Mani mania, more money!
The Gift Of Guys
Men’s biz is big. Unwrap the
opportunities!
MODERNSALON.COM
28
32
36
38
66
The Gift Of Giving
While gearing up for the winter
holidays, salons join Team Pink to
support breast cancer fundraising
and awareness.
10
14
68
EDITORIAL DIRECTOR’S NOTE
HOLIDAY PARTNERS
HOLIDAY GOODS
SEE IT ONLINE
Read this special edition and
every issue of MODERN online at
modernsalonc.om/digital
Bonus Holiday Issue
Scan and watch!
FCd_MSBSG_1011.indd 1
from Beauty Systems Group,
CosmoProf and Armstrong McCall
cosmoprofbeauty.com
9/20/2011 2:12:39 PM
BONUS ISSUE sponsored exclusively by Beauty Systems Group/CosmoProf and Armstrong McCall
Note: Featured products are available through BSG and
Armstrong McCall sales consultants or at CosmoProf and
Armstrong McCall stores. Visit cosmoprofbeauty.com to
shop online or for orders to ship call 800-362-3186.
Visit armstrongmccall.com to find a store near you. All
product is subject to availability and all products may not
be available in all locations.
All statements, including product claims, are those of the person or organization making the statement or claim. The publisher does not adopt any such statement or claim as its own, and any such statement
or claim does not necessarily reflect the opinion of the publisher. MODERN SALON accepts no responsibility for unsolicited materials. Hair styles and accompanying technical information cannot be duplicated
without permission. These special requests should be addressed to MODERN SALON. Copyright 2011. Modern Salon is registered in the United States Patent and Trademark Office.
MODERN SALON (ISSN 0148-4001) published monthly by Vance Publishing Corp., 400 Knightsbridge Pkwy., Lincolnshire, IL 60069. Phone 847-634-2600. Overseas subscription offices: J.B. Tratsart Ltd.,
Dogmersfield Nr. Basingstoke, Hampshire RG278SU, England; Top Hair, Magazinpress Verlag, Elisenstrasse 3, 8000 Munchen 2, Germany; J. Bruce Cortaville and Associates, Box 1060 GPO, Sydney 2001, Australia;
Spencer L. Ayrey Ltd., 171 Main North Road, PO Box 2096, Christchurch, and Rod Trembath Ltd., 30 Stoddar Rd., Mt. Roskill, Auckland, New Zealand; Chia Swee Boon, Longford Company, One Selegie Road,
#02-24 Paradiz Centre, Singapore 0718, Tel. 33-98-398. Subscription rates—USA and possessions: $28 one year; $40 two years; $50 three years; single copies $5. Canada: $37 one year; $57 two years; $73 three
years; single copies $5. Periodicals postage paid at Lincolnshire, IL and additional mailing offices. Postmaster: Send address changes to MODERN SALON, P.O. Box 3593, Northbrook, IL 60065-9724.
Please
Recycle
This
Magazine
Available through BSG and Armstrong McCall sales consultants or at CosmoProf and Armstrong McCall
stores. Visit cosmoprofbeauty.com cosmoprofbeauty.com to shop online or for orders to ship call 1-800362-3186 (BSG East) or 1-800-544-9227 (BSG West). Visit armstrongmccall.com to find a store near you. All
product is subject to availability and all products may not be available in all locations.
modernsalon.com
associate publisher
& editorial director
Michele Musgrove
224.358.5286
mmusgrove@
vancepublishing.com
executive
managing editor
Deborah Ogilvie
847.634.4359
dogilvie@
vancepublishing.com
beauty and
fashion director
Maggie Mulhern
201.321.1886
mmulhern@
vancepublishing.com
executive editor/social media & video
editor/first chair
Alison Shipley
847.415.8084
ashipley@
vancepublishing.com
news editor
Jan Hillenmeyer
847.415.8044
jhillenmeyer@
vancepublishing.com
associate editor
Lauren Salapatek
847.415.8012
lsalapatek@
vancepublishing.com
west coast editor
editor in chief/salon today
Stacey Soble
805.709.1837
ssoble@
vancepublishing.com
contributing editor
Laurel Nelson
lnelson@
vancepublishing.com
modern salon tv/online
contributor
Kelly Cison
kcison@
vancepublishing.com
editorial coordinator
Joyce Alverio
847.415.8037
fax: 847.634.4342
jalverio@
vancepublishing.com
e-product manager
Mike Curran
847.415.8054
mcurran@
vancepublishing.com
web production editor
Katie Georgas
847.415.8039
kgeorgas@
vancepublishing.com
CREATIVE SERVICES
Graphic Design Manager / Elliott From
[email protected]
Graphic Designer / Himanshu J. Suthar
[email protected]
MANAGEMENT
Vice President/Group Publisher / Steve Reiss
847.634.4354 [email protected]
Associate Publisher & Editorial Director / Michele Musgrove
224.358.5286 [email protected]
Advertising, production and circulation
see page 71 for contact information.
VANCE PUBLISHING CORPORATION
Chairman of the Board / William C. Vance
President / Peggy Walker
Watch it now at
Holiday Issue sponsored by:
Note: Featured products are available through BSG and Armstrong McCall sales consultants or at CosmoProf
and Armstrong McCall stores. Visit cosmoprofbeauty.com to shop online or for orders to ship call 800-362-3186.
Visit armstrongmccall.com to find a store near you. All product is subject to availability and all products may not
be available in all locations.
HOLIDAY NOTE
> Find more
holiday tips
online at
modernsalon.com
N
Joy of Planning Ahead
o, you’re not imagining it. The holidays
keep starting earlier. Hallmark starts
hawking ornaments with special instore events in July—we’ve all gotten used to
that. But the early bird mentality for Christmas
and winter holiday promotion is spreading. For
most major retailers, September is now the new
October.
According to a report in USA Today, Christmas
merchandise has been at Costco stores since
September 1, and will show up at Home Depot,
Kmart, Sears, Walmart and JCPenney shelves
before month’s end.
“A substantial number of consumers will pick
out Christmas tree ornaments even as they’re
picking up Halloween pumpkins,” reports
Mike Gatti of the National Retail Federation’s
marketing division.
Consider this powerful statistic: More than
37% of shoppers—and 42% of women—plan
to do some holiday shopping by Halloween,
reports an NRF consumer survey. One theory
is that because of the economic situation of
recent years, more customers are conditioning
themselves to space out holiday purchases and
gift selection, to start earlier. Are you ready to
help them shop in your salon?
DON’T WORRY, THERE’S STILL TIME
November and December are classically the
busiest months by far for most salon businesses
and beauty professionals. In terms of revenue, it’s
the most wonderful time of the year! But because
the economy has created other consumer habits—
like appointment stretching—it’s important to
use the months leading up to the holiday crunch
to think through holiday marketing, promotion,
merchandising and gifting ideas. Also, you want
to have a solid strategy in place to leverage your
holiday boost in traffic so you can convert it
effectively to increased business in 2012.
Fortunately, you have great resources at your
disposal to help you succeed.
This third annual HOLIDAY BONUS issue,
created in collaboration with Beauty Systems
Group/CosmoProf and Armstrong McCall, is just
one tool you can tap into.
In this issue you’ll find ideas and inspiration
on seasonal standbys like hair color and updos,
along with practical advice on how to build your
men’s business and texture revenues. You may
even learn that your biggest bottom-line boost
could come from taking another look at nails, or
adding-on a focus in lashes.
Hopefully, you’ve already started your salon
holiday planning and intend to have your shelves
and backbar well-stocked with the best the
industry has to offer.
Wishing you joy, peace and prosperity,
Michele Musgrove
Associate Publisher & Editorial Director
[email protected]
Note: Featured products are available through BSG and Armstrong McCall sales consultants or at CosmoProf and
Armstrong McCall stores. Visit cosmoprofbeauty.com to shop online or for orders to ship call 800-362-3186.
Visit armstrongmccall.com to find a store near you. All product is subject to availability and all products may not be
available in all locations.
10 Holiday 2011 modernsalon.com
T.
YO U R CU
YO U
R
EN
CL I
T.
YO U R CO L O R .
IT’S NOT WHERE YOU START.
IT’S HOW YOU FINISH.
www.goldwell-northamerica.com
Available through BSG and Armstrong McCall sales consultants or at CosmoProf and Armstrong McCall stores. Visit cosmoprofbeauty.
com to shop online or for orders to ship call 1-800-362-3186 (BSG East) or 1-800-544-9227 (BSG West). Visit armstrongmccall.com to
find a store near you. All product is subject to availability and all products may not be available in all locations.
New GOLDWELL StyleSign.
SHOWCASE YOUR CUT
AND COLOR LIKE
NEVER BEFORE.
YOUR STYLE. YOUR SIGN. TURN IT ON!
Experience styling quality at its very best. Transform your client‘s cut and color into
a masterpiece with StyleSign‘s advanced FlexShine Protect technology:
• Long lasting, flexible hold and a natural feel
• NEW: Exceptionally smooth hair and radiant shine for intense striking color
• NEW: Triple Color Protection System and heat protection maximized
STYLIST
PROVEN:
New GOLDWELL StyleSign enhances the
brilliance and shine of your color!
DEDI C AT ED T O C O L O R P ERFEC T IO N .
HOLIDAY PARTNERS
> See more
Holiday products
and offers at
cosmoprofbeauty.com
The Beauty
of Partnership
A
Frank Fulco
Michael Heines
t the holidays, more than any time, we realize how much relationships matter. It’s the
same in the professional world of beauty as it is in our personal lives. The connections
we have, the support we give and receive—these are the things that sustain us.
Please join us
in thanking the
important partners
who support this
special holiday
issue—our brand
sponsors and their
educators and artists.
As you prepare for the busiest time of the year in your salon and
in your chair, we at BSG/CosmoProf want you to know we are here
for you. We value the connections we have with our customers and
consider it an honor to provide you with education and resources
to complement the best professional products and tools the beauty
industry has to offer.
Our entire team is committed to your success, and we are ready
to sit down with you face-to-face to help you plan your holiday
promotions, merchandising, add-on service strategies and other
ideas. We want to help you enjoy an amazingly profitable November
and December, and to ring in new business growth in 2012!
As part of our commitment, we and our brand partners have again
invested with MODERN SALON on this third annual bonus Holiday Issue. This idea book
is meant to spark conversation with your sales consultant or store professional, while also
inspiring you with creative artistry and business-building best practices.
Here’s to a beautiful holiday season for you and your clients!
Thank you for your partnership,
Frank Fulco
Michael Heines
Group Vice President, BSG East
General Manager, Vice President, BSG West
Special HOLIDAY Issue sponsored by Beauty Systems Group, CosmoProf and Armstrong McCall
Note: Featured products are available through BSG and Armstrong McCall sales consultants or at CosmoProf and
Armstrong McCall stores. Visit cosmoprofbeauty.com to shop online or for orders to ship call 800-362-3186.
Visit armstrongmccall.com to find a store near you. All product is subject to availability and all products may not be
available in all locations.
14 Holiday 2011 modernsalon.com
A
v
a
i
l
a
b
l
et
h
r
o
u
g
hBS
Gs
a
l
e
sc
o
n
s
u
l
t
a
n
t
so
ra
t
Co
s
mo
P
r
o
f
s
t
o
r
e
s
.
V
i
s
i
t
c
o
s
mo
p
r
o
f
b
e
a
u
t
y
.
c
o
m
t
os
h
o
po
n
l
i
n
eo
rf
o
ro
r
d
e
r
st
os
h
i
pc
a
l
l
1
8
0
0
3
6
2
3
1
8
6(
BS
GE
a
s
t
)
o
r1
8
0
0
5
4
4
9
2
2
7(
BS
GWe
s
t
)
.
A
l
l
p
r
o
d
u
c
t
i
ss
u
b
j
e
c
t
t
oa
v
a
i
l
a
b
i
l
i
t
ya
n
da
l
l
p
r
o
d
u
c
t
sma
yn
o
t
b
ea
v
a
i
l
a
b
l
ei
na
l
l
l
o
c
a
t
i
o
n
s
.
UNFROGETTABLE
COLORS!
ONLY IN THEATERS
Available through BSG and Armstrong McCall sales consultants or
at CosmoProf and Armstrong McCall stores.
Visit cosmoprofbeauty.com to shop online or for orders to ship call
1-800-362-3186 (BSG East) or 1-800-544-9227 (BSG West).
Visit armstrongmccall.com to find a store near you. All product is subject
to availability and all products may not be available in all locations.
GL IT T E R S*
RAINBOW
CONNECTION
EXCUSE
MOI!
GONE
GONZO!
FRESH FROG
OF BEL AIR
DIVINE
SWINE
GETTIN’MISS PIGGY
WITH IT!
DESIGNER...
DE BETTER!
WARM &
FOZZIE
R E D S & NE U T R A L S
ANIMAL - ISTIC MEEP - MEEP - MEEP
GLITTERS
12-PIECE DISPLAY
WOCKA
WOCKA!
PEPE’S PURPLE
PASSION
36-PIECE DISPLAY
REDS & NEUTRALS
12-PIECE DISPLAY
Find us on:
CONTAINS NO DBP,
TOLUENE, OR FORMALDEHYDE
Nail Lacquers feature OPI’s exclusive
ProWide™ Brush (Patent pending).
*All Glitters also available in
Axxium Soak-Off Gel Lacquers for a limited time.
Call 800.341.9999 ©2011 OPI Products Inc.
© 2011 Disney
TOGETHER WE SET
NEW STANDARDS OF
EXCELLENCE.
HOLIDAY STYLEWATCH
>>behind the cover
To launch the holiday season with glamour and shine, Goldwell
International Guest Artist John C. Simpson created an inspirational portfolio of festive color and designs stylists and clients
will love all year long.
“I tied together classic styles with a fresh, edgy street
twist for a modern, wearable, updo collection,” he explained.
“These looks are powerful yet feminine, and work on clients
of every age. By creating something special—but also simple—stylists have the chance to dazzle.”
In addition to offering the shoot as an editorial exclusive
to MODERN SALON for the special BSG/CosmoProf-sponsored Holiday Issue, Goldwell has showcased Simpson’s
shoot as the cornerstone of the brand’s “True Luxury” Holiday
Campaign to kick-start salons’ business-building activities.
The campaign includes everything salons need to capture
the spirit of the season and increase the bottom line while
delivering the latest styles to make clients shine. Included are:
• Holiday merchandising materials
• Special retail promotions
• Turnkey event kit that supports seasonal services and
retail success
Ask your BSG/CosmoProf consultant how to take advantage of Goldwell’s True Luxury resources. Turn to page 54
to experience the collection and Simpson’s updo how-tos.
Goldwell
International
Guest Artist
John C. Simpson
A professional Color & Style Guide
and consumer Holiday Service Menu
are part of the True Luxury campaign.
Holiday Bling
These colorful, vibrant Hair Gem strands
are the ultimate accessory, adding a little
glitz and glam to any style.
20 Holiday 2011 modernsalon.com
>>Tinsel is not just for trees. The feather extension craze made a big splash
this year, and is still making an impact. Back-to-school feathers were big,
and holiday feathers and other adornments are likely to stay popular, especially with teens, tweens and twentysomethings.
“Stylists prefer feathers that can be sewn in, woven in or crimped into
the hair and can survive hair washing,” says Denise Blackwell-Powell,
merchandising director for BSG/CosmoProf. “But some clients object to
euthanizing roosters to get their feathers, so we’re moving into synthetic
feathers that can withstand washing. For the holidays we’ll also have an
assortment of hair accessories like headbands with feathers and featherstyle pieces that clamp into the hair.”
Other options to help clients bling it up this season? Vintage jewelry,
ranging from brooches and pins to bracelets and necklaces, can look chic
and mimic the styles clients are seeing on celebrities. Hair appliqués and
charms are popular, too, or carry a selection of dressy combs to hold the
hair to one side for a classic and festive style.
As your clients’ beauty advisor, you can help them with their complete
look by coordinating hair accessories with the outfit for a special occasion.
Ask the client to describe or bring in a photo of what she plans to wear, and
also discuss her jewelry for the party or event. That will help you design a
’do and choose an accessory that works with her colors and doesn’t compete with a highly embellished dress or large rhinestone earrings.
HOLIDAY STYLEWATCH
The Art of
Merchandising
Those Lips,
Those Eyes
Tips for Festive Holiday Make-up
>> Give your client a full-service experience in your chair this holiday—
offer to freshen up her make-up! Celebrated make-up artist Kevin Givens,
international cosmetic director and company motivator for TIGI, shares
his twists on the holiday trends.
Cat Eye 2011
Incorporate a scaled-down version of the classic cat eye for a modern evening look—
more kitten than full-sized cat—and keep the eyeliner dark. “It’s very sexy,” says Givens.
Or, if the “wing” is too high-flying for the client, give her a modern eye by using a dark-tone
liner on top and just a hint of color on the bottom lid, or toward the inner corner of the eye.
1
2
3
4
5
Plan before you design
• Sketch a few ideas
• Neatness, overall visual symmetry, elegance, unity
and theme are key
• Clients need to see that your merchandising
strategy is organized and balanced.
Chest level is buy level
The average height of an American woman is between
5'4" and 5'6". It makes sense to place the products
you want her to buy at the level of the average
woman’s torso so she can see and touch them.
Switch up your display
A Pout for Every Occasion
While you might not redesign the shape of the lip for everyday wear, for a special event it’s
nice to even out the lips to make them look more defined. If the bottom lip is bigger than
the top, for example, Givens lines only the inside of the bottom lip and only the outside
of the top lip. If the client needs a professional power look, accentuate the points of the
upper lip to form an angular bow, but round those points for a romantic dinner.
• Merchandising should rotate regularly.
Tip: increase frequency during the busy holiday
months of November and December.
• Change signage, offers and promotions.
• Your display should “talk” to the client.
Cater to your clients
Go Nude
Due to high demand, TIGI has brought back its Perfect Lipliner in Nude. “If you want to
give the lips some attitude without a lot of color, the nude lipliner makes the lips look
fuller,” Givens notes.
Skin Bling
Why not have some fun at the holidays? Givens recommends using eyelash glue
to attach anything from black lace to jewels and beads. “Offer your clients your
professional guidance so it doesn’t look like a school project!” he says. Prime spots for
embellishment are the cheek area and just above the brow.
Status Update!
>> Having an alluring display is one of the
easiest ways to enhance retail sales, and
the holiday season is the perfect time to
brush up on skills and put your best merchandising face forward. Here are some
tips, excerpted from KMS California’s new
M Guide to Marketing & Merchandising
Your Salon.
Your display should be clean, organized and
stocked. Be sure there is enough merchandise to
communicate that you have products to meet all your
clients’ hair care needs.
The magic of three
The most common but unspoken rule of any
merchandising is to always group objects in odd
numbers for a more striking display.
>> Are you and your salon using social media to build your holiday business?
Focus NOW on your weekly or daily strategy for Facebook, Twitter and YouTube.
Smart salons use social media to:
• Remind clients to prebook and rebook.
• Announce special promotions, packages and
deals (consider a Holiday “deal” of the week—
as simple as showcasing a different product
gift with purchase package each week).
• Show examples of special-occasion styles
(practice on each other’s hair), or get
permission to post your client’s style).
• Announce special or extended hours
• Encourage clients to post pictures of their own
new holiday looks (be sure to ask them to include
your salon name and even phone number)—
social media is the new “word of mouth!”
• Promote gift and giftcard sales
• Showcase a product of the day or week
(imagine each stylist naming a favorite holiday
styling product each week, and/or naming a
“polish shade of the day”).
Get creative with your own social media ideas. Have an in-salon contest to come up with the best
one. For inspiration (and information) be sure to “like” and follow the pages and feeds of your
resource partners, including facebook.com/cosmoprofbeauty and facebook.com/modernsalon!
22 Holiday 2011 modernsalon.com
0
%
Ammonia
Odor
Silicones
Paraffin/mineral oils
Parabens
Alcohol
0 % Compromise
100 % Performance
COLOUR
Available through BSG sales consultants or at CosmoProf stores. Visit cosmoprofbeauty.com to shop online or for orders to ship call 1-800-362-3186 (BSG East)
or 1-800-544-9227 (BSG West).”All product is subject to availability and all products may not be available in all locations.
Together. A passion for hair
2011 © Schwarzkopf Professional, Inc., Culver City, CA 90230 1-800-707-9997
@SchwarzkopfUSA
www.schwarzkopfusa.com ·
Schwarzkopf Professional USA ·
cnd.com
©2011 Creative Nail Design, Inc.
Available through BSG and Armstrong McCall sales consultants or at CosmoProf and Armstrong
McCall stores. Visit cosmoprofbeauty.com to shop online or for orders to ship call 800.362.3186
(BSG East) or 800.544.9227 (BSG West). Visit armstrongmccall.com to find a store near you.
All product is subject to availability and all products may not be available in all locations.
THE SEASON
OF LUXE.
Here’s to reveling in luxury, to frosting
the world with glamour, to enjoying all
of the decadent festivities of the season.
Indulge with abandon—or spoil someone
you love with a bit of sparkle.
Holiday treasures. From CND.
the
Beautyfo
Partnering
www.cosmoprofbeauty.com
CO_004262
e are dedicated to
a partnership with you.
We would love the chance to get to know you and your team!
As your distributor, it’s our job to look out for you and what’s best
for your salon.
We all have enough technology in our lives; so, we welcome the
opportunity to sit down with you face to face.
Beauty Systems Group is a team of dedicated professionals
who are passionate about your success.
We are here to make sure that you have what you need to succeed.
Whether it is access to educational events and webinars, inventory
control or driving new customers into your salon, we are
here to help.
We want to really understand how best to support you and take
you to the next level.
Please feel free to contact us anytime, and we look forward
to meeting with you soon!
Contact your Beauty Systems Group Sales Consultant:
East: 800-362-3186 | West: 800-544-9227
HOLIDAY UPDOS
Style It Up
Speed It Up
Add glamour to your clients’ holidays by
updating your special occasion hair expertise.
W
hen Leonel Rodriguez and his
team from Farouk Systems did
the hair for this year’s Miss
USA pageant, they had to turn around
those updos almost instantly. While you
don’t have that kind of pressure at the
salon, you can only benefit from speeding up the styling.
“In this economy it’s difficult to
charge clients for the two hours it can
take to create a traditional updo,” says
Luis Alvarez, creative director at Aquage.
“Charge them a reasonable price, and
give them a design you can deliver in a
short period of time so you’re not cutting
your margins.”
Luckily, fashion and beauty trends
are cooperating!
“For
holiday
we’re
projecting
shapes that are deconstructed, random,
loose and organic,” Alvarez continues.
“Overlays, patterns, interlaced sections
and textural details transform the surface
of the hair, supported by an underlying
structure and retaining a classic appeal.
What’s cool is these styles can be executed in 10 or 15 minutes, but they look
fresh and are very sellable. Maintenance
is minimal—they improve with wear!” >>
For an important event,
ask the client to come in for a
trial run, just as you would for
bridal hair, and bring photos
of what she likes. During the
consultation, find out more
about the party and what she
expects to be doing.
—Leonel Rodriguez,
Farouk Systems
28 Holiday 2011 modernsalon.com
Photo courtesy of
Farouk Systems
Hair: Leonel Rodriguez
Photography: Sergio Castro
Make-up: Julian Macias
Wardrobe: Virginia Rodriguez
Photos courtesy of Aquage
Ready. Set. Reveal.
Solutions for your every hair care need.
aghair.com
Available through BSG sales consultants or CosmoProf stores. Visit cosmoprofbeauty.com
to shop online or for orders to ship call 1-800-362-3186 (BSG East) or 1-800-544-9227 (BSG West).
All product is subject to availability and all products may not be available in all locations.
HOLIDAY UPDOS
With Aquage’s new videos of the
nine techniques, Alvarez assures stylists that they’ll be experts in no time.
The techniques all work with each other, so you can mix and match to give
the client exactly what she wants—
even if that’s a little more smooth and
polished.
Updo Confidential
Rodriguez shares his tips and tricks for
creating holiday updos:
• It’s easier to anchor pins if the hair
has bend than if it’s very smooth. Develop texture and body in the hair by
using a clipless, rod-style curling iron
like the CHI Orbit Digital Ceramic
Curler or the CHI Styler. The non-stick
ceramic coating is the same as CHI
irons’ ceramic plate coating.
• Use a hair filler form if you’re aiming for a classically smooth look. For
a rougher texture, create volume underneath with the CHI backcombing
brush.
• To dress up any special occasion
look, try an unexpected accessory like
a brooch you can “pin” onto the hair, or
a necklace you can weave and lace into
the style. This will give you a runwayinspired look.
• A dual spray like CHI Ultimate
Control can be used as both a working
spray while the hair is wet and a finishing spray when the hair is dry.
Photo courtesy of
Farouk Systems
Hair: Leonel Rodriguez
Photography: Sergio Castro
Make-up: Julian Macias
Wardrobe: Virginia Rodriguez
30 Holiday 2011 modernsalon.com
Drive Color,
Boost Retail
When you know
a client will be
wearing her hair
off her neck, exposing the strands underneath, your hair color
placement map shifts,
says renowned Joico
hair color expert Beth
Minardi. “Since we’ll see
lots of updos at holiday time,
attention should be paid to
shots of bright or lighter strands
of hair sectioned at the nape,”
says Minardi.
This season’s
updos are super easy and
super fast, but you’re not
shortchanging the client by
throwing in something sloppy.
Just the opposite—it’s exactly
what clients are looking
for today.
—Luis Alvarez, Aquage
Aquage is taking advantage
of the holiday hair season to
boost retail sales by launching Biomega Firm and
Fabulous hairspray. It
delivers a firm hold
and high shine but
leaves hair brushable.
“Let’s say you do an
updo on a client and
finish with this spray,”
says Alvarez. “The style
has lasted all night, so
when the client takes
it down she expects her
hair to be stiff. Instead, she
brushes right through it!
That’s a product she’ll want
for herself, and she’ll ask
about it at her next visit.”
Alvarez adds that the spray
permits adjustments during styling because it’s workable. “You
can change your mind,” he explains. “I call it low-commitment
hairspray.”
Photo courtesy of Aquage
The Ultimate Duo
The Q-Zone dryer is perfect for creating smooth looks, and greatly reducing
salon noise pollution. The dryer features Insanely Quiet™ technology, plus the
addition of state of the art ceramic, ionic, tourmaline and multiple heat settings
for the perfect performance. High velocity can push up the cuticle creating frizz
and diminishing shine, the Q-Zone 1500 watt motor has the optimal velocity of
38 – 40 mph, eliminating this issue. The combined ceramic, ionic, tourmaline
technology, perfect heat and wide barrel, dries the hair extremely fast... even
faster than a high velocity dryer. This maintains the integrity of the hair thus
resulting in shiny, frizz free, healthier look, and clean styles. When using the
Cricket Finger Diffuser with curly hair you get the same result. The Q-Zone is by
far the finest styling and finishing dryer ever manufactured!
The Centrix Iron features rounded plate edges which are ideal for straightening
or curling techniques. The floating plates reduce snags for quick and easy
straightening. The state of the art ceramic/ionic technology allows for faster,
virtually damage free/frizz free hair. Plus the ceramic heater provides faster and
even heat distribution with quick recovery for faster styling.
Power
booster
up to
50
mph
Free gift
with Purchase
of Q-Zone Dr
Dryer
T H E PR O FES S I O N A L S’ C H O I CE.
© 2011 THE CRICKET COMPANY, LLC
5000 INDUSTRIAL WAY, BENICIA, CA 94510
WWW.CRICKETCO.COM
Available through BSG and Armstrong McCall sales consultants or at CosmoProf and Armstrong McCall
stores. Visit cosmoprofbeauty.com to shop online or for orders to ship call 1-800-362-3186 (BSG East) or
1-800-544-9227 (BSG West). Visit armstrongmccall.com to find a store near you. All product is subject to
availability and all products may not be available in all locations.
HOLIDAY NAILS
Mani Mania
MEANS MORE MONEY
Pedi, too! A handful of new options in nails can bring a fistful of dollars your way.
T
his is the year the beauty
industry put the “tech” in
nail tech. Nail technology is
experiencing a renaissance at the
perfect time—precisely when clients
needed an affordable beauty fix that’s
fun and vibrant. If you’re already having
a great year, you can add nail biz to cap
it off with a record-breaking holiday
season. If you think of yourself solely as
a hairdresser, rounding out your label
to “beauty pro” will instantly raise your
income and show clients that you’re on
top of trend. Pick up your client’s hand
and let her lead the way.
“Our nails business is skyrocketing, and it’s from every aspect,” reports
BSG/CosmoProf Merchandising Director Denise Blackwell-Powell, explaining
that new products and techniques have
generated excitement, driving an increase in even traditional nail services.
“People are looking at nails like cloth-
Our website gets 70,000
hits a month—generally
consumers looking for a salon
that offers Shellac. So the
consumer is really looking for
this service.
—Roxanne Valinoti, CND
32 Holiday 2011 modernsalon.com
ing—they’re a fashion statement. Photographers at the fashion runways are
even capturing the nail art! Groomed
nails also make you feel good about
yourself. For example, pedicures used
to be something people did in the summertime. Now clients are getting pedicures year-round.”
You have clients who love to be in
on the latest of everything, and you
have some who shy away from major
hair changes at holiday time but want
something to make the season special.
Do them all a favor—and your bank account, too! Introduce them to the 2011
menu of products and services where
new categories cozy up next to the traditional polish, tips and acrylics.
2 WEEKS, NO CHIPS
Dear Time-Crunched Client,
With Christmas and New Year’s inconveniently scheduled a full week apart,
you used to have to get your
nails done twice. No longer
true! Come in 30 minutes before your hair appointment,
stay 30 minutes after or give
me your hands while your color is processing, and I’ll make
sure you have a gorgeous,
super-glossy, chip-proof manicure that gets you through
both holidays and then some.
E-mail that suggestion, and
what client won’t love you for
it? It even saves them money.
CND recommends charging 50
percent more for a Shellac polish service than a traditional nail polish, and
it delivers at least twice the wear duration. Clients also love Shellac’s instantdry feature, allowing them to leave the
salon as soon as you finish the application. Hair stylists love it because gel
polish application is easy to learn, and
assistants can lend a hand when repeat
clients need to have the previous application removed, which takes 10-15
minutes.
Shellac just added six new shades to
bring the total to 30 choices, and new
layering techniques expand that even
more. Roxanne Valinoti, CND’s education training manager, gives simple
steps to creating Peacock Green, sure
to be popular at holiday time: Layer
Rock Royalty, which is a rich velvet
purple, under the pale Iced Coral. By
experimenting with layering, Roxanne
adds, “you can come up with hundreds
of colors on your own.”
With 28 shades, OPI’s Gel Color is
the latest to join the extended-wear
category. The polish cures in 30 seconds per coat with an LED light; OPI
recommends a base coat, two polish
coats and a top coat. Easy, non-soak
removal is achieved by wrapping each
finger and waiting 10 minutes.
“We’ve adapted all of our iconic
shades with the names you’ll recognize,” says CEO Suzi Weiss-Fischmann,
“and we’ll be adding shades rapidly.”>>
support our troops
with AMEriCAN CrEw
MiLitArY EDitioN
©2011 Colomer Beauty Brands, USA Inc. All Rights Reserved.
The men who protect our country and us every day inspire
the new American Crew Military Edition. The same men
whose valor, effort and dedication make us proud.
Men who want to look great no matter what.
In 2011 American Crew collaborated with the USO
on this Military Edition to support their efforts.
American Crew has also donated product to
be given to the troops out in the field, so
that they can work hard and clean easy.
Available through BSG and Armstrong
McCall sales consultants or at CosmoProf
and Armstrong McCall stores. Visit
cosmoprofbeauty.com to shop online
or for orders to ship call 1-800-362-3186
(BSG East) or 1-800-544-9227 (BSG West).
Visit armstrongmccall.com to find a
store near you. All product is subject
to availability and all products may
not be available in all locations.
want to know how you
can help the uso? scan
for more information.
Connect with us americancrew.com,
facebook.com/americancrew or
twitter.com/americancrew.
HOLIDAY NAILS
Tony Cuccio, CEO of Star Nail, which
offers Soak Off UV Nail Colors, calls extended wear the most important trend
right now—and not only for the obvious reason of giving clients the option
of stretching their nail appointments.
“We’re finding more people wanting to
keep their natural nails in good shape
to make sure their gel polish works
to its maximum level,” Cuccio says.
“Women have to return to the salon after two weeks to have the gel removed,
and when they do they’re getting hand
care. We’ve seen a big increase for natural nail products like our calcium gel.”
Everyone wants to look
festive at holiday time. For
$5 for nail art, they can get a
boost. For you, it can be $5 x 5
clients x 5 days a week.
That adds up.
—Tony Cuccio, Star Nail
BIG ART ON A SMALL CANVAS
Celebrity support is helping innovative nails designs and flashy shades
go mainstream, with clients wanting
to copy the Smurfs riding Katy Perry’s
fingers, the smiley faces on Rihanna’s
or the blue hues worn by the Jessicas
(Simpson and Alba).
Photo courtesy of Star Nail
“The resurgence of nail art and bold
color are due to today’s individuality in
fashion,” says Cuccio. “You can have
five different colors on your nails to express yourself.”
The unique look easily provided
by OPI’s Shatter and China Glaze’s
Crackle took off as soon as the teensthrough-20s set discovered it, and techniques for nail art design are popping
up on nail brands’ websites. Certainly
clients will want their nails to look their
STOCKING
STUFFED?
Polishes have always made great
grab-bag gifts, and a gift certificate
introducing a friend to extended wear
gels is another good idea to suggest
to clients. And don’t overlook the retail
potential of nail art.
34 Holiday 2011 modernsalon.com
Photo courtesy of Star Nail
patterned best for the holidays, but single-shade jewel tones are popular, too,
along with chromes and metallics.
“Gold is the accessorizing trend
this season,” says Valinoti. “We’re
coming out with a dark amethyst and
a midnight sapphire
that have a sheer,
24-karat gold sparkling effect.” CND’s
new Zillionaire color
is formulated with
bits of mica to create
a holographic effect.
“While some glitters
are gold or silver, this
is the full spectrum,”
Valinoti explains. “Put
it over any shade of
Shellac to get sparkle.”
A CND pedicure technique marks
sets comholiday gift
’s Let It Snow -themed nail shades
ze
la
G
na
hi
C
iay
nated, holid
nament, min .
bine coordi ft such as a festive or
ar
or plush be
gi
r
tle
pe
lit
op
a
st
ith
e
w
pewter bottl
snow globe,
feet for the festive season. Called
“Twinkle Toes,” the technique lets you
use a brush to apply as much glitter as
you want over a coat of Shellac before
adding the topcoat. “It’s a fun flair that
gives you a lot of color options,” says
Valinoti. “The client can definitely get
three to four weeks out of it. Introducing something fun like Twinkle Toes
during the holidays can get your clients in the habit to bring them in during January and February.”
Nail appliques provide another
holiday look. CinaPro Nail has a range
of options, and Dashing Diva, new to
BSG/CosmoProf, offers the Design FX
line with stick-on applique using a patented technology that doesn’t require
heat, according to Blackwell-Powell.
Keep the client happy
by offering her all beauty
services. You’ll have a more
loyal client who comes to you
for everything and buys her
products from you.
—Suzi Weiss-Fischmann, OPI
Shades tied to pop culture also
are always a draw.
“The consumer wants to
be involved in the brand,
and collaborations allow
her to be part of it,” explains Weiss-Fischmann.
OPI has developed a line
of polishes coordinated
with The Muppets movie debuting in November. “The names are
fun, the colors are great
and who doesn’t love the
Muppets? These displays are really
collector’s items. They’re so cute!”
“Nail art pens are a
top-seller for us,” says
Tony Cuccio of Star
Nail. “The water-based
paint goes onto the
natural nail or on top of
polish. It’s an easy sale,
especially with teens.
For BSG/CosmoProf
we’re doing gold and
silver pens to get the
holiday look.”
HOLIDAY EXTRAS
Lush Lashes
Quick as a wink, lashes can add on easy holiday cash for hair pros.
I
time to introduce lash services is just
as you finish styling a client’s party hair.
The holidays? A perfect opportunity.
“First-time users generally choose
adhesive strip lashes,” says Clark. “Even
if you don’t offer lash application as a
service, you should carry them in your
retail section.” At $3.50 to $5, a strip
of eyelashes is about as affordable as
indulgences come. After the initial try,
women get a little hooked on the way
lashes bring out their eyes and complete their look. That’s when they begin
to add lashes to their cosmetic make-up
list on a regular basis.
“We did a lot of research, and women’s big fears centered around the application and perhaps looking silly,” Clark
reports. “Maybe on New Year’s Eve they’ll
ask for a glamorous diva lash and Halloween is big for exaggerated lashes, but for
most of the time they want a natural look
that just makes their eyes pop.”
Once they become comfortable with
strip lashes, clients often move onto
individual lashes. These are especially
suited to salon application, because a
pro can make them look very natural.
To help stylists build lash business,
Ardell is working on displays that fit
into salons’ tight retail spaces. A client
can purchase the lashes and add $10
LASH DETAILS
t happened with highlights, it
happened with nails, it happened
with eyebrow shaping and it
happened with blowouts. One day a
professional service is a rare treat for a
special occasion, and then the service
moves from occasional to everyday.
Now it’s happening with lashes.
“Lashes are experiencing so much
penetration on the retail level that the
consumer will be driving the service in
the salon,” forecasts Ardell exec Tami
Clark. “Clients will begin asking for
lashes. We’re seen more than 20 percent growth, and the market continues
to grow. It’s up to $52 million on the retail side; add in the professional side and
you have a $100 million category. It’s the
same story globally.” For the salon, lashes hold both service and retail potential.
Women tend to first try lashes when
they have a special occasion like a wedding or prom. A wedding is a natural fit,
because women can cry and not worry
about ruining mascara. So the best
Women have an
emotional attachment
to their eyes. It’s the
number one feature
they work on in makeup. When they talk
about lashes, they say
their eyes look great in
photographs, the lashes
finish their eye look and
their eyes really pop.
—Tami Clark, Ardell
or $20 to her ticket for a stylist to apply them. She also can bring in lashes
purchased elsewhere but, since the
adhesive is important, a quality professional brand like Ardell aligns with salon
clients’ expectations.
“You’ll see it more and more within
the salon structure,” Clark predicts.
“Lashes are part of beauty. It will become just another service, because it’s a
very logical add-on.”
Tami Clark from Ardell answers all the
pressing questions about lashes.
Yes, you can...
• rewear lashes several times if you’re careful with them.
• buy color-tinted lashes, feather lashes, lashes with an animal skin, lashes adorned
with glitter or jewels and many other designs.
• w
ear two sets of lashes at once. That’s the current rage in the entertainment
industry because from a distance it makes your eyes look spectacular.
• wear bottom lashes. It was big on the runway this year.
• b
uy accent lashes to attach only on the ends of the eyes. It’s a flirty look.
• try different lash looks without committing. Ardell has just come out with a kit that
includes a little of each: strip, accent and individual lashes.
• wear eyeliner with lashes. In fact, for more mature women especially, it’s
recommended for a nice finish.
36 Holiday 2011 modernsalon.com
HOLIDAY PORTFOLIO
Festive Steps
How to Get the Look
Does your client need a style pick-me-up?
Keep them on trend with these looks. Follow the
steps and they’re good for any holiday occasion.
POMP PONY
Sexy Hair shares this sexy longhair look: take a 1" to 1 1/2" section of hair from front profile area
and over direct forward. Sprinkle
a small amount of Powder Play 3"
to 4" away from the scalp. Massage product in to activate. This
will result in instant lift and positive traction. Utilizing the same
section, lightly backcomb and
lock in with Spray and Stay. Repeat technique with next sections
to the crown area. Once completed, smooth lifted area, along
with sides and back profile hair, to
desired style position. Secure with
band. Finish and secure style with
Spray and Stay.
HOLIDAY CURLS
To create this holiday style, AG Hair Cosmetic’s Artistic Director, Jami Symons, cleansed and conditioned this model’s hair
with Recoil Sulfate-Free Shampoo and Conditioner. To ensure
her curls lasted all evening long, Symons raked AG’s Recoil
Curl Activator through the hair and diffused dry.
HOLIDAY MALE
Here are the basics on this all-American guy style,
great year-round. Shampoo hair with American
Crew Daily Shampoo. Thoroughly towel-dry the hair
and apply a generous amount of American Crew Fiber. Work aggressively from scalp to ends for hold
and definition. Use fingers to comb into style.
Note: Featured products are available through BSG and Armstrong McCall sales consultants or at CosmoProf and Armstrong McCall stores. Visit cosmoprofbeauty.com to shop online or
for orders to ship call 800-362-3186. Visit armstrongmccall.com to find a store near you. All product is subject to availability and all products may not be available in all locations.
38 Holiday 2011 modernsalon.com
PLUM YUM!
For delicious holiday nails, try this technique from CND: First, apply a thin layer of
Stickey Base Coat. Apply two layers of Plum Truffle Effect over the entire nail. Apply
two thin layers of Plum Truffle Colour to the nail plate. “Ice” the extension edge with a
thin line of Plum Truffle Colour. Using a detail brush and Blackjack Colour, apply one
large dot in the center of the nail, followed by smaller dots along the smile line creating
a crown. Allow to completely dry and finish with one coat of Air Dry Top Coat.
RADICALWAVE
Put a little edge into your holidays with this look from KMS California. Prep hair with
Colorvitality shampoo and conditioner. Apply Hairstay Style Boost to hair and comb
through. Rough dry the hair using fingers to create separation and texture. Maneuver a
small amount of Hairplay Gel Wax into hair with fingertips to create shine and flexibility.
Place hair into desired shape and finish with Hairstay Maximum Hold Spray.
BEAUTIFUL
BRAID
Braids are all the rage! Try this disconnected slip braid from the styling
masterminds on the creative team at
Aquage. Here’s how: Take a 2-inch
horizontal section and divide into three
equal strands. Braid the right section
of hair and each time you cross over
the right side, add a new section of
hair from underneath (only from the
right). With about four inches left from
the bottom place the outer left strand
in left hand. Slide the other two sections towards the base of the braid.
Keep braiding across the head. When
you reach the left side of the head, add
a new section when crossing over the
left side only. When complete, deconstruct the braid by pulling each one out
a couple inches.
HOLIDAY COOL
For a classic but stunning look, opt for
Goldwell’s Topchic StayCool Brunettes to
keep a client’s color fresh throughout the
holiday season. Add a trendy, sleek cut
and she’ll shine wherever she goes! Here,
Goldwell International Guest Artist John C.
Simpson used creative color placement in
three square sections with horizontal slices
to achieve movement and subtle color
variations. The model’s base color was 5N at
regrowth and 6N at mid-lengths and ends.
Formula 1: 40 ml Topchic 4MB with 40 ml
Topchic Lotion 3%
Formula 2: 20 ml Topchic 6BP with 20 ml
Topchic Lotion 9%
Steps:
1. Section hair forehead to nape, ear to ear.
2. Create a square subsection above each
ear, and a square subsection from the center
part to the temple on the right side.
3. Apply formulas 1 and 2 back-to-back in
fine slices through all sections.
4. Apply formula 1 to the remaining hair.
5. Process for 30 minutes. Rinse, shampoo
and treat with Colorglow Backbar Products.
modernsalon.com Holiday 2011 39
HOLIDAY PORTFOLIO
ELEGANT POLARIS
TWISTED STYLE
Sultra suggests this hot holiday styling tip: divide hair into four equal
quadrants, making a center part from forehead to nape and above
each ear back across to the center part. Beginning in one of the back
quadrants, take a one-inch horizontal section, clamping hair gently
with a flatiron. Begin to glide the iron in a downward direction with
slight pressure, creating a smooth look from the root to mid-shaft.
Do not clamp iron tightly. At mid-shaft, twist the iron upward one
complete turn, and continue pulling toward the end of the section.
Continue with one-inch sections, working by quadrants (finish the
back sections first, always working from the bottom to top of section) until entire head is complete.
This 2011 color trend by Wella Professionals uses five
shades—it is a composition of contrasting tones used on
different levels of light and darkness to create the most expressive 3D color. Working on a Natural Level-4 dark base,
this state-of-the-art color reveals vibrant and light tones in
a most unexpected way.
BEAUTIFUL
BLOWOUT
Photo courtesy Getty Images
According to celebrity stylist, salon
owner and Cricket spokesperson
Adrian De Berardinis
Berardinis, to get a beautiful bouncy blowout in less time, apply an anti-frizz serum and a styling
mousse from roots to ends on damp
hair (and comb through). When blow
drying use the Centrix Q-Zone Dryer
and a static-free, thermal brush to
give body and smooth frizz. Start
from the front and work to the back.
Finish with a sealant or shine serum
and/or a light aerosol hairspray.
TRICKLE DOWN
Add some edge to the holidays with Sebastian! Wash and condition with Sebastian
Professional’s Drench. Mix Potion 9 with a few drops of Liquid Gloss spread through
damp hair and blowdry with a paddle brush. Add Liquid Gloss section by section and
wrap curl on a 1" curling iron, alternating directions with each section. Roll each section
and pin to the head to cool. Once cooled, brush out curls with flat brush then attach
choppy faux fringe if desired.
40 Holiday 2011 modernsalon.com
HOLIDAY COLOR
Brightest Season,
Biggest Service
Hair color continues to bring the greatest service boost into salons,
at the holidays and year-round. Here, strategies to keep your color
revenues merry and bright.
Bah, humbug—
appointment stretching is still impacting
most salons. But hair color is the hero
service that coaxes most clients
to come on in. With new color
systems, advanced processing
technology and a little strategic
rethinking, you can keep your
clients in beautiful, dimensional
hair color while building up this
lucrative business segment even
further for the new year.
Photo courtesy of Goldwell
42 Holiday 2011 modernsalon.com
HOLIDAY TECHNIQUES:
ADVICE FROM TOP COLORISTS
The best way to build buzz about holiday
color is to tempt clients with your newest
techniques—ideally ones that add sizzle
while saving them (and you) time—or
ones that let clients stretch a bit more between appointments, but still keep them
hooked on what you and your salon have
to offer. Here are some suggestions and
trends from leading colorists.
“The brightest news for Holiday ’11
is Joico’s new Vero K-PAK Color Base
Breaker,” says celebrated colorist Beth
Minardi, spokesperson for Joico Vero
K-PAK. “My clients are crazy for it! Base
Breaker lets the colorist lighten the hair
one shiny, glowing level lighter—in just
10 minutes! With today’s budgetary considerations, Base Breaker is the perfect
holiday color option because it grows out
beautifully, with no strong ‘root’ line. It
perks up natural color and creates new
interest. I sometimes apply it only to the
hair around the face, creating shade-onshade highlights without the expense or
usual time involved.”
Goldwell Artistic Director Dimitrios
Tsioumas applies Goldwell’s New Blonde
in similar fashion. “A high-lift base break
for blondes, New Blonde softens and lightens the client’s natural color just enough
to create more of a blending with her highlights so it stretches the life of the highlights,” says Tsioumas, owner of Mizu
NY in New York City and recently named
NAHA’s 2011 Colorist of the Year. “It’s
easy to add the service when the client
comes in for a cut or blowout.”
At the two L.A.-area Studio DNA locations, owners Danny LeClaire and
Aubrey Loots call it a “root smudge.” To
help someone stretch her color appointment a few extra weeks, Studio DNA stylists break the natural base by just a half
shade. “It freshens her highlights and
gives the client a sort of halo,” says Loots.
“And then we’re not losing all of the income or the relationship. It makes the client feel that we’re working with her during
this economy.”
Loots applies the same approach to a
client who is grayer just in the front. “We
can do only her hairline, and that buys
her two weeks,” he explains. “Introduce
the idea by saying, ‘Here’s a solution that
will not cost you much.’ It builds trust to
show her that we’re all in this economy
thing together.”
For other ways to accommodate clients’ wallets, Loots advises broadening
your technical range. “A technique
like baliage with soft strokes of color
creates a look that doesn’t require
much maintenance,” he says.
Wella Franchise Education Specialist Paula Godinho Rufo is seeing a lot of short hair trends reaching our shores from Europe, with the
American women bringing in photos
of actress Michelle Williams in her
high-level blonde pixie. With a short
maintenance regimen of three to
four weeks, this trend is great for the
stylist, but Rufo always gives clients
the option to mimic the look with lowercommitment base color plus highlights.
“Lay it out upfront so they know the
budget and the time they’ll be spending in
the salon,” Rufo advises.
Minardi also uses the Base Breaker as
step one of a two-step process. After applying it, she overlays the hair with Joico
Chrome Color in a jewel tone. “That creates exciting shade-on-shade tones like
butterscotch, copper, deep plum violet
or ice brown,” Minardi says. “It’s a musthave for women who want to bring ‘life’ to
their natural shade without the commitment of permanent color.”
GROWING COLOR:
THE NEED FOR SPEED
By now your clients probably have heard
about color that processes in less than 15
minutes. While ideal for men, this express
service also can be the hook that gets
busy, pre-gray women into hair color.
“Some people really enjoy their time
in the salon to relax,” says Amy Garrett,
marketing director at Schwarzkopf. For
those clients, our traditional Igora Royal,
which processes in 30 to 40 minutes, is a
good fit. Our latest product from the Igora
line is Color 10, a permanent color that
takes 10 minutes to process and targets
working women who have children and
can’t make time for a long salon visit.
They’re the ones booking after-work, before-work and lunchtime appointments,
and Color 10 is perfect for them.”
Saving time also can be perfect for
Photo courtesy of Schwarzkopf
you. “Crunch the numbers,” Garrett continues. “If you are squeezing in one more
color client a day, over a year you’ll see
a significant increase in your take-home
pay.” What’s more is that Schwarzkopf
recommends pricing Color 10 at just a little higher than other color services. Many
clients view time-savings as value added.
For 2012, products supporting quicker,
easier color services will be a major focus
at Goldwell, according to Tsioumas.
“During the holidays salons get busier,
but time-saving techniques are crucial to
maximize income,” Tsioumas notes.
EASING INTO COLOR
Dramatic color changes are great for you
but expensive for the client. At Mizu NY
Tsioumas implements a strategy that
makes major transitions affordable for
the client and even better for the stylist:
achieve the big change with little bites.
“Work toward the look by giving
them a taste each time,” explains Tsioumas. “At each visit, add a dimension,
highlights or lowlights and spread out
the look so that the ticket is different
every time. The client appreciates it, because she’s not spending a lot of money
at once even though by the time you’ve
reached the full look she has spent more
money than she would have in one
shot.” Gradually evolving color works
well for holiday time if you start far
enough in advance, because clients tend
not to want a major change at this time
of year anyway. >>
modernsalon.com Holiday 2011 43
HOLIDAY COLOR
FRIENDLY OPTIONS
Photo courtesy of Joico
There is a segment of the population that’s
less concerned with the expense of hair
color than the ingredients.
“We launched Essensity professional
permanent hair color to meet a new way
of life,” says Schwarzkopf’s Garrett. “This
color is formulated for the informed consumer who is eco-conscious and healthconscious. People are increasingly aware
of ingredients they’re putting into and
onto their bodies.”
Wherever possible this “hybrid hair
color” features ingredients from natural
sources. It’s free from ammonia, formaldehyde derivatives, artificial color, parabens,
paraffin, silicones, mineral oils and alcohol, and is designed to be odor-free.
Garrett says, “It’s great for moving clients who are ‘ammonia-refusers’ into hair
color, because this is more of a natural
product that gives a rich, natural look and
healthy looking shine. But it’s also attractive to current hair color clients who don’t
want to compromise the quality.”
An Essensity app guides the user
through the easy mixing and application
process. “Just put in the client’s natural
level, and indicate whether it’s for virgin
hair or a retouch,” Garrett explains. “The
app gives you the formula.”
This is not the first era to see ammo-
nia-free hair color. Farouk Systems’
very first product, ammonia-free Sunglitz,
launched 25 years ago. To mark the anniversary, Farouk is relaunching Sunglitz
in a simplified line.
“We’ve improved and streamlined
Sunglitz to bring it to a whole new generation of stylists,” says founder Farouk
Shami. “For the holidays, you can give
clients the look of coming back from the
Tropics with sun-kissed hair. The service takes just 60 to 90 minutes, including 10 to 15 minutes of processing time.
If your salon offers a spray tan, tie it into
the Sunglitz service and ask clients, ‘Going to a fun party? You can look like you
just came back from somewhere fun!’ It’s
a twist on the staycation.”
Suitable for all types of hair, Sunglitz
uses principles of the color wheel to cancel out either cool tones or warm tones.
It’s supported by shampoos, a daily conditioner and a leave-in treatment.
COLOR FORECAST:
RICH, COOL, DIMENSIONAL
There’s not a client who doesn’t want to
look especially beautiful for the holidays.
This provides the perfect opportunity to
show off your color skills. “Traveling back
home, going on vacation and attending
parties all translate to color that’s more
dimensional, more vibrant—something
that creates a ‘wow’ for the season,” says
LeClaire, who uses Wella hair color.
“For me it’s all about melting tones together,” agrees Wella Top Artist Claudio
Lazo, citing depth and dimension as key
to the success of Wella’s 3D Color Effects,
which permit the colorist to attain fine
nuances. “The 3D color movement is creating tone-on-tone-on-tone as opposed to
doing highlights on a base color. Baliage is
taking a whole different vibe with ombré,
but now we’re melting tones throughout—
going back and forth between darker and
lighter so seamlessly that you don’t know
where it begins or ends. It gives you a
three-dimensional feeling and lets colorists express their creativity.”
Tsioumas says the tones have cooled
“
Photo courtesy of Goldwell
down. Think matte, smoky, pearly—
words that Goldwell’s Topchic StayCool
Brunettes line uses for names of shades.
Tsioumas says, “When the cool tones
meet warm tones—reflective meets
matte—that creates contrast and dimension. Instead of monochromatic, it’s
more playful.”
Everyone wants shine but now they
also want saturated color. “Even blondes
are going deeper, richer, with greater saturation,” Tsioumas says. “The feeling is
more solid, less translucent.”
Minardi anticipates the saturation playing out in luscious jewel-toned reds and
golds or intense blue/black. “Base shades
will be rich—deeper golden blonde/brown
or rich cinnamon,” she notes, adding that
Joico’s new Age Defy offers that kind of
power. “Strong ruby tones will look great
against pale skin, with lighter copper or
maple shots of color in the underlayers.”
Reds will be in demand, adds Leonel
Rodriguez of Farouk Systems. “This
year’s Miss USA comes from California and
is a natural blonde, but she won the competition as a redhead,” reports Rodriguez,
who led the backstage team at the pageant.
“Burgundys are back,” adds Lazo.
“We’re seeing all the tones that were on
the fall runways—sandy taupes, carmelized sugar. Use cool tones as your backbone and gold or sexy bronze for the reflective tones. That’s what makes the hair
stand out.”
For Holiday, I see shots of brightness. Just like the
lights and tinsel on the tree, the sparkle of bright bits
—Beth Minardi, Joico
of hair color will make news.
44 Holiday 2011 modernsalon.com
”
HOLIDAY TEXTURE
’Tis the
Season for
Texture!
Texture management
fosters loyalty, drives retail
and powers up styling
services. Think “trifecta”—
services, products, tools.
Photo courtesy of Joico
46 Holiday 2011 modernsalon.com
L
ook at the runways, watch the celebrities and check out the street,
and you’ll see the full spectrum
of texture. Loose curls on the ends represent one big trend, but there are also
plenty of roots-to-ends beachy waves,
naturally inspired textures, ultra-silky
volumized looks and random bedhead
texture collisions—and we all know that
stick-straight, frizz-free hair still has
plenty of fans.
While the desired look will vary among
the clients sitting in your chair, what they
all have in common is that they want control. They want to choose hair texture the
way they choose hair color.
At holiday time, clients look at themselves a little more critically; you may
find them ready to discuss in-salon
smoothing services. Certainly they’re
open to trying new products for new
texture results, so it’s a great time to introduce them to a multitasking product
like CHI White Truffle Foundation, which
smooths as it handles flyaways, softens
and shines, or a retail line like SexyHair,
which offers a range of smoothing solutions for clients to use at home. Or, take
the opportunity to unveil Joico Smooth
Cure, a sulfate-free, formaldehyde-free
at-home smoothing service designed to
deliver Brazilian-quality smoothness for
up to 72 hours—just enough to cover a
couple of holiday parties.
“Smooth Cure helps block humidity and turns erratic or frizzy hair into
manageable, smooth hair,” says Damien
Carney, Joico international artistic di-
rector. “The hair becomes very responsive to styling as a result. It’s a good
alternative for clients wishing to avoid
in-salon keratin treatments—and also a
great option for those who do get professional smoothing or straightening
services to maintain their smooth results for as long as possible. They can
extend the life of their in-salon service
while helping to keep their hair healthy,
responsive and beautiful.”
Made with the exclusive KeraShield
ComplexT and meant for all hair types,
Smooth Cure consists of a sulfate-free
shampoo and conditioner, a Thermal
Styling Protectant and the Leave-In
Rescue Treatment.
Frizz also can be addressed with tools,
which of course come into play whether
you’re straightening the hair or curling
it. Don’t overlook the retailing potential
of gift sets packaged for the holidays. The
Farouk Systems CHI Limited Edition
Holiday Collection, for example, pairs
one-inch-plate flat irons with shiny, festive
wristlet clutches for an easy holiday gift
choice, while Sultra offers a gold bag with
its matching special edition Wicked Gold
Decadence Wave & Straight Iron.
Smoothing covers a lot of clients’ needs, but not everyone’s.
“We’re getting requests for
looser, wash-and-go hair,” says
Aubrey Loots, co-owner of Salon
DNA in Los Angeles, which uses the
new Wella Care & Styling line. “And >>
Educating the
client is critical. When
you see someone on
the street whose hair
looks bad, it’s usually
because the person
has no idea how to
use product. Retailing
should be driven by
trend. ‘Your hair is
frizzy? This will tame it.
Your hair is flat? This
will give it volume.’ It’s
matching hair type to
product and style.
—Luis Alvarez, Aquage
The Gift of Time
>> This is a great season to generate high-ticket referrals, especially among clients who
already are getting a texture service in your chair. When clients are looking for gift ideas,
suggest a gift certificate for a smoothing system like CHI Enviro American Smoothing
Treatment, a salon service paired with a home-maintenance system.
“When your client purchases the Smoothing Treatment service as a gift, she’s not just
giving that person gorgeous hair but also the
gift of time,” says Elizabeth Yong Collabello,
public relations manager for Farouk Systems.
“We’ve had people tell us that they can sleep
an extra half-hour in the morning because the
treatment has made their hair so easy to style.”
Once their hair is smoother, clients can
style it in no time. A great gift to go with a
smoothing service gift certificate is a new, high
performance flat iron.
Photo courtesy
of Goldwell
HOLIDAY TEXTURE
’Tis the
Season for
Texture!
we’re doing more volume. Instead of flatironing hair, we can use the same products and blow dry it with a round brush.”
Wella Top Artist Claudio Lazo sees
texture influencing every style this season, even classic looks. “A french twist
isn’t as clean as Audrey Hepburn’s,” he
says. “It’s a little more tousled. We’re
taking our beautiful, sleek ponytails and
roughing them up slightly. We’re also
seeing shapes and bangs that are really
heavy to one side—almost boyish with a
side part but textured through to make
them feminine. These are classic looks
with a street vibe.”
Tricks
with Tools
>> At New York City’s De Berardinis
Salon, stylist Davide Marinelli developed a quick and easy method that
smooths and deep-conditions hair:
1. Apply a masque the size of a quarter to towel-dried hair two to three
inches from the ends. Be careful, because if hair is too wet the
masque will slip off.
2. Individually wrap two-inch sections
of hair with pieces of foil.
3. Using the Cricket Friction Free Flat
Iron on the low setting, tap over
each foiled section two to three
times.
“I love big hair!” counters the salon’s
owner, celebrity stylist Adrian De Berardinis. “To create full, voluminous
looks that give clients with fine hair
the illusion of having more hair, tease
at the root using the Cricket Amped Up
Teasing Brush and then lock it in with
a hair spray. I use this trick on Isabella
Rossellini.”
48 Holiday 2011 modernsalon.com
Yes, She Can!
Retailing must: one demo speaks 1,000 words.
>> According to NYC celebrity stylist Omar Lopez, the best lead-in to a retail tool sale is
something every stylist encounters from clients all the time: “I wish I could make my hair
look this way at home!” When a client gripes like that, “it’s my cue to start my demonstration,” says Lopez, artistic director at Sultra. “I say, ‘Oh, yes you can—with this!’”
At holiday time, Lopez turns a demo of Sultra’s clipless Bombshell iron into a 10-minute
complimentary service to show clients how to add movement and a little curl—or how to
straighten. The versatile tool’s concentrated, radiated heat speeds the process.
“Normally, the iron is an add-on to our wash-and-blowout service,” Lopez says. “But we
don’t charge them during the holidays. I actually grab the client’s hand and show her how
to use the tool for the effect wants. Then I let go, and she finishes on her own. Often clients
say, ‘I can’t believe I did it!’”
One mistake clients typically make is to apply unnecessary
tension. Instead, Lopez instructs them to place the tension on
the hair by pulling the section taut, and then just letting the heat
radiate as they take a long, flowing strokes from roots to ends.
“They learn to press hard enough just to close the plate,” Lopez
notes. “It’s the ‘ironing’ that wrecks the hair. They should use
it more like a steam iron. And I tell them not to rush. If they go
slowly they won’t have to run it through over and over.”
To support the demonstration, every stylist in the salon fills
out a prescription card listing all of the products and tools used
on the client during that service, then circles the one most important item the client will need to achieve the look.
“Usually, we circle the Bombshell,” Lopez says. “But we
also want them to use a thermal protector. Unfortunately so
many clients don’t!”
“If you’re not using the tool you’re
selling, clients won’t even be interested in it. We’re selling $200
tools left and right because we
show clients how these tools will
give them a great hair day
every day.”
—Omar Lopez, Sultra
Lightweight But Mighty
>> Help clients achieve a perfectly glam look at home by introducing them to the
tools and products they need to perform a professional-grade blowout. The right
treatments, styling products, dryer and brush make all the difference. Suggest
AG’s latest innovation, The Oil. The lightweight formula is effective
on all hair types. After the shampoo, apply a quarter-size amount
to wet hair, focusing on the ends. Use a round brush to blow
dry, and finish by applying a little more oil to the ends and
to any flyaways.
Also, demo the difference the right dryer can make.
Introduce clients to the quiet, comfortable and highperformance Q-Zone Dryer from Cricket or other appliances that you offer for retail sale. This can be provide
a big boost to retail sales at the holidays!
© 2011 PBIGroup, Inc.
body
Discover the miracle of Hempz .
®
HEMPZ treats
®
body treats you will crave!
Call for more information at 800.851.4206
hempzproducts.com
Available through BSG and Armstrong McCall sales consultants or at CosmoProf and Armstrong McCall
stores. Visit cosmoprofbeauty.com to shop online or for orders to ship call 1-800-362-3186 (BSG East)
or 1-800-544-9227 (BSG West). Visit armstrongmccall.com to find a store near you. All product is subject
to availability and all products may not be available in all locations.
HOLIDAY MEN
The Gift of Guys
Men’s service, gifting, retail and add-on needs can fuel your holiday
machine and add significant new business for the new year.
T
he male of the species has been
studied since the beginning of
time, and by now its needs are
well-documented. A predictable type, it
desires simplicity, efficiency and straightforwardness. It forms habits readily, and
its loyalty is legendary.
From their own observations of men
in the salon environment, stylists can
confirm the lore on male behavior. Turn a
man into a client by getting him in and out
of the chair in quickly and with little fanfare, and you may have him for life. That
can translate into taking guys for granted.
“Stylists should look at men as an extra source of income,” says Bill Kochanski, brand manager for American International Industries (AII), which counts
Woody’s Grooming in its product family.
The dollars add up when you consider
that men do care about their appearance
and a single product can turn a man into a
dedicated fan of an entire brand.
“Men want a look of confidence,” adds
American Crew Global Marketing Director Raquel Matilla. “Stylists should
always think about creating a look that
projects confidence and strength.”
The client himself may not even know
what’s lacking in his confidence. But
when you gently suggest gray blending,
hair straightening or a thinning hair strategy, your recommendation is likely to hit
home with the client—and hit a home run
for you in stepping up your game.
MEN NEED MORE
They’re not looking for something exciting, new or different. Men just want solutions to their hair challenges, and sometimes that’s not achieved with a simple
hair cut.
Color. There will always be young
dudes, coming off their seasonal blonde,
who ask for a change of hue or a bold
rocker shade, but hair color dollars are increasingly flowing out of the wallets of the
nearly gray and older. Specially designed
for men, new lines that tone the gray
without shoe-polishing it have attracted
a growing clientele who appreciate that
the service can be done discreetly at the
shampoo bowl.
“For $25 they can have a quick service, and many times we’re blending just
around the ears because they don’t have
a lot of gray on top or in the back,” says
KMS California Artistic Director Sonna
Brado, who adds that Goldwell’s fiveminute Men ReShade has been a solid
add-on ticket at her salon, Jaazz Salon and Skin Care Center in Spokane,
Washington.
Men ReShade’s foam “looks like a
shampoo lather and reduces the amount
of white but blends rather than covers
the gray,” agrees Goldwell Artistic Director Dimitrios Tsioumas, who owns Mizu
NY in New York City and was this year’s
Photos courtesy of Woody’s Grooming
50 Holiday 2011 modernsalon.com
NAHA Colorist of the Year. “Men want
to see the gray but don’t want it to be so
prominent. ReShade makes it look like
different shades of gray.”
Schwarzkopf has had similar success with Igora Color 10, named for the
10 minutes it takes to process. Although
the target market is “please squeeze me
in” working moms, the product has also
been getting men into the color chair.
Paula Godinho Rufo, a Wella franchise
education specialist, achieves gray blending with Wella’s Color Touch, a permanent
color that blends the gray by keeping it
within the same tonality. “With my own
male clients, I do a lot of ash tones,” Rufo
says. “A blended ash tone looks natural.
Too much warmth doesn’t look as natural
on men.”
TWO OTHER AREAS OF SERVICE
OPPORTUNITY
Texture. Spot keratin treatments can address a troublesome section of hair that
curls up, such as the ends in the back, advises Sonna Brado. Your male client is not
likely to think of that, but your suggestion
can be a great solution for him.
Thinning. While you may not be able
to offer a quick holiday fix for the guy experiencing hair loss or thinning, you can
use the upcoming new year to begin the
conversation, suggest Danny LeClair and
Aubrey Loots, owners of two Studio
DNA locations in the L.A. area.
“Start the new year with a fuller looking head of hair—what a great way to introduce Nioxin!” says Loots. “I tell clients,
‘We have this great product that cleanses
the scalp and increases volume.’ It’s a sensitive subject, but every male over the age
of 30 experiences some thinning.”
Women are a good messenger for this
topic as well. “Come up with a special
package for the Nioxin kit and take-home
>>
Photos courtesy of American Crew
American Crew’s new limited Military
Edition, developed through a collaboration
with the nonprofi
t USO.
modernsalon.com
Holiday 2011 51
HOLIDAY MEN
treatment, and include a gift card to be
used toward the salon treatment. The
husband, boyfriend or brother can put the
$25 gift card toward the salon treatment,”
LeClair advises. Starting in January, you’ll
have a client who will come in every four
to six weeks for the treatment.
It takes just 10 minutes, and “that’s
an appointment men keep,” notes Loots.
The guy will likely become your hair cut
client to save a trip to his current salon.
RING UP RETAIL
As influence from the 1950s-60s Mad Men
look begins to fade, some men are going
looser, longer and more casual, according
to Kochanski. “The runway styles are all
over the place lately,” he observes. “And
at the Video Music Awards (VMAs) you
saw everything! That’s
Don’t miss a single merchandising
a good sign for guys.
opportunity: Make sure to show guys
They’re not bound by
anything and can reflect
the beauty baskets and packaged
their individual lifestyle.
items you have as easy (but welcome)
Woody’s has four differgifts for the women in their lives.
ent pomades to address
whatever look they choose.”
can use it for their shave, shower and
While most guys stick to the products shampo. It also has massaging nubs on
you recommend, Wella’s Rufo finds that one side of the bar.
younger ones are not shy about asking for
“The holidays present an opportunity
new products to maintain their look. In because you certainly will have that man
either case keep it simple.
in your chair and can introduce styling
“We don’t have a lot of SKUs, and products. Use some pomade on them, and
there’s no duplication,” Kochanski con- show them how it keeps their style.”
tinues. “Most men don’t like to shop for
Using the product during the service
product, so you’ll see a lot of three-in-one is the best way to introduce it, agrees
products. Our latest product is a moistur- Brado. “If you’re clipper cutting or doing
izing bar with slip properties so that men any type of dry cutting and the guy has
wax in his hair, spray a little Hair Play
Makeover Spray to remove product and
deodorize the hair,” she advises. A guy
who uses a lot of texture product will
pick it up on his way out to make his
shampoos quicker at home.
And all guys appreciate the gift of extra time.
TRY THIS
Photo courtesy of Goldwell
Get your women clients talking about
their boyfriends and husbands. Ask,
“What kind of hair does he have?” No
matter how the woman responds—
curly, thin, long, short—tell her you
love working on that kind of hair. Try
to give her some information to bring
home instead of having her just suggest trying her stylist. Say something
like, “I love how taking just a little bit
off here or there can really change the
shape.” That will make her husband
want to come in.—Sonna Brado, KMS
California.
Choose just a couple of key styling
products that help men achieve the
look they want. Men are wanting less
crunch and more malleability.
52 Holiday 2011 modernsalon.com
be the authority.
with the authority.
Partner with American Crew today.
Visit americancrew.com or
call 1.800.598.2739
Like us on
Follow us on
Available through BSG and Armstrong McCall sales
consultants or atCosmoProf and Armstrong McCall stores. Visit
cosmoprofbeauty.com to shop online or for orders to ship call
1-800-362-3186 (BSG East) or 1-800-544-9227 (BSG West).
Visit armstrongmccall.com to find a store near you. All product
is subject to availability and all products may not be available
in all locations.
HOLIDAY COLLECTION
Hair color and design:
John C. Simpson, Goldwell
International Guest Artist
Photography:
Roberto Ligresti
Make-up: David Maderich,
mistermakeup.com
Fashion styling:
David Widjaja
T
rue
Luxury
The best gift for your
clients? Dazzling color
and flawless styles
that transform easily
from day to night!
Goldwell International
Guest Artist John C.
Simpson created this
exclusive color and updo
portfolio of edgy,
wearable designs to
inspire you and help you
give clients the festive
looks they want.
>>
54 Holiday 2011 modernsalon.com
modernsalon.com Holiday 2011 55
True Luxury
Ask your BSG sales
consultant or store
professional how to get your
own copy of the Goldwell
2011 Holiday Collection
portfolio with complete color
and styling how-tos,
along with other holiday
merchandising materials
and event kits to help you
enjoy the riches of
True Luxury this season.
1
2
BRIGHT BRILLIANCE
A vibrant red, a chic cut and a
magic finish. Brilliant, indeed!
1. Prepare hair with rootlift spray
and add support with flexiblehold finishing spray. Gather and
smooth hair into a high and tight
pony on the top center of the head.
Subdivide into three sections.
3
4
2. Use finishing spray to gently
backcomb, “cushioning” and
smoothing hair to create three
inner-locking ribbons.
3. Detail hair and pin into place.
4. Use volumizing, firm-hold finishing
spray and shine gloss spray to
finalize the look, using the end of a
wire comb to polish.
56 Holiday 2011 modernsalon.com
SLEEK ELEGANCE
A cool, contemporary
brunette transitions
into a sleek look that
sparkles! Gathered twists
and smooth curves give
beautiful definition and
enhance shine.
1. Separate front and back
sections with vertical part
at the ear.
2. Apply pomade and
smooth hair into a sleek,
controlled pony, adding
firm-hold hairspray for
extra texture.
1
2
3
4
3. Take 1/2-inch sections of
the pony, twist and loop,
maintaining tension. Pin
each section into place,
creating a knotted bun.
Apply additional pomade
for hold and definition.
4. Gather the remaining hair
from the front section and
twist clockwise. Allow
slight volume to develop
and crest into a center
coil. Connect and pin in
place. Detail with finishing
spray and shine gloss.
1
2
PRODUCTS FOR THESE THREE LOOKS
From the new StyleSign line from Goldwell: Hot Form
styling lotion; Big Finish volumizing hair spray; Diamond
Gloss shine spray; MelloGoo moldable modeling paste;
Sprayer ultra-strong hair lacquer; and Magic Finish
flexible-hold hair spray.
GOLDEN GLAM
Simpson brightened the hair
with his Holiday Highlights
color technique, then
fashioned an elegant and
classic updo.
1. Apply thermal styling lotion to
dry hair, brush.
3
4
2. Create a criss-cross two-strand
braid along the back of the head
from ear to ear, gathering length
into a pony at occipital.
3. Gather front into single side
section above the ear. Lightly
twist in clockwise motion and
gather into pony at occipital.
4. Gather both ponys, twist once
and craft together, using
firm-hold finishing spray.
5
6
5. Create open bundled curls by
backcombing gently.
6. Complete and detail the look
with shine spray.
modernsalon.com Holiday 2011 57
HOLIDAY COLLECTION
Hair: Nogodar Martinez, Tuasha
Ostrander and Heaven Padgett
for Aquage
Hair color: Deena Nicely for Aquage
Photography: Luis Alvarez for Aquage
Make-up: Wanda Alvarez
Fashion styling: Patric Chauvez
AU
RA
What atmosphere will you
create in your salon this
holiday? What quality will
emanate from the specialoccasion hair in your chair
this year? Are you ready to
help your clients take elegance to a whole new level?
The artists at Aquage are
willing to share their secrets. You can do updos
like these. You can create
your own aura. >>
AURA [awr-uh] n. 1° A distinctive
and pervasive quality or character; air;
atmosphere. 2° A subtly pervasive quality
or atmosphere as seen emanating from a
person, place or thing.
58 Holiday 2011 modernsalon.com
the beauty of special-occasion hair
modernsalon.com Holiday 2011 59
HOLIDAY COLLECTION
A U R A
This season, to unveil
Biomega styling and finishing products, including new Up All Night
volume foam and Firm
& Fabulous hair spray,
members of the Aquage
education team took
inspiration from the
word AURA to design
this stunning collection
of special-occasion hair.
They focused on shapes,
forms, textures, overlays
and patterns that can be
incorporated into updos
and styles that can be created effortlessly in just a
matter of minutes.
To learn the steps, you
can experience the Aura
Collection DVD. Ask your
Beauty Systems Group
sales consultant how to
get a copy, or visit your
CosmoProf or Armstrong
McCall store.
60 Holiday 2011 modernsalon.com
modernsalon.com Holiday 2011 61
HOLIDAY BUSINESS
FillYour
Stocking
Seize every opportunity to
make the season shine—
not just for your clients,
but for you, too.
T
his is the season of gifts—the two months
that bring you the highest earnings of the
year. You can sit back on your full book and
be satisfied, or you can double up your efforts and really ring in a record-breaking holiday.
“I don’t encourage vacations during this time of
year,” says Claudio Lazo, owner of C the Salon in
Studio City, California, and a Wella Top Stylist. “A few
of the staff do travel out of state. But everyone knows
that in our culture November and December are not
months to take off. In addition, our stylists start a halfhour earlier and finish up a half-hour later than during
the rest of the year. Just adding that one hour a day
increases everyone’s bookings.”
To accommodate the rush of clients, Lazo’s staff
began prebooking for the holidays back in September.
Most clients understand they need to book early at a
busy time. Even so, says Lazo, “after 27 years it still
happens to me that some clients are late bookers and
want to come in at the last minute. If it’s impossible to
fit them in, they will go somewhere else, so planning
ahead as much as possible is well worth it.”
When you’re squeezing every last drop out of the
day, it helps if everyone on the team can cover the full
range of clients and services. “All of our stylists know
how to do braiding, updos, great blowouts and other
services in high demand at holiday time,” Lazo says.
“You’re being watched every day. The client sitting in
the chair next to you may book an appointment just
to get the style she watched you do on another client.
Sometimes we forget we’re the product we’re selling.
Whether we’re working, people are judging us, and
how that judgment plays out will result in whether
we have more business or less business.”
62 Holiday 2011 modernsalon.com
So many clients come through
the salon during these busy
weeks that you’re plenty occupied just giving them the service and
sending some retail out the door. But if
you’re not also promoting what comes
next, you’re letting the busiest time of
the year slip through your hands.
Most manufacturers provide merchandising ideas and turnkey programs
for events that generate traffic for the
holiday season as well as new business
in the coming year.
“Stylists can utilize the opportunity
of a busy holiday season to offer special ‘couponing’ redeemable in January
or February,” says Valerie Robinette,
PR director at Joico/ISO. “They can
offer their clients a glossing service
or a ‘refresh’ on their color at a special price with Joico’s new Vero K-Pak
Color Base Breaker, which can lift one
level in 10 minutes. Or, with our new
Vero K-Pak Age Defy, salons can create a “New Year, New You” campaign
and offer makeovers during the first
two months of the year. Who wouldn’t
want to start the new year with a fun
new look? These types of campaigns
can be advertised and promoted now.”
At Studio DNA in Los Angeles,
owners Danny LeClaire and Aubrey
Loots regularly hold styling classes for
clients to learn how to use their thermal
tools and Wella products. “We serve
wine and discount the products and
tools for the evening,” Loots says.
For Wella salons that do not keep
an event machine oiled, the company
provides a Salon Event Kit containing
all the elements you’ll need. There’s
a detailed timeline that reminds you
when to do what, and templates for
printing out the salon name on promotional materials.
“The templates are downloadable
from the website, and the kit comes
with banners, mirror clings, 50 invitations and other materials,” says Wella
educator Paula Godinho Rufo. “We
received a lot of feedback last year that
salons appreciate how easy this is laid
out for them.”
Goldwell salons have a similar opportunity with “True Luxury,” a campaign salons can pop into place with
everything from a Holiday Service
Menu to gift-with-purchase totes and
DualSenses Sachets. The package also
includes step-by-steps for a portfolio of
updos designed by Goldwell International guest artist John C. Simpson.
“I tied together classic styles with
a fresh, edgy street twist for a more
modern, yet wearable, up-do collection,” Simpson explains. “These looks
are powerful, yet feminine, and work on
clients of every age. By creating something very special—yet simple—stylists
have the chance to dazzle.”
With music, food, gift certificates
for every budget, packaged gift duos
or trios, one-on-one consultations and
perhaps some group styling lessons, a
salon team can get their clientele excited about holiday time while pulling in
new clients who tag along with friends
or just pop in to see what all the fuss is
about. “The kit is the motivation to have
these events around the
holidays,” Rufo says.
“The referral piece is
big, because you meet
clients’ family and friends. But start
early so you can do it before you get
too busy!”
THE CASE FOR ASSISTANTS
You know you don’t have to be
the one to wash out the color,
right? Add up the tasks an assistant could do for you, and you’ll find
time to fit another client in the day. If
you’re afraid your clients will not be
comfortable with this, don’t be.
“A client who sees you have confidence in your assistant will have
confidence in the assistant, too,” says
Goldwell Artistic Director Dimitrios
Tsioumas. “It’s good to stay with the
same assistant so the client builds a
relationship with that person.” Working
in 15-minute increments, Tsioumas can
do single-process retouch and, while
his assistant follows up with the gloss,
he can move on to another color client
while the retouch processes.
Photo courtesy of Goldwell
IT’S A PARTY!
modernsalon.com Holiday 2011 63
HOLIDAY BUSINESS
THE BIG FINISH
The best thing you can do at the holidays—or
any time for that matter—is to maximize the experience and selling opportunity with the client already in your chair. Increase your average ticket by
enhancing and adding on services and products that
will take the hair design, styling, smoothing and/or color
to the next level.
Think of it this way—you’ve decorated the tree: what’s
your “star on top?” Make-up can be pure gold, and a proper,
profitable finish to your beautiful work.
Imagine: you’ve given your client an edgy new holiday style, vibrant with gorgeous hair color,
and then send her out the door with faded blush, smeared lips and clumpy mascara. Who’s going
to notice her hair?
“Make-up finishes hair,” says TIGI International Cosmetic Director Kevin Givens. “Most stylists know how to do make-up but may just have to get over some discomfort doing a professional
application. It’s just about freshening up the client. Say, ‘We’ve changed your hair color, so let’s put
a little citrus on your lips.’ Or, ‘Your blush needs a little touch up. Let me just grab some and do it
for you!’ That lets her know you do make-up, and the next time she might want you to book extra
time to do a full application.”
Master the basics—mascara, concealer, lip gloss and a hint of blush—and stay current on
what’s new, like TIGI’s new Lip Cremes. Givens says they combine the best of lipstick and lip gloss.
“When a woman applies lipstick and doesn’t want to touch it after that, her mouth becomes dry,” he
explains. “Lip Creme guards against that. Lip Creme really does that for the client. Younger women
like it, too, as a way to move beyond lip balm without going into a full lipstick.”
For a holiday party, you might want to do a fuller lip. “We have a beautiful blue red called ‘Fierce’
in our Decadent Lipstick line,” Givens notes. “Or, even deepen it with another color on top.”
For everyday wear, the idea is simply to bring out the client’s best features. “Trends can be fun,
but real women in real life should take trends only as inspiration, which I think they do,” Givens
says. “Right now we’re seeing smoky eyes with color—a look TIGI calls a ‘color glow’—that your
clients may not want to do, but they may be open to adding just a hint of color. Or if they don’t want
to wear a set of lashes, you’d be surprised at what adding just two or three individual lashes can do.
They don’t have to look like a model; they should look like themselves. As professionals, we want
to make it work for a real life situation no matter what the trend.”
“I average two to three clients
at the same time all day, and the
only way I can do that is to run
a tag team with assistants,” says
Loots. “Clients feel important when
I can squeeze them in, but they come
in knowing that under those conditions
a senior assistant will do the blow dry.”
If you’ve always worked alone but
you’re very busy this season, sharing an
assistant with another busy stylist can
work out well for everyone, says Lazo.
“You’ll be able to handle more people,
and it’s a wonderful way to help you get
to the next level,” he adds. “It’s a good
way to optimize those holiday dollars.”
TALK THE TALK
Connecting with clients is all
about language, according to
LeClair and Loots. “Today we
talk about value and easy styling,” says
LeClair. “We let clients know we’re trying to help them preserve their Wella
color longer. We talk about the density
and quality of the hair, because it’s the
number one thing people are concerned
about. That helps us to introduce Nioxin,
which has been very well-received.”
Lazo confirms that much of the company’s training focuses on the presentation. “Find language that’s relevant
to clients,” he advises. “Say, ‘Today I’d
like to give your hair sheen.’ They can
relate to that much better than, ‘Today
we’re going to ash you out and matte
the hair.’ Use food shades: ‘Let’s try
this dark hot chocolate with a shot of
espresso.’ Or, ‘You’ll love it when we
pop some caramel in there.’ That’s better than saying, ‘We have some new
hair color shades I’d like to try on you.’
And always talk in a positive way.”
If you want to attract a high-income
clientele, Lazo recommends educating
yourself about things that interest them.
“These clients know the trends and have
tried the best of everything,” he says.
“It’s not about the hair cut. If the clients
understand great fashion, you’d better
understand it, too. It’s so easy today.
You can learn online, from trade maga-
“
Promote yourself!
Choose your method by
what you enjoy doing.
You may enjoy tweeting,
or maybe you prefer to
blog. I like to network
through Facebook,
which you can use if
you do something like
Fashion’s Night Out.
If you post a banner
with an invite, the
people who like that
page can share it with
their friends.
”
—Paula Godinho Rufo, Wella
Photo courtesy of Wella
zines, from the resources your distributor and manufacturer partners provide.
Hairdressers who step up to the next
level understand this.”
NOVEMBER-DECEMBER HOLIDAY PROMOTIONS
FREE ROOT LIFTING SPRAY 1.5 oz.
FREE FINISHING SPRAY 1.5 oz.
FREE SHAMPOO 10 fl. oz.
FREE NUTRIENT STYLING FOAM 7 fl. oz.
with the purchase of Volume Spray 16 oz.
with the purchase of a conditioner 10 fl. oz. and
Volume Spray 25 10 oz. Choose from our
Color System, Moisture System, and Volume System.
with the purchase of Silkening Mist 5.3 oz.
Recovery Trio includes Recovery Mask 6 fl. oz.,
Nutrient Styling Foam 7 fl. oz.,
and Recovery Polish 1.7 fl. oz.
(DECEMBER ONLY)
Available through BSG and Armstrong McCall sales consultants or at CosmoProf and
Armstrong McCall stores. Visit cosmoprofbeauty.com to shop online or for orders
to ship call 1-800-362-3186 (BSG East) or 1-800-544-9227 (BSG West). Visit
armstrongmccall.com to find a store near you. All product is subject to availability and all
products may not be available in all locations.
HOLIDAY GIVING
THE GIFT OF PINK
Before winter holiday activities launch in full force, BSG/CosmoProf salons get in the spirit
of giving this October by joining forces with Susan G. Komen for the Cure. Here’s how
some are putting the power in pink for breast cancer awareness and fundraising.
T
he saying “everyone knows
someone” hits home at the
salon: a stylist just had an
alarming mammogram, or a client
comes in for a wig-fitting. It’s no
wonder that during October many
salons are awash in pink, reflecting
the salon community’s long-standing,
emotional connection to breast
cancer. To power-up support for
awareness and fundraising, BSG/
CosmoProf, through parent company
Sally Beauty Holdings, has entered
into a new association with the
most highly esteemed and globally
recognized name in breast cancer:
Susan G. Komen for the Cure.
“Our manufacturers are developing and packaging products carrying
the Komen for the Cure logo that are
exclusive to BSG/CosmoProf and Sally
Beauty,” says John Golliher, president.
“Exclusivity with these promotions
creates a powerful point of difference
for our salons. The Komen brand is
respected around the world, giving
salons unparalleled credibility to their
fundraising events and showing their
We invite you to join us in supporting
Susan G. Komen and the remarkable work
that the organization does. Our manufacturers
are supporting Komen right along with us; by
carrying the exclusive products they’re making
available to BSG customer salons, your salon
will benefit from the Komen brand.
—Carolyn Corporon
BSG/CosmoProf Vice-President of Marketing
CosmoProf/BSG supports
Susan G. Komen for the Cure
The funds collected through the Passionately Pink
donations help to support both Komen’s national
initiatives and local affiliates that provide life-saving
education, screening and treatment programs at the
community level. Take Action. Support Susan G. Komen.
Be Passionately Pink for the Cure!
Learn how: passionatelypink.org
66 Holiday 2011 modernsalon.com
For Good
Clients appreciate salons that work to benefit a cause.
clients, staff and community that they’re
serious about eradicating this disease.”
As a salon professional, if you
register to be a team captain on Komen’s
passionatelypink.org website, your salon
will receive a fundraising Event Kit by
mail, and you can download an Event
Kit as well. Supplies include promotional
posters, breast health information, collectible lapel pins and other materials that
help you with awareness-building and
fundraising activities. There is no fee for
registration. In return, participating salons must donate all proceeds from the
event and cannot use the Komen name to
advertise or promote the salon’s products
and services.
“The relationship between a stylist and
the client is so intimate,” says Liz Gravitz,
Komen Direct Marketing Manager.
“Breast cancer treatment can be challenging to a woman’s self-esteem from an appearance perspective, because hair loss is
a common occurrence and concern. Also,
patients can be physically exhausted and
depressed, and the salon can be a refuge
for them to feel relaxed and beautiful.
BSG/CosmoProf sales consultants reach
into parts of the U.S. that might be underserved, often working with smaller
salons, and in those cases sometimes it’s
easier to be part of a larger effort. Independent contractors who have one chair
might wonder how to make a difference,
and BSG/CosmoProf can help them do
that. Komen founder Nancy Brinker is
the epitome of demonstrating how one
person can make a difference.”
>> With October signifying both National Breast Cancer Awareness Month and Domestic
Violence Awareness Month, many salon customers of BSG/CosmoProf devote these
upcoming 31 days to working for a cause.
In sincerely aiming to give back, salon owners recognize that community work can
build business and strengthen loyalty.
“The fact that I’m still in business after 40 years is partly because we give back to
the community,” says Tom Gauuan, owner of Sir Gauuan’s. Adds Belu owner Kristeen
Wade, “The more we do and get out there, the more our regular clients are proud to say
that we’re their salon.”
At Tii Gavo, the staff now services many of the women’s guild members who founded Rita’s House and Katherine’s House. “Giving back to the community is our culture,”
says owner Jolene Casey. “People want to help; you just have to give them the opportunity.” Derby Salon owner Alison Etter agrees, saying, “Giving back is part of being a
respectable business.”
Derby Salon
Seattle, Washington
Sir Gauuan’s
Super Hair
Stockton, California
Sir Gauuan’s “Second
Annual Stockton
Rockin’ Cut-a-Thon
and After Party,”
October 15, aims to
raise $10,000 through a
A cut-a-thon is one of three ways the
cut-a-thon, the Joico
Sir Gauuan’s event raises funds.
After Party with silent
auction and raffles for beauty product gift baskets
placed in 20 cooperating BSG/CosmoProf salons. “This
is about working together as a community,” says
manager Lorie Williams.
Derby Salon’s “5th Annual Beautify
for Breast Cancer,” October 21, will
feature a fun-themed hair show,
month-long raffle, silent auction that
includes products donated by BSG/
CosmoProf manufacturers and
family-friendly attractions like a
magician and cake walk. Last year’s
event raised $6,000. Inspired by a
Derby stylist who passed away due
to inflammatory breast cancer, the
event splits proceeds between the
stylist’s young daughter and
research into that disease. In
addition, the Derby staff devotes the
last Tuesday of each month to free
hair cuts, facials and waxing for the
Lifelong AIDS Alliance.
Salon Tii Gavo
Renton, Washington
Throughout October, Salon Tii Gavo will offer
pink ducks clients can purchase to benefit the
Save the Ta-Tas Foundation for breast cancer
research. Earlier this year, the salon offered $5
off a wax to clients who donated toiletries to
Rita’s and Katherine’s Houses for Women in
Recovery, then opened on a Sunday to provide
free manicures, pedicures and hair services for
women living in the facilities.
The Salon Tii Gavo team helps women in recovery.
Belu Salon
Yakima, Washington
Last October, Belu Salon
staged “Belu Downtown...
an Artful Presentation of
Hair,” a Vegas-style
demonstration of
avant-garde and everyday
hair designs complete with
a fog machine, Paul
Mitchell Focus signage, a
speaker on breast cancer
Belu Salon’s Vegas-style
awareness and a booth for
event benefited breast
donations. This past spring,
cancer awareness.
Belu donated hair cutting
as one of the services Sunrise Outreach Center
made available to the homeless and greater Yakima
community during a day-long benefit.
Be Passionately Pink for the Cure! Support Susan G. Komen.
Learn how at passionatelypink.org
modernsalon.com Holiday 2011 67
HOLIDAY GOODS: PRODUCTS AND TOOLS FOR THE PROFESSIONAL
Duos, Trios,
Polishes Galore!
Clients will look to your salon as a one-stop holiday
shopping experience, when you deck the shelves
with products they will want to give and get!
1
Hair Cosmetics. Protect and extend
hair color vibrancy with this shampoo
and conditioner.
aghair.com
2
CLASSIC DUO from American
3
BELLE OF THE BALL from China
Glaze. Champagne Bubbles and
Tinsel Town with a festive ornament.
chinaglaze.com
4
5
6
1
STERLING SILVER DUO from AG
2
Crew. Daily Shampoo adds shine and
strength while Fiber adds texture with
a matte finish.
americancrew.com
SPARKLE AND SHINE DUO
from Goldwell. Strong-hold hairspray
and waterless thermal spray serum
provide humidity resistance.
goldwell-northamerica.com
PLUM TRUFFLE COLOUR AND
SPARKLE EFFECT from CND.
Colour & Effect comes in 50 crème
colors and 15 effects that can be
layered for customization.
cnd.com
K-PAK CLUTCH SAMPLER from
Joico. Receive a free holiday clutch
with the purchase of the K-Pak Holiday Sampler.
joico.com
Featured products are available through BSG and Armstrong McCall sales consultants or at CosmoProf and
Armstrong McCall stores. Visit cosmoprofbeauty.com
to shop online or for orders to ship call 800-362-3186.
Visit armstrongmccall.com to find a store near you.
All product is subject to availability and all products
may not be available in all locations.
68 Holiday 2011 modernsalon.com
4
3
5
6
7
9
8
10
11
12
14
13
15
HOLIDAY GOODS
7
SPEED DRY TRIO from KMS
8
RECOVERY TRIO from Kenra.
9
MUPPET POLISHES from OPI.
California. Speed drying time up
by 50 percent with Moist Repair
Shampoo, Conditioner and Free Shape.
kmscalifornia.com
Choose from the Color System,
Moisture System or Volume System—
platinum package comes with free
Nutrient Styling Foam.
kenra.com
Inspired by the movie, The Muppets,
this collection features six shimmery
reds and neutrals, as well as six
glitter-packed shades.
opi.com
10
DRENCH DUO from Sebastian
11
BRILLIANCE DUO from Wella
12
HOLIDAY TREATS from Hempz
13
SYSTEM 1 DUO from Nioxin. Duo
helps create healthier looking scalp and
hair. Ideal for thinning hair clients.
nioxin.com
14
REPAIR RESCUE DUO from
15
SKINCARE IN RED TOTE from
Pharmagel. Five-piece daily regimen
starter kit for all skin types.
pharmagel.net
Professional. Shampoo and
conditioner are formulated to help
rehydrate dry, chemically treated hair.
sebastianprofessional.com
Professionals. Enhance and help
protect color of fine to normal hair.
wella.com
Body Care. Body lotions contain
organic hemp seed oil. Available
in cherry, butter pecan, berry
and peach.
hempzbodycare.com
Schwarzkopf Professional. Ideal for
damaged or bleached hair—leaves
hair looking strong, supple and
healthy.
schwarzkopf.com
Featured products are available through BSG and Armstrong McCall sales consultants or at CosmoProf and
Armstrong McCall stores. Visit cosmoprofbeauty.com
to shop online or for orders to ship call 800-362-3186.
Visit armstrongmccall.com to find a store near you.
All product is subject to availability and all products
may not be available in all locations.
modernsalon.com Holiday 2011 69
HOLIDAY GOODS: PRODUCTS AND TOOLS FOR THE PROFESSIONAL
Duos, Trios,
Polishes Galore!
16
17
ROOT LIFT DUO from Sexy
Hair. Boosts volume and humidity
resistance for a locked-in style.
sexyhair.com
VANILLA AND SUGAR SCRUB
from Cuccio Naturale. Exfoliates
and softens with an ultra-rich, nonoily crème butter blend.
cuccio.com
18
Q-ZONE DRYER from Cricket
19
SUPER VOLUME from TIGI.
20
WAVE & STRAIGHT IRON from
21
SOY 4 PLEX Conditions hair to
deliver deep conditioning that helps
seal color. Buy six and get a 16 oz.
Pure White Developer.
clairolpro.com
22
ROYAL GIFT SET from Farouk
23
HOLIDAY GIFT SETS from
18
16
17
Company. Energy-efficient, quiet dryer
contains ceramic/ionic tourmaline
technology for added shine.
cricketco.com
Thickening spray and hair spray is
designed to add fullness, height and
flexibility.
tigihaircare.com
19
Sultra. Comes with a complimentary
heat-resistant iron clutch in twotone gold.
sultra.com
Systems. This gift with purchase
of the CHI Gold Ceramic Digital
Hairstyling Iron helps dry winter hair
with Pure Hydration shampoo, Aqua
Charge Conditioner, Pearl Complex
leave-in replenisher and Ultimate
Control volume and shaping spray.
farouk.com
Aquage. For hold, shine, color
protection, repair or volume.
aquage.com
Featured products are available through BSG and Armstrong McCall sales consultants or at CosmoProf and
Armstrong McCall stores. Visit cosmoprofbeauty.com
to shop online or for orders to ship call 800-362-3186.
Visit armstrongmccall.com to find a store near you.
All product is subject to availability and all products
may not be available in all locations.
70 Holiday 2011 modernsalon.com
20
21
22
23
AD INDEX
HOLIDAY 2011
modernsalon.com
AG HAIR COSMETICS ............................... WWW.AGHAIR.COM .................................................................................................. 29
AMERICAN CREW ..................................... WWW.AMERICANCREW.COM ........................ 800-598-2739.................................. 33, 53
AQUAGE ................................................ WWW.AQUAGE.COM.......................................................................................... 2-3, BC
BEAUTY SYSTEMS GROUP, INC. ................... WWW.COSMOPROFBEAUTY.COM ................... 800-362-3186 .................................26-27
CND.................................................... WWW.CND.COM .................................................................................................24-25
ADVERTISING
Vice President/Group Publisher
Steve Reiss/847-634-4354
[email protected]
THE CRICKET COMPANY ............................. WWW.CRICKETCO.COM .............................. 800-654-7032........................................ 31
FAROUK................................................. WWW.FAROUK.COM .................................. 800-237-9175.................................. 21, 41
GOLDWELL ............................................. WWW.GOLDWELLNORTHAMERICA.COM ............ 800-288-9118...................................11-13
West Region
Gregg McConnell/805-498-3475
[email protected]
JOICO ................................................... WWW.JOICO.COM .................................... 800-44-JOICO ................................... IFC-1
KMS CALIFORNIA ................................... WWW.KMSCALIFORNIA.COM ..................................................................................... 8, 9
KENRA INC. ............................................ WWW.KENRA.COM ................................... 800-428-8073........................................ 65
NIOXIN .................................................. WWW.NIOXIN.COM ................................................................................................... 19
OPI PRODUCTS INC.................................. WWW.OPI.COM ....................................... 800-341-9999...................................16-17
PBI GROUP, INC. .................................... WWW.HEMPZPRODUCTS.COM ...................................................................................... 49
P&G PROFESSIONAL BRANDS ..............................................................................................................................................4-5
PHARMAGEL .................................................................................................................................................................... 64
SCHWARZKOPF PROFESSIONAL, INC. .............. WWW.SCHWARZKOPFUSA.COM ..................... 800-707-9997........................................ 23
SEXY HAIR CONCEPTS............................... WWW.SEXYHAIR.COM ............................... 800-848-3383........................................ 15
STAR NAIL/CUCCIO NATURALE .................... WWW.CUCCIO.COM .................................................................................................. 45
SULTRA ........................................................................................................................................................................... 35
TIGI .................................................... WWW.TIGIHAIRCARE.COM ........................... 800-259-8596...................................7, IBC
WELLA PROFESSIONALS ............................. WWW.WELLAUSA.COM .............................................................................................. 18
WOODY’S QUALITY GROOMING..................... WWW.WOODYSGROOMING.COM .................... 888-294-WOOD ..................................... 37
> To subscribe call 800-808-2623 or visit modernsalon.com
IS YOUR
WEBSITE
MAKING YOU
MONEY?
Create a professional
website for your salon
in minutes with
Midwest Region
Katharine Cook/847-634-7869
[email protected]
East Region
Angela Reich/203-775-5182
[email protected]
Classified Ad Manager
Laurie Grinzafi/224-338-8143
[email protected]
Administrative Assistant
Sherry DelVecchio/623-536-6630
[email protected]
CUSTOM PUBLISHING
Director Custom Publishing Sales
Gregg McConnell
[email protected]
CIRCULATION
Director of Audience Development
Donna Hansen
847-634-7891
[email protected]
Subscription Services
800-808-2623
PRODUCTION
Director of Production
Thomas M. Fogarty
[email protected]
Senior Production Manager
Jenny Barnette
[email protected]
Digital Ad Processor
Jeff Hofbauer
[email protected]
30-DAY
FREE TRIAL
Start today at
ModernSalon.com/
SiteKit
PRODUCTION QUESTIONS?
Call Jenny Barnette/847-415-8005
[email protected]
MODERN
GOES MOBILE!
Text “salon”
to 74574
MODERN SALON APRIL 2011 Volume 97, Number 4
APRIL 2011 $10
MODERNSALON.COM
modernsalon.com
FRESH
Faced
Make-up shades your
clients can’t resist
blondes
with
bling
Make your blonde
shades sparkle
green
scene
THE
PLE ASE RE CYCLE T HIS MAGA Z INE
Environmentally
friendly products
Spring
The joy of
NAHA
N
AHA winner Steve Elias
brings in bright colors
and bold texture for the
new season.
modernsalon.tv
FC_MS0411.indd 1
Visit www.modernsalon.com/sitekit for a 30-day free trial
facebook.com/modernsalon
3/21/11 2:42 PM
GET IT FIRST!
modernsalon.com/digital
HOLIDAY INSPIRATION
You are the
Magic
We’ve talked a lot in this special issue about how to get the
most out of the holiday season in the salon—how to grow
business, add new services, increase tickets, generate gift
sales and ultimately build a strong, positive relationship with
clients to keep them loyal to your services and salon all year.
In closing, we want to take an oh-so important moment
to focus on you—your talent, energy, artistry and care.
These are the elements that really create magic and
success in the salon.
So it’s important that you take care of you. The holidays
are your busiest time and can be physically and mentally
draining, both professionally and personally. To remind you
to “prioritize” your most important resource—yourself—we
share these tips and affirmations to guide you through the
season.
From all of us at BSG, thank you for being you—for
bringing joy and beauty into your clients’ lives and into ours.
Carolyn Corporon
Vice President/Marketing
Beauty Systems Group/CosmoProf
LET YOURSELF SAY “NO”
When you are giving 150% at the salon, you
have to balance in other areas of your life.
Try giving yourself permission to say “no”
more often during these hectic months.
The reality is you can’t go to every party
or every family or school event. You can’t
squeeze in every single client (but you
might be able to “share” the joy of a colleague at your salon). You can’t go everywhere you want to go and get everything
done that you want to on your days off. Accept that, then try to reserve some of that
time to simply be at home, with family or
the significant people in your life. Schedule
time to recharge.
72 Holiday 2011 modernsalon.com
FUEL UP TO
STAY FESTIVE
!
You’re used to
be
the time of ye ing on your feet, but this is
ar that focusi
ng on health
wellness can
and
make a seriou
s difference
your day. Com
in
mit to plannin
g on a nourish
ing breakfast
at home and
to incorporatin healthy meal
ga
and snacks fo
r your break ti
at the salon.
me
GIVE YOUR
MINUTES OSELF 10
F QUIET
Some people
meditate, so
favorite play
me listen to
list, some ta
ke a brisk w a
Whatever y
alk.
our “quiet”
tim
is, try to be
diligent in sc e indulgence
least one b
heduling in
rea
at
the salon th k a day when you are
at lets you
at
tru
mind and re
set to a calm ly clear your
, focused pla
ce.
CELEBRATE THE JOY
THAT YOU CREATE
There is real power in gratitude. Be grateful
for yourself, what you have accomplished
each day in the salon. Consider adding a
gratitude moment into your routine, perhaps as you are traveling home from the
salon. Focus on the part of your salon day
that you believe was your best, or most reflective of the meaning of the season. Find
the moment that best demonstrates YOUR
gifts, whether it was in a great cut, color or
design, or in a smile in the mirror. Whose
mood did you change? Who changed
yours? Collect these moments and know
that you—your beauty, your talent—make
a difference.
INTRODUCING NEW
FIXATIONS
Available through BSG and Armstrong McCall sales
consultants or at CosmoProf and Armstrong McCall
stores. Visit cosmoprofbeauty.com to shop online or
for orders to ship call 1-800-362-3186 (BSG East) or
1-800-544-9227 (BSG West). Visit armstrongmccall.com
to find a store near you. All product is subject to availability
and all products may not be available in all locations.
WWW.BEDHEAD.COM
Recommended by our leading hairdressers. 800.259.8596