MEDIA KIT 2015/2016 MAFBE Montage Africa Media, 15 Lungi Street, Wuse 11, Abuja - Tel: +234 810 447 5698 - www.mafbe.com MAFBE MEDIA KIT 2015/2016 EDITORIAL MISSION The mission of MAFBE is to INSPIRE participation in the AFRICAN FASHION AND BEAUTY industry through coverage of the FASHION EVENTS,people,places,African adventure,trends,gear and apparel,events that define active lifestyle, health and fitness, profiling of African designers and promotion of African prints and BEAUTY PRODUCTS. Montage Africa Media, 15 Lungi Street, Wuse 11, Abuja - Tel: +234 810 447 5698 - www.mafbe.com MAFBE MEDIA KIT 2015/2016 COMPETITIVE LANDSCAPE • • • • ACTIVE LIFESTYLE AFRICAN PRINTS/DESIGNS AFRICAN DESTINATIONS WOMENS GENERAL INTEREST OUR SERVICE EVERY ISSUE OF MAFBE IS A RESOURCE BIBLE FOR LIVING THE ACTIVE AFRICAN LIFESTYLE. WE PACK OUR FIVE DEPARTMENTS Destinations; african style; bodywork; essentials; the guide with valuable reader service, offering everything from health and nutrition secrets to the coolest new trips and lodges to reviews of the africa’s best new gear and style with profile of africa fashion designers. LITERALLY EXCELLENCE MAFBE is committed to longform, literary journalism and epic.Our creative writing brings legendary humor to our stories which have the power to engage,inspire and change the lives of our audience. Montage Africa Media, 15 Lungi Street, Wuse 11, Abuja - Tel: +234 810 447 5698 - www.mafbe.com MAFBE MEDIA KIT 2015/2016 EDITORIAL HIGHLIGHTS JANUARY The Complete Guide to Happiness FEBRUARY Perfect Things MARCH The Race Report APRIL The Outside Travel Awards Issue MAY The Adventure Issue MAFBE READER Active; Adventurous; Affluent; Classic; Engaged; Fit & Healthy; Quality Conscious; Sincere; Fashion & Beauty Enthusiasts; Leisure Styles DEMOGRAPHIC PROFILE MAFBE WILL DELIVER THE MOST SOUGHT-AFTER DEMOGRAPHICS IN ALL OF PUBLISHING: Active; Affluent, Educated Professionals; Female/Male-70/30; College Educated; Prof/Managerial Montage Africa Media, 15 Lungi Street, Wuse 11, Abuja - Tel: +234 810 447 5698 - www.mafbe.com MAFBE MEDIA KIT 2015/2016 CIRCULATION VITALITY WE CURRENTLY HAVE A PRINT RUN OF 10,000. South Africa; Nigeria; Ghana; Uganda; Zambia; Kenya; Tanzania; Botswana; Zimbabwe; Liberia; Sierraleone BIMONTHLY 2015 & MONTHLY FROM 2016 ISSUE CLOSING ON-SALE Jan/Feb 2015 3rd Dec 1st Jan March/April 1st Feb 1st March May/June 30th March 27th April July/Aug 30th May 27th June Sept/Oct 30th July 27th Aug Nov/Dec 30th Sept 20th Oct ISSUE CLOSING ON-SALE January Oct 25 Dec 17 February Nov 15 Jan 14 March Dec 20 Feb 18 April Jan 24 Mar 18 May Feb 21 Apr 15 June Mar 21 May 13 July Apr 18 Jun 10 August May 16 Jul 8 September Jun 20 Aug 12 October Jul 18 Sep 9 November Aug 15 Oct 9 December Sep 19 Nov 11 Montage Africa Media, 15 Lungi Street, Wuse 11, Abuja - Tel: +234 810 447 5698 - www.mafbe.com MAFBE MEDIA KIT 2015/2016 2015/2016 ADVERTISING RATES FREQUENCY RATES: Frequency rates are allowed in advance only with signed contracts listing specific issues and received by first closing date. Otherwise, frequency rates are allowed as earned. SPECIAL UNITS: Prices upon request. Supplied inserts, gatefolds, business reply cards and other special units are available on a limited basis. CONDITIONS: No cancellations accepted after space closing date. Covers, gatefolds and contracts are non-cancelable. Advertisements not received by our advertising production department by material closing date will not be entitled to the privilege of okay or revision by the advertiser or its agency. Publisher reserves the right to reject or cancel any advertising for any reason at any time, and all Item Cover Page Advert Back Page Advert Inside Front page advert Inside Back Page advert Double Spread PR Article with Photos Full Page Advert orders are subject to publisher’s approval. 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Agency commissions not allowed on production charges. 1 edition 1 500 000 3 editions 2 900 000.00 6 editions 5 850 000 12 editions 11 800 000 400 000 450 000 870 000.00 1 015 000.00 1 755 000 2 047 500 3 540 000 4 130 000 700 000 500 000 225 000 1 740 000.00 1 160 000.00 675000 3 510 000 2 340 000 1350000 Montage Africa Media, 15 Lungi Street, Wuse 11, Abuja - Tel: +234 810 447 5698 - www.mafbe.com 7 080 000 4 720 000 2700000 MAFBE MEDIA KIT 2015/2016 ARTWORK/ PRINTING SPECIFICATIONS FILE FORMAT ARTWORK SPECIFICATIONS PDF/X1-A, optimized, plate-ready (PDF version 1.3 Acrobat 4 compatible) Single-page ads: Trim size: 245 x 330mm Type area: 217 x 300mm Bleed area: 251 x 336mm PROOF REQUIREMENTS Digital color proofs of final composite files calibrated to SWOP specs are required for each ad submitted. These proofs must be made from the final files, and reproduced at 100% size. ADVERTISERS SUBMITTING FILES WITHOUT PROOFS FORFEIT THE RIGHT TO COMPLAIN FOR CONTENT OR QUALITY ISSUES. Outside reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly. Double-page ads: Trim size: 490 x 330mm Type area: 434 x 300mm Bleed area: 502 x 336mm PLEASE MAKE SURE ALL ARTWORK IS SUPPLIED TO THE FOLLOWING SPECIFICATIONS • • • • If you choose to submit a proof or for further information about rates including online opportunities, brand partnerships, sponsorships, creative print/ production solutions, competitions, inserts please contact: Size of advertisement is exact All text is converted to outlines All files are supplied as CMYK process (no spot colours) All images embedded in files are 300dpi correct size All issues of MAFBE will include an enhanced supplement devoted exclusively to Men/women-specific fashion gear and African design prints ultimate guide for creating instant brand recognition and direct demand for your hottest offerings. Including free online reader service and an online ad at mafbe.com/fashion We offer a unique advertising section devoted to companies that manufacture fabrics, beauty and health products and top rated gear. The magazine offers an affordable opportunity for companies to reach out to our affluent and highly fashion conscious, adventure travel and active lifestyle enthusiasts. 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